Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mixing methods abroad (by Karina van Schaardenburg at #NUX5)

387 views

Published on

Mixing methods abroad: A case study

Slides from the NUX5 talk by Karina van Schaardenburg, Friday 7th October 2016.
2016.nuxconf.uk / nuxuk.org

Synopsis:

As a UX researcher, sooner or later someone will ask you an unanswerable question, give you a tiny budget, and ask for results in practically no time. I’ll share a few tricks to help you get through it and have fun along the way.

Last summer I got an email from the executive team asking me “What do we know about Turkey? Can you put together a proposal?” After spending a few minutes in front of my computer muttering to myself that there was no way I could answer a question that broad in any kind of time frame, let alone the 8 weeks I was given, I took a deep breath and got to work.

In this talk you’ll learn how to tackle the big questions by combining several research methods. While we’re at it, I’ll also teach you how to avoid riot police during field studies and how to interview people while walking down some of the busiest streets in the world.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Mixing methods abroad (by Karina van Schaardenburg at #NUX5)

  1. 1. KARINA VAN SCHAARDENBURG MIXING METHODS ABROAD: A CASE STUDY
  2. 2. TEXT
  3. 3. TEXT
  4. 4. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway
  5. 5. 2009 2014
  6. 6. “WHAT IS GOING ON IN TURKEY?”
  7. 7. CONSTRAINTS ▸ 8 weeks ▸ $20,000
  8. 8. • Fewer people • More time spent per person Data Surveys Lab studies Field studies Diary studies QUAL QUANT • More people • Less time spent per person
  9. 9. • Fewer people • More time spent per person Data Surveys Lab studies Field studies Diary studies QUAL QUANT • More people • Less time spent per person
  10. 10. 1 12 4
  11. 11. 1 12 4
  12. 12. WHAT WE LEARNED
  13. 13. 1 12 4
  14. 14. WHAT WE LEARNED
  15. 15. 1 12 4
  16. 16. WHAT WE LEARNED
  17. 17. 1. FIND THE RIGHT PEOPLE TO LISTEN TO 2. LISTEN COMPLETELY

×