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Tracking survey of smartphone applications in Indonesia, Thailand, Vietnam

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Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?

While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.

Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.

W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.

Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes

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Tracking survey of smartphone applications in Indonesia, Thailand, Vietnam

  1. 1. TRACKING STUDY ON SMARTPHONE (APPLICATIONS) Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN) Date: April 2016
  2. 2. ©2015 THAI OPPO CO., LTD. Table of content A. Research Background (P. 3) B. Information Coverage (P. 4) C. Research Design (P. 5) D. Summary (P. 6) E. Detail Findings (P. 8) 2
  3. 3. ©2015 THAI OPPO CO., LTD.  Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?  While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.  Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.  W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam. 3 A. Research background
  4. 4. ©2015 THAI OPPO CO., LTD. B. Information coverage 4 The study is reported cover following sections: ■ Part I: Consumers’ behavior on Application Downloaded ─ Total Applications available in one smartphone ─ Number of Applications download in 1 month – Free Applications ─ Number of Applications download in 1 month – Paid Applications ─ Application Categories downloaded – Top 10 ─ Most Access Application Categories – Top 5 ─ Most Access Application Names – Top 5 ─ Frequency of using Applications ─ Willingness to pay for each Application Type ■ Part II: Awareness on “Reward Application” ─ Reward Application well-known ─ Awareness on Reward Application ─ Purposes on using Reward Application
  5. 5. ©2015 THAI OPPO CO., LTD. C. Research design 5 Research Method Online Research - Quantitative Fieldwork Period 8th Jan – 8th April, 2016 Research Area Thailand, Indonesia, and Vietnam Respondent Criteria  Male & Female, aged 17 years old and above  Those who are smartphone owners and access applications at least once a month Sample Size 600 samples in each country Number of Questions 3 Screening Questions and 10 Main Questions Survey Content  To explore consumer’s behaviour toward smartphone applications downloaded  To know the awareness regarding to “Reward Application” Gender 17 – 19 y/o 20 – 29 y/o 30 y/o and above Thailand(TH) Male 100 100 100 Female 100 100 100 Indonesia(ID) Male 100 100 100 Female 100 100 100 Vietnam(VN) Male 100 100 100 Female 100 100 100
  6. 6. ©2015 THAI OPPO CO., LTD.  Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and 69.9% respectively.  In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 free applications by 60% in average with slight differences in each month. However, there is a higher percentage of Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% of Indonesians and Vietnamese.  Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3 countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%).  The popular application category that most respondents in 3 countries downloaded in the last 30 days are “Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH: 45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH: 35.6%, ID: 47.5%, VN: 55.6%)”.  “Social Networking, Games, Photo & Video, Music, Shopping, and Navigation” are the top 5 application categories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5% of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2% of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese.  Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, and Vietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but by approximately 60%. 6 D. Summary (1)
