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Report date:September 27th, 2013 
Creator: Nusaresearch team 
REPORT ON WOMAN MAGAZINE IN INDONESIA 
Research time: 7th–22...
A. Research information 
Research method: Quantitative Research –Online 
Timing: 7th–22ndAugust2013 
Sample size: 534 
...
A. Research information 
18,5 
44,8 
36,7 
Lower 
Middle 
Upper 
Monthly household Expenditure 
12,9 
78,1 
3,7 
2,2 
3 
0...
B. Executive summary 
A –General woman magazines’ shopping data 
[1] [Good article] is the most important factor affecting...
B. Executive summary 
[3] [$2 -$3] is the common price for buying magazine 
•Morethan4over10respondentsbuymagazinesatprice...
B. Executive summary 
[5] 30.0% of respondents reading magazine once per 2 –3 days 
•Most respondents read magazine [Once ...
B. Executive summary 
B–WomanMagazineAwareness 
[Femina]scoreshighestat79.0% 
•Avastmajorityknow[Femina]andthenextis[Gadis...
C. Research findings1. General Woman Magazine shopping data2. Woman Magazine awareness
1. Important factors when buy and read magazine 
[Good article] is the most important factor affecting on respondents’ dec...
1. Important factors when buy and read magazine 
[Good article] become the top factor among age groups 
Amongagegroups,[Go...
1. Important factors when buy and read magazine 
[Good article] leads the factors in buying and reading magazine 
Asthefig...
2. Place to buy magazine 
Most respondents buy woman magazine at [Book store] 
Upon 10 people were asked, there are 6 wome...
2. Place to buy magazine 
[Book store] scores highest across age groups 
Morethanhalfofrespondentsinallagegroupsmostlychoo...
2. Place to buy magazine 
SES seems not to affect much on place to buy magazine 
[Book store], [Magazine store] and [Shopp...
22,8 
45,3 
10,9 
11,2 
7,1 
0,9 
0,2 
0,4 
0,6 
0,6 
0,0 
10,0 
20,0 
30,0 
40,0 
50,0 
Less than $2 
$2 - $3 
$3 - $4 
$...
3. Price of buying magazine 
[Less than $2] is the most common price of buying magazinein the youngest group 
[$2-$3]ismos...
3. Price of buying magazine 
Middle and UpperSESleads to higher priceof buying magazines 
Asbeingshowninthechart,lowerSESb...
4. Time to read magazine 
44.8% of respondents read magazine in [Not specific time] 
The majority of 534 surveyed people u...
4. Time to read magazine 
Among age groups, [Not specific time] is the best choosentime to read magazine 
[Notspecifictime...
4. Time to read magazine 
SES seems not to affect much on time to read magazine 
Regardlessofmonthlyhouseholdexpenditure,m...
5. Frequency of reading magazine 
30.0% of respondents reading magazine once per 2 –3 days 
Most respondents read magazine...
5. Frequency of reading magazine 
[Once per 2 –3 days] is mostly choosen by age groups 
Asbeingshowninthechart,almostallre...
5. Frequency of reading magazine 
Most of SES groups read magazine for [Once per 2 –3 days] 
[Onceper2–3days]ismostchoosen...
C. Research findings1. General Woman Magazine shopping data2. Woman Magazine awareness
Woman magazinebrand awareness 
[Femina] scores highest at 79.0% 
[Figure 1] Woman magazine brand awareness 
Q. Between th...
Woman magazinebrand awareness 
There is slightly difference among age groups 
[Femina]isthecommonbrandsforrespondentsinage...
Woman magazinebrand awareness 
Almost 8 over 10 people with Middle and Upper expenses knows [Femina] 
Regardlessofmonthlyh...
Average Mean towards Recognized Magazine 
Most respondents intend to buy [Provoke] 
[Provoke] is the top brand of woman ma...
Average Mean towards Recognized Magazine 
Regarding to age groups, there is a slight difference instead of recognized maga...
Average Mean towards Recognized Magazine 
There is not much difference in SES groups 
ForLowerandMiddlegroups,[Provoke]rea...
PT.Nusaresearchis100%Japaneseinvested.Ourmainprofessionsare‘Onlinemarketresearch’,‘Webcreative’and‘Webmarketing’.Onlineres...
