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6. Voluntary Report Nusaresearch - Blog User

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* Research method : Quantitative Research – Online
* Timing : 17th June – 17th July 2013
* Sample size : 723
* Research area : Nationwide
* Target : Male & Female aged 17 years old and over, Blog user
* Research objectives : Explore blog user in Indonesia
* Sampling method : Internet sampling

Published in: Internet
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6. Voluntary Report Nusaresearch - Blog User

  1. 1. Report date:October 29th, 2013 Creator: Nusaresearch team REPORT ON BLOG USER IN INDONESIA Research time: 17thJune –17thJuly2013 Based on Nusaresearch’s panellist
  2. 2. A. Research information Research method: Quantitative Research –Online Timing: 17thJune –17thJuly 2013 Sample size: 723 Research area: Nationwide Target: Male & Female aged 17 years old and over Blog user Research objectives: Explore blog user in Indonesia Sampling method: Internet sampling
  3. 3. A. Research information 72% 28% Gender Male Female 46.1 36.5 17.4 Under 20 years old 20 - 29 years old 30 years old and above Age 22.7 21.6 19.5 11.5 8 7.2 3.9 3.3 1.5 0.3 0.6 0.0 20.0 40.0 60.0 80.0 100.0 Staff Student Entrepreneur Professional Part timer Government employee Work independently Not working/ Looking for a job The person who in charge of the household Retired Others Occupation Unit: % Unit: %
  4. 4. B. Executive summary A –General blogging data 80.5% respondents are using [Laptop] to access internet •Mostrespondentsareusing[Laptop](80.5%)foraccessinginternet,followedby[PC]and[Smartphone] whichrespectivelyaccountfor59.5%and56.2% •[Laptop]isamostwidelygadgetusedoninternetaccess,itgainsthehighestscoreinmaleandfemale.For521males,78.5%ofthemareusing[Laptop].For202females,85.6%ofthemarealsousing[Laptop]. •Using[Laptop]toaccessinternetismostlychosenregardlessofagegroups.Thenextpreferableoptionis[Smartphone]formostgroups,exceptrespondentsaged30yearsoldandabovewhichchoose[PC]. Most respondents spend about [1 –2 hour a day] for blogging •Halfofrespondentsareusingtheir[1–2houraday]forbloggingwhichrespectivelyat50.8%. •[1–2houraday]isthemostchoosentimeforbloggingamongmaleandfemale. •Thepluralityof723respondentswhichdividedinto3agegroupsarespendingtimeforbloggingfor[1–2houraday]withrespectivelyat49.2%,39.2%and57.9%.
  5. 5. B. Executive summary [Everyday],5outof10respondentsarereadingpeople’sblog •52.8% of respondents intends to read people’s blog [Everyday]. Followed by, [3 –4 times per week]at 19.6%. •55.7%of521malesand45.5%of202femalesreadpeople’sblog[Everyday]. •[Everyday] is mostly chosen by respondents in all three groups: 17–19, 20 –30 and over 30 years old.
  6. 6. B. Executive summary B–BlogPlatformAwareness Thetopblogplatformis[Blogger/Blogspot] •[Blogger/Blogspot]isthemainblogplatformwhichchoosenamong82.8%respondents.Meanwhile,thesecondpositionblogplatformis[Wordpress]with45.4%. •Morethan8outof10malesand7outof10femalesrecognize[Blogger/Blogspot]asthemainblogplatforminIndonesia.Meanwhile,9.6%of521maleschoose[BlogDetik]and12.4%of202femaleschoose[Tumblr]. •[Blogger/Blogspot],[Wordpress]and[Blog.com]arethetopthreerankforawarenessofblogplatforminallagegroups.[BlogDetik]isthenextat7.5%ofthe17–19yearsoldgroupand10.2%respondentsaged20–29yearsold.Meanwhile,[Kompasiana]isthefollowingblogplatformvotedbymorethan11% respondentsaged30yearsoldandover.
