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Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014

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Full report about lifestyle in Thailand, Indonesia and Thailand at the same time, to compare habit and preference from each country in South East Asia region. Discover the detail info in the report!

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Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014

  1. 1. Comparative report on lifestyle study in Thailand, Indonesia and Vietnam in 2014 January 2015
  2. 2. Table of content 2 A. Research Design (P.3) B. Respondent profile (P.4) C. Key Findings (P.5) D. Detail Findings (P.7) E. Conclusions (P.37)
  3. 3. A. Research design 3 Research Method Online research Fieldwork Period December 2014 Research Area Vietnam, Indonesia, Thailand Respondent Criteria Male / Female, 18 years old and above Sample Size Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Number of Questions 30 Main Questions Survey Content General Attitude About Life Occupation Shopping Habits Money & Savings Leisure & Recreation
  4. 4. 4 ■Gender ■Married Status ■Age ■Monthly household income 50.0 50.0 50.0 50.0 50.0 50.0 Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Female Male 43.0 20.4 48.1 39.1 48.2 42.2 13.7 25.0 8.3 4.1 6.4 1.3 Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 45 years old & above 35 - 44 years old 25 - 34 years old 16 - 24 years old 64.6 40.1 64.3 32.1 58.7 34.5 2.1 0.4 1.0 1.2 0.8 0.2 Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Other Divorced Married Single 27.4 42.2 14.7 28.6 38.2 41.2 40.2 18.8 42.1 Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Class C Class B Class A Definition Thailand Indonesia Vietnam Class A > 50,001 THB > 8.5 mil IDR < 15 mil VND Class B 24,001 – 35,000 THB 3.5 mil – 8.5 mil IDR 7.5 mil - 15 mil VND Class C < 24,000 THB 2.5 mil - 3.5 mil IDR < 7.5 mil VND B. Respondent profile
  5. 5. ■General attitude about life • Although said that their life has been better in year 2014, only 20.5% of Thai respondents & 26.3% of Vietnamese respondents feel satisfied with their current life, compared to 55.2% of respondents in Indonesia. • Top satisfied aspects of life in 3 countries are rather different. However, the aspects that surveyed people dissatisfied mostly are quite similar with Income, Current job / study and Standard of living. • While surveyed people in Thailand and Indonesia are worried most about Living expense for later in life, the top current concern of Vietnamese is Food safety. Next, Unemployment and Current living expense are also among top similar concerns in three countries. ■Occupation • A significant percentage of Thai respondents (45.8%) & Indonesia respondents (48.4%) are satisfied with their current job; while this percentage is only 27.7% in Vietnam. • Among job hoppers last year, the percentage of changing once is rather high in Vietnam (27.0%) and Indonesia (20.2%); whereas, in Thailand, they changed job once (13.7%) or two times (11.8%) within 1 year. • The top 3 elements for an ideal job among 3 countries are different; yet quite similar for Vietnam and Indonesia as they are highly focus on comfortable and cheerful colleagues. However, Thailand first top concern is stable income job. ■Shopping Habits • The majority of Thai respondents are purchasing products for personal use from convenience stores, and purchasing household products from hypermarkets. Supermarket is key shopping channel of personal products and household products for both Vietnamese & Indonesian. • Electronic store is the main channel to purchase electronic devices in Vietnam and Indonesia; while mall & hypermarket are more common places for Thai people to purchase electronic products. • Clothing is the most popular product category to be purchased online among 3 countries. While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam, Beauty & Health products is the second top online purchasing products as beauty & health concern trend has emerged in Thailand. • Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular. • Payment by ATM / Bank transfer for online shopping is more popular in Indonesia and Vietnam than in Thailand. Due to mobile shopping is continuously increasing in Thailand, online banking and online wallets play a significant role among payment tools. 5 C. Key findings
