Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Smartwatch Market Trend in Indonesia 2015

2,689 views

Published on

Research Method : Online Research
Fieldwork Period : January 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Aware of smartwatch brand
Sample Size : 436 samples

  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Smartwatch Market Trend in Indonesia 2015

  1. 1. Smartwatch Market Trend in Indonesia 2015 9th January 2015 Voluntary Survey
  2. 2. Table of content 2 A. Research Background B. Research Design C. Respondent Profile D. Key Findings E. Detail Findings – Popular Brand Index – Brand Awareness – Ownership of Smartwatch – User of Smartwatch – Non User of Smartwatch
  3. 3. A. Research background 3 Smartwatch becomes a new device which could support people’s daily activities. The technology applied on this device develops the signals to enter the wearable revolution. Nowadays, more people see how it could be more flexible to have it as side function of smartphones. In Indonesia, Smartwatch are quite rarely used by general population. Otherwise, this device will be improved more and used more easily in future. The survey is conducted focus on following points: ■Smartwatch Brand Awareness Know the Brand Awareness of Indonesian people about Smartwatch Brand Know what Smartwatch Brand they currently used Know Brand Leader of Smartwatch in Indonesia ■User of Smartwatch Understand what are the consideration factors to choose Smartwatch Brand Undestand when is the purchase time of Smartwatch ■Non User of Smartwatch Identify the objectives factors preferred when purchasing Smartwatch in future
  4. 4. B. Research design 4 Research Method Online research Fieldwork Period December 2014 Research Area Indonesia Respondent Criteria Male & Female aged more than 17 years old, aware about Smartwatch Brand Sample Size 436 samples Number of Questions 6 Screening questions and 14 Main Questions Survey Content Screening Gender, Age, Monthly Household Income, Province, Living City, Gadgets Owned Main Study Top of Mind Smartwatch Brand, Total Awareness Smartwatch Brand, Expansive Brand of Smartwatch, Purchase Time of Smartwatch, Consideration Factors of Purchase Smartwatch, Ever Used Brand of Smartwatch, Last Used Brand of Smartwatch, Satisfaction of Usage of Smartwatch, Place to Buy Smartwatch, Sites of Purchase Smartwatch, Future Gadgets, Objective Factors of Smartwatch, Important Factors of Choosing Smartwatch Brand in Future, Future Intention of Smartwatch Brand.
  5. 5. C. Respondent profile 5 ■Gender ■Age ■Monthly household income 48.9% 43.3% 7.8% 20 - 29 years old 30 years old and over Less than 20 years old 22.9% 54.8% 22.2% Less than IDR 4,500,000 IDR 4,500,001 - IDR 11,000,000 More than IDR 11,000,000 58.3 % 41.7 %
  6. 6. D. Key findings 6 ■Smartwatch Brand Awareness To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand. From the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to mind with spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony (18.6%). It means, Samsung and Sony are very popular brand in terms of Smartwatch in Indonesia. By total awareness of smartwatch brand, Apple (51.4%) is leading than its tight competitor Mito (47.9%). ■Users of Smartwatch Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of 57.9% respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration of purchasing smartwatch. 31.4% of respondents purchased Smartwatch on January 2014 – June 2014. ■Non Users of Smartwatch Respondents are moderately will buy or extremely will buy Smartwatch in Future based on Function of Smartwatch, Trend / Fashion, Prestige, Feature, Colour and Design.