  7. 7. B. Executive summary [Blogger/Blogspot]ismostlyusedby92.9%respondents •Upon10peoplewereasked,thereisnearly9personsusing[Blogger/Blogspot]andthenextoneis[Wordpress]with82.4%.[BlogDetik]isatthethirdwith55.3%.Thelowestis[Movabletype]at1.8%. •Bothmalesandfemalesvote[Blogger/Blogspot]withthehighestpercentageof92.9%of521malesand93.1%offemalesrespectively,followedby[Wordpress]and[BlogDetik].Thefollowingbrandsarequitedifferentamongthesemaleandfemale.Inparticular,thereare41.1%of521malesand48%of202femaleusing[Blog.com],although[Blog.com]atthefifthpositionforfemale. •Morethan9outof10respondentsinallagegroupsmostlychoose[Blogger/Blogspot].Atthefourthposition,while[Blog.com]ischosenbyrespondentsinagegroupof,17–19,[Kompasiana]isvotedby43.9%respondentsaged20–29and47.6%respondentsaged30yearsoldandabove.
  8. 8. B. Executive summary Themainconsideration[Blogger/Blogspotofblogplatformusediseasytouse •Morethan8over10respondentsuseblogplatformbecauseitis[Easytouse].Meanwhile,thereare33.7% ofrespondentsconsidertheirusedblogplatformbecauseitis[Responsive]. •87.3%of521malesand87.1%of202femalesjudgetheblogplatformsbyitssimplicitytobeused. •Amongallagegroups,theyaremostlychoose[Easytouse]asthemainfactorofusingblogplatform.Itshownby84.1%of17–19yearsold,90.2%of20–29yearsoldand89.7%of30yearsoldandabove.
  9. 9. B. Executive summary C–Blog’s Topic Most respondents writes about [Technology] •Avastmajorityof723surveyedpeopleusuallywriteabout[Technology]andthenextis[Business]withpercentageof28.6%.[Technology]stillkeepsthehighestpositionintermsofTop-of-Mind,respectivelyaccountingfor16.7%. •Besides[News]asthemajortopiccategoryforbothgender,thereisaparticulardifferenceintermsofTop- of-Mind.For521males,[Technology]scoreshighestat21.5%,butbetween202females,[LifeandExperience]scoreshighestat18.3%. •Mostofrespondentschoose[Technology]astheirmaintopicofwritingattheblogplatform,whichvotedby34.2%ofrespondentsaged17–19,35.6%ofrespondentsaged20–29and28.6%ofrespondentsaged30yearsoldandabove. [Business] is the common topic category for blog platform •Upon10peoplewereasked,thereisnearly3peoplewritesabout[Business]withthepercentageof25.9%, followedby[Technology]with14.8%.[Products]gainsthelowestpercentageof0.4%. •[Business]scoreshighestamonggenderandagegroups.Secondly,[Technology]ischoseninmostgroupsexceptforthefollowinggroups:femalerespondentsandagedof30yearsoldandabove.Forthesegroup,[LifeandExperience]isthesecondchoiceforthem.
  10. 10. C. Research findings1. General BloggingData2. Blog PlatformAwareness3. Blog’s Topic
  11. 11. 80.5 59.5 56.2 21.6 2.2 0.0 20.0 40.0 60.0 80.0 100.0 Laptop PC Smartphone Tablet Phablet Gadgets to Access Internet 80.5% respondents are using [Laptop] to access internet Mostrespondentsareusing[Laptop](80.5%)foraccessinginternet,followedby[PC]and[Smartphone]whichrespectivelyaccountfor59.5%and56.2% Q. What gadget do you use to access the Internet?[MA] Based on n=723 Gadgets to Access Internet Unit: %
  12. 12. [Laptop] is the top gadgets to access internet for gender groups [Laptop]isamostwidelygadgetusedoninternetaccess,itgainsthehighestscoreinmaleandfemale.For521males,78.5%ofthemareusing[Laptop].For202females,85.6%ofthemarealsousing[Laptop]. Gadgets to Access Internet –By Gender 78.5 63.3 55.1 19.6 2.7 0.0 20.0 40.0 60.0 80.0 100.0 Laptop PC Smartphone Tablet Phablet n=521 Unit: % Gadgets to Access Internet 85.6 58.9 49.5 26.7 1.0 0.0 20.0 40.0 60.0 80.0 100.0 Laptop Smartphone PC Tablet Phablet Q. What gadget do you use to access the Internet?[MA] Based on n=723 ※Note: The distribution of gadgets used to access internet varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202). n=202