  6. 6. ■Money & Savings • The income in 2014 compared to 2013 is mostly perceived as “slightly increase” for all 3 countries; especially for Indonesia and Vietnam. • Regarding expenditure change, Indonesia has highest percentage of “Slightly increased” with 50.8%, next is Vietnam with 47.7% and followed by Thailand with 27.8%. For Thailand, the trend of change in expenditure is not very significant, still 24.8% indicated that their expenditure remained the same as last year. • While more than half of surveyed Indonesian and Vietnamese are positive about their personal income for the next year, the majority of Thai respondents (70.5%) are rather negative. • Although expected for the income to increase in 2015, the majority of Indonesian and Vietnamese respondents, 56.0% and 49.5% respectively also predict that their expenditure will also increase in the same way. Meanwhile, 42.9% of Thai respondents think that their expenditure will not change in the next coming year. • In Thailand and Indonesia, Gasoline is among top items that most of the respondents have to spent more in 2014. Whereas, those in Vietnam spent more on Food & Beverage (51.3%) and Clothing & Footwear (38.8%). • Among three countries, only respondents in Thailand spent more on services in 2014; while in Indonesia and Vietnam, expenditure on services remained the same or reduced. • Savings account is the most popular place to keep savings in Thailand, with 66.9% and Indonesia, with 64.0%. For Vietnam, respondents are likely to prefer saving in Cash, with 48.7%. ■Leisure & Recreation • Top leisure activities at home of respondents are quite similar among three countries with Listening to music and Sleeping / Relaxing. • Apart from these two activities, the majority of respondents in Thailand love to Play game, while Watching TV is preferred in Indonesia and Surfing webs for news is favored in Vietnam. • Go shopping is the most common leisure outdoor activity of Thai respondents, and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most popular leisure outdoor activities. • Regarding travelling, most of all respondents across 3 countries traveled within the country last year. Only a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in Thailand and 14.6% in Indonesia. 6 C. Key findings
  7. 7. 7 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation D. Detail findings
  8. 8. Life change compared to 2013 • While the majority of respondents in 3 countries admitted that life in 2014 is somewhat improved, a significant percentage (36.7%) of respondents in Vietnam also mentioned that life has somewhat been harder than in 2013. Q1. In 2014, how has your life changed compared to 2013? [SA] 8 12.0 5.2 9.4 36.7 20.6 21.1 6.0 12.4 12.4 42.0 46.0 46.1 3.3 15.8 11.1 Vietnam (n=600) Indonesia (n=500) Thailand (n=532) Much harder Somewhat harder Nothing changes Somewhat improved Much improved (Unit: %) Harder Improved 30.5 57.2 25.8 61.8 48.7 45.3
  9. 9. Satisfaction toward current life • Among 3 countries, Indonesia gains highest level of life satisfaction. • Although said that their life has been better in year 2014, only 20.5% of Thai respondents & 26.3% of Vietnamese respondents feel satisfied with their current life, compared to 55.2% of respondents in Indonesia. Q2. How is your satisfaction toward current life? [SA] 9 9.5 5.0 19.7 37.3 15.2 38.3 26.8 24.6 21.4 25.3 40.2 17.1 1.0 15.0 3.4 Vietnam (n=600) Indonesia (n=500) Thailand (n=532) (Unit: %) Dissatisfied Satisfied 58.0 20.5 20.2 55.2 46.8 26.3 Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied
  10. 10. Household assets Health Religious life Family life Neighborhood safety Social life Education Standard of living Current job / study Income Satisfaction toward aspects of current life • Although top satisfied aspects of life in 3 countries are rather different, the aspects that surveyed people dissatisfied mostly are quite similar with Income, Current job / study and Standard of living. • Household assets gain best satisfaction score in Indonesia, while it is among top three dissatisfied aspects in Vietnam. Q3. Please tell us how satisfied are you with following aspects of current life? [MSA] 10 (Unit: %) Religious life Neighborhood safety Education Family life Household assets Health Social life Current job / study Income Standard of living Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Religious life Family life Social life Education Health Neighborhood safety Standard of living Household assets Current job / study Income Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied
