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5. Voluntary Report Nusaresearch - Sequel Movie

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* Research method : Quantitative Research – Online
* Timing : 12th – 21th July 2013
* Sample size : 490
* Research area : Nationwide
* Target : Male & Female aged 17 years old and over which interested with sequel movie
* Research objectives : Explore the interest of sequel movie in Indonesia
* Sampling method : Internet sampling

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5. Voluntary Report Nusaresearch - Sequel Movie

  1. 1. Report date: August, 15th2013 Creator: Nusaresearch team REPORT ON INTEREST OF SEQUEL MOVIE IN INDONESIA Research time: 12th–21thJuly 2013 Based on Nusaresearch’spanelist
  2. 2. A. Executive summary A –General sequel movie’ watching data [1] Going to cinema in once a month •Most respondents go to cinema in once a month (27.8%), followed by less than 1 time/ month and 2-3 times/ month which respectively account for 24.1 % and 23.9 %. •Not as a male group, 2.7 % female go to cinema in 2-3 times/week. Once a week for 16.9 %. For male respondents, 6.6 % male go to cinema 2-3 times/week and once a week for 21.4 %. [2] 36.7 % watch sequel movie in less than 1 time/month •Frequency of watching sequel movie at cinema is less than once a month (36.7%), followed by once a month and 2-3 times/ month which respectively account for 30.8 % and 18.8 %. •Both male and female are watching sequel movie at cinema in less than 1 time/ month, which respectively account 33.6 % and 40.6 %. [3] Action movie as a favorite genre sequel movie •Most of respondents choose an action movie as a favorite genre of sequel movie (82.0 %), adventure and comedy are followed (60.0 % and 45.3 %). •Action movie becomes a favorite genre of sequel movie both for male and female, which respectively account 88.6 % and 74.0 %. [4] 89.0 % respondents know Harry Potter •Harry Potter (89.0 %) becomes the first type of sequel movie known, then followed by Transformers (88.8 %) and Iron Man (86. 9%). •For female, they choose Harry Potter series as a known sequel movie and Transformers by male, which respectively account for 93.6 % and 87.5 %.
  3. 3. A. Executive summary [5] Iron Man belongs to Top 3 •Top3sequelmoviethathaseverwatchedconsistsofHarryPotter,TransformersandIronMan.Whichrespectivelyaccount77.6%,73.5%and70.2%. •MostofmalerespondentshaveeverwatchedTransformers(76.4%).Differentwithmale,femalerespondentshavetheirownchoicewhichisHarryPotterfor83.1%. [6] Harry Potter is the most preferred sequel movie •MostrespondentschooseHarryPotterasafavoriteorthemostpreferredtypeofsequelmovie,whichrespectivelyacoount77.6%. •24.7%malerespondentschooseFastandFuriousasafavoriteormostpreferredtypeofsequelmovie.ThesecondpositionbelongstoIronManandHarryPotter(15.5%).Forfemale,HarryPotterstillbecomethemostpreferredtypeforfemalerespondents(29.7%). [7] A huge reason is being curious with next story •Beingcuriouswithnextstory(72.2%)canaffectrespondentstolikesequelmovie,thesecondreasonisappearingnewplotwhichismoreinteresting(67.6%). •Duetobeingcuriouswithnextstory,bothmaleorfemalehasasimilarreasontolikesequelmovie(69.0%and76.3%). [8] 56.5 % accompanied by family •Mostrespondentswereaccompaniedbytheirfamilywhilewatchingsequelmovie(56.5%).Followedbyfriendsandboyfriend/girlfriendwhichrespectivelyaccount56.3%and34.5%. •Mostofmalerespondentswereaccompaniedbyfamily(56.5%),otherwisefemalerespondentswereaccompaniedbyfriends(61.2%).
  4. 4. A. Executive summary [9] Rarely after 23.00 •Mostly,therespondentsusuallywatchsequelmovieat19.01–21.00(62.7%)andrarelyafter23.00(5.3%). •There’sasimilartimebetweenmaleandfemalerespondents.Mostofthemwatchsequelmovieat19.01–21.00(64.6%and60.3%)andrarelyafter23.00(6.6%and3.7%). [10]CommonpriceisstartedfromRp50,0001–Rp150,000 •55.9%theexpenditureforwatchingmoviepermonthisstartedfromRp50,001–Rp150,000commonly. •50.9%formaleand62.1%forfemalepayfromRp50,001–Rp150,000commonlyandpaymorethanRp350,000rarely.Whichrespectivelyaccountformale(3.7%)andfemale(2.3%). [11] There’s no difference between male and female •Popcornstillbecomeapopularsnacksamongallofrespondents.53.1%formaleand58.4%forfemale. •55.5%ofallrespondentsusuallyconsumepopcornwhilewatchingmovie.OtherwiseNachosisinlastchoicefor0.4%.