  13. 13. [Laptop] is the most common gadgets to access internet among age groups Using[Laptop]toaccessinternetismostlychosenregardlessofagegroups.Thenextpreferableoptionis[Smartphone]formostgroups,exceptrespondentsaged30yearsoldandabovewhichchoose[PC]. Gadgets to Access Internet –By Age Laptop PC Tablet Phablet Smartphone 17 - 19 years old (n=333) 79.6 55.6 17.7 1.5 56.5 20 - 29 years old (n=264) 83.0 58.3 23.5 0.0 58.7 30 years old and above (n=126) 77.8 72.2 27.8 1.6 50.0 0.0 20.0 40.0 60.0 80.0 100.0 Unit: % Gadgets to Access Internet Q. What gadget do you use to access the Internet?[MA] Based on n=723 ※Note: The distribution of gadgets used to access internet varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  14. 14. Spending Time for Blogging Most respondents spend about [1 –2 hour a day] for blogging Half of respondents are using their [1 –2 hour a day] for blogging which respectively at 50.8%. Q. How long do you usually spend time on writing blog?[SA] Based n= 723 [Figure 1.1] Spending Time for Blogging Unit: % 1.4 50.8 30.3 9.3 8.6 0.0 20.0 40.0 60.0 Never 1 - 2 hour a day 3 - 4 hours a day 5 - 6 hours a day More than 6 hours a day
  15. 15. Spending time for bloggingbetween male and female group are quite similar [1–2houraday]isthemostchoosentimeforbloggingamongmaleandfemale. Spending Time for Blogging –By Gender Unit: % Spending Time for Blogging Never 1-2 hour a day 3-4 hours a day 5-6 hour a day More than 6 hours a day Male (n=521) 1.3 47.6 30.9 10.4 9.8 Female (n=202) 1.5 58.9 28.7 6.4 4.5 0.0 20.0 40.0 60.0 80.0 Q. How long do you usually spend time on writing blog?[SA] Based n= 723 ※Note: The distribution of spending time for blogging varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  16. 16. Regardless of age groups, the main time for blogging is [1 –2 hour a day] Thepluralityof723respondentswhichdividedinto3agegroupsarespendingtimeforbloggingfor[1–2houraday]withrespectivelyat49.2%,39.2%and57.9%. Spending Time for Blogging –By Age Spending Time for Blogging Never 1-2 hour a day 3-4 hours a day 5-6 hour a day More than 6hours a day 17 - 19 years old (n=333) 1.8 49.2 30.6 9.0 9.3 20 - 29 years old (n=264) 1.1 39.2 31.8 9.8 8.0 30 years old and above (n=126) 0.8 57.9 26.2 8.7 6.3 0.0 20.0 40.0 60.0 80.0 Q. How long do you usually spend time on writing blog?[SA] Based n= 723 ※Note: The distribution of spending time for blogging varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  17. 17. 52.8 13.8 19.6 10.8 2.9 0.0 20.0 40.0 60.0 80.0 100.0 Everyday 5 - 6 times per week 3 - 4 times per week 1 - 2 times per week Less than once per week Frequency of Reading People’s Blog [Everyday], 5 out of 10 respondents are reading people’s blog 52.8%ofrespondentsintendstoreadpeople’sblog[Everyday].Followedby,[3–4timesperweek]at19.6%. Q. How often you read people's blog in the internet? [SA] Based on n=723 Frequency of Reading People’s Blog Unit: %
