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Report Pokemon Go Hype in Thailand 2016

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Pokemon Go is phenomenon, it's also happened in Thailand, let's see the stats of Thai gamers profiling and peferences.

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Report Pokemon Go Hype in Thailand 2016

  1. 1. Pokemon GO Hype in Thailand 2016 July 2016
  2. 2. 2 Research Method : Online Research Data Collecting Period : 8 August 2016 – 12 August 2016 Research Area : Nationwide - Thailand Respondent Criteria : Male and Female 17+ years old All Social Class Sample Size : 1222 samples Research Design
  3. 3. 1. Trainer Demography
  4. 4. 4 n = 1222 Male, 38.7 % Female, 61.3 % 1. Trainer Demography 9.8% 22.7% 21.6% 20.5% 12.6% 9.7% 3.0% 17 - 19 years old 20 - 24 years old 25 - 29 years old 30 - 34 years old 35 - 39 years old 40- 49 years old >50 years old 1.1 Gender 1.2 Age Group
  5. 5. 5 1. Trainer Demography n = 1222 1.3 City North, 12.8% Northeast, 16.1% South, 7.5% East, 6.3% West, 1.5% Central, 6.7% GBKK, 49.0%
  6. 6. 1.4 Smartphone Ownership 6 1. Trainer Demography 60.7% 32% 7.3% 48.9% 23.4% 10.4% 17.3% 1 - 5 games 6 - 10 games 11 - 15 games More than 15 games n = 713 1.6 Games Apps Installed 1.5 Smartphone Brand 48.1 33.1 3.4 2.2 1.8 n = 1222 n = 1222
  7. 7. 2. Research Result
  8. 8. 8 92.6% 76.3% 2. Research Result of 1,222 respondents knows Pokemon Go! 2.1 Pokemon GO Awareness of 1,131 respondents have installed Pokemon Go! on their smartphones Although Pokemon Go! Has only been released in Thailand on 6 August 2016, more than 75% of the respondents have installed the game. Among the respondents who have downloaded the game, 63.0% of have already played the game. 63.0% of 1,131 respondents have played Pokemon Go!
  9. 9. 73.4 64.852.3 47.7 38.3 9 73.4% people knew Pokemon GO from Social media. 2. Research Result n = 1131 2.2 Source of Information Pokemon GO
  10. 10. 10 2. Research Result n = 709 2.3 Overal Liking Pokemon GO 82.2% like playing Pokemon GO
  11. 11. 11 2. Research Result <10 Pokemon 27.2% 50.5% 17.2% 10 – 50 Pokemon 51 – 100 Pokemon >101 Pokemon 5.1% n = 705 2.4 Current Pokemon in Pocket 2.5 Most Wanted Pokemon Pikachu, 62.1% Don’t have 3.7n = 705 Dragonite 5.5 Snorlax 3.7 Mew two 3.7
  12. 12. 12 2. Research Result 2.6 Pokemon Trainer Level 48.8% of the people are now at Level 5 – 10. Amongst the people in the range level 29.0% are currently at Level 6. 34.8 48.8 14.2 1.4 0.9 Less than level 5 Level 5 - 10 Level 11 - 20 Level 21 - 30 Above level 30 n = 705
  13. 13. 13 2. Research Result Valor Team 35.6% Instinct Team 30.5% Mystic Team 33.9% n = 298 2.7 Trainer Team
  14. 14. 14 2. Research Result n = 705 2.8 Favorite place to find Pokemon Park, 65.0% Shopping Malls, 60.0% At home, 56.3% Anywhere I pass, 51.5% Office, 40.3%
  15. 15. 15 2. Research Result 2.9 Transportation used to find Pokemon Personal Cars, 39.3% Personal Motorbike, 36.3% Walking, 23.3% Public Bus, 19.3% Jigmey, 17.4% n = 705
  16. 16. Courtesy Some pictures, illustrations and term used in this report are belonging to the companies related to Pokemon or Pokemon Go. “Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo, Creatures.Inc, and GAME FREAK.Inc. Pokemon Go is a game application developed by Nianctic.Inc 16
  17. 17. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

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