  5. 5. A. Executive summary B –Source of information [1] An important source is from electronic media •75.5%respondentsknowaboutnewsequelmovie’sinformationfromelectronicmedia.Followedbyadvertisementfor61.4%andsocialmediafor54.3%. •Nodifferencebetweenmaleandfemalerespondents.Electronicmediastillbecomeanimportantsourceforgivinganupdateinformationaboutnewsequelmovie.Formale(73.4%)andfemale(78.1%).
  6. 6. B.Research information Research method: Quantitative Research –Online Timing: 12th–21thJuly 2013 Sample size: 490 (male 271, female 219) Research area: Nationwide Target: Male & Female aged 17 years old and over which interested with sequel movie Research objectives: Explore the interest of sequel movie in Indonesia Sampling method: Internet sampling
  7. 7. C. Research findings1. General sequel movie watching data2. Source of information
  8. 8. 1. Frequency of going to cinema Mostrespondentsgotocinemainonceamonth(27.8%),followedbylessthan1time/monthand2-3times/monthwhichrespectivelyaccountfor24.1%and23.9%. Going to cinema in once a month [Figure 1.1] Frequencyof going to cinema Q. How often do you go to cinema for watching movie? [SA] Based n= 490 4,9 19,4 23,9 27,8 24,1 0,0 5,0 10,0 15,0 20,0 25,0 30,0 2-3 times/ week Once a week 2-3 times/ month Once a month Less than 1 time/ month Unit: %
  9. 9. 1. Frequency of going to cinema 2.7 % female go to cinema in 2-3 times/week Notasamalegroup,2.7%femalegotocinemain2-3times/week.Onceaweekfor16.9%.Formalerespondents, 6.6%malegotocinema2-3times/weekandonceaweekfor21.4%. [Figure 1.2] Frequencyof going to cinema –By Gender Q. How often do you go to cinema for watching movie? [SA] Based n= 490 Unit: % 6,621,4 25,524,022,52,716,921,9 32,426,0 0,0 10,0 20,0 30,0 40,0 50,0 60,0 2-3 times/ week Once a week 2-3 times/ month Once a month Less than 1time/ month Male Female
  10. 10. 2. Frequency of watching sequel movie at cinema Frequencyofwatchingsequelmovieatcinemaislessthanonceamonth(36.7%),followedbyonceamonthand2- 3times/monthwhichrespectivelyaccountfor30.8%and18.8%. 36.7 % watch sequel movie in less than 1 time/month Q.How often do you watch sequel movie at cinema?[SA] Based n= 490 2,9 10,8 18,8 30,8 36,7 0,0 5,0 10,0 15,0 20,0 25,0 30,0 35,0 40,0 2-3 times/ week Once a week 2-3 times/ month Once a month Less than 1 time/ month [Figure 2.1] Frequencyof watching sequel movie at cinema Unit: %
  11. 11. 2. Frequency of watching sequel movie at cinema Bothmaleandfemalearewatchingsequelmovieatcinemainlessthan1time/month,whichrespectivelyaccount33.6%and40.6%. Frequency between male and female are quite similar Q.How often do you watch sequel film at cinema?[SA] Based n= 490 [Figure 2.2] Frequencyof watching sequel movie at cinema –By Gender Unit: % 2-3 times/ week Once a week 2-3 times/ month Once amonth Less than 1time/ month Male 4,1 11,8 22,5 28,0 33,6 Female 1,4 9,6 14,2 34,2 40,6 0,0 5,0 10,0 15,0 20,0 25,0 30,0 35,0 40,0 45,0
  12. 12. 3. The preferred genre of sequel movie Mostofrespondentschooseanactionmovieasafavoritegenreofsequelmovie(82.0%),adventureandcomedyarefollowed(60.0%and45.3%). Action movie as a favorite genre sequel movie Q.What kind of sequel movie do you like?[MA] Based n= 490 38,4 82,0 39,2 45,3 38,0 60,0 28,0 1,2 Drama Action Thriller Comedy Horror Adventure Comic Other [Figure 3.1] The preferred genreof sequel movie Unit: %
  13. 13. 3. The preferred genre of sequel movie Actionmoviebecomesafavoritegenreofsequelmoviebothformaleandfemale,whichrespectivelyaccount88.6%and74.0%. Male and female choice are quite similar. Q.What kind of sequel movie do you like?[MA] Based n= 490 [Figure 3.2] The preferred genreof sequel movie –By Gender Unit: % Drama, 22.5 Action, 88.6 Thriller, 34.3 Comedy, 43.9 Horror, 39.9 Adventure; 63,1 Comic, 22.9 Other, 1.1 Drama, 58.0 Action, 74.0 Thriller, 45.2 Comedy, 47.0 Horror, 35.6 Adventure, 56.2 Comic, 34.2 Other, 1.4 Male Female