  18. 18. Both gender reads people’s blog [Everyday] 55.7%of521malesand45.5%of202femalesreadpeople’sblog[Everyday]. Frequency of Reading People’s Blog –By Gender 55.7 13.6 19.2 9.2 2.3 0.0 20.0 40.0 60.0 Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week 45.5 14.4 20.8 14.9 4.5 0.0 20.0 40.0 60.0 Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week n=521 n=202 Unit: % Frequency of Reading People’s Blog Q. How often you read people's blog in the internet? [SA] Based on n=723 ※Note: The distribution of frequency of reading people’s blog varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  19. 19. There is not much difference among age groups [Everyday]ismostlychosenbyrespondentsinallthreegroups:17–19,20–30andover30yearsold. Frequency of Reading People’s Blog –By Age Unit: % Frequency of Reading People’s Blog Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week 17 - 19 years old (n=333) 54.4 13.8 20.1 9.6 2.1 20 - 29 years old (n=264) 52.7 13.3 20.1 10.2 3.8 30 years old and above (n=126) 49.2 15.1 17.5 15.1 3.2 0.0 20.0 40.0 60.0 80.0 100.0 Q. How often you read people's blog in the internet? [SA] Based on n=723 ※Note: The distribution of frequency of reading people’s blogvaried slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  20. 20. C. Research findings1. General BloggingData2. Blog PlatformAwareness3. Blog’s Topic
  21. 21. Awareness of Blog Platform The top blog platform is [Blogger / Blogspot]. [Blogger / Blogspot]is the main blog platformwhich choosenamong 82.8% respondents. Meanwhile, the second position blog platform is [Wordpress] with 45.4%. Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723 Awareness of Blog Platform 82.8 45.4 12.9 8.9 7.9 6.9 5.3 5.0 1.5 1.2 0.7 0.3 0.3 1.8 0.0 20.0 40.0 60.0 80.0 100.0 Unit: %
  22. 22. Both males and females knows about [Blogger / Blogspot] Morethan8outof10malesand7outof10femalesrecognize[Blogger/Blogspot]asthemainblogplatforminIndonesia. Meanwhile,9.6%of521maleschoose[BlogDetik]and12.4%of202femaleschoose[Tumblr]. Awareness of Blog Platform –By Gender 84.3 48.2 12.3 9.6 7.1 5.2 5.0 4.8 1.5 0.8 0.6 0.4 0.4 1.9 0.0 20.0 40.0 60.0 80.0 100.0 Blogger/ Blogspot Wordpress Blog.com Blog Detik Kompasiana Webs Weebly Tumblr Live Journal Squarespace Bravenet Typepad Movabletype Others n=521 Unit: % Awareness of Blog Platform 79.2 38.1 14.4 12.4 9.9 6.9 5.4 5.0 2.5 1.5 1.0 0.0 0.0 1.5 0.0 20.0 40.0 60.0 80.0 100.0 Blogger/ Blogspot Wordpress Blog.com Tumblr Kompasiana Blog Detik Webs Weebly Squarespace Live Journal Bravenet Typepad Movabletype Others n=202 Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723 ※Note: The distribution of awareness of blog platform varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  23. 23. There is not much difference in awareness of blog platform among age groups [Blogger/Blogspot],[Wordpress]and[Blog.com]arethetopthreerankforawarenessofblogplatforminallagegroups. [BlogDetik]isthenextat7.5%ofthe17–19yearsoldgroupand10.2%respondentsaged20–29yearsold.Meanwhile, [Kompasiana]isthefollowingblogplatformvotedbymorethan11%respondentsaged30yearsoldandover. Awareness of Blog Platform –By Age Unit: % Awareness of Blog Platform Blogger/ Blogspot Wordpress Blog.com BlogDetik Kompasiana Tumblr Weebly Webs LiveJournal Squarespace Bravenet Movabletype Typepad Others 17 - 19 years old (n=333) 83.2 45.3 10.5 7.5 6.3 10.2 3.6 5.1 1.5 1.5 0.9 0.0 0.6 2.4 20 - 29 years old (n=264) 84.5 45.5 13.6 10.2 8.0 4.2 5.3 4.9 1.9 1.1 0.4 0.4 0.0 1.9 30 years old and above (n=126) 78.6 45.2 17.5 9.5 11.9 4.0 7.9 6.3 0.8 0.8 0.8 0.8 0.0 0.0 0.0 20.0 40.0 60.0 80.0 100.0 Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723 ※Note: The distribution of awareness of blog platform varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  24. 24. Blog Platform Used [Blogger / Blogspot] is mostly used by 92.9% respondents Upon 10 people were asked, there is nearly 9 persons using [Blogger / Blogspot] and the next one is [Wordpress] with 82.4%. [Blog Detik] is at the third with 55.3%. The lowest is [Movabletype] at 1.8%. Q. What platform do you use for writing blog?[MA] Based on n=723 Blog Platform Used 92.9 82.4 55.3 43.0 42.3 33.6 27.4 23.2 18.0 6.9 5.9 4.3 1.8 2.4 0.0 20.0 40.0 60.0 80.0 100.0 Unit: %
