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1
“The comparative survey on the topic of
marriage planning in three countries”
There are no big differences when it comes...
2
 [Research Design]
Research Method Online Research
Fieldwork Period 1st – 3rd October, 2015
Research Area Thailand, Ind...
3
 [Details]
Please tell us how much money do you think you should prepare for your wedding?
(Including dowry, honeymoon,...
4
(Unit: %)
0.0
0.0
0.0
32.8
25.6
4.8
28.8
3.2
4.8
0.0
5.6
21.6
8.0
46.4
12.0
1.6
1.6
3.2
0.0
0.0
15.2
3.2
20.8
49.6
5.6
5...
5
Please tell us how much money do you think your partner has to prepare for the wedding?
(Including dowry, honeymoon, and...
6
(Unit: %)
0.0
0.0
0.0
31.2
27.2
6.4
24.8
1.6
8.8
0.0
9.6
8.0
8.0
49.6
11.2
5.6
1.6
4.8
1.6
0.0
12.0
5.6
19.2
54.4
4.0
4....
7
Please tell us after you got married, who do you expected to be the main cooker for the family?
[SA] (n=750 Single only)...
8
Please tell us who cook for your family after you get married? [SA)]
(n=750 Married only)
Thai married male (41.6%) are ...
9
Please tell us where do you plan to live after you got married? [SA]
(n=1,500)
After getting married, Thai males (46.8%)...
10
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Vietnamese resp...
11
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Most of Indones...
12
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
The expected av...
13
Please tell us how many kids do you want to have? [SA]
(n=1,500)
Vietnamese respondents want to have two children (75.4...
14
(Unit: %)
7.2
26.8
54
8.8
3.2
0
5.6
51.2
29.6
13.6
1.6
13.2
75.2
7.6
2.4
0 20 40 60 80
Do not want to have a child
one ...
15
Please tell us which gender do you prefer for your first child? [SA]
(n=1,500)
More than half of every countries’ respo...
16
(Unit: %)
72.0
28.0
76.0
24.0
55.6
44.4
0 20 40 60 80
Male
Female
Male
(Each country n=250)
Thailand Indonesia Vietnam
...
17
Please tell us who will control the money in your household? [SA]
(n=1,500)
Money controller in the household still in ...
18
(Unit: %)
50.0
50.0
47.6
52.4
37.6
62.4
0 20 40 60 80 100
Male
Female
Male
(Each country n=250)
Thailand Indonesia Viet...
19
[About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent compa...
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The married survey between 3 countries

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[Research Design]
Research Method: Online Research
Fieldwork Period: 1st – 3rd October, 2015
Research Area: Thailand, Indonesia, Vietnam
Respondent Criteria: Who aged above 17 years old
Sample Size: 1,500 samples
Quota:
Single male 125ss / country
Married male 125ss / country
Single female 125ss / country
Married female 125ss / country

Published in: Data & Analytics
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The married survey between 3 countries

  1. 1. 1 “The comparative survey on the topic of marriage planning in three countries” There are no big differences when it comes to getting married, everyone is serious  [Research Summary] 1 Most of male respondents think that they should have around $3,000 – 10,000 to cover their wedding costs 2 Most of female respondents expected their lovers to have money at least between $3,000-10,000 for their weddings 3 More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave culinary to their partners 4 Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and Thai (52.60%) 5 Money controller in the household still in charge by female and there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)  [Background] Different countries have their own ways and norms when it comes to having a family. Especially young generation that they are becoming less concern their traditional way. W&S would like to know what do the new generation plan about their future wedding and start a family. So we target our respondents and ask them about their plan.