  14. 14. 4. Types of sequel movie known HarryPotter(89.0%)becomesthefirsttypeofsequelmovieknown,thenfollowedbyTransformers(88.8%)andIronMan(86.9%). 89.0 % respondents know Harry Potter Q. What kind of sequel movie do you know below?[MA] Based n= 490 86,9 78,2 68,8 89,0 24,5 39,2 19,6 81,4 40,6 88,8 70,8 66,7 38,4 66,1 1,4 [Figure 4.1] Types of sequel movie known Unit: %
  15. 15. 4. Types of sequel movie known Forfemale,theychooseHarryPotterseriesasaknownsequelmovieandTransformersbymale,whichrespectivelyaccountfor93.6%and87.5%. Harry Potter and Transformers become a well-known sequel movie Q. What kind of sequelmoviedo you know below?[MA] Based n= 490 [Figure 4.2] Types of sequel movie known –By Gender Unit: % Ironman Twilight Batmanbegins Harrypotter TheHungerGames ParanormalActivity Insidious Fastandfurious Startrekintodarkness Transformers TheAmazingspiderman Residentevils TheExpendables TheAvengers Other Female 89,5 88,6 70,8 93,6 31,1 45,2 23,7 81,3 47,0 90,4 64,8 63,5 33,3 64,4 2,7 Male 84,9 69,7 67,2 85,2 19,2 34,3 16,2 81,5 35,4 87,5 75,6 69,4 42,4 67,5 0,4
  16. 16. 5. Types of sequel movie that has ever watched Top3sequelmoviethathaseverwatchedconsistsofHarryPotter,TransformersandIronMan.Whichrespectivelyaccount77.6%,73.5%and70.2%. Iron Man belongs to Top 3 Q. What kind of sequel movie have you ever watched? [MA] Based n= 490 70,2 63,3 46,1 77,6 13,9 22,7 11,8 69,8 15,3 73,5 52,0 45,7 26,1 43,1 1,4 [Figure 5.1] Types of sequel movie who has ever watched Unit: %
  17. 17. 5. Types of sequel movie who has ever watched MostofmalerespondentshaveeverwatchedTransformers(76.4%).Differentwithmale,femalerespondentshavetheirownchoicewhichisHarryPotterfor83.1%. 76.4 % male has ever watched Transformers Q. What kind of sequel movie have you ever watched? [MA] Based n= 490 [Figure 5.2] Types of sequel movie who has ever watched –By Gender Unit: % Ironman Twilight Batmanbegins Harrypotter TheHungerGames ParanormalActivity Insidious Fastandfurious Startrekintodarkness Transformers TheAmazingspiderman Residentevils TheExpendables TheAvengers Other Male 73,4 55,7 49,1 73,1 11,1 18,8 10,0 72,3 13,7 76,4 57,6 51,3 32,5 49,4 0,4 Female 66,2 72,6 42,5 83,1 17,4 27,4 14,2 66,7 17,4 69,9 45,2 38,8 18,3 35,2 2,7
  18. 18. 6. The most preferred type of sequel movie MostrespondentschooseHarryPotterasafavoriteorthemostpreferredtypeofsequelmovie,whichrespectivelyacoount77.6%. Harry Potter is the most preferred sequel movie Q. What kind of sequel movie do you like most? [SA] Based n= 490 70,2 63,3 46,1 77,6 13,9 22,7 11,8 69,8 15,3 73,5 52,0 45,7 26,1 43,1 1,4 [Figure 6.1] The most preferred type of sequel movie Unit: %
  19. 19. 6. The most preferred type of sequel movie 24.7%malerespondentschooseFastandFuriousasafavoriteormostpreferredtypeofsequelmovie.ThesecondpositionbelongstoIronManandHarryPotter(15.5%).Forfemale,HarryPotterstillbecomethemostpreferredtypeforfemalerespondents(29.7%). 24.7 % for Fast and Furious by male respondents Q. What kind of sequel movie do you like most? [SA] Based n= 490 [Figure 6.2] The most preferred type of sequel movie –By Gender Unit: % Ironman Twilight Batmanbegins Harrypotter TheHungerGames ParanormalActivity Insidious Fastandfurious Startrekintodarkness Transformers TheAmazingspiderman Residentevils TheExpendables TheAvengers Other Female 7,3 22,4 2,3 29,7 2,3 0,9 1,8 14,2 0,0 6,8 3,2 4,6 1,8 1,8 0,9 Male 15,5 8,9 0,7 15,5 0,0 1,1 0,4 24,7 1,5 13,3 4,1 6,3 3,3 4,8 0,0
