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16. Voluntary Report Nusaresearch - Internet Provider

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* Research Method : Online research
* Fieldwork Period : June-14
* Research Area Indonesia - Nationwide
Respondent Criteria Male & Female aged 17 and above
Sample Size 588 samples
Sampling Method Internet sampling

Published in: Internet
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16. Voluntary Report Nusaresearch - Internet Provider

  1. 1. Report on Internet Service Provider in Indonesia June 2014 Date : 10th July 2014
  2. 2. Table of content A. Research Background B. Research Design C. Respondent Profile D. Key Findings E. Detail Findings – Brand awareness – Usage and Attitude – Importance Level – Brand image – Future Intention 2
  3. 3. A. Research background The number of Indonesian Internet users is increasing between 20% and 30% to 80 million people at the end 2013. With Indonesia current population numbering about 240 million people, it means that Internet penetration will grow to 33.3%. This development means that both Internet services providers and the Indonesian Government should provide supportive condition to accommodate increased internet usage. The survey is conducted with focus on the following points: ■Internet Service Provider Awareness Know the Brand Awareness of Indonesian people about Internet Service Provider Know what Internet Service Provider they currently used Know Brand Leader of Internet Service Provider in Indonesia ■Important factor that affect internet usage Understand what is the important factor to choose Internet Service Provider Understand the reason for using current Internet Service Provider ■Internet performance condition in Indonesia Identify what is the speed, price, access method that Indonesian people preferred 3
  4. 4. B. Research design Research Method Online research Fieldwork Period May 2014 Research Area Indonesia - Nationwide Respondent Criteria Male & Female aged 17 and above Sample Size 588 samples Number of Questions 4 Screening questions and 15 Main Questions Survey Content Screening Gender, Age, Monthly Household Expenditure, Gadget Used for Internet. Main Study Gadget used to access internet, Top of Mind Internet Service Provider, Unaided Brand Internet Service Provider Awareness, Total Awareness Brand Internet Service Provider, Ever Used Internet Service Provider Brand, Currently Used Internet Service Provider Brand, Access Method to Connect Internet Service Provider, Tools to Connect Internet Service Provider, Average Speed Usage of Internet Service Provider, Important Factor ( Price, Quality, Recommendation From Friends/Family, Promotion, Brand, Advertising, Reach, Package, Access, Customer Service), Payment Method to Pay Internet Service Provider, Average Price Spend For Internet Service Provider, Reasons Using Brand (Cheap Price, Stable Connection, Good for Streaming, Good for Download, Suitable for Work, Fast, Access Everywhere, Easy to Register, Extensive Reach, Recommended, Reliable for Every Condition), Satisfaction Level (Connection, Package Price, Service, Speed, Reach, Customer Service), Future Plan To Change Internet Service Provider, Future Intention Internet Service Provider Brand, Aspect for Improvement. 4
  5. 5. C. Respondent profile ■Gender ■Monthly household income ■Age ■Gadget Used for Internet 5 58.5% 41.5% Male Female 2.2% 10.5% 29.1% 49.7% 8.5% 50 years old and over 40 - 49 years old 30 - 39 years old 20 - 29 years old Under 20 years old 33.5% 50.3% 16.20% MHI : C MHI : B MHI : A 73.0% 71.3%49.1% 26.5% 25.3% 25.2% 2.4% 1.4% Laptop Smartphone Desktop PC Tablet PC Featured phone Netbook Ipod Others n Sample : 588
