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Design Agility for Startups

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An overview of how Betaworks develops products, and general principles designers and startups should consider.

Published in: Technology, Education
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Design Agility for Startups

  1. 1. Design Agility for StartupsOr, how design gets done at betaworks Neil Wehrle VP User Experience, betaworks
  2. 2. betaworks
  3. 3. Invest + Build
  4. 4. not
  5. 5. stem cell for the internet
  6. 6. big data + real-time + social
  7. 7. how we work
  8. 8. URIxDVisDCSS
  9. 9. UR UR UR IxDIxD IxDWeb Mobile VisDVisD VisD CSS CSS CSS
  10. 10. Product FitScale Hallway Test Business Audience Evolution Test
  11. 11. 2008 2009 2010 2011 2012 Chartbeat Firefly Newsbeat Downfly SocialFlow Bitly Pro Bitly Twittergram Twitabit Switchabit News.me Findings Swirl
  12. 12. what it looks like
  13. 13. “At Pixar…production only begins after thecompany has critiqued a story in reels, or roughlyanimated storyboards, six or seven times. Theyedit and reedit before they film.” - The New Yorker
  14. 14. detail use case end-to-end
  15. 15. Observe
  16. 16. have a POV
  17. 17. Chartbeat First Principles•We do the hard work•Easy to understand•Immediate•Shallow•For the front line•Real-time•Actionable
  18. 18. model and iterate
  19. 19. culture matters
  20. 20. “Software design is a cultural experience”- Agile Experience Design, Ratcliffe + McNeill
  21. 21. agile, not Agile
  22. 22. demo culture
  23. 23. sit together
  24. 24. <hacker> culture
  25. 25. detail core use case end to end iteratelike crazy: sketch, whiteboard, wireframe, prototype have a POV and stick to it observe users but don’t get used culture matters more than you think
  26. 26. Design is how it works. – Steve Jobs

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