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4. Voluntary Report Nusaresearch - Woman Magazine

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4. Voluntary Report Nusaresearch - Woman Magazine

  1. 1. Report date:September 27th, 2013 Creator: Nusaresearch team REPORT ON WOMAN MAGAZINE IN INDONESIA Research time: 7th–22ndAugust 2013 Based on Nusaresearch’s panellist
  2. 2. A. Research information Research method: Quantitative Research –Online Timing: 7th–22ndAugust2013 Sample size: 534 Research area: Nationwide Target: Female aged 17 years old and overwho read magazine Research objectives: Explore woman magazinemarket in Indonesia Sampling method: Internet sampling
  3. 3. A. Research information 18,5 44,8 36,7 Lower Middle Upper Monthly household Expenditure 12,9 78,1 3,7 2,2 3 0 20 40 60 80 100 Sumatra Island Java Island Bali, NTB and NTT Kalimantan Island Sulawesi and East Province Area Unit: % Unit: % Unit: % 12,9 46,8 40,3 Age Under 20 years old 20 - 29 years old 30 years old and above
  4. 4. B. Executive summary A –General woman magazines’ shopping data [1] [Good article] is the most important factor affecting on respondents’ decision •Most respondents concern about [Good article](83.5%) when buying and reading magazine, followed by [Affordable price] and [Wide topic]which respectively account for 64.4% and 62.7%. •Among age groups, [Good article] is the main factors which all respondents among age groups choose to be the best reason to buy and read magazine. •As the figure shows, all respondents among SES groups mostly concern about [Good article] at 79.8%, 82.0% and 87.2% respectively. [2] Most respondents buy woman magazine at [Book store] •Upon 10 people were asked, there are 6 womenbuy magazine at[Book store] and the next placeis [Magazine store] with 49.1%. [Shopping mall] is at the third place with 35.6%. •More than half of respondents in all age groups mostly choose [Book store]as the first place to buy magazine. At the second position is [Magazine store]. •[Book store], [Magazine store] and [Shopping mall] are the top three places for buying magazine, while [Buying online] gain the lowest percentage among SES groups.
  5. 5. B. Executive summary [3] [$2 -$3] is the common price for buying magazine •Morethan4over10respondentsbuymagazinesatpriceof[$2-$3],followedby[Lessthan$2]with22.8%.Thelowestpercentagebelongsto[$7-$8]at0.2%. •[$2-$3]ismostlychosenbyrespondentsinalltwogroups:20–29,30yearsoldandabove.Meanwhile, theyoungestgroup(under20yearsold)buymagazinesfor[Lessthan$2],accountingfor39.1%. •Asbeingshowninthechart,lowerSESbuysmagazinewithpriceof[Lessthan$2].Inparticular,middleandupperbuysmagazinewithpriceof[$2-$3]at43.9%and42.9%respectively. [4] 44.8% of respondents read magazine in [Not specific time] •The majority of 534 surveyed people usually read magazine in [Not specific time] which is equivalent to 44.6%, followed by [Evening] as the second position for the best time to read magazine. •[Notspecifictime]ismostlychoosentimetoreadmagazine.Thenextpreferableoptiontimeis[Evening] chosenbymostgroupsexceptrespondentsaged30yearsoldandoverwhichchoose[Night]asthesecondoptionwith23.3%. •Regardlessofmonthlyhouseholdexpenditure,mostrespondentsreadmagazinein[Notspecifictime], followedby[Evening]and[Night].
  6. 6. B. Executive summary [5] 30.0% of respondents reading magazine once per 2 –3 days •Most respondents read magazine [Once per 2 –3 days]with 30.0%, followed by [Everyday] at 18.5%. •As being shown in the chart, almost all respondents read magazine [Once per 2 –3 days], accounting for 21.7%, 34.0% and 27.9% respectively. •[Onceper2–3days]ismostchoosenfrequencyofreadingmagazineinallSESgroups.Atthesecondposition,[Onceper4–6days]ischoosenbyLowergroups,while[Everyday]ischoosenbyUppergroups.