  7. 7. E. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Ownership of Smartwatch 4. User of Smartwatch 5. Non User of Smartwatch 7
  8. 8. PBI is obtained by the Internet sampling (Online Panel) and with samples of 436 respondents in the W&S database Indonesia (nusaresearch). The results obtained for Smartwatch Category with PBI concept is as follows: Incidence Rate Smartwatch (user and non-user of Smartwatch Brand) is 30.0% from panel population W&S Group Indonesia. Samsung is Popular Smartwatch Brand in Indonesia with a score of 40.8, followed by Sony in second positioned with a score of 21.8 Rank of Popular Smartwatch Brand PBI IR 1 Samsung 40.8 30% 2 Sony 21.8 3 Mito 10.2 4 Apple 6.2 5 LG 4.0 6 Asus 3.4 7 I'm Watch 0.6 8 Pebble 0.6 9 CooKoo 0.4 10 Glitz 0.4 Popular Brand Index (PBI)
  9. 9. E. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Ownership of Smartwatch 4. User of Smartwatch 5. Non User of Smartwatch 9
  10. 10. Top of Mind Smartwatch Brand 10 Q. What are the Smartwatch Brand that you know? [Free Answer] [First Answer] To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand. From the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to mind with spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony (18.6%). It means, Samsung and Sony are very popular brand in terms of Smartwatch in Indonesia. 34.6 % 18.6 % 7.1 %
  11. 11. Top of Mind Smartwatch Brand Q. What are the Smartwatch Brand that you know? [Free Answer] [First Answer] 11  Among gender, age and monthly household income group, Samsung and Sony are two top Smartwatch Brands that very popular in Indonesia. Total Samsung Sony Mito Per. Per. Per. Total 436 34.6 18.6 7.1 BD01: Gender Male 254 35.0 20.9 5.5 Female 182 34.1 15.4 9.3 BD02: Age Group Less than 20 years old 34 26.5 8.8 2.9 20 - 29 years old 213 33.8 17.8 7.5 30 years old and over 189 37.0 21.2 7.4 BD03: Monthly Household Income Less than IDR 4,500,000 100 30.0 13.0 6.0 IDR 4,500,001 - IDR 11,000,000 239 31.4 21.8 7.9 More than IDR 11,000,000 97 47.4 16.5 6.2 34.6 18.6 7.1 0.0 50.0 100.0
  12. 12. Unaided Smartwatch Brand Awareness Q. What are the Smartwatch Brand that you know? [Free Answer] [Other Answer] 12  Among gender group, there’s slightly differences in third place (Mito), where Female group has greater percentage of 18.7 rather than male group with percentage of 9.4. Total Samsung Sony Mito Per. Per. Per. Total 436 54.1 37.6 13.3 BD01: Gender Male 254 54.7 40.9 9.4 Female 182 53.3 33.0 18.7 BD02: Age Group Less than 20 years old 34 50.0 26.5 5.9 20 - 29 years old 213 50.2 37.1 13.1 30 years old and over 189 59.3 40.2 14.8 BD03: Monthly Household Income Less than IDR 4,500,000 100 44.0 29.0 14.0 IDR 4,500,001 - IDR 11,000,000 239 53.6 38.5 14.6 More than IDR 11,000,000 97 66.0 44.3 9.3 54.1 37.6 13.3 0.0 50.0 100.0
  13. 13. Total Awareness Smartwatch Brand Q. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer] 13 When looking Unaided of Smartwatch Brand that spontaneously comes to mind of the respondent, apparently Samsung (54.1%) and Sony (37.6%) still dominate. It shows that respondents easier to remember Samsung than Sony without Showcard. However, when viewed from the Aided of Smartwatch Brand that respondents remembered after being given assistance (Showcard), Sony has percentage as well as Mito with 34.6%. The high percentage of Unaided & Aided of Samsung make it get the highest percentage of Total Awareness. 54.1% 37.6% 13.3% 31.0% 34.6% 34.6% 85.1% 72.2% 47.9% Aided UnAided Total Awareness
