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Hybrid Delivery Approach for OTT Contents

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Presentation by Julien Privé (Akamai) prepared for the OVFSquad conference of January 23, 2014 http://goo.gl/V8L5E1

Published in: Technology

Hybrid Delivery Approach for OTT Contents

  1. 1. Hybrid Delivery Approach for OTT Contents Julien Privé / Senior Solutions Engineer
  2. 2. OTT Challenges Audience 2015 : 3 Billions people online 2020 : 5 Billions Content 4K streaming by Netflix (11 to 16 Mbps) Habits Streaming hours viewed > DVDs and Blu-Ray hours viewed (USA 2012)(1) TV like experience Connectivity Average Peak BW is 18.9 Mbps (Q2 2013)(2) 5,7 connected device / home in 2014 (USA)(3) ©2014 AKAMAI | FASTER FORWARDTM
  3. 3. CDN / Existing Model Existing Model:  Unicast  Cache Akamai > 140 000 servers > 1200 Networks/ISP Peak Traffic > 21 Tbps IaaS PaaS SaaS (≈ 9 Millions HD streams 720P/H264/2,5Mbps) Tomorrow? 2,5 B users * 10 Mbps = 25 Pbps = 25 000 Tbps ( X 1 000 !) ©2014 AKAMAI | FASTER FORWARDTM
  4. 4. CDN OTT / The New Model Existing Model:  Unicast  Cache +  Multicast  Pre-positioning  Client Assisted Delivery +  Optimization with transport protocols IaaS PaaS SaaS ©2014 AKAMAI | FASTER FORWARDTM
  5. 5. CDN OTT / Requirements Future proof but also non disruptive:     Works with existing ingest, DRM, targeting & authentication Uses existing player technology ABR and advanced features like DVR Format agnostic: HLS, HDS, Smooth and DASH ©2014 AKAMAI | FASTER FORWARDTM
  6. 6. CDN OTT / Hybrid Delivery Approach Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DISTRIBUTION / CACHING ©2014 AKAMAI | FASTER FORWARDTM
  7. 7. Multicast Delivery MULTICAST HTTP/UDP protocol Intelligent Prepositioning Peer Assisted Delivery Vast majority of OTT traffic today is unicast, Multicast is typically enabled within a network. Usage:  Live events (sports, news, prime time)  VOD Exclusivity Launch? Approach:  Specific telco agreement  Platform software upgrade ©2014 AKAMAI | FASTER FORWARDTM
  8. 8. Multicast Delivery INTELLIGENT PRE-POSITIONING Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Demo with Qualcomm #CES2014 : Smart Gateway Ability to define policies to proactively push content in a local cache Usage:  Subscribed video channel  Hot tail / Popular content Approach:  Gateways, but also game consoles, set-top-boxes, Blu-ray players, connected TVs …  Spreading content ? ©2014 AKAMAI | FASTER FORWARDTM
  9. 9. Multicast Delivery PEER ASSISTED DELIVERY Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Get video from your peers instead of a server Efficient architecture for live and popular VOD content Usage:  Todays adaptive segmented formats (HLS, HDS, Smooth, DASH) lend themselves nice to peer assisted delivery Approach:  Large Experience with NetSession  Software embedded into the devices “Turn consumer electronics into video nodes”(5)  WebRTC opens up the ability for installation-free p2p solutions ©2014 AKAMAI | FASTER FORWARDTM
  10. 10. Multicast Delivery HTTP / UDP Protocol Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol This new protocol prevents packet loss and latency by using(6):    Hybrid HTTP/UDP Transport Protocol Forward Error Correction Advanced Congestion Control Approach: • Platform integration • SDK : Android, iOS, Web App layer integration Initial Results • ½ the startup time • 2x – 5x the bit rate • 10x fewer rebuffers Service layer integration ©2014 AKAMAI | FASTER FORWARDTM
  11. 11. CDN OTT / Applied Situationally Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DELIVERY / CACHING Devices Connectivity Context Content ©2014 AKAMAI | FASTER FORWARDTM
  12. 12. CDN OTT / Applied Situationally Home 3G/4G Public Wifi Caching ✔ ✔ ✔ Multicast ✔ ✖ ✖ Intelligent Prepositioning ✔ ✖ ✖ Peer Assisted Delivery ✔ ✖ ✔ HTTP/UDP ✖ ✔ ✔ ©2014 AKAMAI | FASTER FORWARDTM
  13. 13. CDN OTT / Conclusion & Challenges Next generation platform will be a combination of : 1. “Larger” footprint 2. Technical Delivery Diversity Challenges are :  ISPs agreement and business model  Technologies combination  Transparency for users  QoS / QoE  Analytics ©2014 AKAMAI | FASTER FORWARDTM
  14. 14. Thank You ! Julien Privé / Senior Solutions Engineer jprive@akamai.com
  15. 15. LINKS (1) IHS http://money.cnn.com/2012/03/22/technology/streaming-movie-sales/ (2) Akamai State of the Internet Q2 2013 http://www.akamai.com/stateoftheinternet/ (3) NPG Group https://www.npd.com/wps/portal/npd/us/news/press-releases/internet-connecteddevices-surpass-half-a-billion-in-u-s-homes-according-to-the-npd-group/ (4) Wall Street journal http://online.wsj.com/article/PR-CO-20140106-902968.html (5) Beet.TV http://www.beet.tv/2013/12/akamaicisco.html (6) IBC2013 http://fr.slideshare.net/kfostervmx/multi-network-forum-ibcakamai-final ©2014 AKAMAI | FASTER FORWARDTM

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