  25. 25. There is similarity between male and female group Bothmalesandfemalesvote[Blogger/Blogspot]withthehighestpercentageof92.9%of521malesand93.1%offemalesrespectively,followedby[Wordpress]and[BlogDetik].Thefollowingbrandsarequitedifferentamongthesemaleandfemale. Inparticular,thereare41.1%of521malesand48%of202femaleusing[Blog.com],although[Blog.com]atthefifthpositionforfemale. Blog Platform Used –By Gender 92.9 82.0 52.8 41.1 39.2 29.2 27.8 22.1 16.1 5.8 5.0 4.0 1.7 2.3 0.0 50.0 100.0 93.1 83.7 61.9 50.5 48.0 45.0 26.2 26.2 22.8 11.9 6.4 5.0 2.0 2.5 0.0 50.0 100.0 n=521 n=202 Unit: % Blog Platform Used Q. What platform do you use for writing blog?[MA] Based on n=723 ※Note: The distribution of blog platform used varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  26. 26. [Blogger / Blogspot] scores highest across age groups Morethan9outof10respondentsinallagegroupsmostlychoose[Blogger/Blogspot].Atthefourthposition,while[Blog.com]ischosenbyrespondentsinagegroupof,17–19,[Kompasiana]isvotedby43.9%respondentsaged20–29and47.6%respondentsaged30yearsoldandabove. Blog Platform Used –By Age Unit: % Blog Platform Used Blogger/ Blogspot Wordpress BlogDetik Kompasiana Blog.com Tumblr Webs Weebly LiveJournal Squarespace Typepad Bravenet Movabletype Others 17 - 19 years old (n=333) 91.9 83.2 54.7 39.0 42.9 39.6 29.7 20.7 19.8 8.4 6.6 3.9 1.8 2.7 20 - 29 years old (n=264) 95.1 83.0 56.8 43.9 42.4 29.5 25.4 24.2 16.7 5.7 6.1 2.3 1.9 3.0 30 years old and above (n=126) 91.3 79.4 54.0 47.6 44.4 26.2 25.4 27.8 15.9 5.6 4.0 9.5 1.6 0.0 0.0 20.0 40.0 60.0 80.0 100.0 Q. What platform do you use for writing blog?[MA] Based on n=723 ※Note: The distribution of blog platform used varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  27. 27. 87.3 64.7 61.1 60.4 55.5 46.2 42.9 37.6 35.1 33.7 2.1 0.0 20.0 40.0 60.0 80.0 100.0 Easy to use Popular Many user Manytemplateoption Interestingdisplay Integrated tosocial media Goodstructure Many plug-inoption Responsive Mobile appavailable Others Consideration of Blog Platform Used The main consideration of blog platform used is easy to use Morethan8over10respondentsuseblogplatformbecauseitis[Easytouse].Meanwhile,thereare33.7%ofrespondentsconsidertheirusedblogplatformbecauseitis[Responsive]. Q. Why you choose that blog platform?[MA] Based on n=723 Consideration of Blog Platform Used Unit: %
  28. 28. Regardless of gender, [Easy to use] is the dominant consideration of blog platform used 87.3%of521malesand87.1%of202femalesjudgetheblogplatformsbyitssimplicitytobeused. Consideration of Blog Platform Used –By Gender 87.3 67.2 64.7 62.4 56.4 45.7 45.3 41.8 35.3 33.2 1.7 0.0 20.0 40.0 60.0 80.0 100.0 Easy to use Popular Manytemplateoption Many user Interestingdisplay Integrated tosocial media Goodstructure Many plug-inoption Responsive Mobile appavailable Others 87.1 58.4 57.9 53.0 49.5 47.5 36.6 35.1 34.7 26.7 3.0 0.0 20.0 40.0 60.0 80.0 100.0 Easy to use Popular Many user Interestingdisplay Manytemplateoption Integrated tosocial media Goodstructure Mobile appavailable Responsive Many plug-inoption Others n=521 n=202 Unit: % Consideration of Blog Platform Used Q. Why you choose that blog platform?