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Flight & Train Ticket Sites
in Indonesia
April 2015
Table of Contents
2
Flight Ticket Sites
Train Ticket Sites
C. Respondent profile
3
■Gender
■Age
■Monthly household income
Under 20
5.9%
20 - 24
26.6%
25 - 29
19.7%
30 and
over
47.8%...
Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
Popular Brand Index Concept
POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂...
6
Flight Ticket Sites
Popular Brand Index (PBI) Results
7
PBI could be obtained by Internet Sampling method, where we are using online panel wit...
Brand Awareness
8
Top Of Mind
n Sample : 320
Top of Mind (TOM) becomes one of some important aspects which
could be used t...
Brand Awareness
9
Total Awareness
Surprisingly, Traveloka still leads as the major sites of Total Awareness in Flight Tick...
Expansive
10
Expansive is the distribution
of product or services which
easily to be founded in some
places such as Ads, G...
Purchase
11
59.7%
29.1%
7.5% 6.3% 5.9%
TravelokaTiket.com Pegipegi Wego Nusatrip
Ever Purchase
41.3%
16.6%
1.9% 1.6% 1.3%
...
Future Intention
12
1
2
3
4
5
50.0 %
16.6 %
5.9 %
1.3 %
1.3 %
Remarkably,
shows up at 3rd place
in terms of Future Purchas...
Switching
13
SWITCH
OR
NOT
The ratio between Loyal respondents and Switch
respondents are nearly equal.
n Sample : 320
Loy...
14
Train Ticket Sites
Popular Brand Index (PBI) Results
15
PBI could be obtained by Internet Sampling method, where we are using online panel wi...
Brand Awareness
16
Top Of Mind
Top of Mind (TOM) becomes one of some important aspects which
could be used to recognize aw...
Brand Awareness
17
Total Awareness
Surprisingly, Tiket.com still leads as the major sites of Total Awareness in Train Tick...
Expansive
18
Expansive is the distribution
of product or services
which easily to be founded
in some places such as Ads,
G...
Purchase
19
Become the dominant Train Ticket Sites as respondents purchased in last 3 months.
29.1%
27.5%
4.7%
3.1% 2.5%
T...
Future Intention
20
1
2
3
4
5
16.6 %
2.5 %
1.3 %
0.3 %
0.9 %
Remarkably,
Shows up at 3rd place
in terms of Future Purchase...
PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web...
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Flight & Train Ticket Sites 2015

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Competitive market in travel ticketing industry currently become the most promising business. We conduct analysis to compare the best providers and future market opportunity

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Flight & Train Ticket Sites 2015