  7. 7. B. Executive summary B–WomanMagazineAwareness [Femina]scoreshighestat79.0% •Avastmajorityknow[Femina]andthenextis[Gadis]and[Kartini]withpercentageof79.0%,77.3%and72.1%respectively.[Femina]stillkeepsthehighestpositionintermsofEverReadandOftenRead. •[Femina]isthecommonbrandsforrespondentsinagegroupsof20–29aswellas30yearsoldandover. However,[Gadis]isthetopbrandforrespondentsinagegroupsofunder20yearsold. •Regardlessofmonthlyhouseholdexpenditure,[Femina]gainshighpercentageintermsofTotalawareness, EverReadandOftenRead.For[Gadis]and[Kartini],theirpositionhasslightlychangeacrossSESgroups. Mostrespondentsintendtobuy[Provoke] •[Provoke] is the top brand of woman magazine which has strong intention to be bought towards recognized magazine at 2.33. •Asbeingshowninthechart,[GoGirl]leadsthebrandofwomanmagazinewhichwillbeboughtfornextmonthwhichinsteadofrecognizedmagazineamongtheagegroups. •ForLowerandMiddlegroups,[Provoke]reachthehighestmeantowardsintentiontobuyofrecognizedmagazine.Meanwhile,forUppergroups,[Kawanku]getthehighestmeanalso.
  8. 8. C. Research findings1. General Woman Magazine shopping data2. Woman Magazine awareness
  9. 9. 1. Important factors when buy and read magazine [Good article] is the most important factor affecting on respondents’ decision Most respondents concern about [Good article](83.5%) when buying and reading magazine, followed by [Affordable price] and [Wide topic]which respectively account for 64.4% and 62.7%. Q. What factors that makes you usually buy and read this magazine?[MA] Based n= 534 [Figure 1.1] Important factors when buy and read magazine 83,5 64,4 62,7 55,6 55,1 47,9 32,2 30,3 24,0 22,5 16,1 12,9 12,4 1,5 0,0 20,0 40,0 60,0 80,0 100,0 Has good article Affordable price Wide topic Topic in magazine is common Good exploration of article Available everywhere Famous magazine A lot of bonus Easy to subscribe Size of magazine which easyto be brought There's good advertise Thickness of magazine People recommendation Others Unit: %
  10. 10. 1. Important factors when buy and read magazine [Good article] become the top factor among age groups Amongagegroups,[Goodarticle]isthemainfactorswhichallrespondentsamongagegroupschoosetobethebestreasontobuyandreadmagazine. [Figure 1.2] Important factors when buy and read magazine –By Age 79,7 59,4 58,0 56,5 55,1 43,5 34,8 31,9 27,5 21,7 18,8 15,9 13,0 4,3 0,0 50,0 100,0 Has good article Affordable price Topic in magazine iscommon Good exploration ofarticle Wide topic Available everywhere A lot of bonus Famous magazine Size of magazine whicheasy to be brought There's good advertise People recommendation Thickness of magazine Easy to subscribe Others Under 20 years old (n = 69) 80,0 62,8 61,6 56,0 52,8 50,4 38,4 33,6 26,0 23,6 18,8 14,0 14,0 1,2 0,0 50,0 100,0 Has good article Affordable price Wide topic Topic in magazine iscommon Good exploration ofarticle Available everywhere Famous magazine A lot of bonus Easy to subscribe Size of magazine whicheasy to be brought There's good advertise People recommendation Thickness of magazine Others 20 -29 years old (n = 250) 88,8 67,9 66,5 57,2 54,4 46,5 25,1 25,1 25,1 19,5 11,2 10,7 8,4 0,9 0,0 50,0 100,0 Has good article Affordable price Wide topic Good exploration ofarticle Topic in magazine iscommon Available everywhere Famous magazine Easy to subscribe A lot of bonus Size of magazine whicheasy to be brought There's good advertise Thickness of magazine People recommendation Others [FA] 30 years old and over (n = 215) Q. What factors that makes you usually buy and read this magazine?[MA] Based n= 534