[MA] Based on n=723 ※Note: The distribution of consideration of selected blog platform varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  29. 29. There is minor difference among age groups Amongallagegroups,theyaremostlychoose[Easytouse]asthemainfactorofusingblogplatform.Itshownby84.1%of17– 19yearsold,90.2%of20–29yearsoldand89.7%of30yearsoldandabove. Consideration of Blog Platform Used –By Age Unit: % Consideration of Blog Platform Used Easy touse Popular Many user Manytemplateoption Interestingdisplay Integratedto socialmedia Goodstructure Manyplug-inoption Responsive Mobile appavailable Others 17 - 19 years old (n=333) 84.1 65.2 63.4 57.7 60.7 41.1 42.6 34.5 33.6 30.9 1.5 20 - 29 years old (n=264) 90.2 61.7 56.4 64.8 53.8 51.9 42.0 42.0 32.2 36.7 3.0 30 years old and above (n=126) 89.7 69.8 65.1 58.7 45.2 47.6 45.2 36.5 45.2 34.9 1.6 0.0 20.0 40.0 60.0 80.0 100.0 Q. Why you choose that blog platform?[MA] Based on n=723 ※Note: The distribution of of consideration of selected blog platform varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  30. 30. C. Research findings1. General BloggingData2. Blog PlatformAwareness3. Blog’s Topic
  31. 31. Topic Category Most respondents writes about [Technology] A vast majority of 723 surveyed people usually write about [Technology]and the next is [Business] with percentage of 28.6%. [Technology]still keeps the highest position in terms of Top-of-Mind, respectively accounting for 16.7%. Q. What topic do you love to write in your blog? [FA] Based n= 723 Topic Category Technology Business LifeandExperience Knowledge News Healthy Tips Entertainment Gadget Fashion / Lifestyle Community Music, FilmandBooks Traveling Sports Economics Culinary Products Job Politic Others TOM 16.7 8.6 9.8 9.5 4.3 6.2 3.7 4.4 4.3 3.5 5.3 3.6 3.3 2.9 1.8 1.9 1.5 1.7 2.1 4.8 Total Spontaneous 33.7 28.6 24.9 21.4 17.3 15.1 13.1 11.9 10.2 10.2 8.3 9.7 7.2 7.3 6.5 5.3 5.3 4.8 4.1 16.2 0.0 20.0 40.0 60.0 80.0 100.0 Unit: %
  32. 32. [News] leads the main topic category for male and female Besides[News]asthemajortopiccategoryforbothgender,thereisaparticulardifferenceintermsofTop-of-Mind.For521males,[Technology]scoreshighestat21.5%,butbetween202females,[LifeandExperience]scoreshighestat18.3%. Topic Category –By Gender Unit: % Topic Category News Technology Politic Fashion / Lifestyle Economics Business Community Sports Traveling Culliner Entertainment Tips Healthy Music, FilmandBooks Knowledge Job Products Gadget LifeandExperience Others TOM 4.8 21.5 2.5 1.2 1.7 9.4 6.0 3.8 3.3 1.3 4.4 4.2 5.2 2.7 9.6 1.2 1.7 5.0 6.5 4.0 Total Spontaneous 40.5 33.2 20.5 20.3 18.2 15.9 14.6 13.2 12.3 10.7 8.4 8.3 6.7 7.1 5.0 5.0 4.2 3.5 3.3 9.2 0.0 25.0 50.0 n=521 News Technology Politic Fashion / Lifestyle Economics Business Community Sports Traveling Culliner Entertainment Tips Healthy Music, FilmandBooks Knowledge Job Products Gadget LifeandExperience Others TOM 3.0 4.5 1.0 9.4 2.0 6.4 3.5 0.5 3.5 3.5 5.9 2.5 8.9 5.9 9.4 3.0 1.0 2.5 18.3 5.4 Total Spontaneous 36.6 27.7 23.8 19.8 16.8 16.8 16.3 14.9 13.4 14.9 10.4 9.4 7.9 6.4 5.0 5.0 5.9 2.0 2.5 8.4 0.0 25.0 50.0 n=202 Q. What topic do you love to write in your blog? [FA] Based n= 723 ※Note: The distribution of topic category varied slightly between male and female due to the different number of respondents from each gender. (Male=521; Female=202).
