Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Price Comparison Sites
in Indonesia 2014
Omnibus Popular Brand Index
Date: November 2014
2
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switch...
3
A. Detail findings
1.1. Popular Brand Index Concept
POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Futu...
4
A. Detail findings
1.2. Popular Brand Index Results (PBI)
PBI could be obtained by Internet Sampling method, where we ar...
5
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switch...
6
A. Detail findings
2.1. Brand Awareness – Top Of Mind
n Sample : 225
To determine brand awareness level of consumer
towa...
7
35.6%
10.2%
26.7% 27.1%
14.7%
5.8%
18.7%
12.0%
8.0%
3.1%
21.7%
43.6%
24.4%
20.0%
25.7%
32.9%
17.7%
19.1%
21.8%
0.0%
57.3...
8
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switch...
9
A. Detail findings
3. Expansive
n Sample : 225
3.1%
4.4%
6.7%
7.1%
10.7%
10.7%
16.0%
19.6%
21.8%
Expansive is the distri...
10
A. Detail findings
4. Frequent User
n Sample : 225
3.6%
3.6%
6.7%
7.1%
10.7%
11.6%
17.3%
17.8%
21.8%
Last Used or Frequ...
11
1.8%
2.7%
8.0%
9.8%
10.2%
12.0%
13.3%
20.4%
21.8%
A. Detail findings
5. Future Intention
Future Intention could be meas...
12
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switc...
13
36.9%
63.1%
A. Detail findings
6.1. Switching
n Sample : 225
From these study research, only 36.9% of 225
respondents w...
14
A. Detail findings
6.2. Switch In and Switch Out
n Sample : 225
By results of these study, there will be an increase
us...
15
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switc...
16
3.6%
29.8%
13.8%
46.3%
1.3%
31.1%
14.2%
45.7%
0.4%
38.7%
24.0%
62.0%
1.3%
3.1%
0.4%
12.9%
A. Detail findings
6.3. Ever ...
17
B. Respondent profile
Monthly Household Income
50.7% 49.3%
Age
n Sample : 225
Gender
2.7%
1.8%
4.0%
12.9%
15.1%
11.6%
1...
PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web...
Upcoming SlideShare
Loading in …5
×

Price Comparison Site in Indonesia 2014

839 views

Published on

Research Method : Omnibus Popular Brand Index
Fieldwork Period : November 2014
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Sample Size : 225 samples

