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Popular Online News in Indonesia 2014

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Indonesian people changing habit from conventional media into online media. Accessing through out smartphone and tablet medium, people widely searching information via internet. W&S Indonesia conducting research study about Online News brand awareness based on Omnibus Brand Popular Index. We found the result of top 10 players in industry.

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Popular Online News in Indonesia 2014

  1. 1. Indonesia Online News Popular Brand 2014 Omnibus Popular Brand Index Date: November 2014
  2. 2. 2 A. Detail findings 1. Popular Brand Index 2. Brand awareness 3. Expansive 4. Market Share 5. Future Intention 6. Switching 7. General Information
  3. 3. 3 A. Detail findings 1.1. Popular Brand Index Concept POPULAR BRAND INDEX (PBI) Top of Mind (TOM) Expansive Last Used Future Intention 𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛 Additional Information: •Top of Mind (TOM) = The first brand remembered by respondents. •Expansive = Range or dissemination of the brand. •Last Used/ Market Share = Total usage in the last 3 months period. •Future Intention = Brand to be purchased in the future. One of the most important asset and the identity of a company is Brand. Brand or trademark is a name or symbol that related to product / services and cause psychological meanings / associations. In addition, brand is also a promotional tool, so that product with a particular brand will tend to gain popularity or awareness at the community level that will affect consumer behavior in society. To determine organizational performance we can see from the development of the brand. W&S Group develop PBI (Popular Brand Index) concept in which the measurement is seen from Top Of Mind, Expansive or dissemination of the brand, Last used or known as Market Share, and Future Intention.
  4. 4. 4 A. Detail findings 1.2. Popular Brand Index Results (PBI) PBI obtained by the method of Internet Sampling (Online Panel) with sample 1.400 respondents in the database W&S Indonesia (Nusaresearch). The results obtained for Online News Category with PBI Concept as follows: Incidence Rate Online News accessor (percentage of online news accessor in the last 3 months) was 69.0% of the population of W&S Indonesia panel. Detik.com is the most popular Online News in Indonesia with the highest PBI index is 40.4, followed by Kompas.com with PBI index 26.1 Rank of Popular Online News PBI IR 1 Detik 40.4 69% 2 Kompas 26.1 3 Okezone 7.3 4 Vivanews 5.3 5 Liputan6 3.0 6 Kapanlagi 2.6 7 Goal 2.3 8 YahooNews 1.6 9 Tempo 1.4 10 Republika 1.1 11 BBC 0.9 12 Metrotvnews 0.7 13 TribunNews 0.5 14 Merdeka 0.4 15 Suaramerdeka 0.4
  5. 5. 5 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Market Share 5. Future Intention 6. Switching 7. General Information
  6. 6. 6 A. Detail findings 2.1. Brand Awareness – Top Of Mind n Sample : 966 To know the level of brand awareness of consumers to online news sites, Top of Mind (TOM) is one of the most important aspect to know the level of popularity of the product. From the result of TOM, the first online news and spontaneously comes to mind when talk about online news context are: Detik.com (43.8%), followed by Kompas.com (30.7%). While Okezone (4.9%), Vivanews (3.8%) and Yahoonews (3.4%) were ranked after Detik.com and Kompas.com. Judging from the data Detik.com and Kompas.com is the most advantageous as the site of the most memorable for the respondents, because more than 70% respondents who access online site remember Detik.com and Kompas.com as Top of Mind. 43.8 30.7 4.9 3.8 3.4 1.5 1.2 0.8 0.8 0.6 Detik Kompas Okezone Vivanews YahooNews Goal Liputan6 TribunNews Tempo Kapanlagi
  7. 7. 7 A. Detail findings 2.2. Brand Awareness There is an interesting fact of the data obtained, when we look at Goal.com (19.5%) and YahooNews (13.1%) compared with Tempo (55.6%), Republika (43.0%) they have total awareness smaller, but PBI ranks better. This could be due to the content or sites owned by Goal.com and YahooNews can be considered good, but if they do initiation to increase total awareness can be assured they can compete with Detik.com and Kompas.com n Sample : 966 74.0% 72.3% 22.5% 21.2% 13.3% 5.1% 4.3% 12.8% 7.6% 5.1% 1.2% 3.9% 13.4% 7.1% 1.7% 18.4% 19.2% 51.4% 45.4% 51.9% 51.7% 15.2% 0.3% 47.9% 37.9% 18.8% 36.9% 0.3% 0.3% 23.3% 92.4% 91.5% 74.0% 66.5% 65.2% 56.7% 19.5% 13.1% 55.6% 43.0% 20.0% 40.8% 13.7% 7.4% 25.0% Aided Unaided Total Awareness
  8. 8. 8 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Market Share 5. Future Intention 6. Switching 7. General Information
  9. 9. 9 A. Detail findings 3. Expansive Expansive is a deployment site, so it easy to find everywhere (Online ads, Google AdWords, etc). Usually Expansive aspect is closely connected with the activity of advertising. In this study, Detik.com occupies the first position with the percentage of 43.3%. In addition, it is quite interesting is Okezone which has a percentage 9.5% and superior to its competitors Vivanews (5.0%) and Kapanlagi.com (4.0%) 0.6% n Sample : 966 1 2 3 4 5 6 7 8 9 10 43.3% 26.0% 0.7% 9.5% 1.0% 5.0% 2.4% 4.0% 2.9% 0.6%