  7. 7. ©2015 THAI OPPO CO., LTD.  “Candy Crush”, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%, and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. “JOOX”, from the music category, is accessed mostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of the Vietnamese. Regarding the Photo & Video Category, “Camera 360” is number one application used by 33.3%, 16%, and 59% of Thais, Indonesians, and Vietnamese. “Facebook” is the most used application from the social networking category (TH:57.3%, ID: 34.7%, VN: 73.7%).  More than 70% of the respondents are willing to pay less than $1.5 for their desired application.  “Reward application” is gaining more popularity among those who live in Thailand and Indonesia with more than 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it is interesting to note that the awareness of reward applications is increasing every month in all 3 countries.  “Galaxy Gift, Tikko, and Buss Bee” are the top 3 reward applications that Thai people use by 57.5%, 31.3%, and 29.5%, respectively. On the other hand, “Cashtree, Whaff, and PopSlide” are the top 3 reward applications that 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, “Bigcoin, Kiemxu, and Tozaco” are the top 3 reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively.  It is interesting to note that the gifts that people exchange via reward applications are different among 3 countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by 61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians and Vietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively. 7 D. Summary (2)
  8. 8. ©2015 THAI OPPO CO., LTD.8 E. Detail findings 1. Consumers’ behavior on Application Downloaded 2. Awareness on “Reward Application”
  9. 9. 9 Total Applications available in smartphones Q1. Please tell us how many applications in your smartphone currently? [SA] [n=600] (Unit: %) Jan’16 Feb’16 Mar’16 0.3 9.2 10.5 29.7 27.8 28.5 39.2 30.8 26.5 17.0 18.5 18.5 7.8 6.7 8.5 3.0 3.7 4.8 1.5 2.2 0.7 1.5 1.2 2.0 Jan’16 Feb’16 Mar’16 8.8 6.8 6.5 35.7 40.2 38.7 31.8 28.8 28.7 15.0 14.0 17.8 4.0 5.3 5.7 1.0 1.2 1.0 1.0 0.3 0.3 2.7 3.3 1.3 Jan’16 Feb’16 Mar’16 3.2 9.3 7.0 27.3 26.3 25.8 36.2 35.7 38.8 24.0 20.3 20.2 5.5 4.0 4.3 1.5 2.7 2.0 0.7 0.3 0.5 1.7 1.3 1.3 Less than 5 apps 5 - 10 apps 11 - 20 apps 21 - 40 apps 41 - 60 apps 61 - 80 apps 81 - 100 apps More than 100 apps T2B B3B 3.0 69.1 3.3 67.8 2.7 65.5 T2B B3B 3.7 76.3 3.6 75.8 1.6 73.8 T2B B3B 2.4 66.7 1.6 71.3 1.8 71.7
  10. 10. 10 Number of Applications download in 1 month (Free Apps) Q2. Please tell us how many applications did you download within last 30 days? Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %) Jan’16 Feb’16 Mar’16 5.3 9.8 10.5 26.7 27.0 31.3 17.3 18.0 19.8 13.0 12.5 9.2 11.2 9.0 8.5 26.5 23.7 20.7 Jan’16 Feb’16 Mar’16 5.3 4.7 10.5 26.7 33.5 31.3 17.3 30.8 19.8 13.0 10.0 9.2 11.2 8.5 8.5 26.5 12.5 20.7 Jan’16 Feb’16 Mar’16 5.0 6.7 5.2 27.7 30.3 27.3 27.2 25.7 26.0 13.2 11.8 11.7 8.2 8.7 10.7 18.8 16.8 19.2 T2B B3B 37.7 49.3 32.7 54.8 29.2 61.7 T2B B3B 22.3 67.7 21.0 69.0 19.8 67.5 T2B B3B 27.0 59.8 25.5 62.7 29.8 58.5 I did not download any apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
  11. 11. 11 Number of Applications download in 1 month (Cost Apps) Q2. Please tell us how many applications did you download within last 30 days? Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %) Jan’16 Feb’16 Mar’16 58.0 62.0 64.3 24.7 21.2 23.3 11.5 9.7 5.8 2.8 2.5 2.2 1.3 1.5 1.3 1.7 3.2 3.0 Jan’16 Feb’16 Mar’16 62.8 62.2 66.7 27.3 27.2 23.5 4.3 5.7 5.8 2.3 2.5 2.0 1.8 1.0 1.3 1.3 1.5 0.7 Jan’16 Feb’16 Mar’16 57.5 51.2 50.0 31.5 36.0 37.2 5.0 7.8 6.8 3.5 2.3 2.5 1.2 1.3 1.5 1.3 1.3 2.0 I did not download any apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps T2B B3B 3.0 94.2 4.7 92.8 4.3 93.5 T2B B3B 3.1 94.5 2.5 95.0 2.0 96.0 T2B B3B 2.5 94.0 2.6 95.0 3.5 94.0
