3. 14
Digital
JUN
Global
Sony ใช้ Facebook เป็ นเวทีให้
Marketingoops สาวกเร่ งวันขายสมาร์ ทโฟนใหม่
http://www.marketingoops.com/brand-marketing/brand-move/sony-crowdsources-smatphone-launch-date/
• สิงที่ Sony Mobile ทาเพื่อประชาสัมพันธ์สมาร์ ทโฟน Xperia บน Facebook นันไม่ใช่การนับถอยหลังหรื อ countdown ธรรมดา แต่เป็ นการเสนอให้ สาธารณชนได้
่ ้
ร่วมกัน “move forward” หรื อเร่งวันเปิ ดจาหน่ายให้ เร็ วขึ ้นกว่ากาหนดการเดิม สาวก Sony ใน Facebook สามารถคลิกที่ “Fast Forward” เพื่อเป็ นส่วนหนึงของ
่
แรงผลักดันในการเปลียนแปลงวันวางจาหน่ายได้ แบบเรี ยลไทม์
่
2
4. The MINI Store: Mobile Test Drive Stores
12
Digital
JUN
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/the-mini-store/
• Instead of building standard show rooms MINI launched 10 actual MINIs on to the roads of Paris so that more
potential customers could try the car and enjoy an immediate test drive. These mobile stores could reach every area
in the city and really took the hassle out of the test drive experience.
• VDO link: http://www.youtube.com/watch?v=eERpml3DpMs&feature=player_embedded
3
5. 12
Digital
JUN
Global
The Future Of Shopping Is Here
Simplyzesty
http://www.simplyzesty.com/advertising-and-marketing/the-future-of-shopping-is-here-video/
• Allowing users to try on shoes virtually while on the go. It creates an augmented reality version of you which appears
on screens wearing shoes and it is all powered by Microsoft Kinect.
• VDO link: http://www.youtube.com/watch?v=uSn7c1uw1_A&feature=player_embedded
4
6. 12
Digital
JUN
Global
Adverblog
The Little Guy Inside the ATM
http://www.adverblog.com/2012/06/12/the-little-guy-inside-the-atm/
• From Peru, a smart creative idea to get people’s attention on a problem that affects seven out of ten children in the
country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when
people is simply forced to read what’s on the screen. At the same time they also made it possible to make an
immediate donation to the BBVA Foundation’s Reading is Being program.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=UPxdIwuPTfc
5
7. Facebook’s Ad Changes Reviewed
11
Digital
JUN
Global
Simplyzesty
http://www.simplyzesty.com/facebook/facebooks-ad-changes-reviewed/
Here’s a review of the major changes Facebook:
• Self-serve ads on mobile
• Sponsored Stories in the newsfeed
• Larger display in newsfeed
• Purchase premium inventory
• Combine targeting options
6
8. Apple And Facebook Finally Unite – A Complete
Guide To The World’s First Social Operating System
11
Digital
JUN
Global
Simplyzesty
http://www.simplyzesty.com/facebook/apple-and-facebook-finally-unite-a-complete-guide-to-the-worlds-first-social-
operating-system/
• Facebook is being deeply integrated into Apple’s new operating system for mobile devices, iOS6.
• Share a photo to Facebook right from Camera or Photos. Post your location right from Maps. Brag about a high score
right from Game Center and more.
7
9. American Pinterest users follow more brands than
Twitter or Facebook users
11
Digital
JUN
Global
Digital-stats
http://digital-stats.blogspot.com/2012/06/american-pinterest-users-follow-more.html
• Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led
study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are
eating (and buying) it up.
8
11. 10
Digital
JUN
Global
Tourism British Columbia:
Digitalbuzzblog The Vending Machine
http://www.digitalbuzzblog.com/tourism-british-columbia-ultimate-vending-machine/
• Tourism British Columbia placed a giant, 14-foot tall, 10-foot wide vending machine, in Justin Herman Plaza in San
Francisco for a few days, opening the locals up to a whole new world of British Columbia holiday experiences, in the
form of vending machine gifts, both big and small.
• VDO Link: http://www.youtube.com/watch?feature=player_embedded&v=VWbQtK4N8cM
10