  11. 11. 1. Important factors when buy and read magazine [Good article] leads the factors in buying and reading magazine Asthefigureshows,allrespondentsamongSESgroupsmostlyconcernabout[Goodarticle]at79.8%,82.0%and87.2% respectively. [Figure 1.3] Important factors when buy and read magazine –By SES Unit: % 79,8 55,6 55,6 54,5 52,5 52,5 32,3 31,3 22,2 22,2 20,2 16,2 11,1 2,0 0,0 50,0 100,0 Has good article Affordable price Topic in magazine iscommon Available everywhere Good exploration ofarticle Wide topic Famous magazine A lot of bonus Size of magazine whicheasy to be brought Easy to subscribe There's good advertise People recommendation Thickness of magazine Others Lower (n = 99) 82,0 64,9 64,4 56,5 54,4 47,7 29,7 29,3 20,9 20,9 15,9 13,8 11,3 1,7 0,0 50,0 100,0 Has good article Affordable price Wide topic Good exploration ofarticle Topic in magazine iscommon Available everywhere A lot of bonus Famous magazine Size of magazine whicheasy to be brought Easy to subscribe There's good advertise Thickness of magazine People recommendation Others Middle (n = 239) 87,2 68,4 65,8 57,1 54,6 44,9 35,7 30,6 28,6 24,5 14,3 12,8 11,7 1,0 0,0 50,0 100,0 Has good article Affordable price Wide topic Topic in magazine iscommon Good exploration ofarticle Available everywhere Famous magazine A lot of bonus Easy to subscribe Size of magazine whicheasy to be brought There's good advertise Thickness of magazine People recommendation Others Upper (n = 196) Q. What factors that makes you usually buy and read this magazine?[MA] Based n= 534
  12. 12. 2. Place to buy magazine Most respondents buy woman magazine at [Book store] Upon 10 people were asked, there are 6 womenbuy magazine at[Book store] and the next placeis [Magazine store] with 49.1%. [Shopping mall] is at the third place with 35.6%. Q. Where do you buy magazine? [MA] Based on n=534 [Figure 2.1] Place to buy magazine 60,7 49,1 35,6 26,8 25,1 21,9 18,5 15,2 14,2 9,7 6,2 1,9 0,0 20,0 40,0 60,0 80,0 100,0 Book store Magazinestore Shoppingmall Minimarket Supermarket Magazinesubscriptions(homedelivery) Distributor Sales Convenientstore Grocerystore Online Other Unit: %
  13. 13. 2. Place to buy magazine [Book store] scores highest across age groups Morethanhalfofrespondentsinallagegroupsmostlychoose[Bookstore]asthefirstplacetobuymagazine.Atthesecondpositionis[Magazinestore]. [Figure 2.2] Place to buy magazine –By Age Book store Magazinestore Shoppingmall Minimarket Supermarket Distributor Magazinesubscriptions (homedelivery) Sales Convenientstore Grocerystore Online Others Under 20 years old (n = 69) 60,9 49,3 31,9 30,4 17,4 27,5 13,0 13,0 15,9 10,1 10,1 2,9 20 - 29 years old (n= 250)) 61,2 50,4 34,4 24,8 27,2 17,6 23,6 16,0 16,0 9,6 6,0 1,2 30 years old and over (n = 215) 60,0 47,4 38,1 27,9 25,1 16,7 22,8 14,9 11,6 9,8 5,1 2,3 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. Where do you buy magazine? [MA] Based on n=534
  14. 14. 2. Place to buy magazine SES seems not to affect much on place to buy magazine [Book store], [Magazine store] and [Shopping mall] are the top three places for buying magazine, while [Buying online] gain the lowest percentage among SES groups. [Figure 2.3] Place to buy magazine –By SES Book store Magazinestore Shoppingmall Minimarket Supermarket Magazinesubscriptions (homedelivery) Distributor Sales Convenientstore Grocerystore Online Other Lower (n = 99) 58,6 50,5 35,4 30,3 26,3 14,1 18,2 19,2 16,2 13,1 10,1 1,0 Middle (n = 239) 58,6 46,4 33,5 25,1 22,2 19,2 22,6 14,6 14,6 9,6 4,6 1,7 Upper (n = 196) 64,3 51,5 38,3 27,0 28,1 29,1 13,8 13,8 12,8 8,2 6,1 2,6 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. Where do you buy magazine? [MA] Based on n=534
