Onitsuka tiger

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Advertising project for Onitsuka Tiger. It includes idea for an app (iTiger), billboard designs, TV Spots and press designs. ESIC Barcelona 2013

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Onitsuka tiger

  1. 1. Off & online campaign
  2. 2. Onitsuka Tiger will make a strong impression FRESH COMFORTABLE ELLEGANT CASUAL COOL & SPORT ARTISAN Product
  3. 3. Target Trendsetters Want to make the difference Casuals Bloggers, influencers, young entrepeneurs & business MEN 20-45 years old Women 28-40 years old
  4. 4. Benchmarking  Munich  New Balance  Bikkembergs  Puma “New Designers”  Converse  Bcn Brand
  5. 5. Goals  Raise notoriety on core target  Raise sales 45% in Spain  Make a powerful brand cult through Made in Japan concept
  6. 6. Concept
  7. 7. Strategy  Press & TV  Billboards  Social Media  Big Data
  8. 8. TV spot
  9. 9. Press & Mag Madrid Barcelona store
  10. 10. Billboard Madrid Barcelona store
  11. 11. Social Media  Youtube Origami tuts Zen garden  Cobranding Japanese restaurants in Madrid & BCN #mistigeryyo
  12. 12. BTL  Opening BCN store Press conference Tea ceremony Japanese food Origami Concert “The lonely wild”
  13. 13. Facebook Show us a handmade origami Take it to the store! Win your Onitsuka gift!
  14. 14. Mobile MKT Free japanese dinner Bracelet Onitsuka Tiger sneakers Download the app iTiger! It’s an augmented reality app where you’ll have to find tigers… And win prizes! Plaza Cataluña Paseo de Gracia, 122
  15. 15. Budget TV Billboards Press RdP Street MKT España 255.000 € CAT 80.000 € España 150.000 € CAT 90.000 € España 95.000 € CAT 30.000 € CAT 10.000 € España 6.000 € CAT 6.000 € Offline
  16. 16. 12.000 € 60.000 € Online APP Social Media Total 801.000 € 10% fee agency
  17. 17. ありがとう!

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