  6. 6. D. Key findings ■Internet Service Provider Awareness Indonesian brand awareness toward Internet Service Provider is already high, only AHA and Firstmedia still low on score The most preferred brand by Indonesian consumer is Speedy 19.4%, Smartfren 17.7% and Telkomsel 13.9%. Indonesian Top of Mind brand awareness brand for Internet Service Provider were Telkomsel 23.0%, Speedy 19.7% and Smartfren 10.0%. ■Important factor that affect internet usage Price, Access, Reach, Price and Package need a close and good relationship because this dimension is considered important and have a high influence From this analysis we can conclude that Tri, Axis and Flexi in the same dimension and respondent using the provider because of the Price is cheap. Therefore, Telkomsel is preferred by respondent because of its Extensive Reach ■Internet performance condition in Indonesia Indonesia internet speed preferred by respondent were around 512kbps to above 1mbps. Respondent prefer to buy voucher monthly with same price package, it means the loyalty of consumer towards service is high. Mainly 42.9% respondent spending for internet is Rp.50.001 – Rp.100.000 per month. There is some few aspect for improvement such as connection, price, speed and reach. Because more than 50% of respondent choose need improvement for these aspects 6
  7. 7. E. Detail findings 1. Brand awareness 2. Usage and Attitude 3. Importance Level 4. Brand Image 5. Future Intention 7
  8. 8. Telkomsel Speedy Smartfren Indosat XL Axiata Tri Firstmedia Axis AHA Others Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 23.0 19.7 10.0 8.3 7.1 6.6 4.4 2.2 1.2 17.3 BD 01: Gender Male 344 23.3 19.5 10.8 8.1 8.7 7.0 2.6 1.7 1.5 16.9 Female 244 22.5 20.1 9.0 8.6 4.9 6.1 7.0 2.9 0.8 18.0 BD 02: Age Group Under 19 years old 50 20.0 14.0 8.0 2.0 8.0 12.0 4.0 6.0 0.0 26.0 20 - 29 years old 292 22.6 18.8 11.0 12.0 6.2 4.8 3.4 2.4 1.0 17.8 30 - 39 years old 171 27.5 21.6 7.6 6.4 9.9 7.0 4.1 1.8 1.2 12.9 40 - 49 years old 62 16.1 22.6 14.5 3.2 4.8 8.1 9.7 0.0 1.6 19.4 50 years old and over 13 15.4 23.1 7.7 0.0 0.0 15.4 7.7 0.0 7.7 23.1 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 20.8 16.8 12.7 9.6 8.6 7.1 0.5 2.5 0.0 21.3 Rp. 2.500.001 - Rp. 6.500.000 254 26.8 17.3 11.0 6.7 7.5 7.1 2.4 3.1 1.6 16.5 Rp. 6.500.001 and above 137 19.0 28.5 4.4 9.5 4.4 5.1 13.9 0.0 2.2 13.1 BD 04: Currently Used Brand Telkomsel 82 50.0 9.8 4.9 6.1 4.9 8.5 2.4 1.2 0.0 12.2 XL Axiata 64 17.2 17.2 6.3 4.7 21.9 3.1 3.1 4.7 0.0 21.9 Indosat 53 11.3 13.2 5.7 30.2 5.7 3.8 3.8 1.9 0.0 24.5 3 79 24.1 13.9 3.8 7.6 3.8 15.2 2.5 0.0 1.3 27.8 Axis 27 25.9 14.8 11.1 0.0 7.4 0.0 7.4 14.8 3.7 14.8 Smartfren 104 17.3 19.2 28.8 10.6 2.9 3.8 2.9 1.0 1.0 12.5 Flexi 9 44.4 33.3 0.0 0.0 0.0 11.1 0.0 0.0 0.0 11.1 Speedy 114 18.4 38.6 3.5 3.5 7.9 6.1 5.3 2.6 0.9 13.2 Firstmedia 32 6.3 25.0 12.5 9.4 3.1 6.3 21.9 0.0 0.0 15.6 BizNet 2 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 50.0 IM2 4 0.0 0.0 25.0 0.0 25.0 0.0 0.0 0.0 0.0 50.0 Telkomnet Instan 3 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Bolt 5 20.0 0.0 20.0 20.0 40.0 0.0 0.0 0.0 0.0 0.0 AHA 9 22.2 0.0 11.1 0.0 0.0 11.1 0.0 0.0 33.3 22.2 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Top of Mind Internet Service Provider Q. What are the Internet Service Provider that you know? [Free Answer] [First Answer] 8 23.0 19.7 10.0 8.3 7.1 6.6 4.4 2.2 1.2 17.3 Percentage of 10% higher than the Total  Indonesian Top of Mind brand awareness brand for Internet Service Provider were Telkomsel 23.0%, Speedy 19.7% and Smartfren 10.0%.
