Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Differentiating with Design Activism (by Daniel Harris at #NUX6)

89 views

Published on

Differentiating with Design Activism

Slides from the NUX6 talk by Daniel Harris, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org

Synopsis:

We’re in an incredible era of un-precidented technological opportunity where anything we can imagine can be built. As designers, we’re at the forefront of making this technology work for organisations.
The question is, are we pointing this power in a positive direction?

Welcome, generation i!. You are more likely to be depressed and mentally unwell than ever before!
Our digital culture compounds these generational challenges and the industry continues to treat digital like an exploitable asset. So what happens then as that asset becomes further and further a part of society. A part of our humanity?

At the same time this generation is valuing the part organisations have to play in improving communities and lives – not just with sponsorship or CSR programmes, but in the way they operate and serve. And it’s becoming part of big business. Some estimates suggest that 75% of the S&P 500 companies will not exist in 2027 – companies unable to respond to the rate of change in customer expectations of them.

In comes Design Activism; termed by Alistair Fuad-Luke as “design thinking, imagination and practice applied… to generate and balance positive social, institutional, environmental and/or economic change.”

I’ll use stories and examples to show how UXers are increasingly empowered to build the world they want to see, with their client and organisational stakeholders with them all the way. In this new era, appetite, point of view, and passion become major ingredients for unleashing the power of UX and design into a new realm of influence.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Differentiating with Design Activism (by Daniel Harris at #NUX6)

  1. 1. design activism Dan Harris
  2. 2. cxpartners is a globally renowned experience design consultancy. We apply research & design thinking to solve the commercial challenges of the future. We create products & services that measurably improve people’s lives. We love good design
 We translate research into design. And we work across devices and platforms to create an integrated brand experience that customers love. Measurable results
 We do great work for the benefit of end- users, so that our clients do better. And we measure the impact of what we do to ensure your business is flourishing. You say vacation we say holiday
 We are proud to be UK based and are always on hand to offer a global perspective Integrating easily into your team
 Our ethos is around being open, flexible and can-do, but we’re ready to challenge assumptions and we don’t try to fly in the face of facts.
  3. 3. SUB TITLE IF NEEDED Menonites Farm Tractors Growth Less diversity Lack of intimacy Ignorance Loss, 100 years later
  4. 4. SUB TITLE IF NEEDED Cameras Apple AR Google cam Reloch camera
  5. 5. SUB TITLE IF NEEDED Generation I stats Picture: Alarmy
  6. 6. SUB TITLE IF NEEDED [Facebook story from the engineer plus the Australian Facebook designing boosts for teenagers] Amazon home device Ordering stuff through it Uber as a living service and it’s downfall
  7. 7. OUR PROFESSION IS IN BETWEEN ‘UTOPIA AND OBLIVION’ BUCKMINSTER FULLER
  8. 8. BY 2027, 25% OF THE WORLDS TOP COMPANIES WILL NOT EXIST RICHARD FOSTER, YALE UNIVERSITY
  9. 9. SUB TITLE IF NEEDED Good companies [show that we are preferring orgs and product that are good over those that arent] Airbnb employee experience
  10. 10. 60% OF YOUNG UK CITIZENS THINK CAPITALISM IS UNFAIR 51% OF YOUNG US CITIZENS NO LONGER SUPPORT THE SYSTEM OF CAPITALISM HARVARD UNIVERSITY
  11. 11. THE LOWEST EARNING 80% OF AMERICAN HOUSEHOLD’S INCOME ROSE BY 42% BETWEEN 1979-2013. FOR THE NEXT 19% IS ROSE BY 70%. FOR THE TOP 1%, IT ROSE BY 192%. (RICHARD REEVES, BROOKINGS INSTITUTION PRESS)
  12. 12. DESIGN ACTIVISM “DESIGN THINKING, IMAGINATION AND PRACTICE APPLIED KNOWINGLY OR UNKNOWINGLY TO CREATE A COUNTER- NARRATIVE AIMED AT GENERATING AND BALANCING POSITIVE SOCIAL, INSTITUTIONAL, ENVIRONMENTAL AND/ OR ECONOMIC CHANGE.” ALASTAIR FUAD-LUKE
  13. 13. 5
  14. 14. 1. THE JOY OF DESIGN RESEARCH
  15. 15. 2. CHALLENGING DESIGN PRINCIPLES
  16. 16. 3. PURPOSE
  17. 17. “To Bring Joy to Life” Wiltshire Farm Foods
  18. 18. “To Accelerate the world's transition to sustainable energy” Tesla
  19. 19. 4. CREATE “BADDASS HUMANS”
  20. 20. 5. DESIGN THE OPERATION TO BE LEAN
  21. 21. Big presentation title goes here
  22. 22. 1. THE JOY OF DESIGN RESEARCH 2. CHALLENGING DESIGN PRINCIPLES 3. PURPOSE 4. CREATE “BADDASS HUMANS” 5. DESIGN THE OPERATION TO BE LEAN
  23. 23. @DANRAMBLE #RUBBERTYRES + GET IN TOUCH IF YOU’D LIKE TO HELP WITH 5RIGHTS :)

×