  12. 12. 12 Application Categories downloaded – Top 10 (Thailand) Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600] (Unit: %) Games Social Networking Music Photo & Video Shopping Entertainmen t Finance Educations Lifestyle Navigation Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1 Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8 Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7 Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Total Jan'16 Feb'16 Mar'16
  13. 13. 13 Application Categories downloaded – Top 10 (Indonesia) (Unit: %) Social Networking Games Music Entertainmen t Photo & Video Shopping News Travel Navigation Educations Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7 Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3 Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3 Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Total Jan'16 Feb'16 Mar'16 Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
  14. 14. 14 Application Categories downloaded – Top 10 (Vietnam) (Unit: %) Games Social Networking Entertainmen t Music Photo & Video Utilities Books Navigation News Shopping Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6 Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6 Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7 Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Total Jan'16 Feb'16 Mar'16 Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
  15. 15. 15 Most Access Application Categories – Top 5 Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600] (Unit: %) Social Networking Games Photo & Video Music Shopping Navigation Jan'16 - TH 71.2 70.3 49.7 47.7 41.2 Feb'16 - TH 80.7 62.0 60.3 41.2 43.2 Mar'16 - TH 77.5 66.5 51.0 45.3 42.5 Jan'16 - ID 76.2 69.7 41.2 43.8 41.2 Feb'16 - ID 77.5 70.3 48.0 50.5 39.7 Mar'16 - ID 76.7 70.8 46.8 45.0 45.0 Jan'16 - VN 74.7 54.8 40.8 53.2 27.0 Feb'16 - VN 84.0 62.2 45.5 57.2 30.5 Mar'16 - VN 84.0 66.7 47.0 61.8 34.0 Total 78.0 65.9 47.8 49.5 42.1 30.5 78.0 65.9 47.8 49.5 42.1 30.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0
  16. 16. 16 Most Access Application Names – Top 5 (Games) (Unit: %) 12.1 10.4 6.4 3.6 3.3 0.0 20.0 Candy Crush Line Let's get rich Line cookie run Line Bubble Hayday 12.4 8.6 7.3 4.0 3.0 0.0 20.0 Candy Crush Line cookie run Line Let's get rich hayday Seven Knights 18.1 7.1 4.2 4.2 3.8 0.0 20.0 Clash Of Clans Candy Crush Clash Royale Piano Tiles Let's get rich 18.4 5.3 3.3 2.6 2.4 0.0 20.0 Clash of Clans Candy Crush LINE Let's Get Rich Pou Criminal Case 12.2 5.8 3.6 3.6 2.1 0.0 20.0 Candy Crush Piano Tiles Clash of Clan Temple Run ai là triệu phú 18.7 7.8 4.7 2.4 2.1 0.0 20.0 Clash of Clans Candy Crush Pou LINE Let's Get Rich Criminal Case 18.1 7.1 4.2 4.2 3.8 0.0 20.0 Clash Of Clans Candy Crush Clash Royale Piano Tiles Let's get rich 20.6 16.1 6.4 4.0 2.7 0.0 20.0 Candy crush Clash of clans Sudoku Zombie tsunami Angry bird 15.0 6.3 4.0 3.5 1.8 0.0 20.0 Candy Crush Clash of Clan 2048 Zombie tsunami Piano Tiles 2 Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600] Jan’16 Feb’16 Mar’16
  17. 17. 17 Most Access Application Names – Top 5 (Music) (Unit: %) 33.3 13.7 6.7 5.5 2.7 0.0 20.0 40.0 60.0 JOOX 4shared Music Line music KKbox 44.1 11.7 10.1 4.0 2.8 0.0 20.0 40.0 60.0 JOOX Line music 4shared Music iMusic 42.3 14.0 8.5 4.0 2.2 0.0 20.0 40.0 60.0 JOOX 4shared Line music Music iMusic 12.5 8.4 5.3 3.4 2.7 0.0 20.0 40.0 60.0 58.9 12.5 3.1 2.2 1.3 0.0 20.0 40.0 60.0 17.8 9.9 7.3 6.3 3.6 0.0 20.0 40.0 60.0 21.5 10.7 9.3 5.6 3.3 0.0 20.0 40.0 60.0 16.3 5.0 1.2 0.9 0.0 20.0 40.0 60.0 63.9 15.9 3.2 3.2 1.1 0.0 20.0 40.0 60.0 Jan’16 Feb’16 Mar’16 Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600]