  33. 33. [Technology] is the foremost category for age groups. Mostofrespondentschoose[Technology]astheirmaintopicofwritingattheblogplatform,whichvotedby34.2%ofrespondentsaged17–19,35.6%ofrespondentsaged20–29and28.6%ofrespondentsaged30yearsoldandabove. Topic Category –By Age Unit: % Topic Category 17–19 years old (n=333) 20 –29 years old (n=264) 30 years old and above (n=126) News TOM 4.5 4.5 3.2 Total Spontaneous 20.7 16.7 9.5 Technology TOM 18.0 18.6 9.5 Total Spontaneous 34.2 35.6 28.6 Life and Experience TOM 12.6 7.6 7.1 Total Spontaneous 26.1 23.5 24.6 Q. What topic do you love to write in your blog? [FA] Based n= 723 ※Note: The distribution of topic category varied slightly among age groups due to the different number of respondents from each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  34. 34. Favorite Topic Category [Business] is the common topic category for blog platform Upon10peoplewereasked,thereisnearly3peoplewritesabout[Business]withthepercentageof25.9%,followedby[Technology]with14.8%.[Products]gainsthelowestpercentageof0.4%. Q. Include in what category your most favorite topics? [FA] Based n= 723 Favorite Topic Category 25.9 14.8 7.6 7.2 5.7 4.7 3.5 3.5 3.2 3.0 3.0 2.8 2.6 2.6 2.5 2.2 1.5 1.0 0.4 2.4 0.0 20.0 40.0 60.0 Unit: %
  35. 35. There is a modest difference among gender and age groups [Business]scoreshighestamonggenderandagegroups.Secondly,[Technology]ischoseninmostgroupsexceptforthefollowinggroups:femalerespondentsandagedof30yearsoldandabove.Forthesegroup,[LifeandExperience]isthesecondchoiceforthem. Favorite Topic Category –By Genderand Age Unit: % Favorite Topic Category Business Technology News Life and Experience Gender Male (n=521) 30.3 17.3 6.7 5.8 Female (n=202) 14.4 8.4 9.9 10.9 Age 17 –19 years old (n=333) 19.8 16.5 9.0 7.8 20 –29 years old (n=264) 27.7 16.3 6.8 6.1 30 years old and above (n=126) 38.1 7.1 5.6 7.9 Q. Include in what category your most favorite topics? [FA] Based n= 723 ※Note: The distribution of favorite topic category varied slightly between male and female and among age groups due to the different number of respondents from each gender and age groups (Male=521; Female=202) ; (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).
  36. 36. PT.Nusaresearchis100%Japaneseinvested.Ourmainprofessionsare‘Onlinemarketresearch’,‘Webcreative’and‘Webmarketing’.OnlineresearchisconductedbasedonNusaresearch–ouractivelymanagedover56,000memberspanelwithvarioussegmentationsacrossIndonesia. FORFURTHERINQUIRIES,PLEASECONTACT: PT.Nusaresearch »Address:21H,GrandSlipiTower,Jl.S.ParmanKav.22-24,Slipi,JakartaBarat11480, Jakarta,Indonesia »Officephone:+622129022227Fax:+622129022244 »Email:info@nusaresearch.com »Website:http://nusaresearch.com ThecopyrightofthisreportbelongstoPT.Nusaresearch.Theresults(analyzing,wording,data,tablesandgraphs)ofthissurveycanbepubliclyused,butmustbecitedandsourcedfromPT.Nusaresearch(alsoincludeitswebsiteaddresshttp://nusaresearch.com).

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