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Is Your DAM a Horror Show? 6 Signs to Watch For

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What lurks in the heart of your digital asset management system? Learn the signs your DAM may not make it to the end credits — and what you can do about it. Get examples from real case studies at top enterprises where teams found themselves living real-life DAM nightmares.

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Is Your DAM a Horror Show? 6 Signs to Watch For

  1. 1. Isyour DAM ahorror show? 5scarysigns towatchout for Uri Kogan Vice President, Product Marketing Nuxeo David Lipsey Moderator Chair of Henry Stewart DAM Conferences
  2. 2. Inflexible systemskeep youlockedin… andunable toadapt
  3. 3. Ecomm Photo studio DAM
  4. 4. Ecomm Custom photo studio DAM #1 Ecomm Outsourced photo studio DAM #2 Ecomm Outsourced photo studio Dropbox Desktop FTP Retouch FTP Desktop
  5. 5. Ecomm Custom photo studio DAM #1 Ecomm Outsourced Photo studio DAM #2 Ecomm Outsourced photo studio Dropbox Desktop FTP Retouch FTP Desktop ?
  6. 6. Thevaluetrap happensbecause ofwhatlies beneathyour DAM:itsdata model
  7. 7. Whenyou’rein thevaluetrap, costsspiralupward
  8. 8. TheValueTrap: Caught in a DAM that kills your agility AdditionalReading 8 https://www.nuxeo.com/resources/avoid-the-dam-value-trap-ebook/
  9. 9. The FrankenDAM: It’sAlive! 9
  10. 10. Searchesthattake 10+seconds 10 Systemfailures underhighload Slowdownloads, especiallyfor internationalteams
  11. 11. PerformanceofaOneBillionAssetDAM Dayinthelife (600concurrentusers) Moving massive assets Highspeed ingest and index Prores 4444XQ (1TB) 2.5hrvideo Alluploads in1hour Alldownloads In10minutes 95%of searchesin 1/50thof asecond 95% 73min download 3.5hourstoupload and transcode 250 MB/sec 93 MB/sec 12 hours toingest & index 1billionassets 40,000 assets/second ingest 20,000 assets/second index 240 180 180 Filesupto 41GBeach Simple and complex searches
  12. 12. I want to eat… yourtime! 1412
  13. 13. VampireDAMs blockcreativityandleadto lowadoptionrates 13
  14. 14. 14 Less-greatwaystosolve thevisibilityproblem: Separatedsilos (problem:darkcorners) Totalvisibility (problem:chaosreigns)
  15. 15. 15 Less-greatwaystosolve thevisibilityproblem: DAMhierarchies (problem:duplication andwastedtime) Federatedsearch (problem:organization throughtheeyesof others)
  16. 16. 16 Non-hierarchicalcontent Organizecontenttheway itmakessensetoyou Seewhat’simportant, whenitmatters Stopduplicationand keepversioncontrol Bettersolution
  17. 17. HeirarchicalDAM:no matchforthehumanbrain 17
  18. 18. HierarchicalDAM:no matchforthehumanbrain 18 Home mortgage Marriage certificates Tax registers Lawsuits
  19. 19. HierarchicalDAM:no matchforthehumanbrain 19
  20. 20. 20 Hithere,I’myour DAM.CallmeDr. Jekyll! Ihopewecanbe friends
  21. 21. 21 Couldweadd10fields? Sure! …(typinginadminpanel) It’sdone! Thanks!
  22. 22. 22 Couldweadd15fields? Noproblem! Umm…whichfields matter?I’mconfused! … Allgoodnow! … …
  23. 23. 23 Weneedonemorefield! Ok,holdon…
  24. 24. 24 Whydon’tIseethechange? It’sacustompage. Youhavetoupdate thepagecode. How? Yourdevelopercanhelp. Don’thaveone. Here’soursalesrep’s#!
  25. 25. OurHouseof Horrors...and howtoescape: 25 VampireDAM: Time-eatingprocessrequirements TheValueTrap: LockedintoaDAMthatkillsyouragility FrankenDAM: Slow,lumberingperformance Dr.Jekyll/Mr.Hyde: Friendly…untilyouneedchanges Lackofvisibility: Darkcornerswhererisklurks
  26. 26. Q&A uri@nuxeo.com nuxeo.com @nuxeo

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