  14. 14. Total Awareness Smartwatch Brand Q. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer] 14  In terms of total awareness within age groups, Samsung is mostly choosen by 89.4% of 30 years old and over, while Sony and Mito is mostly choosen by 20 – 29 years old respondents which account 73.7% and 49.3% respectively. Total Samsung Sony Mito Per. Per. Per. Total 436 85.1 72.2 47.9 BD01: Gender Male 254 83.5 72.0 41.7 Female 182 87.4 72.5 56.6 BD02: Age Group Less than 20 years old 34 76.5 55.9 35.3 20 - 29 years old 213 82.6 73.7 49.3 30 years old and over 189 89.4 73.5 48.7 BD03: Monthly Household Income Less than IDR 4,500,000 100 83.0 57.0 45.0 IDR 4,500,001 - IDR 11,000,000 239 85.8 76.6 46.9 More than IDR 11,000,000 97 85.6 77.3 53.6 43.6 23.3 4.6 0.0 50.0 100.0
  15. 15. Expansive of Smartwatch Brand Q. Which Smartwatch Brand that easiest to be found? [Free Answer] 15 • Expansive parameter is calculated to get the level of brand spread of Smartwatch that can be easily found anywhere, such as Ads, Google Adwords, etc. • This research finding shows that Samsung is in the first place (51.4%). Next followed by Sony (19.7%) and Mito (12.4%). 51.4 % 19.7 % 12.4 %
  16. 16. Q. Which Smartwatch Brand that easiest to be found? [Free Answer] 16  In terms of expansive of Smartwatch Brand within MHI, Mito is mostly selected among 14.0% respondents who has MHI less than IDR 4,500,000. Total Samsung Sony Mito Per. Per. Per. Total 436 51.4 19.7 12.4 BD01: Gender Male 254 52.0 20.1 11.4 Female 182 50.5 19.2 13.7 BD02: Age Group Less than 20 years old 34 52.9 11.8 5.9 20 - 29 years old 213 48.4 22.1 13.1 30 years old and over 189 54.5 18.5 12.7 BD03: Monthly Household Income Less than IDR 4,500,000 100 54.0 12.0 14.0 IDR 4,500,001 - IDR 11,000,000 239 49.0 23.8 11.3 More than IDR 11,000,000 97 54.6 17.5 13.4 Expansive of Smartwatch Brand 43.6 23.3 4.6 0.0 50.0 100.0
  17. 17. Future Intention of Smartwatch Brand Q. Which Smartwatch Brand that you want to buy in future? [Free Answer] 17 • Surprisingly, Apple comes into top 3 brand that intended to be bought in future by 13.3% of respondents. It shows a great signal for Apple to improve their brands and qualities as respondents trust them well. Furthermore, Mito are going down to 5th rank as only 4.6% respondents intend to buy it in future. 43.6 % 23.2 % 13.3 % 6.7 % 4.6 %
  18. 18. Future Intention of Smartwatch Brand Q. Which Smartwatch Brand that you want to buy in future? [Free Answer] 18  Interestingly, by gender group, age group and MHI group, Samsung still the first future intention of Smartwatch Brand in future. Total Samsung Sony Mito Apple LG Other Per. Per. Per. Per. Per. Per. Total 436 43.6 23.2 4.6 13.3 6.7 8.7 BD01: Gender Male 254 43.7 22.0 5.1 11.4 7.5 10.2 Female 182 43.4 24.7 3.8 15.9 5.5 6.6 BD02: Age Group Less than 20 years old 34 35.3 17.6 5.9 11.8 8.8 20.6 20 - 29 years old 213 37.6 25.4 6.1 15.5 7.0 8.5 30 years old and over 189 51.9 21.7 2.6 11.1 5.8 6.9 BD03: Monthly Household Income Less than IDR 4,500,000 100 52.0 17.0 2.0 9.0 7.0 13.0 IDR 4,500,001 - IDR 11,000,000 239 37.2 28.0 4.2 14.6 8.4 7.5 More than IDR 11,000,000 97 50.5 17.5 8.2 14.4 2.1 7.2 43.6 23.2 4.6 13.3 6.7 8.7 0.0 50.0 100.0
