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Report on Lifestyle study
Compared between Thailand,
Indonesia, and Vietnam in 2015
Date: June, 2016
©2016 W&S GROUP
Table of content
A. Summary (P. 3)
B. Research Design (P. 5)
C. Respondents Profile (P. 6)
D. Information ...
©2016 W&S GROUP3
A. Summary
■ General attitude about life
• Among 3 countries, Indonesia gained highest level of life sati...
©2016 W&S GROUP4
A. Summary (Cont.)
■ Money & Savings
• The income in 2015 compared to 2014 has changed significantly for ...
©2016 W&S GROUP
B. Research design
5
Research Method Online research
Fieldwork Period May 2016
Research Area Vietnam, Indo...
©2016 W&S GROUP
C. Respondents Profile
6
Unit: %
■ Gender
■ Married Status
■ Age
■ Monthly household income
50.0 50.0 50.0...
©2016 W&S GROUP
D. Information Coverage
7
The study is reported cover following sections:
Part I: General Attitude about L...
©2016 W&S GROUP8
E. Detail findings
1. General attitude about life
2. Occupation
3. Shopping Habits
4. Money & Savings
5. ...
©2016 W&S GROUP9
Life change compared to 2014
Q1. In year 2015, how is your life change compared to 2014? [SA] (n=1200)
Un...
©2016 W&S GROUP10
Life change compared to 2014 – By Gender
Q1. In year 2015, how is your life change compared to 2014? [SA...
©2016 W&S GROUP11
Q2. How is your satisfaction toward current life? [SA] (n=1200)
Unit: %
Satisfaction toward current life...
©2016 W&S GROUP12
Satisfaction toward current life – By Gender
Q2. How is your satisfaction toward current life? [SA] (n=1...
©2016 W&S GROUP13
Religious life
Family life
Health
Education
Social life
Neighborhood safety
Standard of living
Household...
©2016 W&S GROUP14
Anxiety about issues in life
 The anxiety about life issues vary among three countries. Majority of Vie...
©2016 W&S GROUP15
Top five important objectives in life
 Respondents from the three countries mostly put their family ahe...
©2016 W&S GROUP16
Top five important objectives in life – By Gender
Q5 Please tell us the top three important objectives i...
©2016 W&S GROUP17
F. Detail findings
1. General attitude about life
2. Occupation
3. Shopping Habits
4. Money & Savings
5....
©2016 W&S GROUP18
Change job within past one year
 Among job hoppers last year, the percentage of changing once is rather...
©2016 W&S GROUP19
Change job within past one year – By Gender
Q7. Please tell us how many times did you change job within ...
©2016 W&S GROUP20
Satisfaction toward current job
 The graph shows satisfaction toward current job of people in the three...
©2016 W&S GROUP21
Satisfaction toward current job – By Gender
Q8. How is your satisfaction toward current job? [SA] (n=120...
©2016 W&S GROUP22
Ideal job
 Respondents from different countries have a quite similar thought about their ideal job.
 M...
©2016 W&S GROUP23
Ideal job – By Gender
Q9. Please tell us what is called your ideal job? [MA] (n=1200)
54.0
48.0
45.5
37....
©2016 W&S GROUP24
F. Detail findings
1. General attitude about life
2. Occupation
3. Shopping Habits
4. Money & Savings
5....
©2016 W&S GROUP25
Shopping place - Vietnam
 The majority of Vietnamese respondents purchase their personal use products f...
©2016 W&S GROUP26
Shopping place – Indonesia
 Supermarket is the most popular place to buy products for both personal and...
©2016 W&S GROUP27
Shopping place – Thailand
 Thai respondents mostly purchased products for personal use at Hypermarket (...
©2016 W&S GROUP28
Online purchasing products
 Clothing is the most popular product category to be purchased online in Vie...
©2016 W&S GROUP29
Online purchasing products – By Gender
Q12. Please tell us whether you have purchased online or not? If ...
©2016 W&S GROUP30
Payment method
 Cash is the main payment method among 3 countries for regular shopping. However, in Tha...
©2016 W&S GROUP31
F. Detail findings
1. General attitude about life
2. Occupation
3. Shopping Habits
4. Money & Savings
5....
©2016 W&S GROUP32
Change of Income compared to 2014
 The graph shows changes in income of people in the three countries i...
©2016 W&S GROUP33
Change of Income compared to 2014 – By Gender
Q14. Please tell us how does your income in 2015 change co...
©2016 W&S GROUP34
Change of Expenditure compared to 2014
 Regarding expenditure change, Vietnam has highest percentage of...
©2016 W&S GROUP35
Change of Expenditure compared to 2014 – By Gender
Q15. Please tell us how does your expenditure in 2015...
©2016 W&S GROUP36
Expectation of Income for 2016
 More than 65% of the surveyed Indonesian and Vietnamese are positive ab...
©2016 W&S GROUP37
Expectation of Income for 2016 – By Gender
Q16. Please tell us your prediction about personal income wit...
©2016 W&S GROUP38
Expectation of Expenditure for 2016
 Although expected for the income to increase in 2015, the majority...
©2016 W&S GROUP39
Expectation of Expenditure for 2016 – By Gender
Q16. Please tell us your prediction about personal expen...
©2016 W&S GROUP40
Change in price of products compared to 2014
 The majority of respondents among 3 countries said that p...
©2016 W&S GROUP41
Change in price of products compared to 2014 – By Gender
Q17. Please tell us the change in price of prod...
©2016 W&S GROUP42
Change in expenditure items compared to 2014 – Goods
 While Gasoline is the top item that most of the r...
©2016 W&S GROUP43
Change in expenditure items compared to 2014 – Service
 While respondents in Indonesia and Thailand enh...
©2016 W&S GROUP44
Percentile of savings on usual monthly income
 Most respondents in three countries put around under 30%...
©2016 W&S GROUP45
Percentile of savings on usual monthly income – By Gender
Q20. Please tell us the percentile of usual mo...
©2016 W&S GROUP46
Savings or investment products types
 Savings account is the most popular place to keep savings in Viet...
©2016 W&S GROUP47
Savings or investment products types – By Gender
Q21. Please tell us which of the following types of sav...
©2016 W&S GROUP48
F. Detail findings
1. General attitude about life
2. Occupation
3. Shopping Habits
4. Money & Savings
5....
©2016 W&S GROUP49
Leisure activities at home
 Top leisure activities at home of respondents are quite similar for Indones...
©2016 W&S GROUP50
Leisure activities at home – By Gender
Q22. Please tell us your regular leisure activities at home? [MA]...
©2016 W&S GROUP51
Leisure outdoor activities
 Go shopping is the most common leisure outdoor activity of Thai respondents...
©2016 W&S GROUP52
Leisure outdoor activities – By Gender
Q23. Please tell us your regular leisure activities outside? [MA]...
©2016 W&S GROUP53
Travel activities
 Most of all respondents across 3 countries traveled within the country last year.
 ...
©2016 W&S GROUP54
Travel activities – By Gender
Q24. Please tell us whether you traveled within past one year? [MA] (n=120...
©2016 W&S GROUP55
E. Conclusions (1)
Part I: General Attitude about Life
Attributes Vietnam Indonesia Thailand
Life change...
©2016 W&S GROUP56
E. Conclusions (2)
Part I: General Attitude about Life (Cont.)
Attributes Vietnam Indonesia Thailand
Anx...
©2016 W&S GROUP57
E. Conclusions (3)
Part II: Occupation
Attributes Vietnam Indonesia Thailand
Change job within past one
...
©2016 W&S GROUP58
E. Conclusions (4)
Part III: Shopping Habits
Attributes Vietnam Indonesia Thailand
Shopping
place for Da...
©2016 W&S GROUP59
E. Conclusions (5)
Part III: Shopping Habits (Cont.)
Attributes Vietnam Indonesia Thailand
Online purcha...
©2016 W&S GROUP60
E. Conclusions (6)
Part IV: Money & Savings
Attributes Vietnam Indonesia Thailand
Change of Income compa...
©2016 W&S GROUP61
E. Conclusions (7)
Part IV: Money & Savings (Cont.)
Attributes Vietnam Indonesia Thailand
Change in
expe...