  20. 20. 7. The reason to like sequel movie Beingcuriouswithnextstory(72.2%)canaffectrespondentstolikesequelmovie,thesecondreasonisappearingnewplotwhichismoreinteresting(67.6%). A huge reason is being curious with next story Q. Please indicate the reason why do you like sequel movie? [MA] Based n= 490 46,3 31,8 36,9 54,1 21,4 67,6 72,2 20,6 44,3 0,8 Famous actor/actress Great film director Based on best seller novel/books Fascinating synopsis Additional character appears New plot more interesting Being curious with next story Original soundtrack by famous singer Good shooting location Other [Figure 7.1] The reason to like sequel movie Unit: %
  21. 21. 7. The reason to like sequel movie Duetobeingcuriouswithnextstory,bothmaleorfemalehasasimilarreasontolikesequelmovie(69.0%and76.3%). Similar reason for male and female respondents Q. Please indicate the reason why do you like sequelmovie? [MA] Based n= 490 [Figure 7.2] The reason to like sequel movie –By Gender Unit: % 46,534,325,850,925,566,1 69,018,546,90,746,128,850,758,016,469,4 76,323,341,10,9 Famous actor/actress Great film director Based on best seller novel/books Fascinating synopsis Additional character appears New plot more interesting Being curious with next story Original soundtrack by famous singer Good shooting location Other Male Female
  22. 22. 8. People who accompany while watching sequel movie Mostrespondentswereaccompaniedbytheirfamilywhilewatchingsequelmovie(56.5%).Followedbyfriendsandboyfriend/girlfriendwhichrespectivelyaccount56.3%and34.5%. 56.5 % accompanied by family Q. Please indicate with whom you watch sequelmovieat cinema together? [MA] Based n= 490 2,7 56,5 56,3 34,5 26,9 2,0 Alone Family Friends Boyfriend/girlfriend Collegues Other [Figure 8.1] The reason to like sequel movie Unit: %
  23. 23. 8. People who accompany while watching sequel movie Mostofmalerespondentswereaccompaniedbyfamily(56.5%),otherwisefemalerespondentswereaccompaniedbyfriends(61.2%). Different choice based on gender Q. Please indicate with whom you watch sequel movie at cinema together? [MA] Based n= 490 [Figure 8.2] The reason to like sequel movie –by Gender Unit: % 3,3 56,552,435,424,01,11,856,6 61,233,330,63,2 0,0 20,0 40,0 60,0 80,0 100,0 120,0 Male Female
  24. 24. 9. Timing of watching sequel movie Mostly,therespondentsusuallywatchsequelmovieat19.01–21.00(62.7%)andrarelyafter23.00(5.3%). Rarely after 23.00 Q. When do you usually watch sequel movie at cinema? [MA] Based n= 490 18,8 29,8 33,7 62,7 26,3 5,3 12.00 - 15.00 15.01 - 17.00 17.01 - 19.00 19.01 - 21.00 21.01 - 23.00 After 23.00 [Figure 9.1] Timing of watching sequel movie Unit: %
  25. 25. 9. Timing of watching sequel movie There’sasimilartimebetweenmaleandfemalerespondents.Mostofthemwatchsequelmovieat19.01–21.00(64.6%and60.3%)andrarelyafter23.00(6.6%and3.7%). Similar time between male and female Q. When do you usually watch sequel movie at cinema? [MA] Based n= 490 [Figure 9.2] Timing of watching sequel movie –By Gender Unit: % 12,525,831,064,632,86,626,534,737,060,318,33,7 12.00 - 15.00 15.01 - 17.00 17.01 - 19.00 19.01 - 21.00 21.01 - 23.00 After 23.00 Female Male
  26. 26. 10. Expenditure for watching movie 55.9%theexpenditureforwatchingmoviepermonthisstartedfromRp50,001–Rp150,000commonly. Q. How much do you pay for watching movie in a month? [SA] Based n= 490 12,2 55,9 23,9 4,9 3,1 0 10 20 30 40 50 60 Less than Rp 50.000 From Rp 50.001 -Rp 150.000 From Rp. 150.001 -Rp 250.000 From Rp 250.001 -Rp 350.000 More than Rp 350.000 [Figure 10.1] Expenditure for watching movie Unit: % Common price is started from Rp50,0001 –Rp150,000