  18. 18. 18 Most Access Application Names – Top 5 (Photo & Video) (Unit: %) 27.4 23.0 4.4 3.6 2.8 0.0 20.0 40.0 60.0 32.3 27.9 6.9 5.5 3.0 0.0 20.0 40.0 60.0 40.2 12.1 5.9 4.6 3.3 0.0 20.0 40.0 60.0 16.7 12.6 9.8 8.1 4.5 0.0 20.0 40.0 60.0 64.5 4.9 3.3 1.6 1.2 0.0 20.0 40.0 60.0 16.7 9.4 7.6 7.3 6.3 0.0 20.0 40.0 60.0 14.6 13.2 7.1 6.4 6.0 0.0 20.0 40.0 60.0 53.5 5.9 5.5 5.1 1.8 0.0 20.0 40.0 60.0 58.9 7.4 3.2 2.1 2.1 0.0 20.0 40.0 60.0 Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600] Jan’16 Feb’16 Mar’16
  19. 19. 19 Most Access Application Names – Top 5 (Social Networking) (Unit: %) 59.7 26.2 6.1 2.8 0.9 0.0 20.0 40.0 60.0 80.0 56.2 30.8 3.9 2.9 0.6 0.0 20.0 40.0 60.0 80.0 56.1 31.8 4.3 1.7 0.6 0.0 20.0 40.0 60.0 80.0 41.4 12.0 11.8 11.2 6.6 0.0 20.0 40.0 60.0 80.0 70.5 15.6 2.2 1.8 1.1 0.0 20.0 40.0 60.0 80.0 24.9 11.4 10.5 9.5 5.6 0.0 20.0 40.0 60.0 80.0 37.8 13.9 11.1 7.0 5.7 0.0 20.0 40.0 60.0 80.0 72.2 12.9 3.0 2.0 1.6 0.0 20.0 40.0 60.0 80.0 78.4 11.1 2.0 1.2 1.0 0.0 20.0 40.0 60.0 80.0 Jan’16 Feb’16 Mar’16 Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600]
  20. 20. 20 Most Access Application Names – Top 5 (Shopping & Navigation) (Unit: %) 62.8 13.0 7.3 3.2 2.8 0.0 20.0 40.0 60.0 80.0 Lazada Kaidee Shopee Ensogo Zalora 71.0 7.7 6.6 4.2 1.5 0.0 20.0 40.0 60.0 80.0 Lazada Shopee Kaidee Zalora Ebay 62.7 9.4 7.1 3.9 3.1 0.0 20.0 40.0 60.0 80.0 35.2 22.7 10.5 8.1 4.9 0.0 20.0 40.0 60.0 80.0 68.5 10.5 9.3 3.1 1.2 0.0 20.0 40.0 60.0 80.0 Google Map here map Bện ệệ Maps Chi duong 31.9 23.5 10.1 8.8 4.2 0.0 20.0 40.0 60.0 80.0 27.4 24.4 17.4 5.6 4.4 0.0 20.0 40.0 60.0 80.0 49.7 9.3 6.6 5.5 4.4 0.0 20.0 40.0 60.0 80.0 Google Maps Bện ệệ HERE Maps Maps Grab 51.5 10.8 9.8 7.8 2.0 0.0 20.0 40.0 60.0 80.0 Google maps Maps Bện ệệ Here maps Grab Jan’16 Feb’16 Mar’16 Shopping Shopping Navigation Q4. Please select top 5 of application categories that you use the most within the last 30 days? And specify the name of applications that you access the most in each category? [MA] [n=600]
  21. 21. 21 Frequency of Application Usage (1) Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most in the last 30 days? [Matrix SA] [n=600] (Unit: %) Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week Rarely (Less than 1 time per week) Games Thailand Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5 Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2 Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0 Indonesia Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5 Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9 Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9 Vietnam Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4 Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3 Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3 Music Thailand Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4 Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6 Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9 Indonesia Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1 Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9 Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7 Vietnam Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6 Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2 Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3 Photo & Video Thailand Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4 Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6 Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0 Indonesia Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9 Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7 Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8 Vietnam Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3 Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4 Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3
