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Indonesia Most Popular Mobile Browser Apps 2014

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We conducting online research with 1400 respondents nationwide. We found top 10 most popular mobile browser in Indonesia.

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Indonesia Most Popular Mobile Browser Apps 2014

  1. 1. Indonesia Most Popular Mobile Browser Apps 2014 Omnibus Popular Brand Index Date: December 2014
  2. 2. 2 A. Detail findings 1. Popular Brand Index 2. Brand awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  3. 3. 3 A. Detail findings 1.1. Popular Brand Index Concept POPULAR BRAND INDEX (PBI) Top of Mind (TOM) Expansive Last Used Future Intention 𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛 Additional Information : •Top of Mind (TOM) = First brand mentioned by respondents. •Expansive = Scope and spread of brand. •Last Used/ Market Share = Total purchase or last used brand in past 3 months. •Future Intention = Consumer intention to purchase brand. One of the most important Assets of the company and represent identity of a company is the Brand. "Brand or trademark is a name or symbol that is associated with the product/service and cause psychological meaning/association". In addition, the brand also as a promotional tools, so that a product with certain brand would likely gain popularity or awareness in the community level that will affect consumer behaviour in the community. To determine organization performance we could see from development of the brand. W&S study based on development of PBI (Popular Brand Index) concept which included community top of mind brand, expansive or spread of the brand, total purchase or last used of the brand, and consumer intention to purchase brand.
  4. 4. 4 A. Detail findings 1.2. Popular Brand Index Results (PBI) PBI is obtained by the Internet sampling (Online Panel) and with samples of 1400 respondents in the W&S database Indonesia (nusaresearch). The results obtained for Browser Apps Category with PBI concept is as follows: Incidence Rate Browser Apps (used to Browser Apps in the last 3 months) is 61% from panel population W&S Group Indonesia. Chrome Browser is a popular Browser Apps in Indonesia with score 32.1, then followed by Opera Browser with score of 23.9 Rank of popular Browser Apps PBI IR 1st Chrome Browser 32.1 61% 2nd Opera Browser 23.9 3th Firefox Browser 19.8 4th UC Browser 12.4 5th Baidu Browser 5.7 6th Safari Browser 1.5 7th ASUS Browser 0.4 8th Web Browser & Explorer 0.3 9th Dolphin Browser 0.3 10th CM Browser 0.3
  5. 5. 5 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  6. 6. 6 A. Detail findings 2.1. Brand Awareness – Top Of Mind n Sample : 860 To see the power of Browser Apps, can be measured by the level of knowledge of respondents to the Browser Apps. From the results of the Top of Mind (TOM) or Browser Apps that remembered the first time and that brand comes to mind with spontaneously when speaking in the context of Browser Apps are Chrome Browser (32.3%), followed by the Opera Browser (27.9%). It means, Chrome and Opera Browsers are an Browser Apps that is very popular in Indonesia. 32.3% 27.9% 16.3% 10.8% 4.7% 1.0% 0.0% 0.0% 0.0% 0.0% Chrome Browser Opera Browser Firefox Browser UC Browser Baidu Browser Safari Browser Dolphin Browser ASUS Browser CM Browser Web Browser & Explorer
  7. 7. 7 68.5% 61.0% 50.5% 23.3% 30.6% 7.8% 0.7% 4.8% 0.1% 0.9% 19.8% 24.2% 31.2% 34.8% 21.4% 24.2% 21.2% 16.5% 7.9% 4.8% 88.3% 85.2% 81.7% 58.1% 52.0% 32.0% 21.9% 21.3% 8.0% 5.7% Chrome Browser Opera Browser Firefox Browser Baidu Browser UC Browser Safari Browser Web Browser & Explorer Dolphin Browser ASUS Browser CM Browser Aided Unaided Total Awareness A. Detail findings 2.2. Brand Awareness When looking Unaided of Browser Apps that spontaneously comes to mind of the respondent, apparently Chrome Browser (68.5%) and Opera Browser (61.0%) still dominate. However, when viewed from the Aided or Browser Apps that respondents remembered after being given assistance (Showcard), Baidu Browser (34.8%) and Firefox Browser (31.2%) were classified into the Browser Apps most often remembered by the respondents. This data indicate that Brand Recognition is quite low because respondents cannot remember the Browser Apps besides given a showcard. The increasing of Baidu Browser ranks fourth in order of rank Total Awareness (58.1%). n Sample : 860 Diurutkan berdasarkan Top of Mind
