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Report Pokemon Go

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Indonesia Environment Pokemon GO
94.8% people who installed games application on their smartphone are aware to Pokemon Go application.
52.5% people installed Pokemon Go on their smartphone

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Report Pokemon Go

  1. 1. Pokemon GO Hype in Indonesia 2016 July 2016
  2. 2. 2 Research Method : Online Research – NusaResearch Panel Data Collecting Period : 25 July 2016 – 28 July 2016 Research Area : Nationwide - Indonesia Respondent Criteria : Male and Female 17+ years old All Social Class Those who aware and play Pokemon GO on their smartphone Sample Size : 324 samples Research Design
  3. 3. 1. Trainer Demography
  4. 4. 4 n = 324 Male, 61.4 % Female, 38.6 % 1. Trainer Demography 7.7% 23.5% 26.2% 17.6% 10.2% 11.4% 3.4% 17 - 19 years old 20 - 24 years old 25 - 29 years old 30 - 34 years old 35 - 39 years old 40- 49 years old >50 years old 1.1 Gender 1.2 Age Group
  5. 5. 5 1. Trainer Demography The others, 10.8% spread across indonesia Medan and surrounding, 5.2% Greater Jakarta, 42.0% Bandung and surrounding, 9.6% Semarang and surrounding, 5.6% Yogyakarta and surrounding, 5.6% Surabaya and surrounding, 13.3% Bali and surrounding, 2.8% Balikpapan and surrounding, 2.2% Makassar and surrounding, 3.2% n = 324 1.3 City
  6. 6. 1.4 Smartphone Ownership 6 1. Trainer Demography 53% 38% 9% 49.7% 30.6% 3.7% 16.0% 1 - 5 games 6 - 10 games 11 - 15 games More than 15 games 37.7% 9.9% 9.0% 8.0% 7.4% 6.8% 4.6% 4.0% 2.8% 5.2% n = 324 1.6 Games Apps Installed 1.5 Smartphone Brand
  7. 7. 2. Research Result
  8. 8. 8 94.8% Considering that Pokemon GO application still has not been officially released in Indonesia, yet apparently almost half of Phone Gamer have already installed Pokemon GO app on their smartphone. 52.5% 2. Research Result People who installed games application on their smartphone are aware to Pokemon GO application n = 651 2.1 Pokemon GO Awareness People installed Pokemon Go on their smartphone
  9. 9. 9 74.4% people knew Pokemon GO from Social media. 2. Research Result n = 651 2.2 Source of Information Pokemon GO
  10. 10. 10 2. Research Result n = 324 2.3 Overal Liking Pokemon GO 84.6% people like playing Pokemon GO
  11. 11. 11 2. Research Result Charmander, 44.4% Bulbasaur, 25.0% Squirtle, 21.6% Pikachu, 2.2% <10 Pokemon 25.9% 46.6% 12.0% 10 – 50 Pokemon 51 – 100 Pokemon >101 Pokemon 15.5% n = 324 2.4 First Pokemon Owned 2.5 Current Pokemon in Pocket
  12. 12. 12 2. Research Result 36.1% 37.7% 11.1% 13.3% 1.9% Less than level 5 Level 5 - Level 10 Level 11 - Level 20 Level 21 - Level 30 Above level 30 n = 324 2.6 Pokemon Trainer Level There are 37.7% people at Level 5 – Level 10 with 15.7% people at Level 6.
  13. 13. 13 2. Research Result Mystic Team 46.1% Instinct Team 27.5% Valor Team 26.3% n = 324 2.7 Trainer Team
  14. 14. 14 2. Research Result n = 324 2.8 Favorite place to find Pokemon House, 57.7% Along the way, 54.6% Park, 52.8% Field, 46.6% Shopping Mall, 37.0%
  15. 15. 15 2. Research Result n = 324 2.9 Transportation used to find Pokemon Motorbike, 49.7% Walk, 43.8% Bicycle, 31.2% Car, 18.2% Online Ojek, 9.3%
  16. 16. Courtesy Some pictures, illustrations and term used in this report are belonging to the companies related to Pokemon or Pokemon Go. “Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo, Creatures.Inc, and GAME FREAK.Inc. Pokemon Go is a game application developed by Nianctic.Inc 16
  17. 17. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

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