  22. 22. 22 Frequency of Application Usage (2) (Unit: %) Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week Rarely (Less than 1 time per week) Shopping Thailand Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3 Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4 Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3 Indonesia Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6 Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3 Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2 Social Networking Thailand Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2 Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6 Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9 Indonesia Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3 Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4 Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4 Vietnam Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8 Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6 Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8 Navigation Vietnam Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3 Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9 Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8 Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most in the last 30 days? [Matrix SA] [n=600]
  23. 23. 23 Willingness to pay for each Application Category (1) Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600] (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Books Thailand Jan'16 67.5 20.2 6.7 3.0 1.0 0.3 1.3 Feb'16 65.3 20.2 8.2 3.2 0.8 1.0 1.3 Mar'16 68.5 17.8 6.8 3.8 1.2 0.8 1.0 Indonesia Jan'16 49.3 17.8 11.8 8.2 5.2 4.8 2.8 Feb'16 47.8 20.3 13.3 8.0 6.2 2.3 2.0 Mar'16 55.7 19.3 11.2 6.8 3.2 2.3 1.5 Vietnam Jan'16 67.0 18.3 5.7 4.5 2.2 1.5 0.8 Feb'16 65.2 23.3 6.8 2.5 0.7 0.3 1.2 Mar'16 64.8 23.0 6.2 3.3 1.0 0.5 1.2 Business Thailand Jan'16 68.0 20.0 5.3 3.0 0.7 0.8 2.2 Feb'16 66.2 19.3 6.2 3.8 1.5 0.8 2.2 Mar'16 69.0 17.7 7.5 2.2 1.8 0.5 1.3 Indonesia Jan'16 46.7 20.0 12.8 7.2 5.2 3.2 5.0 Feb'16 46.5 22.0 12.2 9.2 3.8 4.2 2.2 Mar'16 54.8 20.8 11.8 4.8 2.0 2.7 3.0 Vietnam Jan'16 66.2 14.0 7.5 5.2 2.7 1.7 2.8 Feb'16 68.5 14.2 8.8 4.2 1.0 1.2 2.2 Mar'16 68.3 14.8 8.3 3.5 1.3 1.2 2.5 Catalogs Thailand Jan'16 76.3 13.5 5.2 1.7 1.3 1.2 0.8 Feb'16 77.0 14.7 4.2 1.8 0.7 0.7 1.0 Mar'16 76.3 13.5 6.0 2.2 1.2 0.3 0.5 Indonesia Jan'16 60.5 20.0 9.3 5.7 2.5 1.0 1.0 Feb'16 60.3 19.2 11.3 4.8 1.8 2.2 0.3 Mar'16 66.5 17.3 9.2 3.0 2.0 1.5 0.5 Vietnam Jan'16 82.0 9.7 4.2 1.7 1.3 0.8 0.3 Feb'16 82.5 11.8 3.2 1.0 0.3 1.0 0.2 Mar'16 83.0 11.7 2.5 0.8 0.5 1.3 0.2
  24. 24. 24 Willingness to pay for each Application Category (2) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Education Thailand Jan'16 58.7 20.0 9.7 7.3 1.5 0.7 2.2 Feb'16 61.3 19.5 7.7 6.3 2.5 0.7 2.0 Mar'16 61.3 21.3 9.8 3.5 2.2 0.3 1.5 Indonesia Jan'16 41.7 19.8 12.0 10.2 4.5 4.0 7.8 Feb'16 41.8 18.2 16.7 10.2 6.7 2.5 4.0 Mar'16 50.7 18.7 13.2 5.8 4.7 3.2 3.8 Vietnam Jan'16 58.0 17.7 12.2 5.3 3.3 1.0 2.5 Feb'16 64.2 17.5 8.5 4.8 1.7 0.8 2.5 Mar'16 62.3 17.5 9.2 5.8 2.0 0.8 2.3 Entertainment Thailand Jan'16 62.7 21.8 9.3 2.7 1.7 1.0 0.8 Feb'16 66.5 20.7 7.7 2.8 1.0 0.7 0.7 Mar'16 66.3 20.2 6.8 3.3 1.5 1.5 0.3 Indonesia Jan'16 44.8 21.2 14.8 7.7 5.0 3.3 3.2 Feb'16 45.3 20.0 16.3 8.7 4.3 2.3 3.0 Mar'16 56.2 18.8 12.2 5.3 3.8 2.2 1.5 Vietnam Jan'16 66.8 17.7 6.5 4.7 2.0 0.7 1.7 Feb'16 66.2 18.0 8.5 3.7 1.2 0.5 2.0 Mar'16 65.8 19.3 8.2 2.7 1.2 0.8 2.0 Finance Thailand Jan'16 65.0 19.0 8.0 4.0 0.5 1.5 2.0 Feb'16 66.0 18.0 7.7 3.7 1.7 1.3 1.7 Mar'16 65.8 19.5 8.0 2.5 1.8 1.5 0.8 Indonesia Jan'16 49.5 20.5 10.7 7.3 3.2 3.7 5.2 Feb'16 51.5 19.2 12.7 7.7 3.2 2.2 3.7 Mar'16 58.3 18.5 10.8 5.3 3.2 2.0 1.8 Vietnam Jan'16 68.5 14.2 6.8 4.2 2.0 1.5 2.8 Feb'16 71.5 15.3 6.5 3.5 0.8 0.8 1.5 Mar'16 71.0 15.5 6.2 3.7 0.8 1.2 1.7 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  25. 25. 