  27. 27. 10. Expenditure for watching movie 50.9%formaleand62.1%forfemalepayfromRp50,001–Rp150,000commonlyandpaymorethanRp350,000rarely.Whichrespectivelyaccountformale(3.7%)andfemale(2.3%). Similar common price for male and female Q. How much do you pay for watching movie in a month? [SA] Based n= 490 [Figure 10.2] Expenditure for watching movie –By Gender Unit: % 11,450,928,85,23,713,262,117,84,62,3 Less than Rp 50.000 From Rp 50.001 - Rp 150.000 From Rp. 150.001 - Rp 250.000 From Rp 250.001 - Rp 350.000 More than Rp 350.000 Male Female
  28. 28. 11. Snacks are usually consumed 55.5%ofallrespondentsusuallyconsumepopcornwhilewatchingmovie.OtherwiseNachosisinlastchoicefor0.4%. Popcorn is a favorite snacks Q. What kind of snacks you usually eat while watching movie? [SA] Based n= 490 55,5 32,2 0,4 0,6 3,7 1,2 6,3 Popcorn Snack Nachos Sandwich Cookies Other Do not eat anything [Figure 11.1] Snacks are usually consumed Unit: %
  29. 29. 11. Snacks are usually consumed Popcornstillbecomeapopularsnacksamongallofrespondents.53.1%formaleand58.4%forfemale. There’s no difference between male and female [Figure 11.2] Snacks are usually consumed –By Gender Unit: % Q. What kind of snacks you usually eat while watching movie? [SA] Based n= 490 Popcorn Snack Nachos Sandwich Cookies Other Do noteatanything Male 53,1 34,7 0,4 0,7 4,4 0,4 6,3 Popcorn Snack Nachos Sandwich Cookies Other Do noteatanything Female 58,4 29,2 0,5 0,5 2,7 2,3 6,4
  30. 30. C. Research findings1. General sequel movie watching’s data2. Source of information
  31. 31. 12. Source of sequel movie information 75.5%respondentsknowaboutnewsequelmovie’sinformationfromelectronicmedia.Followedbyadvertisementfor61.4%andsocialmediafor54.3%. An important source is from electronic media Q. How could you know about the new sequel movie's information? [MA] Based n= 490 51,0 31,8 54,3 48,0 20,0 61,4 75,5 15,3 18,2 0,8 [Figure 12.1] Source of sequel movie information Unit: %
  32. 32. 12. Source of sequel movie information Nodifferencebetweenmaleandfemalerespondents.Electronicmediastillbecomeanimportantsourceforgivinganupdateinformationaboutnewsequelmovie.Formale(73.4%)andfemale(78.1%). There’s a similar source between male and female Q. How could you know about the new sequel movie's information? [MA] Based n= 490 [Figure 12.2] Source of sequel movie information –By Gender Unit: % 52,830,648,743,919,957,973,415,917,30,748,933,361,253,020,165,878,114,619,20,9 Web online Magazine Social media Friends Family Advertisement Electronic media Boyfriend/girlfriend Collegues Other Male Female
  33. 33. D. Respondent information
  34. 34. D. Respondent information 55.2 44.8 Male Female 85,9 13,8 0,2 0,0 20,0 40,0 60,0 80,0 100,0 Western Middle Eastern Region 24,0 6,3 16.7 14,7 3,3 0.2 28.5 6.3 student Proffesional Management staff Entrepreneur unemployment Retired Employee Other Job Unit: % Unit: % Unit: %
  35. 35. PT.Nusaresearchis100%Japaneseinvested.Ourmainprofessionsare‘Onlinemarketresearch’,‘Webcreative’and‘Webmarketing’.OnlineresearchisconductedbasedonNusaresearch–ouractivelymanagedover28,000memberspanelwithvarioussegmentationsacrossIndonesia. FORFURTHERINQUIRIES,PLEASECONTACT: PT.Nusaresearch »Address:21H,GrandSlipiTower,Jl.S.ParmanKav.22-24,Slipi,JakartaBarat11480, Jakarta,Indonesia »Officephone:+622129022227Fax:+622129022244 »Email:info@nusaresearch.com »Website:http://nusaresearch.com ThecopyrightofthisreportbelongstoPT.Nusaresearch.Theresults(analyzing,wording,data,tablesandgraphs)ofthissurveycanbepubliclyused,butmustbecitedandsourcedfromPT.Nusaresearch(alsoincludeitswebsiteaddresshttp://nusaresearch.com).

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