  19. 19. E. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Ownership of Smartwatch 4. User of Smartwatch 5. Non User of Smartwatch 19
  20. 20. Ownership of Smartwatch Brand Q. Do you have smartwatch? [Single Choise] 20 • Upon 10 people were asked, there is only 3 people who has Smartwatch with 32.1%. Otherwise, there are around 7 people who don’t have Smartwatch and intend to buy Smartwatch in future. 67.9 % 32.1 % Don't have smartwatch and intend to buy Have smartwatch and intend to buy Total Have smartwatch and intend to buy Don't have smartwatch and intend to buy Per. Per. Total 436 32.1 67.9 BD01: Gender Male 254 33.9 66.1 Female 182 29.7 70.3 BD02: Age Group Less than 20 years old 34 38.2 61.8 20 - 29 years old 213 35.7 64.3 30 years old and over 189 27.0 73.0 BD03: Monthly Household Income Less than IDR 4,500,000 100 28.0 72.0 IDR 4,500,001 - IDR 11,000,000 239 34.3 65.7 More than IDR 11,000,000 97 30.9 69.1
  21. 21. E. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Ownership of Smartwatch 4. User of Smartwatch 5. Non User of Smartwatch 21
  22. 22. Purchase Factors of Smartwatch Q. What factors that become your consideration when you bought Smartwatch? [Multi Choise] 22 • Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of 57.9% respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration of purchasing smartwatch. Total Follow trend Could update recent news easily Appropria te price and quality Comforta ble usage Easy to access important informatio n Hi Tech operation system Highly recomme nded by people Support daily needs Multifuncti on Connecte d with smartpho ne Attractive colours Unique design Attractive features Has good specificati ons Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 140 45.0 37.9 57.9 50.7 41.4 46.4 12.1 45.0 50.0 41.4 10.0 32.9 35.7 31.4 BD01: Gender Male 86 43.0 38.4 55.8 52.3 40.7 51.2 11.6 37.2 46.5 45.3 7.0 36.0 36.0 37.2 Female 54 48.1 37.0 61.1 48.1 42.6 38.9 13.0 57.4 55.6 35.2 14.8 27.8 35.2 22.2 BD02: Age Group Less than 20 years old 13 38.5 38.5 53.8 30.8 38.5 53.8 7.7 15.4 53.8 38.5 15.4 53.8 30.8 53.8 20 - 29 years old 76 48.7 39.5 53.9 51.3 42.1 48.7 13.2 47.4 47.4 35.5 9.2 32.9 34.2 30.3 30 years old and over 51 41.2 35.3 64.7 54.9 41.2 41.2 11.8 49.0 52.9 51.0 9.8 27.5 39.2 27.5 BD03: Monthly Household Income Less than IDR 4,500,000 28 60.7 32.1 53.6 35.7 25.0 28.6 3.6 25.0 28.6 35.7 7.1 39.3 21.4 32.1 IDR 4,500,001 - IDR 11,000,000 82 40.2 37.8 57.3 57.3 43.9 48.8 13.4 47.6 54.9 40.2 9.8 35.4 41.5 34.1 More than IDR 11,000,000 30 43.3 43.3 63.3 46.7 50.0 56.7 16.7 56.7 56.7 50.0 13.3 20.0 33.3 23.3 45.0 37.9 57.9 50.7 41.4 46.4 12.1 45.0 50.0 41.4 10.0 32.9 35.7 31.4 0.0 50.0 100.0