  11. 11. • While surveyed people in Thailand and Indonesia are worried most about Living expense for later in life, the top current concern of Vietnamese is Food safety. • Unemployment and Current living expense follows next and are among top similar concerns in three countries. Married life Issues in current work Food safety Personal health Personal safety Family health Future for children Current living expenses Unemployment Living expenses for later in life Anxiety about issues in life Q4 Please tell us how do you feel about following issues in life? [MSA] 11 (Unit: %) Married life Food safety Personal health Personal safety Future for children Family health Issues in current work Current living expenses Unemployment Living expenses for later in life Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Married life Personal safety Personal health Living expenses for later in life Issues in current work Future for children Family health Unemployment Current living expenses Food safety Always feel anxious Sometimes feel anxious Neither anxious nor unconcerned Normally do not feel anxious Do not feel anxious at all
  12. 12. • Family, jobs and wealth are key words in top 5 important objectives in life of respondents from Thailand, Indonesia and Vietnam. • They all want to have a happy family the most in their life. Next, surveyed people in Thailand and Vietnam both care much about success in career, while those in Indonesia are likely to gain the balance between work and family. Top five important objectives in life Q5 Please tell us the top three important objectives in your life? [MA] 12 (Unit: %) 68.5 47.0 33.0 29.3 24.8 Have a happy family Sucess in the career Good balance between work and family Become wealthy Do my favourite jobs 56.8 42.5 35.5 30.1 28.9 Have a happy family Sucess in the career Good balance between work and family Become wealthy Do my favourite jobs 59.4 48.8 41.2 36.4 27.0 Have a happy family Good balance between work and family Being a good dad/mom Sucess in the career Help others in need Thailand (n=532) Indonesia (n=500) Vietnam (n=600) * Top 5 important objectives in life
  13. 13. E. Detail findings 13 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  14. 14. • Less than half of the surveyed respondents changed job within past one year in three countries. • Among job hoppers last year, the percentage of changing once is rather high in Vietnam (27.0%) and Indonesia (20.2%); whereas, in Thailand, they changed job once (13.7%) or two times (11.8%) within 1 year. Change job within past one year Q7. Please tell us how many times did you change job within past one year? [SA] N = 1200 14 (Unit: %) 67.5 13.7 11.8 3.2 3.8 69.0 20.2 7.6 2.2 1.0 63.7 27.0 5.5 3.3 0.5 I did not change the job Once Twice Three times More than three times Thailand (n=532) Indonesia (n=500) Vietnam (n=600)
  15. 15. • A significant percentage of Thai respondents (45.8%) & Indonesia respondents (48.4%) are satisfied with their current job; while this percentage is only 27.7% in Vietnam. • Instead, the majority of surveyed Vietnamese (41.0%) are neither satisfied nor dissatisfied with their job. Satisfaction toward current job Q8. How is your satisfaction toward current job?[SA] 15 (Unit: %) Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied 7.0 4.6 5.3 24.3 19.0 21.1 41.0 28.0 27.8 24.5 36.8 35.5 3.2 11.6 10.3 Vietnam (n=600) Indonesia (n=500) Thailand (n=532) Dissatisfied Satisfied 26.4 45.8 23.6 48.4 31.3 27.7
  16. 16. The top 3 elements for an ideal job among 3 countries are different; yet quite similar for Vietnam and Indonesia as they are highly focus on comfortable and cheerful colleagues. • Thailand: 1) Stable income job; 2) High income job; 3) Near house • Indonesia: 1) Comfortable, cheerful colleagues; 2) Be able to use expertise/skills; 3) High income job • Vietnam: 1) Comfortable, cheerful colleagues; 2) High income job; 3) Stable income job Ideal job Q9. Please tell us what is called your ideal job? [MA] 16 (Unit: %) 70.5 62.2 59.5 58.3 58.0 53.7 50.2 40.2 37.7 26.0 Comfortable, cheerful colleagues High income job Stable income job Personal ability is aware Be able to use personal expertise/skills High promotion opportunity Be able to learn new skills Near house Airy working space Be able to manage/make dicisions over the work 54.5 51.9 50.6 50.2 43.2 35.0 33.5 32.5 32.5 26.7 Stable income job High income job Near house Comfortable, cheerful colleagues Be able to learn new skills Personal ability is aware Airy working space High promotion opportunity Be able to manage/make dicisions over the work Be able to use personal expertise/skills 67.0 52.6 52.4 45.0 41.6 41.2 39.4 37.2 37.0 34.8 Comfortable, cheerful colleagues Be able to use personal expertise/skills High income job Stable income job Personal ability is aware Be able to learn new skills Near house Challenging works Be able to manage/make dicisions over the work Not working over time Thailand (n=532) Indonesia (n=500) Vietnam (n=600) * Top 10 elements for an ideal job