©2016 W&S GROUP62
E. Conclusions (8)
Part IV: Money & Savings (Cont.)
Attributes Vietnam Indonesia Thailand
Change in
expe...
©2016 W&S GROUP63
E. Conclusions (9)
Part V: Leisure & Recreation
Attributes Vietnam Indonesia Thailand
Leisure activities...
FOR FURTHER INQUIRIES, PLEASE CONTACT:
5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku
Tokyo city, Ja...
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Comparative report on lifestyle study in thailand, indonesia and vietnam in 2015

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W&S conducted a survey on the lifestyle study of respondents in 3 countries; Vietnam, Indonesia and Thailand.

Vietnam - The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.

Indonesia - There is a significant difference in the percentage of life satisfaction between Indonesia and the other two countries. Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.

Thailand - For Thailand, although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their current life, compared to 20.5% in year 2014.

About the anxiety about life issues, majority of Vietnamese regarded Food Safety as their top worry. For Indonesia and Thailand, Unemployment and Living expense for later in life were among top similar concerns. Moreover, Married life was not regarded as a serious life issue among three countries.

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Comparative report on lifestyle study in thailand, indonesia and vietnam in 2015

  1. 1. Report on Lifestyle study Compared between Thailand, Indonesia, and Vietnam in 2015 Date: June, 2016
  2. 2. ©2016 W&S GROUP Table of content A. Summary (P. 3) B. Research Design (P. 5) C. Respondents Profile (P. 6) D. Information Coverage (P. 7) E. Detail Findings (P. 8) F. Conclusions (P. 55) 2
  3. 3. ©2016 W&S GROUP3 A. Summary ■ General attitude about life • Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015. • The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014. • For Thailand, although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their current life, compared to 20.5% in year 2014. • About the anxiety about life issues, majority of Vietnamese regarded Food Safety as their top worry. For Indonesia and Thailand, Unemployment and Living expense for later in life were among top similar concerns. Moreover, Married life was not regarded as a serious life issue among three countries. ■ Occupation • The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%. • Most of the Vietnamese and Indonesian described their ideal job as having comfortable and cheerful colleagues, with 62.8% and 64.5%, respectively. However, Thais admitted that Stable income job comes first (55.5%). ■ Shopping Habits • Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%) • For online purchasing products, clothing is the most popular product category to be purchased online in Vietnam and Indonesia. In Thailand, Beauty and Health is the most common type of product bought online in the last year. • Regarding the payment method for online shopping, payment by ATM / Bank transfer is more popular in Indonesia (53.0%) and Thailand (33.0%) than in Vietnam (26.5%). Meanwhile, for regular shopping, cash is the main payment method among 3 countries. In Thailand, paying by Credit card is also popular.
  4. 4. ©2016 W&S GROUP4 A. Summary (Cont.) ■ Money & Savings • The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014. • This is in contrast to Vietnam where 67.5% of them admitted that their income has been increased in 2015. For Indonesia, there’s no critical change of income in 2015. • More than 65% of the surveyed Indonesian and Vietnamese are positive about their personal income for the next year. Meanwhile, Thai respondents (20.0%) are rather negative. • Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by Thailand with 64.0%. • Gasoline is the top item that most of the respondents in Indonesia have to spend more in 2015 (32.8%), while Thai people decided to cut back their spending on Gasoline (44.0%). Respondents in Thailand enhanced most of their spending on Food & Beverage (53.8%) and Motor vehicles and parts (44.0%). Whereas, those in Vietnam spent more on Motor vehicles and parts (56.0%) and Recreational goods and vehicles (28.3%). • About saving, most respondents in three countries put around under 30% of their usual monthly income on saving. Savings account is the most popular place to keep savings in Vietnam, with 53.5% and Thailand, with 62.5%. For Indonesia, respondents are likely to prefer saving in Cash, with 64.8%, followed by Savings account, with 60.0%. ■ Leisure & Recreation • Top leisure activities at home of respondents are quite similar for Indonesia and Thailand with Sleeping / Relaxing and Watching TV. However, the most popular leisure activities at home in Vietnam is Surfing webs for news. • For leisure outdoor activities, go shopping is the most common leisure outdoor activity of Thai respondents (52.8%), and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most common leisure outdoor activities (69.8%). • Regarding travel experiences, most of all respondents across 3 countries traveled within the country last year. • Overseas travel experience in year 2015 is recorded higher than in year 2014, especially for Vietnamese. In year 2014, a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in year 2015.
  5. 5. ©2016 W&S GROUP B. Research design 5 Research Method Online research Fieldwork Period May 2016 Research Area Vietnam, Indonesia, and Thailand (Nation wide) Respondent Criteria Male / Female, aged 16 years old and above Sample Size 400 samples in each country, Total n = 1200 Quota Country Gender/Age group 16 - 34 years old 35 years old TOTAL Vietnam (n=400) Male 100 100 200 Female 100 100 200 Indonesia (n=400) Male 100 100 200 Female 100 100 200 Thailand (n=400) Male 100 100 200 Female 100 100 200 TOTAL 600 600 1200
  6. 6. ©2016 W&S GROUP C. Respondents Profile 6 Unit: % ■ Gender ■ Married Status ■ Age ■ Monthly household income 50.0 50.0 50.0 50.0 50.0 50.0 Vietnam (n=400) Indonesia (n=400) Thailand (n=400) Female Male 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 Vietnam (n=400) Indonesia (n=400) Thailand (n=400) 45 years old & above 35 - 44 years old 25 - 34 years old 16 - 24 years old 37.3 33.0 49.0 59.5 64.8 43.5 2.0 2.0 3.3 1.3 0.3 4.3 Vietnam (n=400) Indonesia (n=400) Thailand (n=400) Other Divorced Married Single 15.3 37.8 21.3 31.0 43.0 16.0 52.8 19.3 46.0 Vietnam (n=400) Indonesia (n=400) Thailand (n=400) Class C Class B Class A Definition Thailand Indonesia Vietnam Class A > 85,001 THB > 8.5 mil IDR > 15 mil VND Class B 50,001 – 85,000 THB 3.5 mil – 8.5 mil IDR 7.5 mil - 15 mil VND Class C 18,001 – 50,000 THB 2.5 mil - 3.5 mil IDR < 7.5 mil VND
  7. 7. ©2016 W&S GROUP D. Information Coverage 7 The study is reported cover following sections: Part I: General Attitude about Life • Life change compared to 2014 • Satisfaction toward current life • Satisfaction toward aspects of current life • Anxiety about issues in life • Top five important objectives in life Part II: Occupation • Change job within past one year • Satisfaction toward current job • Ideal job Part III: Shopping Habits • Shopping place • Online purchasing products • Payment method Part IV: Money & Savings • Change of Income compared to 2014 • Change of Expenditure compared to 2014 • Expectation of Income for 2016 • Expectation of Expenditure for 2016 • Change in price of products compared to 2014 • Change in expenditure items compared to 2014 (Goods) • Change in expenditure items compared to 2014 (Service) • Percentile of savings on usual monthly income • Savings or investment products types Part V: Leisure & Recreation • Leisure activities at home • Leisure outdoor activities • Travel activities