  23. 23. Purchase Time of Smartwatch Brand Q. Which Smartwatch Brand that you want to buy in future? [Free Answer] 23  31.4% of respondents purchased Smartwatch on January 2014 – June 2014.  There’s slightly difference among gender group, where 42.6% of female bought Smartwatch on January 2014 – June 2014 and 25.6% of male bought Smartwatch on January 2013 – June 2013. Total Before January 2013 January 2013 - June 2013 July 2013 - December 2013 January 2014 - June 2014 July 2014 - December 2014 Per. Per. Per. Per. Per. Total 140 14.3 20.7 9.3 31.4 24.3 BD01: Gender Male 86 17.4 25.6 8.1 24.4 24.4 Female 54 9.3 13.0 11.1 42.6 24.1 BD02: Age Group Less than 20 years old 13 30.8 23.1 15.4 7.7 23.1 20 - 29 years old 76 13.2 22.4 7.9 25.0 31.6 30 years old and over 51 11.8 17.6 9.8 47.1 13.7 BD03: Monthly Household Income Less than IDR 4,500,000 28 39.3 25.0 7.1 3.6 25.0 IDR 4,500,001 - IDR 11,000,000 82 6.1 19.5 11.0 37.8 25.6 More than IDR 11,000,000 30 13.3 20.0 6.7 40.0 20.0 14.3 20.7 9.3 31.4 24.3 0.0 50.0 100.0
  24. 24. Place to Buy Smartwatch Q. Where do you buy your last used Smartwatch? [Single Choice] 24 • The majority of 140 surveyed people usually buy Smartwatch at Gadget store which is equivalent to 22.1%. Online shop comes next at 20.7% and Gadget / Electronic Exhibition is the next at 20.0%. Total Gadget store Shopping mall Electronic center Auction store Gadget / Electronic exhibition Smartwatc h store Online shop Per. Per. Per. Per. Per. Per. Per. Total 140 22.1 10.0 10.7 1.4 20.0 15.0 20.7 BD01: Gender Male 86 19.8 9.3 15.1 2.3 19.8 15.1 18.6 Female 54 25.9 11.1 3.7 0.0 20.4 14.8 24.1 BD02: Age Group Less than 20 years old 13 38.5 7.7 15.4 7.7 7.7 7.7 15.4 20 - 29 years old 76 21.1 11.8 9.2 1.3 14.5 18.4 23.7 30 years old and over 51 19.6 7.8 11.8 0.0 31.4 11.8 17.6 BD03: Monthly Household Income Less than IDR 4,500,000 28 32.1 28.6 10.7 3.6 0.0 10.7 14.3 IDR 4,500,001 - IDR 11,000,000 82 20.7 4.9 11.0 1.2 26.8 15.9 19.5 More than IDR 11,000,000 30 16.7 6.7 10.0 0.0 20.0 16.7 30.0 22.1 10.0 10.7 1.4 20.0 15.0 20.7 0.0 50.0 100.0
  25. 25. Sites of Buying Smartwatch Q. Which sites that you used for buying Smartwatch? [Single Choice] 25 • Lazada is the common site for sites of buying Smartwatch with 58.6% of respondents. Total Lazada Tokopedia Other Per. Per. Per. Total 29 58.6 13.8 27.6 BD01: Gender Male 16 50.0 12.5 37.5 Female 13 69.2 15.4 15.4 BD02: Age Group Less than 20 years old 2 50.0 0.0 50.0 20 - 29 years old 18 55.6 16.7 27.8 30 years old and over 9 66.7 11.1 22.2 BD03: Monthly Household Income Less than IDR 4,500,000 4 50.0 0.0 50.0 IDR 4,500,001 - IDR 11,000,000 16 50.0 25.0 25.0 More than IDR 11,000,000 9 77.8 0.0 22.2 58.6 % 13.8 % 27.6 % Lazada Tokopedia Other
  26. 26. E. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Ownership of Smartwatch 4. User of Smartwatch 5. Non User of Smartwatch 26
  27. 27. Objectives Factor – Function of Smartwatch Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer] 27  Function of Smartwatch is one of the objective factor because 52.0% of the respondent agree that by knowing the function of smartwatch, they extremely will buy Smartwatch. Total Not at all will buy Slightly will buy Somewhat will buy Moderately will buy Exteremely will buy Per. Per. Per. Per. Per. Total 296 0.3 0.7 0.7 46.3 52.0 BD01: Gender Male 168 0.6 0.6 0.6 40.5 57.7 Female 128 0.0 0.8 0.8 53.9 44.5 BD02: Age Group Less than 20 years old 21 0.0 4.8 0.0 33.3 61.9 20 - 29 years old 137 0.7 0.0 0.0 48.9 50.4 30 years old and over 138 0.0 0.7 1.4 45.7 52.2 BD03: Monthly Household Income Less than IDR 4,500,000 72 0.0 1.4 0.0 37.5 61.1 IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.6 49.7 49.0 More than IDR 11,000,000 67 0.0 1.5 1.5 47.8 49.3 BD03: Smartwatch Brand Samsung 149 .7 .7 .7 46.3 51.7 Sony 66 0.0 0.0 1.5 42.4 56.1 Mito 12 0.0 0.0 0.0 41.7 58.3 0.3 0.7 0.7 46.3 52.0 0.0 50.0 100.0