  17. 17. E. Detail findings 17 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  18. 18. Shopping place – Thailand • Thai respondents mostly purchased products for personal use at convenience store (23.7%), and hypermarket (20.5%), while they often visit hypermarket (30.6%) for household use products. • For electronic appliances or devices, Mall has taken place of traditional Electronic store to become the most popular shopping place. Q11. Where do you often purchase products for personal use and household use the most? [MSA] 18 (Unit: %) Thailand (n=532) 23.7 20.5 10.9 7.9 7.5 Convenience store Hypermarket Mall Wet market Grocery store Personaluse 25.2 15.8 15.6 10.7 7.0 Mall Hypermarket Electronic store E-commerce Shop Pesonaluse 30.6 15.2 10.0 8.8 7.3 Hypermarket Convenience store Mall Wet market Supermarket Householduse 32.3 18.6 8.5 6.6 6.4 Mall Hypermarket Shop Convenience store E-commerce Householduse Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices
  19. 19. Shopping place – Indonesia • Supermarket is the most popular place to buy products for both personal and household use in Indonesia, with 21.6% and 25.8% respectively. • The second popular place for personal use products is Convenience store (20.5%), whereas for household is Wet market (16.4%). • In Indonesia, Electronic store is still the key purchasing channel for electronic appliances or devices. Q11. Where do you often purchase products for personal use and household use the most? [MSA] 19 (Unit: %) Indonesia (n=500) 21.6 16.8 12.0 10.8 10.6 Supermarket Convenience store Shop Hypermarket Mall Personaluse 41.6 12.8 11.0 8.0 7.8 Electronic store Mall Hypermarket Supermarket E-commerce Pesonaluse 25.8 16.4 15.2 9.2 9.2 Supermarket Wet market Hypermarket Mall Convenience store Householduse 51.2 12.6 10.0 7.4 4.6 Electronic store Mall Hypermarket Supermarket Grocery store Householduse Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices
  20. 20. Shopping place – Vietnam • The majority of Vietnamese respondents purchase their personal use products from Supermarket (23.8%) & Grocery store (20.5%). • For household use products, apart from Supermarket (36.2%), they also purchase via Wet market (18.2%). • Electronic store is still the key channel to purchase electronic appliances and devices as in Indonesia. Q11. Where do you often purchase products for personal use and household use the most? [MSA] 20 (Unit: %) Vietnam (n=600) Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices 23.8 20.5 13.3 11.2 10.5 Supermarket Grocery store Street stall Wet market Shop Personaluse 31.5 19.0 15.2 9.8 5.8 Electronic store Mall Supermarket Shop E-commerce Pesonaluse 36.2 18.2 12.0 9.3 9.3 Supermarket Wet market Grocery store Shop Mall Householduse 36.2 24.0 10.3 9.3 6.3 Electronic store Mall Hypermarket Supermarket Shop Household
  21. 21. • Clothing is the most popular product category to be purchased online among 3 countries. • While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam, Beauty & Health products gain second most concern in Thailand due to emerging trend. Online purchasing products Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA] 21 (Unit: %) 56.5 37.3 29.5 25.8 25.5 Clothing Shoes & Footwear Bags & Accessories Beauty & Health Entertainment, Dining & Travel service 37.2 34.6 22.4 20.7 20.3 Clothing Beauty & Health Shoes & Footwear Bags & Accessories Mobiles & Tablets 28.0 30.8 32.6 37.2 52.8 Mobiles & Tablets Shoes & Footwear Beauty & Health Bags & Accessories Clothing Thailand (n=532) Indonesia (n=500) Vietnam (n=600) * Top 5 categories of products that are purchasing online
  22. 22. 11.3 8.8 8.0 48.4 55.4 24.0 17.8 23.4 35.0 7.6 1.0 32.0 9.7 11.4 1.0 Vietnam (n=600) Indonesia (n=500) Thailand (n=532) I do not buy goods this way ATM/Bank transfer Online banking Online wallets Credit card Others • Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular. • Payment by ATM / Bank transfer for online shopping is more popular in Indonesia and Vietnam than in Thailand. Due to mobile shopping is continuously increasing in Thailand, online banking and online wallets play a significant role among payment tools. Payment method Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA] 22 (Unit: %) 1.2 1.0 3.0 92.0 72.4 56.0 2.2 16.8 16.0 2.3 9.8 25.0 Vietnam (n=600) Indonesia (n=500) Thailand (n=532) I do not buy goods this way Cash ATM/Bank transfer Credit card Others For regular shopping For online shopping *COD (Cash on delivery) is not included