  2. 2. 2  [Research Design] Research Method Online Research Fieldwork Period 1st – 3rd October, 2015 Research Area Thailand, Indonesia, Vietnam Respondent Criteria Who aged above 17 years old Sample Size 1,500 samples n Thailand Indonesia Vietnam Total 1,500 500 500 500 Gender / Relationship status Male Single 375 125 125 125 Married 375 125 125 125 Female Single 375 125 125 125 Married 375 125 125 125 W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii) conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of “Wedding plan survey in 3 countries”
  3. 3. 3  [Details] Please tell us how much money do you think you should prepare for your wedding? (Including dowry, honeymoon, and party)? [FA] (n=750 Male only) Most of male respondents think that they should have around $3,000 – 10,000 to cover their wedding costs (Unit: %) 0.0 0.0 0.0 36.4 27.6 5.6 24.0 2.8 3.6 0.0 8.4 24.0 11.2 42.4 9.6 1.6 0.8 2.0 0.0 0.0 13.2 6.0 23.2 48.8 4.0 4.8 0.0 0.0 0.0 0.0 0 10 20 30 40 50 60 Less than 1,000 USD 1,001 - 2,000 USD 2,000 - 3,000 USD 3,001 - 10,000 USD 10,001 - 17,000 USD 17,001 - 26,000 USD 26,001 - 33,000 USD 33,001 - 50,000 USD 50,001 - 67,000 USD Over 67,001 USD Male (Each country n=250) Thailand Indonesia Vietnam
  4. 4. 4 (Unit: %) 0.0 0.0 0.0 32.8 25.6 4.8 28.8 3.2 4.8 0.0 5.6 21.6 8.0 46.4 12.0 1.6 1.6 3.2 0.0 0.0 15.2 3.2 20.8 49.6 5.6 5.6 0.0 0.0 0.0 0.0 0 20 40 60 Less than 1,000 USD 1,001 - 2,000 USD 2,000 - 3,000 USD 3,001 - 10,000 USD 10,001 - 17,000 USD 17,001 - 26,000 USD 26,001 - 33,000 USD 33,001 - 50,000 USD 50,001 - 67,000 USD Over 67,001 USD Single - Male (Each country n=125) Thailand Indonesia Vietnam 0.0 0.0 0.0 40.0 29.6 6.4 19.2 2.4 2.4 0.0 11.2 26.4 14.4 38.4 7.2 1.6 0.0 0.8 0.0 0.0 11.2 8.8 25.6 48.0 2.4 4.0 0.0 0.0 0.0 0.0 0 20 40 60 Married - Male (Each country n=125) Thailand Indonesia Vietnam
  5. 5. 5 Please tell us how much money do you think your partner has to prepare for the wedding? (Including dowry, honeymoon, and party)? [FA] (n=750 Female only) Most of female respondents expected their lovers to have money at least between $3,000-10,000 for their weddings (Unit: %) 0.0 0.0 0.0 39.6 27.2 5.6 18.0 2.8 6.8 0.0 9.2 16.0 8.8 49.6 6.8 4.8 1.6 2.4 0.8 0.0 11.2 6.0 22.0 54.0 4.0 2.0 0.4 0.0 0.0 0.0 0 10 20 30 40 50 60 Less than 1,000 USD 1,001 - 2,000 USD 2,000 - 3,000 USD 3,001 - 10,000 USD 10,001 - 17,000 USD 17,001 - 26,000 USD 26,001 - 33,000 USD 33,001 - 50,000 USD 50,001 - 67,000 USD Over 67,001 USD Female (Each country n=250) Thailand Indonesia Vietnam
  6. 6. 6 (Unit: %) 0.0 0.0 0.0 31.2 27.2 6.4 24.8 1.6 8.8 0.0 9.6 8.0 8.0 49.6 11.2 5.6 1.6 4.8 1.6 0.0 12.0 5.6 19.2 54.4 4.0 4.0 0.8 0.0 0.0 0.0 0 20 40 60 Less than 1,000 USD 1,001 - 2,000 USD 2,000 - 3,000 USD 3,001 - 10,000 USD 10,001 - 17,000 USD 17,001 - 26,000 USD 26,001 - 33,000 USD 33,001 - 50,000 USD 50,001 - 67,000 USD Over 67,001 USD Single - Female (Each country n=125) Thailand Indonesia Vietnam 0.0 0.0 0.0 48.0 27.2 4.8 11.2 4.0 4.8 0.0 8.8 24.0 9.6 49.6 2.4 4.0 1.6 0.0 0.0 0.0 10.4 6.4 24.8 53.6 4.0 .8 0.0 0.0 0.0 0.0 0 20 40 60 Married - Female (Each country n=125) Thailand Indonesia Vietnam