  15. 15. 22,8 45,3 10,9 11,2 7,1 0,9 0,2 0,4 0,6 0,6 0,0 10,0 20,0 30,0 40,0 50,0 Less than $2 $2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10 More than $10 3. Price of buying magazine [$2 -$3] is the common price for buying magazine Morethan4over10respondentsbuymagazinesatpriceof[$2-$3],followedby[Lessthan$2]with22.8%.Thelowestpercentagebelongsto[$7-$8]at0.2%. Q. Please tell us how much you usually buy magazine?[SA] Based on n=534 [Figure 3.1] Price of buying magazine Unit: %
  16. 16. 3. Price of buying magazine [Less than $2] is the most common price of buying magazinein the youngest group [$2-$3]ismostlychosenbyrespondentsinalltwogroups:20–29,30yearsoldandabove.Meanwhile,theyoungestgroup(under20yearsold)buymagazinesfor[Lessthan$2],accountingfor39.1%. [Figure 3.2] Price of buying magazine–By Age Less than$2 $2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10 More than$10 Under 20 years old (n = 69) 39,1 37,7 11,6 2,9 8,7 0,0 0,0 0,0 0,0 0,0 20 - 29 years old (n= 250)) 22,4 48,0 9,6 9,6 7,6 0,8 0,0 0,4 0,4 1,2 30 years old and over (n = 215) 18,1 44,7 12,1 15,8 6,0 1,4 0,5 0,5 0,9 0,0 0,0 10,0 20,0 30,0 40,0 50,0 Unit: % Q. Please tell us how much you usually buy magazine?[SA] Based on n=534
  17. 17. 3. Price of buying magazine Middle and UpperSESleads to higher priceof buying magazines Asbeingshowninthechart,lowerSESbuysmagazinewithpriceof[Lessthan$2].Inparticular,middleandupperbuysmagazinewithpriceof[$2-$3]at43.9%and42.9%respectively. [Figure 3.3] Price of buying magazine –By SES Less than $2 $2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10 More than$10 Lower (n = 99) 35,4 53,5 6,1 2,0 3,0 0,0 0,0 0,0 0,0 0,0 Middle (n = 239) 25,9 43,9 11,7 11,7 5,0 0,4 0,4 0,4 0,4 0,0 Upper (n = 196) 12,8 42,9 12,2 15,3 11,7 2,0 0,0 0,5 1,0 1,5 0,0 10,0 20,0 30,0 40,0 50,0 60,0 Unit: % Q. Please tell us how much you usually buy magazine?[SA] Based on n=534
  18. 18. 4. Time to read magazine 44.8% of respondents read magazine in [Not specific time] The majority of 534 surveyed people usually read magazine in [Not specific time] which is equivalent to 44.6%, followed by [Evening] as the second position for the best time to read magazine. Q. When do you usually read magazine?[SA] Based on n=534 [Figure 4.1] Time to read magazine 10,7 7,1 19,9 17,6 44,8 0,0 20,0 40,0 60,0 80,0 100,0 Morning Afternoon Evening Night Not specific time Unit: %
  19. 19. 4. Time to read magazine Among age groups, [Not specific time] is the best choosentime to read magazine [Notspecifictime]ismostlychoosentimetoreadmagazine.Thenextpreferableoptiontimeis[Evening]chosenbymostgroupsexceptrespondentsaged30yearsoldandoverwhichchoose[Night]asthesecondoptionwith23.3% [Figure 4.2] Time to read magazine –By Age Morning Afternoon Evening Night Not specific time Under 20 years old (n = 69) 8,7 7,2 20,6 7,2 56,5 20 - 29 years old (n= 250)) 13,2 7,6 22,0 15,6 41,6 30 years old and over (n = 215) 8,4 6,5 17,2 23,3 44,7 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. When do you usually read magazine?[SA] Based on n=534
  20. 20. 4. Time to read magazine SES seems not to affect much on time to read magazine Regardlessofmonthlyhouseholdexpenditure,mostrespondentsreadmagazinein[Notspecifictime],followedby[Evening] and[Night]. [Figure 4.3] Time to read magazine –By SES Morning Afternoon Evening Night Not specific time Lower (n = 99) 10,1 3,0 18,2 9,1 59,6 Middle (n = 239) 11,3 7,9 20,1 16,3 44,4 Upper (n = 196) 10,2 8,2 20,4 23,5 37,8 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. When do you usually read magazine?[SA] Based on n=534