  8. 8. ©2016 W&S GROUP8 E. Detail findings 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  9. 9. ©2016 W&S GROUP9 Life change compared to 2014 Q1. In year 2015, how is your life change compared to 2014? [SA] (n=1200) Unit: %  The graph shows changes in the life of people in the three countries in year 2015 compared to 2014.  There is a quite significant change on the life of Vietnamese. The majority of them admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. Meanwhile, there were no big changes in life of Indonesian from year 2014 to 2015. However Thai people experienced harder life in 2015. 12.0 4.5 36.7 25.0 6.0 8.3 42.0 54.3 3.3 8.0 Life in 2014 Life in 2015 Much harder Somewhat harder Nothing changes Somewhat improved Much improved Harder Improved 29.5 62.3 48.7 45.3 5.2 7.8 20.6 17.3 12.4 10.5 46.0 47.3 15.8 17.3 Life in 2014 Life in 2015 9.4 6.0 21.1 25.8 12.4 14.5 46.1 45.0 11.1 8.8 Life in 2014 Life in 2015 25.0 64.5 25.8 61.8 31.8 53.8 30.5 57.2 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400)
  10. 10. ©2016 W&S GROUP10 Life change compared to 2014 – By Gender Q1. In year 2015, how is your life change compared to 2014? [SA] (n=1200) Unit: % 4.5 25.0 8.3 54.3 8.0 Life in 2015 Much harder Somewhat harder Nothing changes Somewhat improved Much improved 7.8 17.3 10.5 47.3 17.3 Life in 2015 6.0 25.8 14.5 45.0 8.8 Life in 2015 Harder (T2B) Male Female 32.5 26.5 22.0 28.0 36.5 27.0 Harder (T2B) 29.5 25.0 31.8 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400)
  11. 11. ©2016 W&S GROUP11 Q2. How is your satisfaction toward current life? [SA] (n=1200) Unit: % Satisfaction toward current life  There is a significant difference in the percentage of life satisfaction between Indonesia and the other two countries. Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.  Although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their current life, compared to 20.5% in year 2014. For Vietnam, they experienced a much more satisfying life in 2015 than in 2014. 9.5 5.3 37.3 20.3 26.8 34.0 25.3 36.3 1.0 4.3 Satisfaction in 2014 Satisfaction in 2015 Totally dissatisfied Somewhat dissatisfied Neither satisfied / dissatisfied Somewhat satisfied Totally satisfied Dissatisfied Satisfied 25.5 40.5 46.8 26.3 5.0 4.0 15.2 13.3 24.6 20.5 40.2 47.0 15.0 15.3 Satisfaction in 2014 Satisfaction in 2015 19.7 3.5 38.3 27.5 21.4 23.3 17.1 37.3 3.4 8.5 Satisfaction in 2014 Satisfaction in 2015 17.3 62.3 20.2 55.2 31.0 45.8 58.0 20.5 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400)
  12. 12. ©2016 W&S GROUP12 Satisfaction toward current life – By Gender Q2. How is your satisfaction toward current life? [SA] (n=1200) Unit: % 5.3 20.3 34.0 36.3 4.3 Satisfaction in 2015 Totally dissatisfied Somewhat dissatisfied Neither satisfied / dissatisfied Somewhat satisfied Totally satisfied 4.0 13.3 20.5 47.0 15.3 Satisfaction in 2015 3.5 27.5 23.3 37.3 8.5 Satisfaction in 2015 Dissatisfied (T2B) Male Female 27.5 23.5 15.5 19.0 34.5 27.5 Dissatisfied (T2B) 25.5 17.3 31.0 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400)
  13. 13. ©2016 W&S GROUP13 Religious life Family life Health Education Social life Neighborhood safety Standard of living Household goods Current job / study Income Family life Education Neighborhood safety Social life Health Standard of living Current job / study Religious life Household goods Income Religious life Neighborhood safety Family life Education Household goods Health Social life Current job / study Income Standard of living Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied Satisfaction toward aspects of current life  Although top satisfied aspects of life in 3 countries are rather different, the aspects that surveyed people dissatisfied mostly are quite similar with Income and Standard of living and Current job / study for Thai people.  Religious life gain best satisfaction score in Indonesia and Thailand, while it is among top three dissatisfied aspects in Vietnam. Q3. Please tell us how satisfied are you with following aspects of current life? [MSA] (n=1200) Unit: %
  14. 14. ©2016 W&S GROUP14 Anxiety about issues in life  The anxiety about life issues vary among three countries. Majority of Vietnamese regarded Food Safety as their top worry. Indonesian and Thai respondents, conversely, are much less worried about this issue. Moreover, Married life was not regarded as a serious life issue among three countries.  For Indonesia and Thailand, Unemployment and Living expense for later in life were among top similar concerns. Q4 Please tell us how do you feel about following issues in life? [MSA] (n=1200) Married life Food safety Personal health Personal safety Family health Issues in current work Current living expenses Future for children Living expenses for later in life UnemploymentFood safety Family health Future for children Current living expenses Personal health Living expenses for later in life Unemployment Personal safety Issues in current work Married life Married life Food safety Personal health Personal safety Issues in current work Future for children Family health Unemployment Current living expenses Living expenses for later in life Always feel anxious Sometimes feel anxious Neither anxious nor unconcerned Normally do not feel anxious Do not feel anxious at all Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  15. 15. ©2016 W&S GROUP15 Top five important objectives in life  Respondents from the three countries mostly put their family ahead of career when talking about important objectives in their individual life.  They all want to have a happy family the most in their life. Next, surveyed people in Indonesia and Thailand both care much about having good balance between work and family, while those in Vietnam are likely to gain success in the career. Q5 Please tell us the top three important objectives in your life? [MA] (n=1200) 58.3 39.3 33.8 32.8 30.8 Have a happy family Good balance between work and family Sucess in the career Travel to lots of places Enjoy the current life * Top 5 important objectives in life 62.8 46.8 41.8 35.5 31.8 Have a happy family Good balance between work and family Being a good dad/mom Sucess in the career Help others in need 69.5 39.8 34.3 29.5 25.5 Have a happy family Success in the career Good balance between work and family Being a good dad/mom Become wealthy Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  16. 16. ©2016 W&S GROUP16 Top five important objectives in life – By Gender Q5 Please tell us the top three important objectives in your life? [MA] (n=1200) 58.5 38.5 35.0 26.0 29.5 58.0 40.0 32.5 39.5 32.0 Have a happy family Good balance between work and family Sucess in the career Travel to lots of places Enjoy the current life 67.0 42.0 35.5 30.0 29.5 72.0 37.5 33.0 29.0 21.5 Have a happy family Sucess in the career Good balance between work and family Being a good dad/mom Become wealthy 65.0 52.5 38.0 38.5 31.5 60.5 41.0 45.5 32.5 32.0 Have a happy family Good balance between work and family Being a good dad/mom Sucess in the career Help others in need Male Female Indonesia (n=400)Vietnam (n=400) Thailand (n=400) * Top 5 important objectives in life Unit: %