  23. 23. E. Detail findings 23 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  24. 24. • The income in 2014 compared to 2013 is mostly perceived as “slightly increase” for all 3 countries; especially for Indonesia and Vietnam. • 26.5% of the Thai respondents also indicated that their income has been significant increased. This can be explained since the government made a big point of increasing the minimum wage to about 300 baht per day and has increased the wage rate to new graduate in the last year. Change of Income compared to 2013 Q14. Please tell us how does your income and expenditure change compared to 2013?[MSA] 24 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Significantly decrease 7.3 4.6 8.8 Slightly decrease 13.3 13.2 18.8 No change 16.7 14 17.2 Slightly increase 34.4 55.6 45.2 Significantly increase 26.5 11.4 9.3 I don't know 1.7 1.2 0.7
  25. 25. • Regarding expenditure change, Indonesia has highest percentage of “Slightly increased” with 50.8%, next is Vietnam with 47.7% and followed by Thailand with 27.8%. • For Thailand, the trend of change in expenditure is not very significant, still 24.8% indicated that their expenditure remained the same as last year. Change of Expenditure compared to 2013 Q15. Please tell us how does your income and expenditure change compared to 2013?[MSA] 25 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Significantly decrease 9.0 1.6 3.5 Slightly decrease 18.8 9.2 8.3 No change 24.8 14.8 12.7 Slightly increase 27.8 50.8 47.7 Significantly increase 18.0 22.6 27.5 I don't know 1.5 1.0 0.3
  26. 26. • While more than half of surveyed Indonesian and Vietnamese are positive about their personal income for the next year, the majority of Thai respondents (70.5%) are rather negative. • In detail, the ongoing unstable political situation in Thailand has caused such negative prediction, despite the actual increase in personal income in 2014 compared to 2013. Expectation of Income for 2015 Q16. Please tell us your prediction about personal income within next one year? [MSA] 26 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Significantly decrease 2.3 1.2 2.7 Slightly decrease 70.5 5.2 8.5 No change 5.6 13.4 17.7 Slightly increase 3.9 50.8 51.5 Significantly increase 2.1 25.4 18.0 I don't know 15.6 4.0 1.7
  27. 27. • Although expected for the income to increase in 2015, the majority of Indonesian and Vietnamese respondents, 56.0% and 49.5% respectively also predict that their expenditure will also increase in the same way. • Meanwhile, 42.9% of Thai respondents think that their expenditure will not change in the next coming year. Expectation of Expenditure for 2015 Q16. Please tell us your prediction about personal expenditure within next one year? [MSA] 27 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Significantly decrease 2.4 1.8 0.8 Slightly decrease 9.8 5.2 7.5 No change 42.9 14.2 17.5 Slightly increase 18.2 56.0 49.5 Significantly increase 6.4 19.0 22.5 I don't know 20.3 3.8 2.2
  28. 28. • The majority of respondents among 3 countries said that price of products has “slightly increased” in 2014. • For Indonesia and Thailand, 27.3% and 29.2% of the respondents respectively also stated that the price has “Significantly increased”. Change in price of products compared to 2013 Q17. Please tell us the change in price of products you have bought in the IV quarter of 2014 compared to 2013? [SA] 28 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) Significantly decrease 6.4 1.0 4.3 Slightly decrease 13.5 6.4 21.2 No change / No idea 9.2 5.8 14.8 Slightly increase 42.3 57.2 43.8 Significantly increase 27.3 29.2 14.5 I don't know 1.3 0.4 1.3
  29. 29. • In Thailand and Indonesia, Gasoline is among top items that most of the respondents have to spent more in 2014. • Beside Gasoline, respondents in Thailand enhanced their spending on Food & Beverage (57.9%), Vehicle & Parts ( 54.9%) and Other energy goods (54.1%); respondents in Indonesia also spent more on Other energy goods (50.2%) and Vehicle & Parts ( 47.0 %). Whereas, those in Vietnam spent more on Food & Beverage (51.3%) and Clothing & Footwear (38.8%). 64.6 50.2 47.0 40.0 31.6 29.6 19.6 23.8 36.4 41.0 42.6 37.4 48.2 55.8 11.6 13.4 12.0 17.4 31.0 22.2 24.6 Gasoline Other energy goods Motor vehicles and parts Food and beverages Recreational goods and vehicles Clothing and footwear Furnishings and durable household equipment Change in expenditure items compared to 2013 – Goods Q18. Please tell us the change in following expenditure items compared to 2013? [MSA] 29 (Unit: %) 57.9 55.3 54.9 54.1 45.5 44.0 43.6 31.8 31.2 35.5 34.4 38.3 34.4 42.7 10.3 13.5 9.6 11.5 16.2 21.6 13.7 Food and beverages Gasoline Motor vehicles and parts Other energy goods Clothing and footwear Recreational goods and vehicles Furnishings and durable household equipment Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 51.3 38.8 34.5 32.3 26.8 24.7 24.0 40.2 37.2 46.8 39.5 50.8 52.2 56.7 8.5 24.0 18.7 28.2 22.3 23.2 19.3 Food and beverages Clothing and footwear Gasoline Recreational goods and vehicles Other energy goods Furnishings and durable household equipment Motor vehicles and parts Enhance spending Keep spending constant Cut back spending