  1. 1. Flight & Train Ticket Sites in Indonesia April 2015
  2. 2. Table of Contents 2 Flight Ticket Sites Train Ticket Sites
  3. 3. C. Respondent profile 3 ■Gender ■Age ■Monthly household income Under 20 5.9% 20 - 24 26.6% 25 - 29 19.7% 30 and over 47.8% 16.9% 52.8% 30.3% Less than IDR 3,500,000 IDR 3,500,001 - IDR 11,000,000 Over IDR 11,000,000 AGE
  4. 4. Detail findings 1. Popular Brand Index 2. Brand awareness 3. Expansive 4. Frequent User 5. Future Intention
  5. 5. Popular Brand Index Concept POPULAR BRAND INDEX (PBI) Top of Mind (TOM) Expansive Last Used Future Intention 𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛 Additional Information: •Top of Mind (TOM) = First brand mentioned by respondents. •Expansive = Distribution of brand. •Last Used = Frequent user in last 3 months. •Future Intention = Future brand used by respondents. Brand is one of the most important aspects from any business. It identifies the simplest concept of business / company. Brand or Trademark is a name or a symbol which related with product / service and its image becomes associated with consumer’s mind. Otherwise, brand can be used also as promotion tools. Therefore, product with its specific brand will tend to get attractiveness or awareness in community level. Those level will influence consumer behaviour among population. To determine the performance of business, we can observe from the development of brand. Regarding to this point, W&S Group develops PBI concept (Popular Brand Index) where its measurement consists of Top of Mind, Expansive, Last Used or Frequent User and Future Intention of business brand.
  6. 6. 6 Flight Ticket Sites
  7. 7. Popular Brand Index (PBI) Results 7 PBI could be obtained by Internet Sampling method, where we are using online panel with 1400 respondents in W&S Indonesia database (Nusaresearch). The results obtained Flight Ticket Sites with PBI concept are: Traveloka reach the highest PBI for Flight Ticket Sites category with score 48.7 as its index, followed by Tiket.com with PBI 16.9 as its index. Rank Of Popular Flight Ticket Sites PBI 1 Traveloka 48.7 2 Tiket.com 16.9 3 Wego 2.8 4 Pegipegi 1.8 5 Padiciti 1.0 6 Utiket 0.9 7 Nusatrip 0.8 8 Tiket2 0.4 9 Skyscanner 0.4 10 Expedia 0.2
  8. 8. Brand Awareness 8 Top Of Mind n Sample : 320 Top of Mind (TOM) becomes one of some important aspects which could be used to recognize awareness level from product or service.44.1% 20.0% 1.6% 0.6% 0.6% Traveloka Tiket.com Wego Pegipegi Padiciti 44.1 % of 320 respondents recalled as main brand of Flight Ticket Sites Tiket.com followed at the next rank with percentage of 20.0%, while Wego has a competitive percentages with Pegipegi and Padiciti.
  9. 9. Brand Awareness 9 Total Awareness Surprisingly, Traveloka still leads as the major sites of Total Awareness in Flight Ticket Sites. 87.8 % Traveloka 60.6 % Tiket.com 30.9 % Pegipegi 28.4 % Wego 26.9 % Nusatrip Nusatrip comes as the 5th Flight Ticket Sites in terms of Total Awareness n Sample : 320
  10. 10. Expansive 10 Expansive is the distribution of product or services which easily to be founded in some places such as Ads, Google Adwords, etc. Commonly, expansive is strongly associated with advertising or promotion. TRAVELOKA TIKET.COM WEGO PADICITI NUSATRIP 63.4 % 13.1 % 2.5 % 0.9 % 0.9 % has the same percentage as well as n Sample : 320
  11. 11. Purchase 11 59.7% 29.1% 7.5% 6.3% 5.9% TravelokaTiket.com Pegipegi Wego Nusatrip Ever Purchase 41.3% 16.6% 1.9% 1.6% 1.3% Traveloka Tiket.com Pegipegi Padiciti Wego Last Time Purchase Become the dominant Flight Ticket Sites as respondents purchased in last 3 months. n Sample : 320
  12. 12. Future Intention 12 1 2 3 4 5 50.0 % 16.6 % 5.9 % 1.3 % 1.3 % Remarkably, shows up at 3rd place in terms of Future Purchase Intention of Flight Ticket Sites n Sample : 320
  13. 13. Switching 13 SWITCH OR NOT The ratio between Loyal respondents and Switch respondents are nearly equal. n Sample : 320 Loyal 53.1% Switch 46.9%
  14. 14. 14 Train Ticket Sites
  15. 15. Popular Brand Index (PBI) Results 15 PBI could be obtained by Internet Sampling method, where we are using online panel with 1400 respondents in W&S Indonesia database (Nusaresearch). The results obtained Train Ticket Sites with PBI concept are: Tiket.com reach the highest PBI for Train Ticket Sites category with score 16.9 as its index, followed by TiketKAI with PBI 5.5 as its index. Rank Of Popular Flight Ticket Sites PBI 1 Tiket.com 16.9 2 TiketKAI 5.5 3 Padiciti 1.0 4 Utiket 0.9 5 Rajatiket.co.id 0.2 6 Tiketku.com 0.1 n Sample : 320
  16. 16. Brand Awareness 16 Top Of Mind Top of Mind (TOM) becomes one of some important aspects which could be used to recognize awareness level from product or service. 20.0 % of 320 respondents recalled as main brand of Train Ticket Sites TiketKAI followed at the next rank with percentage of 5.9%, while Padiciti has a competitive percentages with Utiket. 20.0% 5.9% 0.6% 0.6% Tiket.com TiketKAI Padiciti Utiket n Sample : 320
  17. 17. Brand Awareness 17 Total Awareness Surprisingly, Tiket.com still leads as the major sites of Total Awareness in Train Ticket Sites. 60.6 % Tiket.om 43.1 % Tiket KAI 15.9 % Utiket 5.6 % Padiciti 0.3 % Tiketku.com Tiketku.com comes as the 5th Train Ticket Sites in terms of Total Awareness n Sample : 320
  18. 18. Expansive 18 Expansive is the distribution of product or services which easily to be founded in some places such as Ads, Google Adwords, etc. Commonly, expansive is strongly associated with advertising or promotion. TIKET.COM TIKETKAI PADICITI UTIKET TIKETKU.COM 13.1 % 1.6 % 0.9 % 0.9 % 0.3 % has the same percentage as well as n Sample : 320
  19. 19. Purchase 19 Become the dominant Train Ticket Sites as respondents purchased in last 3 months. 29.1% 27.5% 4.7% 3.1% 2.5% Tiket.com TiketKAI Rajatiket.co.id Utiket Padiciti Ever Purchase 16.6% 9.4% 1.6% 0.9% 0.3% Tiket.com TiketKAI Paditrain.com Utiket Tiketku.com Last Time Purchase n Sample : 320
  20. 20. Future Intention 20 1 2 3 4 5 16.6 % 2.5 % 1.3 % 0.3 % 0.9 % Remarkably, Shows up at 3rd place in terms of Future Purchase Intention of Train Ticket Sites n Sample : 320
  21. 21. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480 » Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).

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