  28. 28. Objectives Factor – Trend / Fashion Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer] 28  Quality is slight different with Price, 58.8% of the respondent agree that Trend / Fashion is one of the objective factor that respondents moderately will buy Smartwatch and only 1.4% of respondent who will not at all buy Smartwatch. Total Not at all will buy Slightly will buy Somewhat will buy Moderately will buy Exteremely will buy Per. Per. Per. Per. Per. Total 296 1.4 8.1 2.4 58.8 29.4 BD01: Gender Male 168 2.4 7.1 2.4 55.4 32.7 Female 128 0.0 9.4 2.3 63.3 25.0 BD02: Age Group Less than 20 years old 21 0.0 14.3 4.8 52.4 28.6 20 - 29 years old 137 2.2 8.8 2.2 51.8 35.0 30 years old and over 138 0.7 6.5 2.2 66.7 23.9 BD03: Monthly Household Income Less than IDR 4,500,000 72 1.4 11.1 2.8 48.6 36.1 IDR 4,500,001 - IDR 11,000,000 157 1.9 7.6 2.5 59.2 28.7 More than IDR 11,000,000 67 0.0 6.0 1.5 68.7 23.9 BD03: Smartwatch Brand Samsung 149 2.0 6.7 2.7 65.1 23.5 Sony 66 0.0 6.1 3.0 51.5 39.4 Mito 12 0.0 16.7 0.0 41.7 41.7 1.4 8.1 2.4 58.8 29.4 0.0 50.0 100.0
  29. 29. Objectives Factor – Prestige Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer] 29  Prestige factor considered respondent moderately will buy at 50%. Total Not at all will buy Slightly will buy Somewhat will buy Moderately will buy Exteremely will buy Per. Per. Per. Per. Per. Total 296 5.4 23.0 4.4 50.0 17.2 BD01: Gender Male 168 6.5 22.0 4.8 47.6 19.0 Female 128 3.9 24.2 3.9 53.1 14.8 BD02: Age Group Less than 20 years old 21 14.3 23.8 4.8 33.3 23.8 20 - 29 years old 137 7.3 20.4 6.6 47.4 18.2 30 years old and over 138 2.2 25.4 2.2 55.1 15.2 BD03: Monthly Household Income Less than IDR 4,500,000 72 9.7 20.8 6.9 41.7 20.8 IDR 4,500,001 - IDR 11,000,000 157 5.1 25.5 3.8 51.0 14.6 More than IDR 11,000,000 67 1.5 19.4 3.0 56.7 19.4 BD03: Smartwatch Brand Samsung 149 4.0 22.1 4.7 59.1 10.1 Sony 66 4.5 21.2 4.5 43.9 25.8 Mito 12 8.3 25.0 8.3 16.7 41.7 5.4 23.0 4.4 50.0 17.2 0.0 50.0 100.0
  30. 30. Objectives Factor – Feature Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer] 30  Feature is one of the objectives factor that extremely would be bought by respondents with 51.4%. Total Not at all will buy Slightly will buy Somewhat will buy Moderately will buy Exteremely will buy Per. Per. Per. Per. Per. Total 296 1.0 0.7 0.3 48.3 49.7 BD01: Gender Male 168 1.8 0.0 0.6 47.6 50.0 Female 128 0.0 1.6 0.0 49.2 49.2 BD02: Age Group Less than 20 years old 21 0.0 0.0 4.8 38.1 57.1 20 - 29 years old 137 1.5 1.5 0.0 43.8 53.3 30 years old and over 138 0.7 0.0 0.0 54.3 44.9 BD03: Monthly Household Income Less than IDR 4,500,000 72 2.8 2.8 1.4 44.4 48.6 IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.0 49.7 49.7 More than IDR 11,000,000 67 0.0 0.0 0.0 49.3 50.7 BD03: Smartwatch Brand Samsung 149 2.0 1.3 0.0 49.7 47.0 Sony 66 .0 .0 .0 45.5 54.5 Mito 12 0.0 0.0 0.0 50.0 50.0 1.0 0.7 0.3 48.3 49.7 0.0 50.0 100.0