  30. 30. • Among three countries, only respondents in Thailand spent more on services in 2014. In particular, they enhanced spending on Food services and accommodations (53.8%), Tourism and hospitality (47.2%), and Recreational services (45.3%). • In Indonesia, expenditure on services remained the same or reduced, specially Travel with 36.8%. In Vietnam, beside Travel with 50.0%, people also tend to cut back on Eating out, with 42.5%. 41.4 37.2 32.8 31.6 29.8 49.6 43.0 38.4 31.6 52.6 9.0 19.8 28.8 36.8 17.6 Health care Food services and accommodations Recreation services Tourism and hospitality Financial services and insurance Change in expenditure items compared to 2013 – Service Q19. Please tell us the change in following expenditure items compared to 2013? [MSA] 30 (Unit: %) 53.8 47.2 45.3 40.4 39.8 35.2 32.3 38.2 44.0 47.6 11.1 20.5 16.5 15.6 12.6 Food services and accommodations Tourism and hospitality Recreation services Financial services and insurance Health care 42.3 29.8 26.8 14.0 13.5 47.7 39.8 30.7 36.0 60.2 10.0 30.3 42.5 50.0 26.3 Health care Recreation services Food services and accommodations Tourism and hospitality Financial services and insurance Enhance spending Keep spending constant Cut back spending Thailand (n=532) Indonesia (n=500) Vietnam (n=600)
  31. 31. • Most respondents in three countries put around under 30% of their usual monthly income on saving. Percentile of savings on usual monthly income Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA] 31 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 0 - 29% 59.0 54.2 58.8 30% - 49% 24.6 35.0 26.8 50% - 69% 8.8 5.8 8.0 70% - 89% 1.7 1.6 1.5 90% - 100% 0.9 0.4 0.2 Refusal 4.9 3.0 4.7
  32. 32. • Savings account is the most popular place to keep savings in Thailand, with 66.9% and Indonesia, with 64.0%. • For Vietnam, respondents are likely to prefer saving in Cash, with 48.7% and then is Savings account, with 42.7%. Savings or investment products types Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA] 32 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 48.7 42.7 29.8 19.7 15.2 4.8 4.5 4.5 3.2 4.5 3.5 5.0 Cash Savings account Current account in a bank Gold Insurance/Life insurance Property/House Stocks/shares/bonds/investment trusts/unit trusts Lending (loans) Foreign currency Other types of saving/investment products No savings or investments Refusal 66.9 32.9 23.1 16.4 15.8 13.7 11.7 5.5 5.3 3.2 3.4 Savings account Cash Insurance/Life insurance Gold Stocks/shares/bonds/investment trusts/unit trusts Property/House Current account in a bank Other types of saving/ investment products No savings or investments Foreign Currency Refusal 64.0 59.2 47.0 38.6 32.2 25.0 14.0 12.2 8.2 6.0 1.6 3.0 Savings account Cash Insurance/Life insurance Gold Other types of saving/investment products Property/House Lending (loans) Stocks/shares/bonds/investment trusts/unit trusts Foreign currency Current account in a bank No savings or investments Refusal
  33. 33. E. Detail findings 33 1. General attitude about life 2. Occupation 3. Shopping Habits 4. Money & Savings 5. Leisure & Recreation
  34. 34. • Top leisure activities at home of respondents are quite similar among three countries with Listening to music and Sleeping / Relaxing. • Beside these two activities, the majority of respondents in Thailand love to Play game, while Watching TV is preferred in Indonesia and Surfing webs for news is most popular in Vietnam. Leisure activities at home Q22. Please tell us your regular leisure activities at home? [MA] 34 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 74.7 70.8 68.3 66.7 63.2 59.2 50.0 48.5 47.2 32.5 Surfing webs for news *Listening to music **Sleeping / Relaxing Watching films, entertainment programs Watching TV Updating SNS Reading books / stories Playing games Cleaning / decorating house Exercising 68.2 60.7 59.8 56.2 53.4 48.3 39.3 35.5 33.1 27.6 *Listening to music **Sleeping / Relaxing Playing games Watching TV Watching films, entertainment programs Surfing webs for news Updating SNS Reading books / stories Cleaning / decorating house Exercising 75.2 74.2 64.6 64.6 60.4 50.0 47.8 47.4 37.4 35.6 **Sleeping / Relaxing Watching TV *Listening to music Surfing webs for news Watching films, entertainment programs Playing games Cleaning / decorating house Updating SNS Cooking / Baking Reading books / stories * Top 10 leisure activities at home