  17. 17. ©2016 W&S GROUP17 F. Detail findings 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  18. 18. ©2016 W&S GROUP18 Change job within past one year  Among job hoppers last year, the percentage of changing once is rather high in Vietnam (19.3%) and Indonesia (16.8%); whereas, in Thailand, they changed job once (13.8%) or two times (6.3%) within 1 year. Q7. Please tell us how many times did you change job within past one year? [SA] (n=1200) 75.5 13.8 6.3 3.0 1.5 78.0 19.3 2.5 0.3 0.0 73.0 16.8 8.3 2.0 0.0 I did not change the job Once Twice Three times More than three times Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  19. 19. ©2016 W&S GROUP19 Change job within past one year – By Gender Q7. Please tell us how many times did you change job within past one year? [SA] (n=1200) I did not change the job Once Twice Three times More than three times 72.5 14.5 8.0 3.5 1.5 78.5 13.0 4.5 2.5 1.5 79.0 19.5 1.0 0.5 0.0 77.0 19.0 4.0 0.0 0.0 73.5 13.5 10.5 2.5 0.0 72.5 20.0 6.0 1.5 0.0 Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Male Female Unit: %
  20. 20. ©2016 W&S GROUP20 Satisfaction toward current job  The graph shows satisfaction toward current job of people in the three countries in year 2015 compared to 2014.  There is a quite significant change on the job satisfaction of Vietnamese. The majority of them admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%. Q8. How is your satisfaction toward current job? [SA] (n=1200) 7.0 4.5 24.3 18.0 41.0 37.3 24.5 35.3 3.2 5.0 Satisfaction in 2014 Satisfaction in 2015 Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied 4.6 3.5 19.0 13.5 28.0 31.0 36.8 36.0 11.6 16.0 Satisfaction in 2014 Satisfaction in 2015 5.3 4.8 21.1 20.0 27.8 29.5 35.5 32.8 10.3 13.0 Satisfaction in 2014 Satisfaction in 2015 Dissatisfied Satisfied 22.5 40.3 31.3 27.7 17.0 52.0 23.6 48.4 24.8 45.8 26.4 45.8 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  21. 21. ©2016 W&S GROUP21 Satisfaction toward current job – By Gender Q8. How is your satisfaction toward current job? [SA] (n=1200) 4.5 18.0 37.3 35.3 5.0 Satisfaction in 2015 Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied 3.5 13.5 31.0 36.0 16.0 Satisfaction in 2015 4.8 20.0 29.5 32.8 13.0 Satisfaction in 2015 Dissatisfied (T2B) Male Female 24.0 21.0 15.0 19.0 29.0 20.5 Dissatisfied (T2B) 22.5 17.0 24.8 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  22. 22. ©2016 W&S GROUP22 Ideal job  Respondents from different countries have a quite similar thought about their ideal job.  Most of the Vietnamese and Indonesian described their ideal job as having comfortable and cheerful colleagues, with 62.8% and 64.5%, respectively. However, Thais admitted that Stable income job comes first (55.5%). Q9. Please tell us what is called your ideal job? [MA] (n=1200) 55.5 50.8 49.5 42.0 36.8 36.0 33.3 25.8 24.8 20.0 Stable income job Comfortable, cheerful colleagues High income job Near house Personal ability is recognised Be able to learn new skills Be able to use personal expertise/skills Be able to manage/make decisions over the work High promotion opportunity Challenging works 62.8 61.5 58.8 55.5 50.8 47.5 47.0 41.0 36.3 28.0 Comfortable, cheerful colleagues Stable income job High income job Be able to use personal expertise/skills Personal ability is recognised High promotion opportunity Near house Be able to learn new skills Airy working space Be able to manage/ make decisions over the… 64.5 57.3 55.5 48.8 42.5 36.8 35.8 34.8 33.0 32.5 Comfortable cheerful colleagues Stable income job Be able to use personal expertise/skills High income job Personal ability is recognised Be able to learn new skills Be able to manage/ make decisions over the… Not working over time Near house Challenging works * Top 10 elements for an ideal job Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  23. 23. ©2016 W&S GROUP23 Ideal job – By Gender Q9. Please tell us what is called your ideal job? [MA] (n=1200) 54.0 48.0 45.5 37.5 36.0 37.0 35.5 26.0 24.5 24.0 57.0 53.5 53.5 46.5 37.5 35.0 31.0 25.5 25.0 16.0 Stable income job Comfortable, cheerful colleagues High income job Near house Personal ability is aware Be able to learn new skills Be able to use personal expertise/skills Be able to manage/make dicisions over the work High promotion opportunity Challenging works 60.0 58.5 62.0 58.0 51.5 52.5 44.5 41.0 37.5 34.0 65.5 64.5 55.5 53.0 50.0 42.5 49.5 41.0 35.0 22.0 Comfortable cheerful colleagues Stable income job High income job Be able to use personal expertise/skills Personal ability is aware High promotion opportunity Near house Be able to learn new skills Airy working space Be able to manage/ make dicisions over the work 62.5 61.0 57.0 43.0 40.5 34.0 37.5 33.0 30.5 36.5 66.5 53.5 54.0 54.5 44.5 39.5 34.0 36.5 35.5 28.5 Comfortable cheerful colleagues Stable income job Be able to use personal expertise/skills High income job Personal ability is aware Be able to learn new skills Be able to manage/ make dicisions over the work Not working over time Near house Challenging works * Top 10 elements for an ideal job Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  24. 24. ©2016 W&S GROUP24 F. Detail findings 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  25. 25. ©2016 W&S GROUP25 Shopping place - Vietnam  The majority of Vietnamese respondents purchase their personal use products from Supermarket (29.3%) & Grocery store (14.0%).  For household use products, apart from Supermarket (31.8%), they also purchase via Wet market (17.0%).  Electronic store is still the key channel to purchase electronic appliances and devices as in Indonesia. Q11. Where do you often purchase products for personal use and household use the most? [MSA] (n=1200) Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices 29.3 14.0 11.5 8.8 7.8 Supermarket Grocery store Convenience store Mall Shop Personaluse 44.8 15.5 8.5 8.3 7.5 Electronic store Mall Supermarket Hypermarket E-commerce Pesonaluse 31.8 17.0 11.0 9.8 9.3 Supermarket Wet market Grocery store Hypermarket Mall Householduse 39.3 18.0 13.0 10.0 6.5 Electronic store Mall Hypermarket Supermarket E-commerce Household Vietnam (n=400) Unit: %
  26. 26. ©2016 W&S GROUP26 Shopping place – Indonesia  Supermarket is the most popular place to buy products for both personal and household use in Indonesia, with 24.8% and 29.0% respectively.  The second popular place for personal use products is Convenience store (21.8%), whereas for household is Wet market (15.5%).  In Indonesia, Electronic store is still the key purchasing channel for electronic appliances or devices. Q11. Where do you often purchase products for personal use and household use the most? [MSA] (n=1200) 24.8 21.8 15.8 8.8 7.0 Supermarket Convenience store Shop Mall Street stall Personaluse 47.0 13.0 13.0 8.3 6.3 Electronic store Supermarket Mall E-commerce Grocery store Pesonaluse 29.0 15.5 10.0 9.8 9.5 Supermarket Wet market Convenience store Hypermarket Shop Householduse 54.8 12.0 12.0 7.5 5.8 Electronic store Supermarket Mall Hypermarket Grocery store Householduse Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices Indonesia (n=400) Unit: %
  27. 27. ©2016 W&S GROUP27 Shopping place – Thailand  Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%), while they often visit hypermarket (43.8%) for household use products.  For electronic appliances or devices, Mall has taken place of other purchase channels / traditional Electronic store to become the most popular shopping place. Q11. Where do you often purchase products for personal use and household use the most? [MSA] (n=1200) 37.5 14.0 13.5 12.0 6.5 Hypermarket Mall Supermarket Convenience store Grocery store Personaluse 35.5 24.5 10.8 9.3 7.0 Mall Hypermarket Electronic store Shop Supermarket Pesonaluse 43.8 16.0 12.8 9.3 4.3 Hypermarket Mall Supermarket Convenience store Grocery store Householduse 39.0 26.5 7.5 7.0 6.0 Mall Hypermarket Shop Electronic store E-commerce Householduse Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices Thailand (n=400) Unit: %