25 Willingness to pay for each Application Category (3) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Food & Drink Thailand Jan'16 67.7 20.2 5.7 2.8 1.2 1.0 1.5 Feb'16 69.5 17.5 4.3 4.8 1.8 1.3 0.7 Mar'16 70.2 15.5 9.0 1.8 1.3 1.3 0.8 Indonesia Jan'16 49.8 19.5 12.8 8.0 3.7 3.0 3.2 Feb'16 51.0 19.5 13.5 7.2 3.0 3.3 2.5 Mar'16 57.3 17.0 12.8 5.0 3.7 2.7 1.5 Vietnam Jan'16 66.2 15.8 8.5 4.7 2.3 0.3 2.2 Feb'16 70.7 15.0 6.3 3.5 1.0 2.0 1.5 Mar'16 70.3 14.5 6.5 3.7 1.7 1.8 1.5 Games Thailand Jan'16 57.0 22.0 10.7 4.5 1.3 2.2 2.3 Feb'16 57.7 23.3 9.0 4.0 1.8 1.8 2.3 Mar'16 55.8 22.0 11.2 6.2 2.5 1.5 0.8 Indonesia Jan'16 50.8 18.2 14.8 9.2 2.2 2.5 2.3 Feb'16 46.8 20.5 16.2 6.5 5.2 3.0 1.8 Mar'16 52.7 20.3 13.8 6.5 3.3 1.5 1.8 Vietnam Jan'16 65.0 18.7 7.7 3.5 2.0 0.7 2.5 Feb'16 64.7 19.7 8.0 4.2 1.3 0.8 1.3 Mar'16 62.0 20.8 9.3 4.3 1.3 1.0 1.2 Health & Fitness Thailand Jan'16 67.8 17.0 8.5 3.7 1.0 0.5 1.5 Feb'16 67.5 20.2 5.7 2.8 1.8 0.8 1.2 Mar'16 68.0 19.8 7.2 1.8 1.5 1.0 0.7 Indonesia Jan'16 50.8 21.2 13.5 5.7 3.2 3.0 2.7 Feb'16 53.8 20.0 11.3 7.7 2.8 2.2 2.2 Mar'16 59.0 18.8 10.0 6.0 2.5 2.3 1.3 Vietnam Jan'16 60.3 17.8 9.3 4.5 3.2 1.7 3.2 Feb'16 64.3 16.7 9.8 3.0 1.3 1.2 3.7 Mar'16 62.7 18.3 10.0 2.5 1.5 1.2 3.8 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  26. 26. 26 Willingness to pay for each Application Category (4) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Lifestyle Thailand Jan'16 67.7 18.7 7.0 3.3 1.5 0.5 1.3 Feb'16 69.3 19.8 4.7 3.3 1.2 1.2 0.5 Mar'16 69.2 18.7 6.0 3.3 1.0 1.2 0.7 Indonesia Jan'16 52.2 20.5 12.2 7.2 2.8 2.7 2.5 Feb'16 52.0 19.7 12.3 7.2 3.3 2.5 3.0 Mar'16 60.8 17.3 11.2 4.2 2.8 1.7 2.0 Vietnam Jan'16 73.7 14.0 7.0 1.7 2.0 0.8 0.8 Feb'16 78.7 13.0 5.5 1.3 0.7 0.5 0.3 Mar'16 78.5 13.7 4.7 0.8 1.0 0.8 0.5 Medical Thailand Jan'16 66.8 18.0 6.8 3.3 1.3 1.0 2.7 Feb'16 67.3 19.5 5.2 3.0 1.5 1.5 2.0 Mar'16 69.8 16.5 7.0 3.0 1.7 1.5 0.5 Indonesia Jan'16 49.0 18.5 12.2 8.2 4.7 3.7 3.8 Feb'16 49.3 19.2 11.8 8.0 3.7 4.8 3.2 Mar'16 57.8 18.3 9.5 7.2 1.7 2.3 3.2 Vietnam Jan'16 63.7 15.2 10.7 4.5 1.8 1.8 2.3 Feb'16 67.0 16.7 7.8 2.3 1.7 1.8 2.7 Mar'16 64.7 18.2 8.5 2.5 1.7 1.7 2.8 Music Thailand Jan'16 58.3 23.3 11.2 3.3 1.5 1.0 1.3 Feb'16 62.5 20.8 8.8 4.2 1.3 0.7 1.7 Mar'16 61.2 23.0 9.0 3.3 1.7 1.2 0.7 Indonesia Jan'16 52.0 20.5 13.5 7.0 3.2 2.2 1.7 Feb'16 47.8 24.8 12.3 7.3 3.8 2.7 1.2 Mar'16 55.2 21.3 14.0 5.7 1.7 1.8 0.3 Vietnam Jan'16 68.2 19.5 6.2 2.5 1.7 1.0 1.0 Feb'16 69.0 18.7 7.0 2.7 0.5 1.2 1.0 Mar'16 68.8 19.5 6.7 1.8 0.8 1.5 0.8 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  27. 27. 27 Willingness to pay for each Application Category (5) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Navigation Thailand Jan'16 67.8 18.2 9.2 2.3 0.8 0.7 1.0 Feb'16 70.0 19.0 4.7 3.0 1.5 0.5 1.3 Mar'16 71.8 15.8 6.8 2.2 2.2 1.0 0.2 Indonesia Jan'16 58.5 20.5 9.2 5.8 3.0 2.0 1.0 Feb'16 59.5 18.8 11.8 5.5 1.8 1.8 0.7 Mar'16 62.3 18.5 9.7 6.3 1.8 1.0 0.3 Vietnam Jan'16 72.5 16.7 5.3 2.2 2.0 1.2 0.2 Feb'16 74.5 16.0 6.2 1.0 0.8 0.5 1.0 Mar'16 75.7 15.2 5.7 0.8 1.3 0.5 0.8 News Thailand Jan'16 76.3 13.5 5.0 1.7 1.7 0.8 1.0 Feb'16 70.7 17.8 6.0 2.7 1.2 0.3 1.3 Mar'16 73.3 16.3 5.3 2.3 0.7 1.7 0.3 Indonesia Jan'16 58.3 21.8 10.0 5.2 1.7 1.8 1.2 Feb'16 59.3 19.3 10.8 6.2 2.5 1.2 0.7 Mar'16 65.7 16.7 9.5 4.8 1.7 1.5 0.2 Vietnam Jan'16 72.3 14.8 7.7 2.2 1.2 1.0 0.8 Feb'16 73.5 15.8 7.7 1.7 0.5 0.3 0.5 Mar'16 74.5 16.0 6.3 1.3 0.5 0.8 0.5 Magazines & Newspapers Thailand Jan'16 73.7 16.3 4.8 2.3 1.2 1.0 0.7 Feb'16 72.8 17.7 5.0 2.0 1.0 0.7 0.8 Mar'16 75.0 15.0 5.5 1.5 1.3 0.7 1.0 Indonesia Jan'16 57.8 22.0 10.5 3.5 3.2 2.2 0.8 Feb'16 58.7 20.2 11.3 5.3 2.2 1.5 0.8 Mar'16 66.5 16.2 11.0 3.8 0.7 1.7 0.2 Vietnam Jan'16 75.5 14.0 5.7 2.3 1.5 0.5 0.5 Feb'16 78.8 14.3 4.0 1.8 0.2 0.3 0.5 Mar'16 77.8 15.5 3.8 1.2 0.7 0.5 0.5 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  28. 28. 