  35. 35. • Go shopping is the most common leisure outdoor activity of Thai respondents, and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most common leisure outdoor activities. • Besides, respondents in Indonesia and Vietnam enjoy Riding around the city more than Go shopping. Leisure outdoor activities Q23. Please tell us your regular leisure activities outside? [MA] 35 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) 74.3 55.5 54.5 49.3 38.0 35.8 33.3 22.8 15.5 12.3 Go to café/restaurants Riding around *Go shopping Visit parks/theme parks/game centers Visit cinema Play sports Karaoke Take photograph Join clubs, voluntary activities Go swimming 56.6 51.7 36.3 35.0 27.1 25.0 19.4 18.6 17.7 10.3 *Go shopping Visit cinema Go to café/restaurants Visit parks/theme parks/game centers Play sports Take photograph Karaoke Riding around Go swimming Join clubs, voluntary activities 71.4 68.8 41.8 38.6 29.6 25.4 22.4 15.8 6.2 3.0 Riding around *Go shopping Play sports Go to café/restaurants Visit cinema Take photograph Go swimming Karaoke Go climbing Go camping * Top 10 leisure outdoor activities
  36. 36. • Most of all respondents across 3 countries traveled within the country last year. • Only a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in Thailand and 14.6% in Indonesia. Travel activities Q24. Please tell us whether you traveled within past one year? [MA] 36 (Unit: %) Thailand (n=532) Indonesia (n=500) Vietnam (n=600) I did not travel within past 1 year 21.6 17.0 19.7 Traveled within the country 72.9 79.4 75.7 Traveled abroad 13.0 14.6 4.7
  37. 37. 37 Key insights about life and consumption activities of respondents from 3 countries: ■Thailand • A small percentage of Thai respondents feel satisfied with their current life; and Income, Current job/study, Standard of living are what people most dissatisfied with. Although the income has increased last year, people are rather negative about income in next coming year due to the ongoing unstable political situation in Thailand. • Expenditure in Thailand is on a stable trend, with people enhance their spending on most of goods and service categories. They often visit Convenient store for personal use products, but come to Hypermarket for Household products. Beside Cash, Credit card is gradually becoming popular payment tool. Due to the continuous growth of mobile shopping in Thailand, online banking and online wallets also play a significant role among payment tools for online shopping. Beauty & Health products is second top online purchasing products as beauty & health concern trend has emerged in Thailand. ■Indonesia • Among three countries, Indonesia gains highest level of life satisfaction, and what people satisfied most are Religious life and Family life. Similar to Thailand, top 3 worries in Indonesia are Living expense for later in life, Unemployment and Current living expense. In 2014, there has been an increase in both income and expenditure. Due to the increase in products price, people have to spent more on Gasoline, Other energy goods and tend to cut back spending on Travel and Recreation services. • Supermarket is the most popular place to buy products for both personal and household use in Indonesia. The same as in Vietnam, people use cash for regular shopping, and ATM / Bank transfer for online shopping. ■Vietnam • A small percentage of Vietnamese respondents feel satisfied with their current life; and Income, Current job/study, Household assets are what people most dissatisfied with. In 2014, Food safety is the top worry of Vietnamese and due to the increase in products price, people tend to cut back spending on Travel and Eating out. The majority also predict that their expenditure will also increase in 2015, along with the increase in their income. • Supermarket is the key channel to shop for both personal and household products in Vietnam. Cash is common for daily shopping, and ATM / Bank transfer is the most popular payment method for online shopping. E. Conclusion
  38. 38. FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city Japan: Tel: +81 (0) 3-5421-7925 URL : http://wsgroup-asia.com/ Email : info@wsgroup-asia.com The copyright of this report belongs to W&S Holdings Joint Stock Company.

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