  31. 31. Objectives Factor – Colours and Design Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer] 31  Respondent choose that colours and design is quite important of objectives factor for Smartwatch Brand so respondent moderately will buy with 61.5%. Total Not at all will buy Slightly will buy Somewhat will buy Moderately will buy Exteremely will buy Per. Per. Per. Per. Per. Total 296 1.0 3.4 2.4 61.5 31.8 BD01: Gender Male 168 1.8 4.2 4.2 57.7 32.1 Female 128 0.0 2.3 0.0 66.4 31.3 BD02: Age Group Less than 20 years old 21 0.0 0.0 4.8 47.6 47.6 20 - 29 years old 137 1.5 2.2 2.9 62.0 31.4 30 years old and over 138 0.7 5.1 1.4 63.0 29.7 BD03: Monthly Household Income Less than IDR 4,500,000 72 2.8 2.8 5.6 52.8 36.1 IDR 4,500,001 - IDR 11,000,000 157 0.6 3.2 1.9 64.3 29.9 More than IDR 11,000,000 67 0.0 4.5 0.0 64.2 31.3 BD03: Smartwatch Brand Samsung 149 2.0 2.7 2.0 64.4 28.9 Sony 66 .0 3.0 3.0 65.2 28.8 Mito 12 0.0 8.3 0.0 50.0 41.7 1.0 3.4 2.4 61.5 31.8 0.0 50.0 100.0
  32. 32. Important Factors of Choosing Future Smartwatch Brand Q. What factors that become your consideration when you will buy Smartwatch Brand in future? [Multi Choise] 32 • Quality is the most important factors that considered by 67.2% of respondents when choosing their future smartwatch brand. Next, followed by Hi Tech Operations System and Price which accounts 54.4% and 52.7% respectively. Total Follow trends Price Quality Easy to be found Modern model Easy to be used Comforta ble usage Could update recent news easily Hi Tech operation system Highly recomme nded by people Support daily needs Multifunct ion Connecte d with smartpho ne Attractive colours Unique design Attractive features Has good specificati ons Just curious Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 296 27.7 52.7 67.2 6.8 34.1 33.4 45.6 34.8 54.4 4.4 40.2 52.0 48.0 11.8 26.4 35.5 38.2 1.7 BD01: Gender Male 168 26.8 51.2 67.3 6.5 34.5 33.3 44.6 31.0 57.1 3.0 41.1 50.6 48.2 8.9 26.2 38.1 42.3 1.8 Female 128 28.9 54.7 67.2 7.0 33.6 33.6 46.9 39.8 50.8 6.3 39.1 53.9 47.7 15.6 26.6 32.0 32.8 1.6 BD02: Age Group Less than 20 years old 21 42.9 61.9 66.7 4.8 33.3 23.8 47.6 42.9 47.6 0.0 19.0 23.8 42.9 9.5 9.5 19.0 19.0 0.0 20 - 29 years old 137 29.2 57.7 70.8 10.9 38.0 29.9 45.3 32.1 53.3 5.8 36.5 50.4 42.3 16.1 33.6 36.5 43.1 2.2 30 years old and over 138 23.9 46.4 63.8 2.9 30.4 38.4 45.7 36.2 56.5 3.6 47.1 58.0 54.3 8.0 21.7 37.0 36.2 1.4 BD03: Monthly Household Income Less than IDR 4,500,000 72 26.4 55.6 66.7 8.3 29.2 30.6 41.7 33.3 48.6 5.6 27.8 40.3 33.3 13.9 23.6 31.9 33.3 2.8 IDR 4,500,001 - IDR 11,000,000 157 27.4 49.7 66.9 6.4 33.1 35.0 44.6 35.7 56.1 5.1 43.3 54.8 52.2 11.5 27.4 36.3 39.5 1.3 More than IDR 11,000,000 67 29.9 56.7 68.7 6.0 41.8 32.8 52.2 34.3 56.7 1.5 46.3 58.2 53.7 10.4 26.9 37.3 40.3 1.5 27.7 52.7 67.2 6.8 34.1 33.4 45.6 34.8 54.4 4.4 40.2 52.0 48.0 11.8 26.4 35.5 38.2 1.7 0.0 50.0 100.0
  33. 33. W&S Joint Stock Company is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 120,000 members panel with various segmentations across Vietnam. FOR FURTHER INQUIRIES, PLEASE CONTACT: W&S Joint Stock Company » Address: 21H Grand Slipi Tower, Jl. S. Parman, Kav. 22 – 24, Slipi, Jakarta Barat, 11480 » Office phone: (+62) 21 29 022 227 Fax: (+62) 21 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to W&S Joint Stock Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Joint Stock Company (also include its website address http://nusaesearch.jp).

×