28 Willingness to pay for each Application Category (6) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Photo & Video Thailand Jan'16 63.8 21.0 7.0 4.0 1.7 0.8 1.7 Feb'16 66.3 19.3 7.8 3.2 1.0 1.2 1.2 Mar'16 67.0 19.2 7.8 2.3 1.8 1.0 0.8 Indonesia Jan'16 55.3 21.0 12.0 6.5 2.2 1.8 1.2 Feb'16 52.8 22.0 12.0 5.8 4.3 2.0 1.0 Mar'16 59.5 21.2 9.8 6.0 1.3 1.3 0.8 Vietnam Jan'16 72.0 14.5 4.5 4.0 2.5 1.2 1.3 Feb'16 73.8 16.7 5.8 2.3 0.7 0.2 0.5 Mar'16 73.7 16.5 6.0 2.2 0.5 0.5 0.7 Productivity Thailand Jan'16 67.8 17.0 6.8 4.3 1.7 0.8 1.5 Feb'16 68.8 18.3 7.2 2.8 1.0 1.0 0.8 Mar'16 70.8 16.2 7.2 2.0 2.7 0.5 0.7 Indonesia Jan'16 56.8 19.7 12.3 4.5 3.3 2.0 1.3 Feb'16 56.2 20.3 10.2 7.0 3.8 1.7 0.8 Mar'16 62.5 18.7 10.0 4.3 1.8 1.7 1.0 Vietnam Jan'16 70.3 14.3 7.8 3.8 1.8 0.7 1.2 Feb'16 72.8 15.2 6.5 2.7 1.2 0.7 1.0 Mar'16 70.0 16.0 6.8 4.0 1.3 0.8 1.0 Reference Thailand Jan'16 76.2 14.3 4.7 1.3 0.3 1.3 1.8 Feb'16 74.5 16.0 4.5 2.8 0.5 0.7 1.0 Mar'16 76.0 14.8 4.5 1.8 1.3 1.5 0.0 Indonesia Jan'16 60.3 19.8 11.3 3.7 1.8 2.0 1.0 Feb'16 61.7 17.7 10.0 5.8 2.7 1.2 1.0 Mar'16 67.0 16.5 8.8 4.2 1.2 1.3 1.0 Vietnam Jan'16 75.7 11.3 5.8 4.8 0.8 0.5 1.0 Feb'16 78.3 14.2 4.8 1.8 0.2 0.2 0.5 Mar'16 78.7 14.5 4.0 1.5 0.5 0.3 0.5 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  29. 29. 29 Willingness to pay for each Application Category (7) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Shopping Thailand Jan'16 65.5 16.3 7.0 3.8 1.7 1.2 4.5 Feb'16 69.7 14.7 6.8 2.7 1.8 1.8 2.5 Mar'16 67.2 14.5 7.5 3.0 2.3 1.7 3.8 Indonesia Jan'16 53.7 19.7 10.7 4.3 3.2 3.0 5.5 Feb'16 54.7 17.3 10.2 6.8 4.2 2.3 4.5 Mar'16 60.2 17.2 8.2 4.5 3.5 2.5 4.0 Vietnam Jan'16 66.7 12.5 7.2 4.8 2.7 1.3 4.8 Feb'16 65.8 17.0 6.8 3.3 2.2 1.8 3.0 Mar'16 65.5 16.0 6.8 2.8 2.8 2.2 3.8 Social Networking Thailand Jan'16 65.8 19.0 8.8 2.0 1.3 1.2 1.8 Feb'16 67.8 18.5 7.2 2.2 2.2 1.0 1.2 Mar'16 66.7 20.8 5.7 3.5 1.2 1.5 0.7 Indonesia Jan'16 57.5 17.7 10.2 8.3 2.3 2.3 1.7 Feb'16 56.2 17.3 12.5 7.7 3.0 1.8 1.5 Mar'16 61.2 19.3 10.8 4.3 2.5 1.3 0.5 Vietnam Jan'16 71.0 16.5 5.5 3.7 1.3 0.8 1.2 Feb'16 69.3 17.7 7.8 2.2 1.3 0.7 1.0 Mar'16 70.5 16.3 8.3 2.0 1.2 0.7 1.0 Sports Thailand Jan'16 73.3 14.3 6.2 2.7 1.7 0.7 1.2 Feb'16 73.7 16.0 5.5 2.2 0.8 0.7 1.2 Mar'16 75.8 14.5 4.7 2.5 1.0 1.3 0.2 Indonesia Jan'16 58.8 20.0 9.0 5.7 2.3 2.7 1.5 Feb'16 57.0 19.3 13.0 4.0 3.0 2.2 1.5 Mar'16 64.3 19.8 7.7 4.7 1.2 1.5 0.8 Vietnam Jan'16 77.0 10.3 5.3 4.0 1.8 0.7 0.8 Feb'16 80.5 11.7 4.7 1.3 0.7 0.3 0.8 Mar'16 79.5 13.2 4.0 1.0 0.3 0.8 1.2 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  30. 30. 30 Willingness to pay for each Application Category (8) (Unit: %) < $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0 Travel Thailand Jan'16 68.3 20.7 5.3 1.8 1.7 0.5 1.7 Feb'16 69.5 17.0 6.7 2.8 1.0 1.5 1.5 Mar'16 71.5 15.8 5.5 3.8 0.8 1.2 1.3 Indonesia Jan'16 53.3 19.8 9.5 5.8 3.5 3.3 4.7 Feb'16 54.2 18.5 10.5 6.2 4.3 2.3 4.0 Mar'16 61.8 16.2 10.3 4.3 1.7 2.3 3.3 Vietnam Jan'16 67.5 14.2 6.8 4.5 1.7 1.8 3.5 Feb'16 71.0 15.0 7.0 3.5 0.7 1.2 1.7 Mar'16 69.5 15.7 7.3 3.0 1.3 1.2 2.0 Utilities Thailand Jan'16 67.5 19.8 7.3 2.7 0.7 0.8 1.2 Feb'16 69.2 18.8 6.0 2.0 2.0 1.3 0.7 Mar'16 69.8 16.8 9.2 2.0 0.5 0.7 1.0 Indonesia Jan'16 59.0 20.3 8.5 5.5 2.7 2.8 1.2 Feb'16 58.0 19.5 10.3 6.0 2.8 2.2 1.2 Mar'16 65.2 16.3 9.8 5.7 0.8 1.7 0.5 Vietnam Jan'16 65.7 20.3 8.0 2.7 1.8 1.0 0.5 Feb'16 69.7 18.0 7.7 2.5 0.7 0.7 0.8 Mar'16 67.8 19.3 7.3 2.5 1.0 1.2 0.8 Weather Thailand Jan'16 78.0 13.2 4.7 1.7 1.2 0.2 1.2 Feb'16 77.8 13.0 4.7 2.3 0.8 0.5 0.8 Mar'16 78.0 13.8 3.8 1.8 1.0 0.7 0.8 Indonesia Jan'16 66.0 17.8 7.3 4.2 2.3 1.8 0.5 Feb'16 63.5 20.5 7.7 3.8 2.8 1.2 0.5 Mar'16 71.3 15.3 7.8 3.0 1.5 0.7 0.3 Vietnam Jan'16 81.5 10.2 4.2 2.5 1.2 0.2 0.3 Feb'16 82.8 12.0 3.0 1.3 0.2 0.5 0.2 Mar'16 83.7 10.7 2.8 1.3 0.3 0.8 0.3 Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
