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Nuxeo Webinar: Getting Started with your DAM Application

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Developing an application to manage your organization’s digital assets requires building complex content models, internal and external workflows, integrations to other systems, and a custom user interface. Learn why the platform approach will make this task more manageable and agile.

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Nuxeo Webinar: Getting Started with your DAM Application

  1. 1. The Nuxeo Platform Getting Started with Your DAM Application
  2. 2. Nuxeo Vision Dramatically improve how content-based applications are built, managed and deployed, making our customers more agile, innovative, and successful. Next generation, enterprise ready platform for building traditional and cutting-edge applications. Powerful application development environment, modular architecture, SaaS-based tools, and premium support. Super scalable deployments, supporting the smallest and larges uses, spanning the globe.
  3. 3. Notable CustomersNotable Customers
  4. 4. Business-Oriented Document Repository Intelligence Platform High-Volume Archiving Cloud Document Sharing Highly Secure Collaboration Regulated Collaboration iSight, Datamail, GoBalto, ThompsonReuters, Bank of France Core Use Cases Digital Asset Management
 (DAM) Video Distribution Platform Central Assets Repository Brand Management Collaboration Platform Ads Distribution Platform JCDecaux, Verizon, GSD&M, CapitalOne Workflow & Case Management Law Production Payable Approval Forensic Analysis Fraud Investigation SolutionStar, Prime Minister Office, FICO Advanced Content Repository Mobile Content Distribution Product Information Management Master Data Management Developer Builds Distribution Service Boeing, FICO, ElectronicArts, DoD, US Navy, SolutionStar Core Use Cases
  5. 5. 14 Content Repository: Access Control, Rich Content Model, Audit, Query, File Storage Business Logic Data Presentation Conversion Kit Workflow Engine Authentication & Identity Management Extensible Back Office Optional add-ons, extensions, integrations, and feature sets (20+) REST API CMIS Client SDKs: Java JavaScri pt Python iOS Android WebDAV Nuxeo Drive (multi- device file sync) The Nuxeo Platform
  6. 6. AGENDA 1. What is a digital asset? 2. Current challenges 3. The Nuxeo Platform 4. How to start a DAM project 5. Your first Nuxeo project 6. Q&A
  7. 7. Defining an Asset What is a digital asset?
  8. 8. Content is a Business Asset 8 Media and digital content spans your entire organization •  No longer just Marketing dept. or Creative teams Who uses Digital Assets now? •  Insurance Companies •  Claims Departments •  Financial Firms •  Video & Film Industry Any kind of content that you use daily in your organization is an asset!
  9. 9. Digital Assets: What are They? 9 “Anything tangible or intangible that is capable of being owned or controlled to produce value…” • Textual content • Images • Rich media
  10. 10. Current Challenges Why organizations require a Digital Asset Management (DAM) solution
  11. 11. End User Pain Points 11 Often we hear: “they are only assets if you can find them!” • What assets do we own? • How can we effectively locate & collaborate? •  Mixed file formats, unable to preview •  Lack of user permissions
  12. 12. Sound Familiar? 12 Industry reports state that, 71% of organizations have problems providing other colleagues within the organization access to assets which reduces collaboration between departments. Can you send us a screen shot from our home page? Does anyone know what file share has the video clips ? The email bounced because the attachments are to large, put them in a drop box for me please!! ASAP… Source: https://www.marketingtechblog.com/business-case-for-dam/
  13. 13. Users Find Other Means 13
  14. 14. Industry Statistic 14 84% of businesses report that finding assets is the biggest challenge they have when working with digital assets! Sources: http://www.mindmatrix.net/sales-enablement-software/asset-management/
  15. 15. Why the platform approach How does Nuxeo manage assets?
  16. 16. Connected Access 16 •  By 2016, 1.6 BILLION smart devices will be sold •  66% of the workforce will use smart devices for their work •  Delivery, ingestion, management, and control
  17. 17. Cloud 17 •  Private / Public / Hybrid •  Multi-tenancy •  App level •  Container Level •  Automation
  18. 18. The Platform Approach 18 Your Digital Asset Management strategy needs to be an integral component of your broader content management strategy.
  19. 19. The Nuxeo Platform 19 •  Flexible •  Extensible •  Scalable •  Secure •  Open Source •  Compliant with Industry Standards
  20. 20. Repository 20 Single Repository •  Media content •  Documents •  Custom content models For an inclusive, connected way of managing assets across the enterprise
  21. 21. Nuxeo Technology 21 1.  Provides immediate, easily attainable benefits 2.  Encourages, excites & rewards developers who want to do more
  22. 22. Getting Started What’s needed?
  23. 23. Nuxeo DAM Functional Overview 23 •  Mac OS •  Windows •  Linux Nuxeo DAM requires no specific install steps.
  24. 24. Nuxeo DAM Automation 24 •  Approve assets on mobile devices •  Track & Audit history •  Manage a multi-tiered process based on your business rules •  Ensure consistency across your organization automate process import
  25. 25. Planning Tips 25 •  Do your research •  Understand metadata •  Have basic knowledge of the tools •  Perform a collection assessment •  Identify your stakeholders •  Mobile
  26. 26. Resources Download the Platform: http://www.nuxeo.com/downloads/ Review the Documentation http://doc.nuxeo.com/pages/viewpage.action? pageId=3866704 (or doc.nuxeo.com and search)
  27. 27. Platform SaaS http://doc.nuxeo.com/display/NXDOC/Platform+as+a +Service http://doc.nuxeo.com/display/NXDOC/Essential+Nuxeo +Platform+Terminology
  28. 28. Thank You! Bob Canaway Chief Marketing Officer Nuxeo @bobcanaway Leonard Brazzano Sr. Director, Product Marketing Nuxeo

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