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Is This The Most Interactive Print Ad Yet? 11 DigitalOCT GlobalAdverbloghttp://www.adverblog.com/2012/10/11/is-this-the-most-interactive-print-ad-yet/Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind theprinted ad in the October 15 issue of Sports Illustrated.A Lexus ES 2013 turns on its headlights, the engine revs, shows, the sky flashes, the car plays music and showcases itsinterior – all brought to life in print.http://www.youtube.com/watch?feature=player_embedded&v=wSsvdHwk--I 2
L’Oreal: The Next Level XBOX 360 App 09 DigitalOCT GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/loreal-the-next-level-xbox-360-app/L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world ofbeautyThe app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program…The more you interact with the app, including the more friends you bring into the experience, the more ‘Style Cred’points you earn, which are in turn redeemed for the latest offers from L’Oreal.http://www.youtube.com/watch?feature=player_embedded&v=uKY7KETLnBU 5
Coca-Cola: The Dancing Vending Machine 09 DigitalOCT GlobalDigitalbuzzbloghttp://www.digitalbuzzblog.com/coca-cola-the-happiness-dancing-vending-machine/Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vendingmachine was created, rewarding people who completed the tasks with free drinks, the harder the challenge the morefree coke people scoredhttp://www.youtube.com/watch?feature=player_embedded&v=DgtijpUNKGo 6