Published in: Marketing
  • Be the first to comment

Price Comparison Site in Indonesia 2014

  1. 1. Price Comparison Sites in Indonesia 2014 Omnibus Popular Brand Index Date: November 2014
  2. 2. 2 A. Detail findings 1. Popular Brand Index 2. Brand awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  3. 3. 3 A. Detail findings 1.1. Popular Brand Index Concept POPULAR BRAND INDEX (PBI) Top of Mind (TOM) Expansive Last Used Future Intention 𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛 Additional Information: •Top of Mind (TOM) = First brand mentioned by respondents. •Expansive = Distribution of brand. •Last Used = Frequent user in last 3 months. •Future Intention = Future brand used by respondents. Brand is one of the most important aspects from any business. It identifies the simplest concept of business / company. Brand or Trademark is a name or a symbol which related with product / service and its image becomes associated with consumer’s mind. Otherwise, brand can be used also as promotion tools. Therefore, product with its specific brand will tend to get attractiveness or awareness in community level. Those level will influence consumer behaviour among population. To determine the performance of business, we can observe from the development of brand. Regarding to this point, W&S Group develops PBI concept (Popular Brand Index) where its measurement consists of Top of Mind, Expansive, Last Used or Frequent User and Future Intention of business brand.
  4. 4. 4 A. Detail findings 1.2. Popular Brand Index Results (PBI) PBI could be obtained by Internet Sampling method, where we are using online panel with 2000 respondents in W&S Indonesia database (Nusaresearch). The results obtained for Price Comparison Sites with PBI concept are: Incidence Rate of respondents who access price comparison sites (percentage of respondents who access price comparison sites within September – November 2014) are 11.0% among W&S Indonesia panel. PriceArea.com achieve the highest PBI for Price Comparison Sites category with 20.2 as its index, followed by Hargamurah.co with 15.7 as its index. Rank of Popular Price Comparison Sites PBI IR 1st PriceArea.com 20.2 11% 2nd Hargamurah.co 15.7 3th Telunjuk.com 13.6 4th PricePanda.co.id 11.0 5th Pricelist.co.id 9.2 6th id.priceprice.com 6.8 7th IndoKatalog.com 5.8 8th Pricebook.co.id 3.5 9th Priceza.co.id 2.4 10th priceme.co.id 0.4
  5. 5. 5 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  6. 6. 6 A. Detail findings 2.1. Brand Awareness – Top Of Mind n Sample : 225 To determine brand awareness level of consumer towards Price Comparison Sites, Top of Mind (TOM) becomes one of some important aspects which could be used to recognize awareness level from product or service. From result of TOM, it shows that 20.9% of respondents recalls PriceArea.com spontaneously as main price comparison sites, followed by PricePanda.co.id (9.8%), Telunjuk.com (6.7%), Pricelist.co.id (6.7%) and id.priceprice.com (5.8%). This case indicates that PriceArea.com has the strongest brand awareness and most dominated sites among other price comparison sites. 20.9% 9.8% 6.7% 6.7% 5.8% 5.3% 3.6% 1.3% 1.3% 0.4% 0.4% PriceArea.com PricePanda.co.id Telunjuk.com Pricelist.co.id id.priceprice.com HargaMurah.com Pricebook.co.id Priceza.co.id priceme.co.id IndoKatalog.com versus.com
  7. 7. 7 35.6% 10.2% 26.7% 27.1% 14.7% 5.8% 18.7% 12.0% 8.0% 3.1% 21.7% 43.6% 24.4% 20.0% 25.7% 32.9% 17.7% 19.1% 21.8% 0.0% 57.3% 53.8% 51.1% 47.1% 40.4% 38.7% 36.4% 31.1% 29.8% 3.1% Aided Unaided Total Awareness A. Detail findings 2.2. Brand Awareness Regarding to UnAided of Price Comparison Sites which mentioned spontaneously, PriceArea.com (35.6%) and PricePanda.co.id (27.1%) still leads among the others. However, if we consider from Aided or recalled by respondents when they are given showcards, Hargamurah.co (43.6%) is the top sites, followed by IndoKatalog.com (32.9%). These result indicate that their Brand Recognition still low because respondents can’t recall those sites if they’re not given showcards. There are extreme improvements on Aided for Hargamurah.co. According to this reason, Hargamurah.co get the 2nd position for Total Brand Awareness with percentage of 53.8%. n Sample : 225 Ordered by Top of Mind