  9. 9. Unaided Brand Internet Service Provider Awareness Q. What are the Internet Service Provider that you know? [Free Answer] [Other Answer] 9 59.5 43.0 40.0 48.0 42.2 32.5 14.6 20.7 9.7 37.2 Telkomsel Speedy Smartfren Indosat XL Axiata Tri Firstmedia Axis AHA Others Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 59.5 43.0 40.0 48.0 42.2 32.5 14.6 20.7 9.7 37.2 BD01: Gender Male 344 61.3 41.9 38.1 45.6 43.3 34.6 15.1 17.7 8.4 35.5 Female 244 57.0 44.7 42.6 51.2 40.6 29.5 13.9 25.0 11.5 39.8 BD02: Age Group Under 19 years old 50 62.0 38.0 40.0 38.0 44.0 38.0 8.0 20.0 10.0 46.0 20 - 29 years old 292 57.9 43.2 41.1 46.6 39.4 34.9 13.0 22.3 9.9 37.7 30 - 39 years old 171 62.0 42.7 36.8 50.9 46.8 28.1 16.4 19.3 8.2 31.6 40 - 49 years old 62 56.5 46.8 43.5 50.0 41.9 27.4 19.4 17.7 6.5 41.9 50 years old and over 13 69.2 46.2 38.5 69.2 38.5 38.5 30.8 23.1 38.5 46.2 BD03: Household monthly expenditure Under Rp. 2.500.000 197 56.3 37.1 37.6 42.1 37.6 33.5 4.1 19.3 6.1 37.6 Rp. 2.500.001 - Rp. 6.500.000 254 63.0 43.7 42.1 50.4 44.9 34.6 14.6 21.7 9.1 36.6 Rp. 6.500.001 and above 137 57.7 50.4 39.4 51.8 43.8 27.0 29.9 21.2 16.1 38.0 BD04: Currently Used Brand Telkomsel 82 79.3 35.4 32.9 51.2 43.9 37.8 9.8 26.8 7.3 23.2 XL Axiata 64 59.4 31.3 31.3 43.8 62.5 35.9 15.6 26.6 6.3 34.4 Indosat 53 50.9 39.6 37.7 60.4 49.1 30.2 15.1 17.0 11.3 49.1 3 79 46.8 38.0 38.0 39.2 36.7 45.6 11.4 15.2 7.6 45.6 Axis 27 59.3 33.3 37.0 51.9 40.7 33.3 18.5 44.4 3.7 33.3 Smartfren 104 60.6 42.3 59.6 38.5 34.6 23.1 12.5 19.2 5.8 40.4 Flexi 9 66.7 66.7 33.3 66.7 55.6 33.3 11.1 33.3 11.1 11.1 Speedy 114 61.4 55.3 34.2 51.8 42.1 28.9 14.0 18.4 14.0 35.1 Firstmedia 32 40.6 59.4 40.6 43.8 18.8 21.9 40.6 3.1 9.4 46.9 BizNet 2 50.0 100.0 50.0 100.0 50.0 50.0 0.0 50.0 0.0 50.0 IM2 4 50.0 50.0 50.0 75.0 25.0 25.0 0.0 25.0 25.0 75.0 Telkomnet Instan 3 100.0 66.7 33.3 100.0 0.0 33.3 0.0 0.0 0.0 33.3 Bolt 5 80.0 60.0 60.0 80.0 80.0 80.0 60.0 60.0 60.0 40.0 AHA 9 44.4 22.2 33.3 33.3 44.4 22.2 0.0 0.0 44.4 22.2 Others 1 100.0 100.0 100.0 100.0 100.0 0.0 0.0 0.0 0.0 0.0 Total Percentage of 10% higher than the Total  Unaided awareness have a little difference with Top of Mind with Telkomsel 59.5%, Indosat 48.0% and Speedy 43.0% as their top three.  Firstmedia is favorite amongst higher household monthly expenditure.