  31. 31. ©2015 THAI OPPO CO., LTD.31 E. Detail findings 1. Consumers’ behavior on Application Downloaded 2. Awareness on “Reward Application”
  32. 32. 32 Reward Application well-known Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] [n=600] (Unit: %) Wave I: January Wave II: February Wave III: March I know it well, because I use it now I have heard about it, but never use Do not know 64% 29% 7% 65% 27% 8% 35% 43% 22% 62% 28% 10% 66% 26% 8% 60% 31% 9% 72% 22% 7% 36% 41% 23% 37% 42% 21% 600 600 600 600 600 600 600 600 600
  33. 33. 33 Awareness on Reward Application (Thailand) Q8. Please tell us what reward applications are you using now? [MA] [n=600] (Unit: %) Galaxy Gift Tikko Stamp got.it Buzz Bee Getztar Tamp Sawaddee Thailand Others Total 57.5 31.3 24.4 16.2 29.5 18.3 17.0 27.3 21.0 Jan'16 58.3 36.1 26.6 19.3 34.2 21.0 18.8 31.7 20.7 Feb'16 59.9 32.9 27.8 17.6 29.7 20.9 19.5 29.4 20.3 Mar'16 54.3 24.8 18.9 11.6 24.5 12.9 12.7 20.9 22.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0
  34. 34. 34 Awareness on Reward Application (Indonesia) (Unit: %) cumaceban.c om Cashtree WHAFF Cash App Popkoin mCent Excite Point PopSlide nCash Others Total 9.4 66.2 48.4 17.3 17.2 30.0 24.5 35.1 10.3 8.8 Jan'16 9.3 64.9 47.5 19.4 18.3 31.0 32.8 37.0 14.5 0.8 Feb'16 10.5 67.3 53.5 17.8 17.0 32.0 23.8 35.0 8.8 8.5 Mar'16 8.4 66.5 44.2 14.9 16.3 27.0 17.0 33.5 7.7 17.2 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Q8. Please tell us what reward applications are you using now? [MA] [n=600]
  35. 35. 35 Awareness on Reward Application (Vietnam) (Unit: %) Cubic Reward Tozaco Mobicoin Bigcoin Galaxy Gift mCent kiemxu Icoinvn Ixu Others Total 9.8 34.2 22.1 57.7 23.1 9.6 52.3 23.4 32.1 3.9 Jan'16 12.0 36.4 27.8 56.9 27.8 10.5 59.3 28.2 38.8 5.7 Feb'16 7.0 33.0 18.1 57.7 20.9 9.3 50.7 20.0 27.4 3.3 Mar'16 10.4 33.3 20.3 58.6 20.7 9.0 46.8 22.1 30.2 2.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Q8. Please tell us what reward applications are you using now? [MA] [n=600]
  36. 36. 36 Purposes on using Reward Application (Thailand) Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600] (Unit: %) Food and Beverage Electronics and Gadgets Games Paypal Movie Tickets Concert Beauty and Spa products Entertainmen ts and Lifestlye Mobile Credit (Airtime) Others Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4 Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4 Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2 Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0
  37. 37. 37 Purposes on using Reward Application (Indonesia) (Unit: %) Food and Beverage Electronics and Gadgets Games Paypal Movie Tickets Concert Beauty and Spa products Entertainme nts and Lifestlye Mobile Credit (Airtime) Others Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9 Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0 Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5 Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
  38. 38. 38 Purposes on using Reward Application (Vietnam) (Unit: %) Food and Beverage Electronics and Gadgets Games Paypal Movie Tickets Concert Beauty and Spa products Entertainmen ts and Lifestlye Mobile Credit (Airtime) Others Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0 Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2 Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8 Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
  39. 39. FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city, Japan Tel: +81 (0) 3-5421-7925 URL : http://wsgroup-asia.com/ Email : info@wsgroup-asia.com The copyright of this report belongs to World Wide System Corporation *** Our report is officially free for those who are interested, and open for using this report as references. For any usages regarding to our results, please refer W&S as your sources of information.

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