  8. 8. 8 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  9. 9. 9 A. Detail findings 3. Expansive n Sample : 225 3.1% 4.4% 6.7% 7.1% 10.7% 10.7% 16.0% 19.6% 21.8% Expansive is the distribution of price comparison sites, so it will be easily to be founded in some places such as Ads, Google Adwords, etc. Commonly, expansive is strongly associated with advertising or promotion. According to Expansive, PriceArea.com is the top price comparison sites with percentage of 21.8%. Next position is placed by Telunjuk.com (19.6%) and Hargamurah.co (16.0%).
  10. 10. 10 A. Detail findings 4. Frequent User n Sample : 225 3.6% 3.6% 6.7% 7.1% 10.7% 11.6% 17.3% 17.8% 21.8% Last Used or Frequent User could be measured by percentage of respondents who access price comparison sites in last 3 months. The top sites of price comparison who visited frequently by their user is Hargamurah.co with percentage of 21.8%, whereas PriceArea.com is the next sites after Hargamurah.co with percentage of 17.8%.
  11. 11. 11 1.8% 2.7% 8.0% 9.8% 10.2% 12.0% 13.3% 20.4% 21.8% A. Detail findings 5. Future Intention Future Intention could be measured by percentage of respondents who will access price comparison sites in future. This percentage exposed about loyal respondents and switch respondents. Price Comparison Sites which has the highest potential to be accessed in future are Hargamurah.co (21.8%) and PriceArea.com (20.4%). More than that, IndoKatalog also success at 5th place as price comparison site that will be accessed in future with percentage of 10.2%. From this point, we can conclude that Hargamurah.co is preferred than PriceArea.com in future. n Sample : 225
  12. 12. 12 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  13. 13. 13 36.9% 63.1% A. Detail findings 6.1. Switching n Sample : 225 From these study research, only 36.9% of 225 respondents would like to access another price comparison sites, whereas 63.1% of 225 respondents still intend to access last visited price comparison sites. Loyal Switch
  14. 14. 14 A. Detail findings 6.2. Switch In and Switch Out n Sample : 225 By results of these study, there will be an increase user of price comparison sites for IndoKatalog (3.6%), then followed by PriceArea.com (2.7%). Moreover, user of Telunjuk.com will be decrease as percentage of -4.0%. 5.3% 8.0% 7.6% 3.6% 4.0% 0.9% 3.6% 2.2% 1.8% 43.1% 37.8% 36.9% 27.6% 27.1% 24.0% 19.6% 14.2% 13.8% 8.0% 4.0% 7.6% 4.0% 3.1% 4.4% 4.4% 0.4% 0.9% PriceArea.com Telunjuk.com HargaMurah.com PricePanda.co.id Pricelist.co.id IndoKatalog.com id.priceprice.com Priceza.co.id Pricebook.co.id Switch Out Last Visited Switch In
  15. 15. 15 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  16. 16. 16 3.6% 29.8% 13.8% 46.3% 1.3% 31.1% 14.2% 45.7% 0.4% 38.7% 24.0% 62.0% 1.3% 3.1% 0.4% 12.9% A. Detail findings 6.3. Ever Used and Conversion Rate Conversion Rate Ever Visited Site Brand awareness Top of Mind Conversion Rate Ever Visited Site Brand awareness Top of Mind n Sample : 225 Convertion Rate will be obtained by ratio of ever visited site and total brand awareness. The higher convertion rate will also affect the higher user of price comparison site that will access its site. From these case, it shows that the average percentage of ever visited site is lower than percentage of brand awareness. Those means although respondents aware many price comparison sites after they are given the showcards, but in fact there’s slight price comparison sites which has been visited. 20.9% 57.3% 43.1% 75.2% 5.3% 53.8% 36.9% 68.6% 6.7% 51.1% 37.8% 74.0% 9.8% 47.1% 27.6% 58.6% 6.7% 40.4% 27.1% 67.1% 5.8% 36.4% 19.6% 53.8%
  17. 17. 17 B. Respondent profile Monthly Household Income 50.7% 49.3% Age n Sample : 225 Gender 2.7% 1.8% 4.0% 12.9% 15.1% 11.6% 14.7% 13.3% 11.1% 9.8% 3.1% Over IDR 40,000,000 IDR 30,000,001 - IDR 40,000,000 IDR 20,000,001 - IDR 30,000,000 IDR 11,000,001 - IDR 20,000,000 IDR 8,500,001 - IDR 11,000,000 IDR 6,500,001 - IDR 8,500,000 IDR 4,500,001 - IDR 6,500,000 IDR 3,500,001 - IDR 4,500,000 IDR 2,500,001 - IDR 3,500,000 IDR 1,500,001 - IDR 2,500,000 Less than IDR 1,500,000 5.8% 25.8% 22.7% 45.8% Below than 20 years old 20 ~ 24 years old 25 ~ 29 years old 30 years old and above
  18. 18. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

×