  10. 10. Telkomsel Speedy Smartfren Indosat XL Axiata Tri Firstmedia Axis AHA Others Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 79.6 76.9 73.8 71.3 65.1 63.9 28.1 58.7 36.9 70.2 BD 01: Gender Male 344 76.2 72.1 68.3 64.2 63.1 60.5 26.2 52.3 33.1 64.2 Female 244 84.4 83.6 81.6 81.1 68.0 68.9 30.7 67.6 42.2 78.7 BD 02: Age Group Under 19 years old 50 72.0 74.0 70.0 64.0 70.0 62.0 16.0 54.0 30.0 68.0 20 - 29 years old 292 80.5 75.3 72.6 70.9 63.7 69.2 30.1 57.9 34.9 68.2 30 - 39 years old 171 77.8 75.4 74.3 70.2 65.5 56.7 24.0 57.9 37.4 71.3 40 - 49 years old 62 82.3 88.7 80.6 77.4 67.7 61.3 35.5 67.7 43.5 75.8 50 years old and over 13 100.0 84.6 76.9 92.3 61.5 61.5 46.2 61.5 69.2 84.6 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 70.1 67.5 64.0 63.5 58.9 57.4 19.8 50.8 0.0 59.4 Rp. 2.500.001 - Rp. 6.500.000 254 82.3 80.7 79.9 72.0 65.7 67.3 29.5 59.8 0.0 79.1 Rp. 6.500.001 and above 137 88.3 83.2 76.6 81.0 73.0 67.2 37.2 67.9 0.0 81.0 BD 04: Currently Used Brand Telkomsel 82 100.0 76.8 64.6 73.2 63.4 63.4 22.0 56.1 28.0 73.2 XL Axiata 64 76.6 59.4 51.6 62.5 100.0 60.9 17.2 48.4 23.4 54.7 Indosat 53 77.4 73.6 71.7 100.0 67.9 71.7 28.3 60.4 39.6 71.7 3 79 77.2 73.4 73.4 75.9 64.6 100.0 20.3 65.8 31.6 74.7 Axis 27 74.1 66.7 77.8 77.8 74.1 51.9 37.0 100.0 48.1 63.0 Smartfren 104 75.0 68.3 100.0 59.6 61.5 55.8 19.2 56.7 42.3 69.2 Flexi 9 100.0 100.0 100.0 100.0 77.8 66.7 33.3 88.9 88.9 100.0 Speedy 114 78.1 100.0 66.7 67.5 54.4 54.4 22.8 55.3 35.1 69.3 Firstmedia 32 68.8 81.3 81.3 62.5 46.9 46.9 100.0 46.9 34.4 71.9 BizNet 2 100.0 100.0 100.0 100.0 100.0 50.0 100.0 100.0 100.0 100.0 IM2 4 25.0 50.0 75.0 0.0 25.0 50.0 50.0 0.0 50.0 100.0 Telkomnet Instan 3 66.7 33.3 0.0 66.7 33.3 0.0 0.0 33.3 33.3 100.0 Bolt 5 100.0 100.0 100.0 100.0 60.0 80.0 100.0 80.0 60.0 100.0 AHA 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0 Others 1 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0 Total Total Awareness Internet Service Provider Brand Q. Among the list brands of internet provider, which one do you know (Including Unaided answer)? [Multiple Answer] 10 Percentage of 10% higher than the Total  Mainly all the Internet Service Provider have a good score if aided with option to choose. 79.6 76.9 73.8 71.3 65.1 63.9 28.1 58.7 36.9 70.2
  11. 11. E. Detail findings 1. Brand awareness 2. Usage and Attitude 3. Importance Level 4. Brand Image 5. Future Intention 11