  10. 10. 10 A. Detail findings 4. Frequent User Last Used/ Market Share is measured from the level of the percentage of respondents who access Online News within 3 months period. Detik.com occupies a top position (43.8%) and Kompas.com (24.6%) followed by Vivanews (6.0%) is Online News most frequently visited by readers. It is a sign of consumer loyalty to Online News. n Sample : 966 0.6% 1 2 3 4 5 6 7 8 9 10 43.8% 24.6% 1.2% 6.0% 1.3% 5.9% 2.5% 3.6% 3.3% 0.7%
  11. 11. 11 A. Detail findings 5. Future Intention Future Intention measured by the percentage level of the respondent to a smartphone that wants to have in the future. Future intention is measured from the Loyal respondents and respondents who would switch. BBC surprisingly into the top 10 Online News with a percentage 2.7%. This is a strong signal that BBC has a chance to become the popular Online News in the future. n Sample : 966 0.6% 1 2 3 4 5 6 7 8 9 10 30.7% 22.1% 2.6% 9.8% 2.7% 6.7% 2.7% 4.8% 3.0% 2.1%
  12. 12. 12 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Market Share 5. Future Intention 6. Switching 7. General Information
  13. 13. 13 A. Detail findings 6.1. Switching 6.1. Brand Switch In and Switch Out Gap n Sample : 449 * Relative to respondents who do Switching n Sample : 1,115 From the result of the study, 46.5% of the 996 samples of respondents want to access other OnlineNews. When compared Last Used with Future Intention, Detik.com has decreased by 9.1% this is very dangerous for the business of Detik.com because the accessor of Detik.com more decreased. As for the access of the greatest enhancer is Okezone with 3.8%, followed by the percentage of coverage of 6 (1.8%) Vivanews (1.4%) and Tempo (1.3%) 46.5% 53.5% Loyal Switch -9.1% -0.4% 1.4% 3.8% -0.4% 1.8% 0.4% 1.3% 0.9% 0.2% Detik Kompas Vivanews Okezone Kapanlagi Liputan6 Goal Tempo Republika YahooNews
  14. 14. 14 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Market Share 5. Future Intention 6. Switching 7. General Information
  15. 15. 15 A. Detail findings 7.1. Ever Used and Conversion Rate Conversion Rate Ever Used Brand Total Brand awareness Top of Mind Conversion Rate Ever Used Brand Total Brand awareness Top of Mind 31% 92% 75% 82% 5% 74% 51% 69% 4% 67% 47% 70% 1% 65% 40% 62% 44% 92% 80% 87% 1% 57% 38% 66% 2% 20% 13% 68% 1% 56% 30% 54% 1% 43% 22% 51% 1% 41% 22% 53% n Sample : 966 Total Brand awareness when compared to Ever Used Brand will get an indication of the conversion. The higher the conversion rate indicates when accessing aware of its website, the possibility to access the site OnlineNews higher. Goal.com noted to have "Brand Awareness" which is quite low (20%) when compared with other OnlineNews sites. But the value of their conversion can be quite high (68%) when Goal.com may increase brand awareness so they can get more audience.
  16. 16. 16 A. Detail findings 7.2. Most Favourite Section to Read n Sample : 713 Judging from the selection of the most popular news topics, Political ranked first as the most popular topics (69.5%) followed by Economics (60.1%), entertainment (58.3%), health (58.3%) and sports (49.9%). 60.1%69.5% 58.3% 49.9%58.3% 39.2% 26.8% 26.4% 7.0% Smartphone Desktop / PC computer Laptop Tablet (iPad, Tablet) Online News readers access OnlineNews site more using a smartphone (39.2%) compared with the Laptop (26.4%) and Desktop / PC Computer (26.8%). From this data we can conclude the importance of the site's interface to mobile view, so the use of or experience in accessing OnlineNews reader can give a good impression of the sites accessible.
  17. 17. 17 A. Detail findings 7.2. Reader Behaviour n Sample : 713 OnlineNews readers usually access the site in the morning at 7:01 a.m.-10:00 (30.2%) and the evenings after dinner at 18:01 to 21:00 (19.7%). While in the period 10:00 to 18:00 accessor OnlineNews quite low. It is suggested, OnlineNews site news update in the time span so that they are read OnlineNews in the morning and in the evening after dinner can be served a different story. Meanwhile accessor OnlineNews usually read the news every day at 74.9%, this figure shows that the reader OnlineNews a habit for them to be accessed on a daily basis. 30.2% 16.7% 18.5% 6.5% 19.7% 8.4% Pagi hari (7.01 - 10.00) Siang hari sebelum makan siang (10.01 - 12.00) Siang hari sesudah makan siang (12.01 - 15.00) Sore hari sebelum makan malam (15.01 - 18.00) Sesudah makan malam (18.01 - 21.00) Malam hari (21.01 - 07.00) 74.9% 12.9% 9.1% 2.5% .6% Setiap hari 4 - 6 kali seminggu 1 - 3 kali seminggu 2 - 3 kali sebulan Sebulan sekali
  18. 18. 18 B. Respondent profile Monthly Household Income 56.6% 43.4% AgeGender 8.2% 28.3% 23.9% 39.7% Below 20 years old 20 ~ 24 years old 25 ~ 29 years old 30 years old and above 2.1% 2.4% 3.9% 11.1% 13.1% 11.2% 15.2% 12.4% 12.5% 12.6% 3.6% Over IDR 40,000,000 IDR 30,000,001 - IDR 40,000,000 IDR 20,000,001 - IDR 30,000,000 IDR 11,000,001 - IDR 20,000,000 IDR 8,500,001 - IDR 11,000,000 IDR 6,500,001 - IDR 8,500,000 IDR 4,500,001 - IDR 6,500,000 IDR 3,500,001 - IDR 4,500,000 IDR 2,500,001 - IDR 3,500,000 IDR 1,500,001 - IDR 2,500,000 Less than IDR 1,500,000 n Sample : 966
  19. 19. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

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