Razvan Matasel Brands Timisoara

La inceput de branding Razvan Matasel 25.10.2007

Cateva cuvinte despre mine…sau despre marca mea… Avocatul Strategiei Associate professor FJSC & SNSPA 2 APG Creative Award 18 Effies Head of Planning JWT Chairman APG RO Head of Planning Leo Burnett 1 EuroEffie Leo = The most strategic agency for three years in a row (AdMarket) Jury Member Effie, EuroEffie, Internetics Blogger

Despre ce o sa va vorbesc astazi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lucruri simple…dar puternice… ,[object Object]

[object Object],[object Object]

Pentru ce branduri mi-a facut placere sa lucrez

[object Object],[object Object],De ce avem nevoie de o marca?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],De ce avem nevoie de o marca?

Etape in procesul de rebranding ,[object Object],[object Object],[object Object],Cercetare Documentare Informare Platforma marcii ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identitate vizuala Modalitati de implementare Logotip Tip de litera Paleta de culori Familie de forme grafice Fotografie Lansare interna Lansare externa

1. Dati ceva societatii ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Aveti nevoie de o mantra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Aveti nevoie de o mantra ,[object Object],[object Object]

2. Aveti nevoie de o mantra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Aveti nevoie de o mantra ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Valorile marcii – lista utila* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* United we brand – Mile Moser

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personalitatea marcii – lista utila* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* United we brand – Mile Moser

2. Aveti nevoie de o mantra ,[object Object],[object Object],[object Object],[object Object]

3. Sacrificati! ,[object Object],[object Object],[object Object]

4. Gasiti o IDEE ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Gasiti o IDEE! ,[object Object],[object Object],[object Object]

4. Gasiti o IDEE ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Integritate ,[object Object],[object Object],[object Object]

6. Carisma ,[object Object],[object Object]

7. Oamenii conteaza ,[object Object],[object Object],[object Object]

8. Evalueaza! ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Razvan Matasel Brands Timisoara

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