  12. 12. Laptop Desktop PC Netbook Smartphone Tablet PC Ipod Featured phone Others Per. Per. Per. Per. Per. Per. Per. Per. Total 588 73.0 49.1 25.2 71.3 26.5 2.4 25.3 1.4 BD 01: Gender Male 344 73.3 51.7 22.4 67.2 23.0 1.5 24.1 0.9 Female 244 72.5 45.5 29.1 77.0 31.6 3.7 27.0 2.0 BD 02: Age Group Under 19 years old 50 66.0 48.0 28.0 56.0 22.0 2.0 38.0 0.0 20 - 29 years old 292 74.7 49.0 27.7 74.7 23.3 3.1 31.8 2.1 30 - 39 years old 171 73.1 44.4 17.5 76.6 26.9 1.8 14.0 0.0 40 - 49 years old 62 66.1 61.3 30.6 58.1 45.2 1.6 16.1 1.6 50 years old and over 13 92.3 61.5 30.8 46.2 23.1 0.0 23.1 7.7 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 60.9 36.0 19.8 57.4 15.7 0.5 25.9 1.5 Rp. 2.500.001 - Rp. 6.500.000 254 77.2 56.3 26.8 76.8 26.4 3.5 26.0 0.8 Rp. 6.500.001 and above 137 82.5 54.7 29.9 81.0 42.3 2.9 23.4 2.2 BD 04: Currently Used Brand Telkomsel 82 74.4 46.3 30.5 73.2 25.6 4.9 25.6 1.2 XL Axiata 64 65.6 43.8 20.3 70.3 29.7 1.6 23.4 1.6 Indosat 53 81.1 34.0 30.2 73.6 28.3 3.8 24.5 0.0 3 79 77.2 51.9 25.3 73.4 27.8 3.8 30.4 0.0 Axis 27 74.1 44.4 29.6 59.3 22.2 0.0 18.5 0.0 Smartfren 104 70.2 46.2 17.3 67.3 23.1 0.0 17.3 1.0 Flexi 9 100.0 33.3 33.3 100.0 33.3 0.0 33.3 0.0 Speedy 114 70.2 64.0 23.7 71.1 25.4 0.9 28.1 1.8 Firstmedia 32 71.9 56.3 21.9 62.5 21.9 3.1 21.9 3.1 BizNet 2 0.0 50.0 100.0 50.0 0.0 0.0 50.0 0.0 IM2 4 75.0 25.0 50.0 50.0 50.0 0.0 50.0 25.0 Telkomnet Instan 3 66.7 33.3 33.3 100.0 33.3 0.0 0.0 0.0 Bolt 5 60.0 40.0 0.0 100.0 60.0 0.0 40.0 0.0 AHA 9 88.9 44.4 55.6 100.0 33.3 22.2 55.6 11.1 Others 1 100.0 100.0 100.0 100.0 100.0 0.0 100.0 0.0 Total Gadget used to access internet Q. From list of media or gadget below, which are the most often you used for internet? [Single Answer] 12 73.0 49.1 25.2 71.3 26.5 2.4 25.3 1.4  User of Tablet PC were mainly from 40 – 49 years old age group with 45.2% and higher Household Monthly Expenditure Rp.6.500.001 and above with 42.3%.  Laptop and Smartphone is the main gadget used to access internet, 73.0% and 71.3% respectively. Percentage of 10% higher than the Total
  13. 13. Access Method to Connect Internet Service Provider Q. How do you usually used to access internet? [Multiple Answer] 13 Dial Up Broadband ADSL Mobile Broadband Others Don't know Per. Per. Per. Per. Per. Per. Total 588 65.8 50.0 30.6 66.0 2.4 4.4 BD 01: Gender Male 344 64.8 48.8 28.5 64.5 1.5 3.5 Female 244 67.2 51.6 33.6 68.0 3.7 5.7 BD 02: Age Group Under 19 years old 50 72.0 54.0 34.0 64.0 6.0 4.0 20 - 29 years old 292 67.1 48.3 30.5 67.8 2.7 3.8 30 - 39 years old 171 62.6 50.9 23.4 66.7 1.2 5.3 40 - 49 years old 62 67.7 56.5 40.3 58.1 1.6 6.5 50 years old and over 13 46.2 30.8 69.2 61.5 0.0 0.