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BETAWORKS   BROOKLYN ALPHA!
SEEDS!
Stems!
Product Development!
Build !  complete end to end use case!              Iterate !ideation, exploit edge cases, pivot!             Scale !infra...
Family tree!
Early explorations!
Version 1!
Reflection and analysis!
Sketches!
agile, not Agile!
Single page!
betaworks works!
Detail ! core user need end to end!“At Pixar…production only begins after thecompany has critiqued a story in reels, orrou...
Detail !core use case end to end!        Iterate !  like crazy: sketch,whiteboard, wireframe,      prototype!
Detail !core use case end to end!        Iterate !  like crazy: sketch,whiteboard, wireframe,      prototype!      Have a ...
Detail !core use case end to end!        Iterate !  like crazy: sketch,whiteboard, wireframe,      prototype!      Have a ...
Detail !core use case end to end!        Iterate !  like crazy: sketch,whiteboard, wireframe,      prototype!      Have a ...
Surface matters !        more than you think!…you cannot have depths without surfaces.They communicate with what is within...
“    Design is the fundamental soul of a human-made    creation that ends up expressing itself in successive    outer laye...
Bk alpha3.ppt
Bk alpha3.ppt
Bk alpha3.ppt
Bk alpha3.ppt
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Bk alpha3.ppt

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I gave an opening talk for Brooklyn Alpha, a conference in Brooklyn that was a companion to Brooklyn beta..

Published in: Design, Technology, Business
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Bk alpha3.ppt

  1. 1. BETAWORKS BROOKLYN ALPHA!
  2. 2. SEEDS!
  3. 3. Stems!
  4. 4. Product Development!
  5. 5. Build ! complete end to end use case! Iterate !ideation, exploit edge cases, pivot! Scale !infrastructure, product and team!
  6. 6. Family tree!
  7. 7. Early explorations!
  8. 8. Version 1!
  9. 9. Reflection and analysis!
  10. 10. Sketches!
  11. 11. agile, not Agile!
  12. 12. Single page!
  13. 13. betaworks works!
  14. 14. Detail ! core user need end to end!“At Pixar…production only begins after thecompany has critiqued a story in reels, orroughly animated storyboards, six or seventimes. They edit and reedit before they film.” - The New Yorker
  15. 15. Detail !core use case end to end! Iterate ! like crazy: sketch,whiteboard, wireframe, prototype!
  16. 16. Detail !core use case end to end! Iterate ! like crazy: sketch,whiteboard, wireframe, prototype! Have a POV ! and stick to it!
  17. 17. Detail !core use case end to end! Iterate ! like crazy: sketch,whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but don’t get used!
  18. 18. Detail !core use case end to end! Iterate ! like crazy: sketch,whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but don’t get used! Surface matters ! more than you think!
  19. 19. Surface matters ! more than you think!…you cannot have depths without surfaces.They communicate with what is within; betweenthe two there is always a great dialogue. – Linda Grant
  20. 20. “ Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. – Steve Jobs

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