1.
Mobile Games Trend
in Indonesia
2017
Behavior of Mobile Games Usage
Date: August 2017

2.
2
HIGHLIGHTS
General
Information
Gadgets
Owned
Behavior
Mobile
Games
Purchase Future
Intention
Information
Source
2

3.
3
RESEARCH DESIGN
2
Research Method : Online Research
Data Collecting Period : July, 13rd – 20th 2017
Research Area : Nationwide – Indonesia
Respondent Characteristics : Male & Female
17+ years old
All Social Class
Those who enjoy their free time
playing mobile games
Sample Size : 518 samples

4.
4
General Information

5.
n Sample : 518
Gender
39%
61%
Monthly Household Outcome
1.2%
4.2%
15.3%
16.2%
24.7%
13.7%
6.9%
5.6%
3.5%
1.5%
3.7%
3.5%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Dibawah Rp 500.000
Rp 500.000 - Rp 1.000.000
Rp. 1.000.001 - Rp. 2.000.000
Rp. 2.000.001 - Rp. 3.000.000
Rp. 3.000.001 - Rp. 4.000.000
Rp. 4.000.001 - Rp. 5.000.000
Rp. 5.000.001 - Rp. 6.000.000
Rp. 6.000.001 - Rp. 7.000.000
Rp. 7.000.001 - Rp. 8.000.000
Rp. 8.000.001 - Rp. 9.000.000
Rp. 9.000.001 - Rp. 10.000.000
Diatas Rp. 10.000.000
4

6.
Age Group
n Sample : 518
Jobs
6.9%
25.7%
23.2%
21.2%
14.5%
6.2% 2.3%
17 - 20 tahun
21 - 24 tahun
25 - 29 tahun
30 -34 tahun
35 - 39 tahun
40 - 49 tahun
Diatas 50 tahun
0.6%
0.6%
1.7%
2.5%
4.1%
4.6%
6.4%
10.2%
10.4%
11.4%
47.5%
Private employees
Profesionals
Entrepreneur
Students
Freelance
Government employees
Housewife
State-owned Enterprises employees
Unemployed
Retired
Others
5

7.
7
Gadgets Owned

8.
n Sample : 518
8
99.6%
76.1%
55.0%
51.2%
37.5%
21.8%
20.7%
19.1% 1.2%
Smartphone Laptop PlayStation Tablets TV
Camera Xbox Nintendo Wii Others
3.7% - iOS
96.3% -
Android
Based on the research, we can see that almost all
of them (99,6%) have a smartphone with Android
as the operating system accounted for 96,3%
while iOS has only 3,7% users. It might be caused
by the price of the phone; Apple could be
considered as a high-class brand with its target
(middle to high class) while Android has a lot of
price range. We can also conclude that
smartphone become a basic necessity in their life
compared to other gadgets, followed by laptop,
playstation, tablets, TV, camera, Xbox, Nintendo
Wii, and others.

9.
9
Behavior

10.
n Sample : 518
10
Sleep, 65.4%
Traveling,
83.4%
Playing
Games,
100.0%
Others, 17.0%
ACTIVITIES ON SPARE TIME
Based on the research joined by 518
respondents, it was found that all of them liked
to play games on their free time. This might be
caused by the practical utilization to enjoy their
leisure time effortlessly as 99.6% of them has
smartphone

11.
n Sample : 518
11
6.4%
21.0%
22.0%
50.6%
Sometimes
1 - 3 times/week
4 - 6 times/week
Everyday
FREQUENCY OF GAMING
10 - 20
minutes,
15.6%
20 - 30
minutes,
34.0%30 - 60
minutes,
27.6%
More
than an
hour,
22.8%
DURATION OF GAMING
Playing games has become a hobby for 50.6% of them,
as they could do it everyday around 20 – 30 minutes per
game. It might be caused by their game itself,
particularly the one that need commitment or
continuous action or else the player won’t get the
benefits, or simply they loved to kill time with games.