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 57.4 44.7 20.3 60.9 1.5 6.6 Rp. 2.500.001 - Rp. 6.500.000 254 68.9 48.0 33.1 66.5 3.5 3.1 Rp. 6.500.001 and above 137 72.3 61.3 40.9 72.3 1.5 3.6 BD 04: Currently Used Brand Telkomsel 82 59.8 50.0 23.2 67.1 3.7 7.3 XL Axiata 64 54.7 46.9 14.1 73.4 1.6 6.3 Indosat 53 58.5 49.1 22.6 75.5 1.9 3.8 3 79 70.9 54.4 20.3 69.6 1.3 5.1 Axis 27 59.3 44.4 25.9 81.5 3.7 7.4 Smartfren 104 70.2 41.3 24.0 65.4 1.0 4.8 Flexi 9 88.9 77.8 33.3 55.6 11.1 0.0 Speedy 114 64.9 50.9 60.5 52.6 2.6 1.8 Firstmedia 32 78.1 65.6 40.6 62.5 3.1 0.0 BizNet 2 100.0 50.0 50.0 50.0 0.0 0.0 IM2 4 75.0 50.0 25.0 75.0 0.0 0.0 Telkomnet Instan 3 66.7 100.0 33.3 100.0 0.0 0.0 Bolt 5 80.0 60.0 20.0 60.0 0.0 20.0 AHA 9 88.9 33.3 22.2 66.7 0.0 0.0 Others 1 100.0 100.0 100.0 0.0 100.0 0.0 Total 65.8 50.0 30.6 66.0 2.4 4.4 Percentage of 10% higher than the Total  Broadband and ADSL is preferred amongst higher household income.  Firstmedia user mainly used Dial-up and Broadband to connect to internet.
  14. 14. Ever Used Internet Service Provider Brand Q. Among the list brands of internet provider, which one do you ever used? [Multiple Answer] 14 Telkomsel Speedy Smartfren Indosat XL Axiata Tri Firstmedia Axis AHA Others Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 56.5 47.1 44.6 44.9 40.8 41.7 9.9 25.9 0.0 36.7 BD 01: Gender Male 344 56.7 45.1 45.9 40.4 42.4 40.7 8.7 21.8 0.0 32.6 Female 244 56.1 50.0 42.6 51.2 38.5 43.0 11.5 31.6 0.0 42.6 BD 02: Age Group Under 19 years old 50 58.0 46.0 38.0 38.0 56.0 38.0 6.0 20.0 0.0 30.0 20 - 29 years old 292 59.2 46.6 44.9 47.6 38.4 47.9 11.0 26.7 0.0 35.6 30 - 39 years old 171 50.9 43.9 45.0 42.1 40.4 33.3 8.2 24.6 0.0 36.3 40 - 49 years old 62 50.0 54.8 48.4 41.9 45.2 38.7 9.7 30.6 0.0 45.2 50 years old and over 13 92.3 69.2 38.5 61.5 23.1 38.5 23.1 23.1 0.0 53.8 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 53.8 43.1 41.1 41.1 40.1 43.7 7.6 22.3 0.0 27.9 Rp. 2.500.001 - Rp. 6.500.000 254 55.5 48.8 45.7 46.5 37.4 42.5 8.3 24.8 0.0 40.9 Rp. 6.500.001 and above 137 62.0 49.6 47.4 47.4 48.2 37.2 16.1 32.8 0.0 41.6 BD 04: Currently Used Brand Telkomsel 82 100.0 40.2 25.6 45.1 43.9 34.1 8.5 23.2 0.0 28.0 XL Axiata 64 56.3 23.4 15.6 40.6 100.0 37.5 1.6 23.4 0.0 20.3 Indosat 53 45.3 34.0 34.0 100.0 34.0 37.7 3.8 28.3 0.0 35.8 3 79 55.7 27.8 35.4 46.8 32.9 100.0 0.0 24.1 0.0 34.2 Axis 27 29.6 29.6 40.7 51.9 37.0 29.6 7.4 100.0 0.0 37.0 Smartfren 104 44.2 36.5 100.0 32.7 31.7 31.7 2.9 19.2 0.0 34.6 Flexi 9 77.8 33.3 77.8 55.6 55.6 33.3 11.1 55.6 0.0 100.0 Speedy 114 55.3 100.0 39.5 36.0 30.7 29.8 4.4 19.3 0.0 41.2 Firstmedia 32 34.4 46.9 37.5 21.9 21.9 25.0 100.0 12.5 0.0 25.0 BizNet 2 50.0 100.0 50.0 100.0 50.0 50.0 50.0 50.0 0.0 100.0 IM2 4 0.0 25.