Association management 3.0


Published on

by Marike Kuperus, Association and constituency organization

Published in: Business, News & Politics, Career
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Association management 3.0

  1. 1. Kuperus & Co voor vereniging en achterbanorganisatieStill Connected?Associotion Managementin the Netherlands Marike Kuperus Kuperus & Co
  2. 2. AssociationManagement 3.0 The Netherlands, Association roots in Civil Society Dutch Associations: 3 challenges Cherry pick whatever you can use Kuperus & Co
  3. 3. The Netherlands Started as civil societyBefore 19th century Foundations mainly charity and culture orientedLate 19th- start 20th century: Emancipation flourishing time of associations, unions & societies:  Division in various religious or social groups  Pillarization: Everything organized in its own bondAfter World War II: Issues secularisation brings new types  Issues related: nature and environment, moral issues, general sports and recreation Kuperus & Co
  4. 4. Today lot of Associations Beleivers and Atheïst Tourist and Drivers Foreigners and Liberals & Locals socialists Farmers and Citypeople Small and Big entrepeneurs > 110.000 Consumers and Producers Theatres en Musea doctors, nurses, teachers …and librarians…Banks and debtors Kuperus & Co
  5. 5. Why in distress? Individualisation •Less automatic ties to WigWotherWatching organizations •24 online •People want value for their •Information accesible investments in money and for all time •Social media Changing financial climat •Government cutsOnt-bobo-en subsidies radically and•Less respect for „important invests lesspeople‟ (boards) Kuperus & Co
  6. 6. 1 Indiviualisation Group to lifestyle identity ME and I : I am right, I am important I expect a personal relationship  Assertive civilians  Proud about their own identity  Demanding  Distrust in boards, government, etcAssociations have to personalizetheir relationship to members.You are important to us…. 8 Kuperus & Co
  7. 7. 2. Virtual theatre 24/7: Everything always on-line  You can find anything yourselve, don‟t need the „club‟  Administration and organizing online Associations have to  Change from producing information towards assessing information  Focus on online boards, meetings en voluntary work Kuperus & Co
  8. 8. 3. Financial crisismore impact then money” System out of order  Banks, Countries, Pensions  Used to independency, and safety Dutch civil society was a system paid bij taxes, but government stops financing  Not used to collecting money, or paying the full value for memberschipAssociations have to reconnect to their members ensympathisants Kuperus & Co
  9. 9. AssociationManagement 3.0 The Netherlands, Association roots in Civil Society Dutch Associations: 3 challenges Cherry pick whatever you can use Kuperus & Co
  10. 10. Three challenges of DutchAssociationManagement 3.01. Getting enough active members (volunteers)2. Adjusting structure en democracy to modern commitment and media3. Attract and commit members in new generations. Kuperus & Co
  11. 11. First challenge:Finding members in new generations 20 – 40  Online, busy, committed, but wandering, zapping  Being expert is NOT being senior  Information -> imagination Attracting new generations  Be online, value expertise, don‟t expect lifelong membership  Be visual, inspireFor all ages:membership = a trade Kuperus & Co
  12. 12. The swap Material and Immaterial Social identity motive (ownership) That’s my kind, I feel at home  Swap: Time and money  sense of belonging, identity  Loyalty: They take part in premeditation and decisionmaking Solidarity motive (donor, supporter) I support their work  Swap: money and „name‟  people working for ideal, sense of involvemen  Loyalty: reports on effect and investment, rewards “thank you” Economic or Insurance motive (customer) They offer what I need, They will take care of me!  Swap: money  good priced fitting service when needed  Loyalty: choices in service products, confirmation in their trust Kuperus & Co
  13. 13. A model •Volunteers! •Owners •Customer •Supporters membership Kuperus & Co
  14. 14. Second ChallengeStructure and internal democracy Association structures are formal and slow  Based on communication in 19th & 20th century  Timeconsuming en boring Opinionmaking is 24/7  the internet is a world full of opiniongroups  Asking everybody is simple Associations experiment with different surveys How to connect new commitment and internet opinions with the people in boards, counsils and general meetings? This will be te challenge for the next period. Kuperus & Co
  15. 15. Third ChallengeGetting people to participateDO DOn’tTasks instead of jobtitles Complain and Oblige  Complaning about the others, Flexible en short duties  Piling tasks in a job Use virtual volunteers Give freedom on how SpillingVolunteering is a swap too  Ask but not use Coach instead of giving orders  Treating youngsters as Be interested incompetent Kuperus & Co
  16. 16. Three challenges of DutchAssociationManagement 3.0 Attract and commit members in new generations.  Treat Membership as a swap: What do your members want to swap? Adjusting structure en democracy to modern commitment and media  Look for broad connection and participation  Mingle in the internet  Connect old and new voice Getting enough active members (volunteers)  Be enthousiastic. It is nice to join happy people  Give people a lot of opportunities to act en organise the way they like it Kuperus & Co
  17. 17. Thanks Marike KuperusAdvisor for associationsContact us Kuperus & Co 19 1