  21. 21. 5. Frequency of reading magazine 30.0% of respondents reading magazine once per 2 –3 days Most respondents read magazine [Once per 2 –3 days]with 30.0%, followed by [Everyday] at 18.5%. Q. How often you often read the magazine? [SA] Based on n=534 [Figure 5.1] Frequency of reading magazine 18,5 30,0 14,4 21,9 9,2 6,0 0,0 20,0 40,0 60,0 80,0 100,0 Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month Less than once per month Unit: %
  22. 22. 5. Frequency of reading magazine [Once per 2 –3 days] is mostly choosen by age groups Asbeingshowninthechart,almostallrespondentsreadmagazine[Onceper2–3days],accountingfor21.7%,34.0%and27.9%respectively. [Figure 5.2] Frequency of reading magazine –By Age Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month Less than once permonth Under 20 years old (n = 69) 14,5 21,7 14,5 27,5 8,7 13,0 20 - 29 years old (n= 250)) 18,4 34,0 14,8 18,4 8,8 5,6 30 years old and over (n = 215) 20,0 27,9 14,0 24,2 9,8 4,2 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. How often you often read the magazine? [SA] Based on n=534
  23. 23. 5. Frequency of reading magazine Most of SES groups read magazine for [Once per 2 –3 days] [Onceper2–3days]ismostchoosenfrequencyofreadingmagazineinallSESgroups.Atthesecondposition,[Onceper4– 6days]ischoosenbyLowergroups,while[Everyday]ischoosenbyUppergroups. [Figure 5.3] Frequency of reading magazine–By SES Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month Less than once permonth Lower (n = 99) 11,1 30,3 16,2 26,3 6,1 10,1 Middle (n = 239) 18,4 28,9 14,6 20,9 10,9 6,3 Upper (n = 196) 22,4 31,1 13,3 20,9 8,7 3,6 0,0 20,0 40,0 60,0 80,0 100,0 Unit: % Q. How often you often read the magazine? [SA] Based on n=534
  24. 24. C. Research findings1. General Woman Magazine shopping data2. Woman Magazine awareness
  25. 25. Woman magazinebrand awareness [Femina] scores highest at 79.0% [Figure 1] Woman magazine brand awareness Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534 Q.Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534 Q. Among magazines you have read, which one you read most often?[SA] Based on n=534 Avastmajorityknow[Femina]andthenextis[Gadis]and[Kartini]withpercentageof79.0%,77.3%and72.1%respectively. [Femina]stillkeepsthehighestpositionintermsofEverReadandOftenRead. Femina Gadis Kartini Aneka Gaul Kawanku Ayahbunda Genie Hai CosmoGirl Female CosmopolitanIndonesia Teen CitaCinta Go Girl Lifestyle Seventeen Elle Vogue Bazaar Total awareness 79,0 77,3 72,1 65,4 59,2 61,8 54,3 58,4 55,4 57,9 53,7 50,6 38,4 29,8 32,2 35,0 29,2 27,7 27,3 24,7 Ever Read 66,5 61,6 58,2 47,6 43,1 46,1 38,6 37,5 37,6 33,3 30,9 31,1 18,5 19,3 15,5 13,3 13,3 10,5 9,9 10,9 Often Read 23,2 7,9 8,8 3,2 11,2 3,7 8,1 4,7 1,3 2,8 0,6 3 0,9 2,1 3,2 0,6 0 0,6 0 0,4 0,0 20,0 40,0 60,0 80,0 100,0 Unit: %
  26. 26. Woman magazinebrand awareness There is slightly difference among age groups [Femina]isthecommonbrandsforrespondentsinagegroupsof20–29aswellas30yearsoldandover.However,[Gadis]isthetopbrandforrespondentsinagegroupsofunder20yearsold. [Figure 2] Woman magazine brand awareness–By Age Unit: % Under 20 years old 20 -29 years old 30 years old and over (n=69) (n=250) (n=215) Femina Awareness 59.4 76.8 87.9 Everread 36.2 59.6 84.2 Often read 5.8 16.8 36.3 Gadis Awareness 76.8 78.8 75.8 Everread 63.8 62.8 59.5 Often read 17.4 10.4 1.9 Kartini Awareness 53.6 65.6 85.6 Everread 26.1 51.6 76.3 Often read 2.9 6.8 13.0 Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534 Q.Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534 Q. Among magazines you have read, which one you read most often?[SA] Based on n=534