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 100.0 Telkomnet Instan 3 33.3 33.3 0.0 66.7 0.0 0.0 0.0 0.0 0.0 100.0 Bolt 5 60.0 40.0 20.0 40.0 40.0 60.0 60.0 40.0 0.0 100.0 AHA 9 55.6 44.4 44.4 44.4 33.3 33.3 11.1 33.3 0.0 100.0 Others 1 100.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 Total 56.5 47.1 44.6 44.9 40.8 41.7 9.9 25.9 0.0 36.7  Basically under 19 years old group ever tried Xl Axiata as their Internet Service Provider. Percentage of 10% higher than the Total
  15. 15. Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM3 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 13.9 10.9 9.0 13.4 4.6 17.7 1.5 19.4 5.4 0.3 0.7 0.5 0.9 0.2 1.5 BD01:Gender Male 344 15.1 11.0 8.4 13.1 3.2 19.5 1.5 20.1 4.9 0.6 0.0 0.9 0.6 0.0 1.2 Female 244 12.3 10.7 9.8 13.9 6.6 15.2 1.6 18.4 6.1 0.0 1.6 0.0 1.2 0.4 2.0 BD02:Age Group Under 19 years old 50 28.0 10.0 4.0 8.0 4.0 24.0 0.0 16.0 4.0 0.0 0.0 0.0 0.0 0.0 2.0 20 - 29 years old 292 12.7 9.2 10.3 16.4 3.8 18.8 1.7 17.8 5.1 0.3 1.0 0.0 0.7 0.3 1.7 30 - 39 years old 171 14.6 15.2 8.8 11.7 6.4 15.8 1.8 17.5 4.1 0.0 0.0 1.8 1.2 0.0 1.2 40 - 49 years old 62 8.1 9.7 8.1 8.1 4.8 14.5 1.6 30.6 8.1 1.6 1.6 0.0 1.6 0.0 1.6 50 years old and over 13 7.7 0.0 7.7 15.4 0.0 7.7 0.0 38.5 23.1 0.0 0.0 0.0 0.0 0.0 0.0 BD03:Household monthly expenditure Under Rp. 2.500.000 197 15.2 9.6 9.1 16.8 4.6 22.8 0.0 16.2 3.0 0.5 0.5 0.0 0.5 0.0 1.0 Rp. 2.500.001 - Rp. 6.500.000 254 13.4 9.4 9.1 13.4 5.5 16.1 2.4 20.5 5.1 0.4 1.2 0.8 1.2 0.0 1.6 Rp. 6.500.001 and above 137 13.1 15.3 8.8 8.8 2.9 13.1 2.2 21.9 9.5 0.0 0.0 0.7 0.7 0.7 2.2 BD04:Currently Used Brand Telkomsel 82 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 XL Axiata 64 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Indosat 53 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3 79 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Axis 27 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Smartfren 104 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Flexi 9 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Firstmedia 32 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 AHA 9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 Total Currently Used Internet Service Provider Brand Q. Among the list brands of internet provider, which one do you currently used? [Single Answer] 15 13.9 10.9 9.0 13.4 4.6 17.7 1.5 19.4 5.4 0.3 0.7 0.5 0.9 0.2 1.5 Percentage of 10% higher than the Total  The most preferred brand by Indonesian consumer is Speedy 19.4%, Smartfren 17.7% and Telkomsel 13.9%.