  28. 28. ©2016 W&S GROUP28 Online purchasing products  Clothing is the most popular product category to be purchased online in Vietnam and Indonesia, with 55.3% and 52.3%, respectively. In Thailand, Beauty and Health is the most common type of product bought online in the last year (40.5%).  While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam respectively, Clothing products gain second most popular product purchased online in Thailand. Q12. Please tell us whether you have purchased online or not? If yes, please specify the products you purchased within last year? [MA] (n=1200) 55.3 37.5 29.3 29.3 28.8 Clothing Shoes & Footwear Books, CD & Culture Products Bags & Accessories Beauty & Health 52.3 38.8 33.0 31.5 28.3 Clothing Bags & Accessories Beauty & Health Shoes & Footwear Mobiles & Tablets * Top 5 categories of products that are purchased online 40.5 39.0 30.0 29.5 26.0 Beauty & Health Clothing Mobiles & Tablets Home Appliances Shoes & Footwear Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  29. 29. ©2016 W&S GROUP29 Online purchasing products – By Gender Q12. Please tell us whether you have purchased online or not? If yes, please specify the products you purchased within last year? [MA] (n=1200) 45.5 32.5 26.0 21.0 16.5 65.0 42.5 32.5 37.5 41.0 Clothing Shoes & Footwear Books, CD & Culture Products Bags & Accessories Beauty & Health 40.0 28.0 15.0 31.0 35.0 64.5 49.5 51.0 32.0 21.5 Clothing Bags & Accessories Beauty & Health Shoes & Footwear Mobiles & Tablets 28.5 25.5 37.5 32.5 22.5 52.5 52.5 22.5 26.5 29.5 Beauty & Health Clothing Mobiles & Tablets Home Appliances Shoes & Footwear Indonesia (n=400)Vietnam (n=400) Thailand (n=400) * Top 5 categories of products that are purchased online Unit: % Male Female
  30. 30. ©2016 W&S GROUP30 Payment method  Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular.  For online shopping, payment by ATM / Bank transfer is more common in Indonesia (53.0%) and Thailand (33.0%) than in Vietnam (26.5%). Cash on Delivery is the most frequently used type of transaction in Vietnam (35.3%), much higher than those in Indonesia (9.5%) and Thailand (13.0%). Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA] (n=1200) 2.5 6.8 7.5 13.0 9.5 35.3 33.0 53.0 26.5 20.8 17.0 11.0 8.0 2.0 5.0 16.5 8.8 10.0 4.8 1.8 3.3 1.5 1.3 1.5 Thailand (n=400) Indonesia (n=400) Vietnam (n=400) I do not buy goods this way Cash on Delivery ATM/Bank transfer Online banking Online wallets Credit card Debit card Others 0.5 2.0 2.8 74.3 62.0 88.3 0.3 7.3 1.5 3.3 0.8 0.5 19.0 9.5 3.8 1.8 15.5 2.3 0.0 3.0 1.0 Thailand (n=400) Indonesia (n=400) Vietnam (n=400) I do not buy goods this way Cash ATM/Bank transfer Online banking Online wallets Credit card Debit card Others For regular shopping For online shopping Unit: %
  31. 31. ©2016 W&S GROUP31 F. Detail findings 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  32. 32. ©2016 W&S GROUP32 Change of Income compared to 2014  The graph shows changes in income of people in the three countries in year 2015 compared to 2014.  The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer people (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014. This is in contrast to Vietnam where 67.5% of them admitted that their income has been increased in 2015. For Indonesia, there’s no critical change of income in 2015. Q14. Please tell us how does your income in 2015 change compared to 2014? [MSA] (n=1200) 8.8 3.5 18.8 12.5 17.2 16.0 45.2 53.8 9.3 13.8 Income in 2014 Income in 2015 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 4.6 5.5 13.2 13.0 14.0 14.5 55.6 53.5 11.4 13.0 Income in 2014 Income in 2015 7.3 9.5 13.3 16.0 16.7 28.5 34.4 39.3 26.5 5.5 Income in 2014 Income in 2015 Decrease Increase 16.0 67.5 27.6 54.5 18.5 66.5 17.8 67.0 25.5 44.8 20.7 60.9 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  33. 33. ©2016 W&S GROUP33 Change of Income compared to 2014 – By Gender Q14. Please tell us how does your income in 2015 change compared to 2014? [MSA] (n=1200) 3.5 12.5 16.0 53.8 13.8 Income in 2015 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 5.5 13.0 14.5 53.5 13.0 Income in 2015 9.5 16.0 28.5 39.3 5.5 Income in 2015 Decrease (T2B) Male Female 16.0 16.0 16.5 20.5 29.5 21.5 Decrease (T2B) 16.0 18.5 25.5 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  34. 34. ©2016 W&S GROUP34 Change of Expenditure compared to 2014  Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by Thailand with 64.0%.  For Thailand, the trend of change in expenditure has significantly increased from 45.8% in 2014 to 64.0% in 2015. Q15. Please tell us how does your expenditure in 2015 change compared to 2014? [MSA] (n=1200) 3.5 1.8 8.3 7.0 12.7 12.8 47.7 50.3 27.5 28.0 Expenditure in 2014 Expenditure in 2015 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 1.6 0.8 9.2 8.3 14.8 15.5 50.8 56.3 22.6 19.3 Expenditure in 2014 Expenditure in 2015 9.0 3.3 18.8 9.0 24.8 22.5 27.8 36.0 18.0 28.0 Expenditure in 2014 Expenditure in 2015 Decrease Increase 8.8 78.3 11.8 75.2 9.0 75.5 10.8 73.4 12.3 64.0 27.8 45.8 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  35. 35. ©2016 W&S GROUP35 Change of Expenditure compared to 2014 – By Gender Q15. Please tell us how does your expenditure in 2015 change compared to 2014? [MSA] (n=1200) 1.8 7.0 12.8 50.3 28.0 Expenditure in 2015 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 0.8 8.3 15.5 56.3 19.3 Expenditure in 2015 3.3 9.0 22.5 36.0 28.0 Expenditure in 2015 Increase (T2B) Male Female 75.5 81.0 73.5 77.5 57.0 71.0 Increase (T2B) 78.3 75.5 64.0 VIETNAM (n=400) INDONESIA (n=400) THAILAND (n=400) Unit: %
  36. 36. ©2016 W&S GROUP36 Expectation of Income for 2016  More than 65% of the surveyed Indonesian and Vietnamese are positive about their personal income for the next year. Meanwhile, Thai respondents (20.0%) are rather negative. Q16. Please tell us your prediction about personal income within next one year? [MSA] (n=1200) Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know Vietnam (n=400) 2.8 6.5 18.0 47.5 21.5 3.8 Indonesia (n=400) 2.3 5.3 14.8 51.3 22.5 4.0 Thailand (n=400) 6.8 13.3 22.8 37.5 17.8 2.0 2.8 6.5 18.0 47.5 21.5 3.8 2.3 5.3 14.8 51.3 22.5 4.0 6.8 13.3 22.8 37.5 17.8 2.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Unit: %
  37. 37. ©2016 W&S GROUP37 Expectation of Income for 2016 – By Gender Q16. Please tell us your prediction about personal income within next one year? [MSA] (n=1200) 3.0 5.0 14.0 49.5 25.0 3.5 2.5 8.0 22.0 45.5 18.0 4.0 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 3.0 5.0 14.0 54.0 21.0 3.0 1.5 5.5 15.5 48.5 24.0 5.0 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 6.5 12.0 26.5 38.5 14.0 2.5 7.0 14.5 19.0 36.5 21.5 1.5 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  38. 38. ©2016 W&S GROUP38 Expectation of Expenditure for 2016  Although expected for the income to increase in 2015, the majority of Vietnamese and Indonesian respondents, 49.3% and 52.3% respectively also predict that their expenditure will also ‘slightly increase’ in the same way.  Meanwhile, 22.5% of Thai respondents think that their expenditure will not change in the next coming year. Q16. Please tell us your prediction about personal expenditure within next one year? [MSA] (n=1200) Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know Vietnam (n=400) 3.5 6.5 12.3 49.3 25.3 3.3 Indonesia (n=400) 1.8 7.8 17.0 52.3 19.3 2.0 Thailand (n=400) 5.0 15.0 22.5 33.8 22.3 1.5 3.5 6.5 12.3 49.3 25.3 3.3 1.8 7.8 17.0 52.3 19.3 2.0 5.0 15.0 22.5 33.8 22.3 1.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Unit: %
