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The Power of Backlink Discovery

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Hi! These are my slides that I used as part of my session, The Power of Backlink Discovery, at BrightonSEO on April 10th 2015.

For those of you that attended, I'd just like to say another HUGE thank you! For those of you that didn't, not to worry, I hope you find these useful regardless :)

Published in: Marketing
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The Power of Backlink Discovery

  1. 1. The Power of Backlink Discovery Natalie Wright Freelance Search Engine Strategist @digitaldabbler #brightonseo
  2. 2. Relevant + Authoritative + Bring Traffic @digitaldabbler #brightonseo
  3. 3. Backlink Discovery & Monitoring ★ Identify link building opportunities ★ Determine ROI ★ Keep an eye on bad links @digitaldabbler #brightonseo
  4. 4. @digitaldabbler #brightonseo Link Building Link Discovery and Monitoring ROI Opportunities Crisis
  5. 5. @digitaldabbler #brightonseo Majestic
  6. 6. @digitaldabbler #brightonseo
  7. 7. #1: Opportunities @digitaldabbler #brightonseo
  8. 8. @digitaldabbler #brightonseo
  9. 9. @digitaldabbler #brightonseo
  10. 10. tl;dr Backlink discovery can help you to identify qualified link opportunities. @digitaldabbler #brightonseo
  11. 11. #2: Return on Investment @digitaldabbler #brightonseo
  12. 12. @digitaldabbler #brightonseo
  13. 13. @digitaldabbler #brightonseo
  14. 14. tl;dr Backlink discovery can help you to determine ROI and adapt link building strategy. @digitaldabbler #brightonseo
  15. 15. #3: Bad Links @digitaldabbler #brightonseo
  16. 16. Penguin First released April 2012, impacting 3.1% of overall queries. Last updated in October 2014. @digitaldabbler #brightonseo
  17. 17. @digitaldabbler #brightonseo
  18. 18. Irrelevant + Low Authority + Exact Match Anchor Text @digitaldabbler #brightonseo
  19. 19. @digitaldabbler #brightonseo
  20. 20. tl;dr Backlink discovery can help you prioritise SEO tasks so you’re always doing what’s best for the client first + be proactive not reactive with links + can even help you improve rankings. @digitaldabbler #brightonseo
  21. 21. Summary Backlink discovery and monitoring helps you make more informed decisions when it comes to link building opportunities, determine link building ROI and adapt strategy, and helps you maintain a healthy backlink profile. Checklist @ www.digitaldabbler.co.uk @digitaldabbler #brightonseo
  22. 22. Fanx! @digitaldabbler #brightonseo@digitaldabbler #brightonseo Natalie Wright Freelance Search Engine Strategist

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