  27. 27. Woman magazinebrand awareness Almost 8 over 10 people with Middle and Upper expenses knows [Femina] Regardlessofmonthlyhouseholdexpenditure,[Femina]gainshighpercentageintermsofTotalawareness,EverReadandOftenRead.For[Gadis]and[Kartini],theirpositionhasslightlychangeacrossSESgroups. [Figure 3] Woman magazine brand awareness–By SES Unit: % Lower Middle Upper (n=99) (n=239) (n=196) Femina Awareness 62.6 82.0 83.7 Everread 46.5 68.2 74.5 Often read 10.1 25.1 27.6 Gadis Awareness 72.7 81.6 74.5 Everread 56.6 67.4 57.1 Often read 14.1 7.9 4.6 Kartini Awareness 54.5 72.4 80.6 Everread 38.4 56.5 70.4 Often read 4.0 8.8 11.2 Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534 Q.Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534 Q. Among magazines you have read, which one you read most often?[SA] Based on n=534
  28. 28. Average Mean towards Recognized Magazine Most respondents intend to buy [Provoke] [Provoke] is the top brand of woman magazine which has strong intention to be bought towards recognized magazine at 2.33. Q. Please tell us about your purchase intention next month toward this magazine?[SA] Based on n=534 Average Mean towards Recognized Magazine Unit: % Provoke Kawanku GoGirl Gadis Aneka Gaul Marketplus Destinasian Girlfriend Genie Kartini Intisari Ayahbunda Others Hai Femina CosmoGirl Teen CitaCinta Lifestyle Average Mean 2,33 2,3 2,24 2,12 2,12 2,07 2 2 2 1,96 1,96 1,94 1,91 1,89 1,86 1,81 1,8 1,8 1,73 1,67 0,0 0,5 1,0 1,5 2,0 2,5
  29. 29. Average Mean towards Recognized Magazine Regarding to age groups, there is a slight difference instead of recognized magazine Asbeingshowninthechart,[GoGirl]leadsthebrandofwomanmagazinewhichwillbeboughtfornextmonthwhichinsteadofrecognizedmagazineamongtheagegroups. Average Mean towards Recognized Magazine –By Age Unit: % Q. Please tell us about your purchase intention next month toward this magazine?[SA] Based on n=534 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Under 20 years old 20 - 29 years old 30 years old and over
  30. 30. Average Mean towards Recognized Magazine There is not much difference in SES groups ForLowerandMiddlegroups,[Provoke]reachthehighestmeantowardsintentiontobuyofrecognizedmagazine.Meanwhile, forUppergroups,[Kawanku]getthehighestmeanalso. Average Mean towards Recognized Magazine –By SES Unit: % Q. Please tell us about your purchase intention next month toward this magazine?[SA] Based on n=534 0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 Upper Middle Lower
  31. 31. PT.Nusaresearchis100%Japaneseinvested.Ourmainprofessionsare‘Onlinemarketresearch’,‘Webcreative’and‘Webmarketing’.OnlineresearchisconductedbasedonNusaresearch–ouractivelymanagedover28,000memberspanelwithvarioussegmentationsacrossIndonesia. FORFURTHERINQUIRIES,PLEASECONTACT: PT.Nusaresearch »Address:21H,GrandSlipiTower,Jl.S.ParmanKav.22-24,Slipi,JakartaBarat11480, Jakarta,Indonesia »Officephone:+622129022227Fax:+622129022244 »Email:info@nusaresearch.com »Website:http://nusaresearch.com ThecopyrightofthisreportbelongstoPT.Nusaresearch.Theresults(analyzing,wording,data,tablesandgraphs)ofthissurveycanbepubliclyused,butmustbecitedandsourcedfromPT.Nusaresearch(alsoincludeitswebsiteaddresshttp://nusaresearch.com).

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