  39. 39. ©2016 W&S GROUP39 Expectation of Expenditure for 2016 – By Gender Q16. Please tell us your prediction about personal expenditure within next one year? [MSA] (n=1200) 5.5 5.0 14.5 47.5 24.5 3.0 1.5 8.0 10.0 51.0 26.0 3.5 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 1.0 7.0 18.5 53.5 17.5 2.5 2.5 8.5 15.5 51.0 21.0 1.5 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 3.5 16.5 25.5 34.5 18.0 2.0 6.5 13.5 19.5 33.0 26.5 1.0 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  40. 40. ©2016 W&S GROUP40 Change in price of products compared to 2014  The majority of respondents among 3 countries said that price of products has “slightly increased” in 2015.  For Indonesia and Thailand, 27.3% and 17.3% of the respondents respectively also stated that the price has “Significantly increased”. Q17. Please tell us the change in price of products you have bought in the IV quarter of 2015 compared to 2014? [SA] (n=1200) Significantly decrease Slightly decrease No change / No idea Slightly increase Significantly increase I don't know Vietnam (n=400) 3.8 14.0 17.3 50.3 14.0 0.8 Indonesia (n=400) 1.5 4.5 7.3 58.3 27.3 1.3 Thailand (n=400) 4.3 14.3 16.5 45.3 17.3 2.5 3.8 14.0 17.3 50.3 14.0 0.81.5 4.5 7.3 58.3 27.3 1.3 4.3 14.3 16.5 45.3 17.3 2.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Unit: %
  41. 41. ©2016 W&S GROUP41 Change in price of products compared to 2014 – By Gender Q17. Please tell us the change in price of products you have bought in the IV quarter of 2015 compared to 2014? [SA] (n=1200) 5.5 15.5 17.0 47.0 13.5 1.5 2.0 12.5 17.5 53.5 14.5 0.0 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 2.5 4.5 5.0 19.5 1.0 0.5 4.5 9.5 49.0 35.0 1.5 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know 5.0 16.5 17.0 44.0 14.5 3.0 3.5 12.0 16.0 46.5 20.0 2.0 Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  42. 42. ©2016 W&S GROUP42 Change in expenditure items compared to 2014 – Goods  While Gasoline is the top item that most of the respondents in Indonesia have to spend more in 2015 (32.8%), Thai people decided to cut back their spending on Gasoline (44.0%). Respondents in Thailand enhanced most of their spending on Food & Beverage (53.8%) and Motor vehicles and parts (44.0%).  Whereas, those in Vietnam spent more on Motor vehicles and parts (56.0%) and Recreational goods and vehicles (28.3%). Q18. Please tell us the change in following expenditure items in 2015 compared to 2014? [MSA] (n=1200) 32.8 31.8 27.5 25.5 25.3 18.5 16.8 51.8 52.5 53.8 59.5 52.3 46.3 60.3 15.5 15.8 18.8 15.0 22.5 35.3 23.0 Gasoline Food and beverages Motor vehicles and parts Other energy goods Clothing and footwear Recreational goods and vehicles Furnishings and durable household equipment 53.8 44.0 39.8 37.3 36.5 19.8 19.5 34.5 44.5 41.8 49.3 43.3 52.8 36.5 11.8 11.5 18.5 13.5 20.3 27.5 44.0 Food and beverages purchased for off- premises consumption Motor vehicles and parts Recreational goods and vehicles Furnishings and durable household equipment Clothing and footwear Other energy goods Gasoline 56.0 28.3 28.0 26.5 23.8 23.0 20.0 36.5 27.8 38.0 45.5 53.8 55.8 38.5 7.5 44.0 34.0 28.0 22.5 21.3 41.5 Motor vehicles and parts Recreational goods and vehicles Furnishings and durable household equipment Other energy goods Gasoline Clothing and footwear Food and beverages purchased for off- premises consumption Enhance spending Keep spending constant Cut back spending Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  43. 43. ©2016 W&S GROUP43 Change in expenditure items compared to 2014 – Service  While respondents in Indonesia and Thailand enhanced spending particularly on Food services and accommodations, with 35.0% and 47.8% respectively, respondents in Vietnam enhance more spending on Recreation services with 49.3%, followed by Food services and accommodation with 36.8%.  In Indonesia, expenditure on services are reduced, specially Recreation services with 34.8% and Tourism & Hospitality with 42.3%. In Vietnam, expenditure on some services remained the same such as Financial service and Insurance (52.3%) and Tourism and Hospitality (56.8%). Q19. Please tell us the change in following expenditure items in 2015 compared to 2014? [MSA] (n=1200) 35.0 30.3 26.5 25.3 22.3 48.3 57.0 38.8 32.5 54.5 16.8 12.8 34.8 42.3 23.3 Food services and accommodations Health care Recreation services Tourism and hospitality Financial services and insurance 47.8 39.3 37.8 31.3 30.0 40.3 44.3 38.3 58.0 58.5 12.0 16.5 24.0 10.8 11.5 Food services and accommodations Recreation services Tourism and hospitality Health care Financial services and insurance 49.3 36.8 27.8 26.5 21.3 37.8 38.5 46.8 52.3 56.8 13.0 24.8 25.5 21.3 22.0 Recreation services Food services and accommodations Health care Financial services and insurance Tourism and hospitality Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Enhance spending Keep spending constant Cut back spending
  44. 44. ©2016 W&S GROUP44 Percentile of savings on usual monthly income  Most respondents in three countries put around under 30% of their usual monthly income on saving. Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA] (n=1200) 0 - 29% 30% - 49% 50% - 69% 70% - 89% 90% - 100% Refusal Vietnam (n=400) 58.5 24.3 10.8 2.3 0.3 4.0 Indonesia (n=400) 55.5 34.3 5.3 2.5 0.3 2.3 Thailand (n=400) 62.3 21.5 8.3 2.0 1.3 4.8 58.5 24.3 10.8 2.3 0.3 4.0 55.5 34.3 5.3 2.5 0.3 2.3 62.3 21.5 8.3 2.0 1.3 4.8 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Unit: %
  45. 45. ©2016 W&S GROUP45 Percentile of savings on usual monthly income – By Gender Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA] (n=1200) Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female 0 – 29% 30% - 49% 50% - 69% 70% - 89% 90% - 100% Refusal 58.5 23.5 12.5 2.0 0.5 3.0 58.5 25.0 9.0 2.5 0.0 5.0 50.0 35.5 6.0 4.5 0.0 4.0 61.0 33.0 4.5 0.5 0.5 0.5 60.0 22.5 9.5 2.5 1.5 4.0 64.5 20.5 7.0 1.5 1.0 5.5
  46. 46. ©2016 W&S GROUP46 Savings or investment products types  Savings account is the most popular place to keep savings in Vietnam, with 53.5% and Thailand, with 62.5%.  For Indonesia, respondents are likely to prefer saving in Cash, with 64.8%, followed by Savings account, with 60.0%. Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA] (n=1200) 53.5 42.8 29.3 26.3 23.0 9.5 8.3 7.5 6.0 5.8 4.0 2.0 Savings account in a bank/building society Cash Current account in a bank/building society Gold Insurance/Life insurance Property/House Lending (loans) Other types of saving/investment products Foreign currency Stocks/shares/bonds/investment trusts/unit trusts No savings or investments Refusal 64.8 60.0 37.5 35.0 32.0 25.8 21.3 8.8 8.8 7.0 0.5 1.5 Cash Savings account in a bank/building society Insurance/Life insurance Gold Other types of saving/investment products Property/House Lending (loans) Stocks/shares/bonds/investment trusts/unit trusts Foreign currency Current account in a bank/building society No savings or investments Refusal 62.5 44.3 38.5 23.5 21.5 20.0 12.0 10.3 8.5 5.5 3.0 4.3 Savings account in a bank/building society Cash Insurance/Life insurance Stocks/shares/bonds/investme nt trusts/unit trusts Gold Property/House Other types of saving/investment products Lending (loans) Current account in a bank/building society No savings or investments Foreign currency Refusal Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  47. 