  8. 8. 8 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  9. 9. 9 A. Detail findings 3. Expansive n Sample : 860 Expansive is the spread of Browser Apps that can be seen anywhere, such as ads on TV, billboards, internet ads, etc. In this study, Chrome Browser (32.1%) and Firefox Browser (24.9%) was the most often visible Browser Apps. 32.1% 24.9% 23.3% 11.2% 4.9% 1.2% 0.6% 0.2% 0.2% 0.1%
  10. 10. 10 A. Detail findings 4. Frequent User n Sample : 860 Last Used / Market Share is measured from the level of the respondents percentage who used the Browser Apps in the last 3 months. Also seen, Chrome Browser (31.9%) and Opera Browser (23.5%) are Browser Apps that most used in the last three months (September ~ November 2014). This is one of the positive impact caused by the awareness domination level. 31.9% 23.5% 20.7% 13.1% 5.8% 1.5% 0.7% 0.6% 0.5% 0.1%
  11. 11. 11 A. Detail findings 5. Future Intention Future Intention measured by the percentage of respondents to the Browser Apps which will be used in the future. Future intention percentage is measured by the Loyal respondents and Switched respondents. In this study, Chrome Browser (32.1%) and Opera Browser (20.1%) are Browser Apps which have a big opportunity to be used in the future. n Sample : 860 32.1% 20.1% 19.2% 14.4% 7.4% 2.2% 1.2% 0.8% 0.7% 0.2%
  12. 12. 12 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  13. 13. 13 A. Detail findings 6.1. Switching n Sample : 860 From this research, apparently there are only 30.0% of the 860 samples will switch. In simple terms, current Browser Apps and future Browser Apps that will be used are different. But most of respondents still loyal (70.0%), which they want to use the last used Browser Apps as their future Browser Apps. Loyal Switch 30.0% 70.0%
  14. 14. 14 A. Detail findings 6.2. Switch In and Switch Out n Sample : 245 *Relative to respondent who are switching In this study, Browser Apps which will get the highest increasing of the number of user in the future is Baidu Browser (5.3%), and followed by UC Browser (4.9%). But for Chrome Browser only get a little increasing of the number of user in the future (0.8%). Chrome Browser Opera Browser Firefox Browser UC Browser Baidu Browser Safari Browser ASUS Browser Web Browser & Explorer Dolphin Browser CM Browser Switch In 27.3% 19.2% 15.9% 16.3% 12.2% 3.3% 1.6% 0.0% 3.3% 0.8% Ever Used 67.8% 63.8% 60.1% 38.5% 30.1% 12.4% 3.4% 12.6% 9.4% 2.7% Switch Out 26.5% 30.6% 21.6% 11.4% 6.9% 0.4% 0.8% 1.6% 0.0% 0.0%
  15. 15. 15 A. Detail findings 1. Popular Brand Index 2. Brand Awareness 3. Expansive 4. Frequent User 5. Future Intention 6. Switching 7. General Information
  16. 16. 16 A. Detail findings 6.3. Ever Used and Conversion Rate Conversion Rate Ever Used Brand awareness Top of Mind Conversion Rate Ever Used Brand awareness Top of Mind n Sample : 860 By conversion rate, it could inferred from ratio of Ever Used Browser Apps and Brand Awareness. Higher conversion rate indicates that users are aware towards the Browser Apps. Furthermore, it has more possibilities to use Browser Apps in future. And, the data shows that the percentage of many Ever Used Browser Apps is smaller than percentage of Brand Awareness. It means, although respondents know a lot of Browser Apps after given the showcard, actually there is only a little Browser Apps has been used. 4.7% 58.1% 30.1% 51.8% 0.0% 5.7% 2.7% 47.4% 27.9% 85.2% 63.8% 74.9% 10.8% 52.0% 38.5% 74.0% 16.3% 81.7% 60.1% 73.6% 32.3% 88.3% 67.8% 76.8% 1.0% 32.0% 12.4% 38.8% 0.0% 8.0% 3.4% 42.5% 0.0% 21.9% 12.6% 57.5% 0.0% 21.3% 9.4% 44.1%
  17. 17. 17 B. Respondent profile Monthly Household Income 54.2% 45.8% Age n Sample : 860 Gender 10.7% 32.3% 24.8% 32.2% Less than 20 years old 20 - 24 years old 25 - 29 years old 30 years old and over 3.1% 2.0% 3.5% 10.8% 14.4% 9.9% 15.1% 10.6% 14.1% 11.2% 5.3% Over IDR 40,000,000 IDR 30,000,001 - IDR… IDR 20,000,001 - IDR… IDR 11,000,001 - IDR… IDR 8,500,001 - IDR 11,000,000 IDR 6,500,001 - IDR 8,500,000 IDR 4,500,001 - IDR 6,500,000 IDR 3,500,001 - IDR 4,500,000 IDR 2,500,001 - IDR 3,500,000 IDR 1,500,001 - IDR 2,500,000 Less than IDR 1,500,000
  18. 18. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

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