  7. 7. 7 Please tell us after you got married, who do you expected to be the main cooker for the family? [SA] (n=750 Single only) Thai single males (30.4%) are expected to be the main cooker, while 92% of single Indonesian females planned to be the main cooker (Unit: %) 30.4 40.0 16.8 10.4 2.4 8.8 81.6 5.6 2.4 1.6 4.0 88.8 3.2 2.4 1.6 0 20 40 60 80 100 I will cook My partner will cook Family member/ House maid will cook Buy/ eat out Both help to cook Single - Male (Each country n=125) Thailand Indonesia Vietnam 54.4 14.4 12.0 15.2 4.0 92.0 2.4 4.8 .8 0.0 71.2 24.8 1.6 1.6 .8 0 20 40 60 80 100 I will cook My partner will cook Family member/ House maid will cook Buy/ eat out Both help to cook Single - Female (Each country n=125) Thailand Indonesia Vietnam
  8. 8. 8 Please tell us who cook for your family after you get married? [SA)] (n=750 Married only) Thai married male (41.6%) are the main cooker at home, and leave a big gap from Indonesian male (5.6%) and Vietnam (9.6%) (Unit: %) 41.6 40.8 9.6 6.4 1.6 5.6 93.6 0.8 0.0 0.0 9.6 86.4 4.0 0.0 0.0 0 20 40 60 80 100 I cook My partner cook Family member/ House maid cook Buy/ eat out Both help to cook Married - Male (Each country n=125) Thailand Indonesia Vietnam 30.4 40.0 16.8 10.4 2.4 8.8 81.6 5.6 2.4 1.6 4.0 88.8 3.2 2.4 1.6 0 20 40 60 80 100 I cook My partner cook Family member/ House maid cook Buy/ eat out Both help to cook Married - Female (Each country n=125) Thailand Indonesia Vietnam
  9. 9. 9 Please tell us where do you plan to live after you got married? [SA] (n=1,500) After getting married, Thai males (46.8%) want his wife to move in his family, while most of females prefer to live separately in their own house (Unit: %) 46.8 9.6 38.4 5.2 10.0 4.8 82.8 2.4 42.4 12.0 43.6 2.0 0 20 40 60 80 100 In my family's house In my partner's house In our own house (Seperated from family) Do not know / Not sure Male (Each country n=250) Thailand Indonesia Vietnam 27.2 13.6 52.4 6.8 8.0 7.2 83.6 1.2 10.8 32.4 51.2 5.6 0 20 40 60 80 100 In my family's house In my partner's house In our own house (Seperated from family) Do not know / Not sure Female (Each country n=250) Thailand Indonesia Vietnam
  10. 10. 10 Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA] (n=1,500) Vietnamese respondents are expected to spend between $101-300 per month and there are no big different between groups Comparing between Vietnamese respondent (Unit: %) 9.6 44.0 32.8 2.4 11.2 3.2 47.2 32.8 2.4 14.4 0 20 40 60 Less than 100 USD 101-300 USD 301-500 USD 501-700 USD Over 701 USD Male / single & married (Each group n=125) Male single Male married 2.4 49.6 36.8 2.4 8.8 3.2 37.6 42.4 4.8 12.0 0 10 20 30 40 50 60 Less than 100 USD 101-300 USD 301-500 USD 501-700 USD Over 701 USD Female / single & married (Each group n=125) Female single Female married
  11. 11. 11 Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA] (n=1,500) Most of Indonesian male are expected to spend $101-300 per month, while female are expected to spend $101-500 per month Comparing between Indonesian respondent (Unit: %) 4.0 55.2 22.4 2.4 16.0 4.0 60.0 29.6 4.0 2.4 0 20 40 60 80 Less than 100 USD 101-300 USD 301-500 USD 501-700 USD Over 701 USD Male / single & married (Each group n=125) Male single Male married 4.0 34.4 42.4 8.8 10.4 0.8 47.2 38.4 5.6 8.0 0 20 40 60 80 Less than 100 USD 101-300 USD 301-500 USD 501-700 USD Over 701 USD Female / single & married (Each group n=125) Female single Female married