47. ©2016 W&S GROUP47 Savings or investment products types – By Gender Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA] (n=1200) 49.5 47.0 34.0 25.5 22.5 10.5 10.5 7.5 6.0 7.5 3.0 2.5 57.5 38.5 24.5 27.0 23.5 8.5 6.0 7.5 6.0 4.0 5.0 1.5 Savings account in a bank/building society Cash Current account in a bank/building society Gold Insurance/Life insurance Property/House Lending (loans) Other types of saving/investment products Foreign currency Stocks/shares/bonds/investment trusts/unit trusts No savings or investments Refusal 61.0 59.0 34.0 29.0 32.5 23.5 22.0 8.5 7.5 9.5 0.5 2.0 68.5 61.0 41.0 41.0 31.5 28.0 20.5 9.0 10.0 4.5 0.5 1.0 Cash Savings account in a bank/building society Insurance/Life insurance Gold Other types of saving/investment products Property/House Lending (loans) Stocks/shares/bonds/investment trusts/unit trusts Foreign currency Current account in a bank/building society No savings or investments Refusal 62.0 45.5 38.0 23.0 21.5 18.5 11.0 12.5 9.0 6.5 2.0 4.0 63.0 43.0 39.0 24.0 21.5 21.5 13.0 8.0 8.0 4.5 4.0 4.5 Savings account in a bank/building society Cash Insurance/Life insurance Stocks/shares/bonds/investment trusts/unit trusts Gold Property/House Other types of saving/investment products Lending (loans) Current account in a bank/building society No savings or investments Foreign currency Refusal Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  48. 48. ©2016 W&S GROUP48 F. Detail findings 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  49. 49. ©2016 W&S GROUP49 Leisure activities at home  Top leisure activities at home of respondents are quite similar for Indonesia and Thailand with Sleeping / Relaxing and Watching TV. However, the most popular leisure activities at home in Vietnam is Surfing webs for news. Q22. Please tell us your regular leisure activities at home? [MA] (n=1200) 57.5 56.5 47.0 45.3 43.5 41.8 36.0 32.5 27.5 26.3 Sleeping / Relaxing Watching TV Listening to music Playing games Surfing webs for news Watching films, entertainment programs Cleaning / decorating house Exercising Reading books / stories Updating SNS 75.5 65.3 62.5 61.0 58.3 56.8 56.5 48.5 39.0 38.5 Surfing webs for news Sleeping / Relaxing Watching TV Listening to music Watching films, entertainment programs Updating SNS Cleaning / decorating house Reading books / stories Playing games Exercising 73.3 73.0 58.8 56.5 53.5 48.0 47.3 45.0 42.0 34.8 Sleeping / Relaxing Watching TV Surfing webs for news Watching films, entertainment programs Listening to music Cleaning / decorating house Playing games Exercising Updating SNS Cooking / Baking * Top 10 leisure activities at home Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: %
  50. 50. ©2016 W&S GROUP50 Leisure activities at home – By Gender Q22. Please tell us your regular leisure activities at home? [MA] (n=1200) 48.5 58.5 52.5 49.5 45.5 42.5 30.5 42.0 29.0 25.5 66.5 54.5 41.5 41.0 41.5 41.0 41.5 23.0 26.0 27.0 Sleeping / Relaxing Watching TV Listening to music Playing games Surfing webs for news Watching films, entertainment programs Cleaning / decorating house Exercising Reading books / stories Updating SNS 77.0 62.0 62.0 64.5 56.5 56.0 51.5 46.5 48.5 51.0 74.0 68.5 63.0 57.5 60.0 57.5 61.5 50.5 29.5 26.0 Surfing webs for news Sleeping / Relaxing Watching TV Listening to music Watching films, entertainment programs Updating SNS Cleaning / decorating house Reading books / stories Playing games Exercising 66.5 75.5 60.5 55.0 53.0 41.5 51.0 57.0 38.5 13.0 80.0 70.5 57.0 58.0 54.0 54.5 43.5 33.0 45.5 56.5 Sleeping / Relaxing Watching TV Surfing webs for news Watching films, entertainment programs Listening to music Cleaning / decorating house Playing games Exercising Updating SNS Cooking / Baking * Top 10 leisure activities at home Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  51. 51. ©2016 W&S GROUP51 Leisure outdoor activities  Go shopping is the most common leisure outdoor activity of Thai respondents (52.8%), and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most common leisure outdoor activities (69.8%).  Besides, respondents in Indonesia enjoy Riding around the city (72.5%) more than Go shopping (68.5%). Q23. Please tell us your regular leisure activities outside? [MA] (n=1200) 69.8 56.8 53.0 46.0 44.0 38.5 29.0 22.0 18.8 11.5 Go to café/restaurants Go shopping Riding around Visit parks/theme parks/game centers Visit cinema Play sports Karaoke Take photograph Go swimming Join clubs, voluntary activities 72.5 68.5 43.0 37.8 35.8 26.5 23.5 21.0 15.5 10.8 Riding around Go shopping Visit parks/theme parks/game centers Play sports Go to café/restaurants Visit cinema Go swimming Take photograph Karaoke Join clubs, voluntary activities 52.8 41.8 38.8 37.0 25.3 24.8 18.0 12.0 10.5 7.3 Go shopping Go to café/restaurants Visit parks/theme parks/game centers Visit cinema Take photograph Play sports Riding around Go swimming Karaoke Join clubs, voluntary activities Indonesia (n=400)Vietnam (n=400) Thailand (n=400) * Top 10 leisure outdoor activities Unit: %
  52. 52. ©2016 W&S GROUP52 Leisure outdoor activities – By Gender Q23. Please tell us your regular leisure activities outside? [MA] (n=1200) 73.0 41.5 51.5 44.5 43.0 58.5 33.0 20.5 25.0 15.5 66.5 72.0 54.5 47.5 45.0 18.5 25.0 23.5 12.5 7.5 Go to café/restaurants Go shopping Riding around Visit parks/theme parks/game centers Visit cinema Play sports Karaoke Take photograph Go swimming Join clubs, voluntary activities 70.5 58.0 48.0 48.5 28.5 22.0 24.5 21.0 12.5 11.0 74.5 79.0 38.0 27.0 43.0 31.0 22.5 21.0 18.5 10.5 Riding around Go shopping Visit parks/theme parks/game centers Play sports Go to café/restaurants Visit cinema Go swimming Take photograph Karaoke Join clubs, voluntary activities 43.0 35.0 41.5 35.0 26.5 37.0 22.0 11.0 11.0 7.0 62.5 48.5 36.0 39.0 24.0 12.5 14.0 13.0 10.0 7.5 Go shopping Go to café/restaurants Visit parks/theme parks/game centers Visit cinema Take photograph Play sports Riding around Go swimming Karaoke Join clubs, voluntary activities Indonesia (n=400)Vietnam (n=400) Thailand (n=400) * Top 10 leisure outdoor activities Unit: % Male Female
  53. 53. ©2016 W&S GROUP53 Travel activities  Most of all respondents across 3 countries traveled within the country last year.  Overseas travel experience in year 2015 is recorded higher than in year 2014, especially for Vietnamese.  In year 2014, a small percentage of respondents in Vietnam traveled abroad (4.7%) , compared to 13.0% in year 2015. Q24. Please tell us whether you traveled within past one year? [MA] (n=1200) Traveled within the country Traveled abroad I did not travel within past 1 year Vietnam (n=400) 81.8 13.0 15.8 Indonesia (n=400) 81.5 15.3 15.3 Thailand (n=400) 82.0 22.8 13.8 81.8 13.0 15.8 81.5 15.3 15.3 82.0 22.8 13.8 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Unit: %
  54. 54. ©2016 W&S GROUP54 Travel activities – By Gender Q24. Please tell us whether you traveled within past one year? [MA] (n=1200) 84.0 12.5 14.5 79.5 13.5 17.0 Traveled within the country Traveled abroad I did not travel within past 1 year 79.5 12.5 18.0 83.5 18.0 12.5 Traveled within the country Traveled abroad I did not travel within past 1 year 82.0 26.5 13.5 82.0 19.0 14.0 Traveled within the country Traveled abroad I did not travel within past 1 year Indonesia (n=400)Vietnam (n=400) Thailand (n=400) Unit: % Male Female
  55. 55. ©2016 W&S GROUP55 E. Conclusions (1) Part I: General Attitude about Life Attributes Vietnam Indonesia Thailand Life change compared to 2014 Harder (29.5%) Improved (62.3%) Harder (25.0%) Improved (64.5%) Harder (31.8%) Improved (53.8%) Satisfaction toward current life Dissatisfied (25.5%) Satisfied (40.5%) Dissatisfied (17.3%) Satisfied (62.3%) Dissatisfied (31.0%) Satisfied (45.8%) Satisfaction toward aspects of current life – B2B (Somewhat satisfied and Totally satisfied) Standard of living (42.0%) (54.3%) (17.8%) Current job / study (39.0%) (53.3%) (41.5%) Family life (63.3%) (67.8%) (52.0%) Social life (44.0%) (56.8%) (38.8%) Health (43.0%) (64.3%) (44.8%) Neighborhood safety (48.8%) (55.8%) (57.0%) Religious life (39.0%) (71.3%) (55.0%) Education (51.3%) (56.8%) (48.0%) Household goods (32.5%) (52.0%) (54.3%) Income (31.3%) (55.8%) (28.0%)
