Memetic Algorithms have become one of the key methodologies behind solvers that are capable of tackling very large, real-world, optimisation problems. They are being actively investigated in research institutions as well as broadly applied in industry. In this talk we provide a pragmatic guide on the key design issues underpinning Memetic Algorithms (MA) engineering. We begin with a brief contextual introduction to Memetic Algorithms and then move on to define a Pattern Language for MAs. For each pattern, an associated design issue is tackled and illustrated with examples from the literature. We then fast forward to the future and mention what, in our mind, are the key challenges that scientistis and practitioner will need to face if Memetic Algorithms are to remain a relevant technology in the next 20 years.