  12. 12. 12 Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA] (n=1,500) The expected average Thai expenditure after getting married within 3 years is in the range of $501-1,000 and there are no significant difference between both group Comparing between Thailand respondent (Unit: %) 18.4 53.6 12.8 15.2 16.0 47.2 18.4 18.4 0 20 40 60 80 Less than 500 USD 501 - 1,000 USD 1,001 - 1,500 USD Over 1,501 USD Male / single & married (Each group n=125) Male single Male married 25.6 66.4 8.0 0.0 36.8 63.2 0.0 0.0 0 20 40 60 80 Less than 500 USD 501 - 1,000 USD 1,001 - 1,500 USD Over 1,501 USD Female / single & married (Each group n=125) Female single Female married
  13. 13. 13 Please tell us how many kids do you want to have? [SA] (n=1,500) Vietnamese respondents want to have two children (75.4%), follow by Indonesian (54.6%) and Thai (52.6%) (Unit: %) 9.8 25.4 52.6 8.6 3.6 0.4 5.6 54.6 29.4 10.0 1.0 11.2 75.4 10.2 2.2 0 10 20 30 40 50 60 70 80 Do not want to have a child one child two children three children more than three children Total (Each country n=500) Thailand Indonesia Vietnam
  14. 14. 14 (Unit: %) 7.2 26.8 54 8.8 3.2 0 5.6 51.2 29.6 13.6 1.6 13.2 75.2 7.6 2.4 0 20 40 60 80 Do not want to have a child one child two children three children more than three children Male (Each country n=250) Thailand Indonesia Vietnam 12.4 24.0 51.2 8.4 4.0 0.8 5.6 58.0 29.2 6.4 0.4 9.2 75.6 12.8 2.0 0 20 40 60 80 Do not want to have a child one child two children three children more than three children Female (Each country n=250) Thailand Indonesia Vietnam
  15. 15. 15 Please tell us which gender do you prefer for your first child? [SA] (n=1,500) More than half of every countries’ respondents want their first child to be a boy (Unit: %) 65.6 34.4 73.8 26.2 55.0 45.0 0 10 20 30 40 50 60 70 80 Male Female Total (Each country n=500) Thailand Indonesia Vietnam
  16. 16. 16 (Unit: %) 72.0 28.0 76.0 24.0 55.6 44.4 0 20 40 60 80 Male Female Male (Each country n=250) Thailand Indonesia Vietnam 59.2 40.8 71.6 28.4 54.4 45.6 0 20 40 60 80 Male Female Female (Each country n=250) Thailand Indonesia Vietnam
  17. 17. 17 Please tell us who will control the money in your household? [SA] (n=1,500) Money controller in the household still in charge by female and there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%) (Unit: %) 33.0 67.0 32.0 68.0 25.4 74.6 0 10 20 30 40 50 60 70 80 Male Female Total (Each country n=500) Thailand Indonesia Vietnam
  18. 18. 18 (Unit: %) 50.0 50.0 47.6 52.4 37.6 62.4 0 20 40 60 80 100 Male Female Male (Each country n=250) Thailand Indonesia Vietnam 16.0 84.0 16.4 83.6 13.2 86.8 0 20 40 60 80 100 Male Female Female (Each country n=250) Thailand Indonesia Vietnam
  19. 19. 19 [About W&S Co., Ltd. (Thailand)] W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are 1) Market research business (both qualitative and quantitative research) 2) Digital marketing business [For more information, please contact] Pakawat Wangsanuwat (Business Development Executive) W&S Co., Ltd. Contact 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand. Email Pakawat@yimresearch.com Website https://www.yimresearch.com

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