12.
12
Mobile Games

13.
n Sample : 518
13
57.7%
54.2%
49.4%
45.0%
41.3%
40.7%
38.2%
29.0%
27.4%
26.4%
22.6%
20.5%
1.5%
Strategy Adventure Action Puzzle Sports
Arcade Simulations Role-Playing Card Educational
Casino Board Lainnya
FAVORITED GENRE OF GAMES
Strategy, Adventure, Action, Puzzle, and Sports are the
top 5 for The Most Favorited Genre of Games. It can be
said that the respondents loved challenging games,
either it has many levels with various stage of difficulty
or games that need nimble action.

14.
n Sample : 518
14
POPULAR MOBILE GAMES
72.2%
67.6%
67.4%
62.2%
61.4%
52.7%
50.2%
45.6%
45.2%
42.9%
20.8%
4.2%
Clash of Clans
Candy Crush
Plants vs Zombies
Pokemon GO
Fruit Ninja
Subway Surfers
Temple Run
Flappy Bird
Mobile Legends
Minecraft
Crossy Road
Lainnya (sebutkan)
DOWNLOADED MOBILE GAMES
47.5%
33.8%
43.8%
36.7%
47.7%

15.
n Sample : 518
15
Most Frequently Played Games
CoC, Candy Crush, and Plants vs Zombies are the Top 3
Games for the most popular, downloaded, and also
frequently played. Those 3 games are categorized as
Strategy, Puzzle, and Strategy game respectively. The
similarity between the 3 of them is they have multiple
stages with various difficulty so people don’t get bored
easily as they have to keep thinking for new strategy in
order to win the game. The 4th most played games is
Mobile Legends, while the 4th most downloaded is Fruit
Ninja. Again, games with strategic-thinking is winning
from Arcade games.
22.8%
20.3%
11.8%
11.0%
7.1%
6.6%
5.0%
4.8%
4.1%
3.5%
1.7%
1.4%
Clash of Clans
Candy Crush
Plants vs Zombies
Mobile Legends
Subway Surfers
Fruit Ninja
Temple Run
Pokemon GO
Minecraft
Lainnya (sebutkan)
Flappy Bird
Crossy Road

16.
16
Purchase

17.
17
n Sample : 518
PRICE OF MOST FREQUENTLY PLAYED GAMES
FREE,
56.2%
Rp 3000 - Rp 15000,
17.6%
Rp 15001 - Rp 45000,
14.9%
Rp 46000 - Rp 75000,
7.3%
Diatas Rp Rp 75000,
4.1%
The Top 5 Most Frequently Played Games are CoC,
Candy Crush, Plants vs Zombies, and Subway Surfers,
and they are all free games so the result on money
spent to buy mobile games is dominated by 0 rupiah.

18.
18
n Sample : 518
Even though the games is free, 63.5% of respondents
confessed that they’ve ever bought virtual goods for
games through the app itself (in-app purchase) and 64%
of them paid it with phone credit. This might be caused
by the easiness to buy phone credit, as they don’t have
to buy vouchers or make a credit cards first.
63.5%
36.5%
Yes
No
EVER DID IN-APP PURCHASE
Phone
Credit,
64.1%
Playstore/
Appstore
Vouchers,
23.7%
Credit
Cards,
9.4%
PURCHASING METHODS

19.
19
Future Intention

20.
20
n Sample : 518
The research found that the most important thing for
games is interesting storyline as they choose it for the
feature on games they wanted to play in the future.
69.1% 68.5% 67.0%
60.6%
55.6%
1.4%
Interesting
storyline
Great
graphics
Many levels Less
memory
used
Responsive Others

21.
21
Information Source

22.
22
n Sample : 518
71.0%
67.4%
53.7%
37.3%
26.3%
1.0%
Seller
recommendation
Friends/family
Social media
advertisement
Mobile games
advertisement
News sites advertisement
Others
According to the research, most
people knew a new game from
recommendation; The Seller and
Relatives. They also aware of new
games through advertisement on
social media, mobile games, and
news sites.

23.
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