  56. 56. ©2016 W&S GROUP56 E. Conclusions (2) Part I: General Attitude about Life (Cont.) Attributes Vietnam Indonesia Thailand Anxiety about issues in life T2B (Always feel anxious and Sometimes feel anxious) Unemployment (55.5%) (64.8%) (59.3%) Issues in current work (51.5%) (49.8%) (41.0%) Food safety (89.5%) (37.3%) (29.0%) Future for children (67.3%) (58.8%) (48.3%) Personal safety (53.0%) (48.8%) (41.3%) Personal health (61.3%) (47.8%) (37.8%) Family health (75.0%) (55.8%) (52.0%) Married life (32.8%) (29.0%) (20.8%) Current living expenses (61.8%) (56.3%) (61.5%) Living expenses for later in life (56.3%) (61.5%) (67.8%) Top 3 important objectives in life 1. Have a happy family (69.5%) 2. Success in the career (39.8%) 3. Good balance between work and family (34.3%) 1. Have a happy family (62.8%) 2. Good balance between work and family (46.8%) 3. Being a good dad/mom (41.8%) 1. Have a happy family (58.3%) 2. Good balance between work and family (39.3%) 3. Sucess in the career (33.8%)
  57. 57. ©2016 W&S GROUP57 E. Conclusions (3) Part II: Occupation Attributes Vietnam Indonesia Thailand Change job within past one year I did not change the job (78.0%) I did not change the job (73.0%) I did not change the job (75.5%) Satisfaction toward current job Dissatisfied (22.5%) Satisfied (40.3%) Dissatisfied (17.0%) Satisfied (52.0%) Dissatisfied (24.8%) Satisfied (45.8%) Top 3 Ideal job 1. Comfortable, cheerful colleagues (62.8%) 2. Stable income job (61.5%) 3. High income job (58.8%) 1. Comfortable, cheerful colleagues (64.5%) 2. Stable income job (57.3%) 3. Be able to use personal expertise/skills (55.5%) 1. Stable income job (55.5%) 2. Comfortable, cheerful colleagues (50.8%) 3. High income job (49.5%)
  58. 58. ©2016 W&S GROUP58 E. Conclusions (4) Part III: Shopping Habits Attributes Vietnam Indonesia Thailand Shopping place for Daily Products Personal Use Products 1. Supermarket (29.3%) 2. Grocery Store (14.0%) 3. Convenience Store (11.5%) 1. Supermarket (24.8%) 2. Convenience store (21.8%) 3. Shop (15.8%) 1. Hypermarket (37.5%) 2. Mall (14.0%) 3. Supermarket (13.5%) Household Use Products 1. Supermarket (31.8%) 2. Wet market (17.0%) 3. Grocery store (11.0%) 1. Supermarket (29.0%) 2. Wet market (15.5%) 3. Convenience store (10.0%) 1. Hypermarket (43.8%) 2. Mall (16.0%) 3. Supermarket (12.8%) Shopping places for Electronic appliances / devices Personal Use Products 1. Electronic store (44.8%) 2. Mall (15.5%) 3. Supermarket (8.5%) 1. Electronic store (47.0%) 2. Supermarket (13.0%) 3. Mall (13.0%) 1. Mall (35.5%) 2. Hypermarket (24.5%) 3. Electronic store (10.8%) Household Use Products 1. Electronic store (39.3%) 2. Mall (18.0%) 3. Hypermarket (13.0%) 1. Electronic store (54.8%) 2. Supermarket (12.0%) 3. Mall (12.0%) 1. Mall (39.0%) 2. Hypermarket (26.5%) 3. Shop (7.5%)
  59. 59. ©2016 W&S GROUP59 E. Conclusions (5) Part III: Shopping Habits (Cont.) Attributes Vietnam Indonesia Thailand Online purchasing products 1. Clothing (55.3%) 2. Shoes & Footwear (37.5%) 3. Books, CD & Culture Products (29.3%) 1. Clothing (52.3%) 2. Bags & Accessories (38.8%) 3. Beauty & Health (33.0%) 1. Beauty & Health (40.5%) 2. Clothing (39.0%) 3. Mobiles & Tablets (30.0%) Payment method For Regular Shopping 1. Cash (88.3%) 2. Credit card (3.8) 3. Debit card (2.3) 1. Cash (62.0%) 2. Debit card (15.5%) 3. Credit card (9.5%) 1. Cash (74.3%) 2. Credit card (19.0%) 3. Online banking (3.3%) For Online Shopping 1. Cash on Delivery (35.3%) 2. ATM/Bank transfer (26.5%) 3. Online banking (11.0%) 1. ATM/Bank transfer (53.0%) 2. Online banking (17.0%) 3. Cash on Delivery (9.5%) 1. ATM/Bank transfer (33.0%) 2. Online banking (20.8%) 3. Credit card (16.5%)
  60. 60. ©2016 W&S GROUP60 E. Conclusions (6) Part IV: Money & Savings Attributes Vietnam Indonesia Thailand Change of Income compared to 2014 Decrease (16.0%) Increase (67.5%) Decrease (18.5%) Increase (66.5%) Decrease (25.5%) Increase (44.8%) Change of Expenditure compared to 2014 Decrease (8.8%) Increase (78.3%) Decrease (9.0%) Increase (75.5%) Decrease (12.3%) Increase (64.0%) Expectation of Income for 2016 Decrease (9.3%) Increase (69.0%) Decrease (7.5%) Increase (73.8%) Decrease (20.0%) Increase (55.3%) Expectation of Expenditure for 2016 Decrease (10.0%) Increase (74.5%) Decrease (9.5%) Increase (71.5%) Decrease (20.0%) Increase (56.0%) Change in price of products compared to 2014 Decrease (17.8%) Increase (64.3%) Decrease (6.0%) Increase (85.5%) Decrease (18.5%) Increase (62.5%)
  61. 61. ©2016 W&S GROUP61 E. Conclusions (7) Part IV: Money & Savings (Cont.) Attributes Vietnam Indonesia Thailand Change in expenditure items compared to 2014 (Goods) Motor vehicles and parts Enhance spending (56.0%) Keep spending constant (53.8%) Keep spending constant (44.5%) Furnishings and durable household equipment Keep spending constant (38.0%) Keep spending constant (60.3%) Keep spending constant (49.3%) Recreational goods and vehicles Cut back spending (44.0%) Keep spending constant (46.3%) Keep spending constant (41.8%) Food and beverages purchased for off- premises consumption Cut back spending (41.5%) Keep spending constant (52.5%) Enhance spending (53.8%) Clothing and footwear Keep spending constant (55.8%) Keep spending constant (52.3%) Keep spending constant (43.3%) Gasoline Keep spending constant (53.8%) Keep spending constant (51.8%) Cut back spending (44.0%) Other energy goods Keep spending constant (45.5%) Keep spending constant (59.5%) Keep spending constant (52.8%)
  62. 62. ©2016 W&S GROUP62 E. Conclusions (8) Part IV: Money & Savings (Cont.) Attributes Vietnam Indonesia Thailand Change in expenditure items compared to 2014 (Service) Health care Keep spending constant (46.8%) Keep spending constant (57.0%) Keep spending constant (58.0%) Recreation services Enhance spending (49.3%) Keep spending constant (38.8%) Keep spending constant (44.3%) Food services and accommodations Keep spending constant (38.5%) Keep spending constant (48.3%) Enhance spending (47.8%) Tourism and hospitality Keep spending constant (56.8%) Cut back spending (42.3%) Keep spending constant (38.3%) Financial services and insurance Keep spending constant (52.3%) Keep spending constant (54.5%) Keep spending constant (58.5%) Percentile of savings on usual monthly income 0-29% (58.5%) 0-29% (55.5%) 0-29% (62.3%) Savings or investment products types 1. Savings account in a bank/building society (53.5%) 2. Cash (42.8%) 3. Current account in a bank/building society (29.3%) 1. Cash (64.8%) 2. Savings account in a bank/building society (60.0%) 3. Insurance/Life insurance (37.5%) 1. Savings account in a bank/building society (62.5%) 2. Cash (44.3%) 3. Insurance/Life insurance (38.5%)
  63. 63. ©2016 W&S GROUP63 E. Conclusions (9) Part V: Leisure & Recreation Attributes Vietnam Indonesia Thailand Leisure activities at home 1. Surfing webs for news (75.5%) 2. Sleeping / Relaxing (65.3%) 3. Watching TV (62.5%) 1. Sleeping / Relaxing (73.3%) 2. Watching TV (73.0%) 3. Surfing webs for news (58.8%) 1. Sleeping / Relaxing (57.5%) 2. Watching TV (56.5%) 3. Listening to music (47.0%) Leisure outdoor activities 1. Go to café/restaurants (69.8%) 2. Go shopping (56.8%) 3. Riding around (53.0%) 1. Riding around (72.5%) 2. Go shopping (68.5%) 3. Visit parks/theme parks/game centers (43.0%) 1. Go shopping (52.8%) 2. Go to café/restaurants (41.8%) 3. Visit parks/theme parks/game centers (38.8%) Travel activities Traveled within the country (81.8%) Traveled within the country (81.5%) Traveled within the country (82.0%)
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