  16. 16. Tools to Connect Internet Service Provider Q. What are the tools you used most frequently to connect with internet? [Single Answer] 16 Wireless / Wifi Modem Fixed Line Mobile / Tethering Fiber optic Others Don't know Per. Per. Per. Per. Per. Per. Per. Total 588 29.9 43.4 6.0 17.9 1.9 0.7 0.3 BD 01: Gender Male 344 29.4 46.8 5.5 16.3 0.9 0.9 0.3 Female 244 30.7 38.5 6.6 20.1 3.3 0.4 0.4 BD 02: Age Group Under 19 years old 50 34.0 42.0 2.0 20.0 0.0 2.0 0.0 20 - 29 years old 292 29.1 45.5 6.2 16.1 2.4 0.7 0.0 30 - 39 years old 171 26.3 41.5 7.0 22.2 1.8 0.6 0.6 40 - 49 years old 62 35.5 41.9 4.8 14.5 1.6 0.0 1.6 50 years old and over 13 53.8 30.8 7.7 7.7 0.0 0.0 0.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 27.9 45.7 6.1 17.3 1.0 1.0 1.0 Rp. 2.500.001 - Rp. 6.500.000 254 31.9 40.2 6.3 19.3 1.6 0.8 0.0 Rp. 6.500.001 and above 137 29.2 46.0 5.1 16.1 3.6 0.0 0.0 BD 04: Currently Used Brand Telkomsel 82 19.5 43.9 4.9 30.5 0.0 1.2 0.0 XL Axiata 64 20.3 43.8 0.0 31.3 0.0 3.1 1.6 Indosat 53 22.6 37.7 1.9 35.8 1.9 0.0 0.0 3 79 24.1 51.9 3.8 19.0 1.3 0.0 0.0 Axis 27 18.5 37.0 3.7 37.0 3.7 0.0 0.0 Smartfren 104 15.4 67.3 3.8 10.6 1.0 1.0 1.0 Flexi 9 33.3 66.7 0.0 0.0 0.0 0.0 0.0 Speedy 114 56.1 24.6 13.2 1.8 4.4 0.0 0.0 Firstmedia 32 59.4 12.5 21.9 0.0 6.3 0.0 0.0 BizNet 2 50.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 75.0 0.0 0.0 25.0 0.0 0.0 0.0 Telkomnet Instan 3 0.0 100.0 0.0 0.0 0.0 0.0 0.0 Bolt 5 60.0 40.0 0.0 0.0 0.0 0.0 0.0 AHA 9 11.1 66.7 0.0 22.2 0.0 0.0 0.0 Others 1 100.0 0.0 0.0 0.0 0.0 0.0 0.0 Total 29.9 43.4 6.0 17.9 1.9 0.7 0.3  Telkomsel, XL Axiata and Indosat is the preferred provider for mobile phone user. Percentage of 10% higher than the Total
  17. 17. 65 Kbps 128 Kbps 256 Kbps 512 Kbps 1 Mbps Above 1 Mbps Others Don't know Per. Per. Per. Per. Per. Per. Per. Per. Total 588 3.7 7.3 8.2 23.8 14.5 32.0 1.0 9.5 BD 01: Gender Male 344 4.4 7.8 8.1 25.6 14.5 32.8 0.3 6.4 Female 244 2.9 6.6 8.2 21.3 14.3 30.7 2.0 13.9 BD 02: Age Group 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Under 19 years old 50 2.0 10.0 16.0 18.0 16.0 30.0 4.0 4.0 20 - 29 years old 292 3.4 6.5 6.5 24.7 15.1 32.5 1.4 9.9 30 - 39 years old 171 3.5 8.8 9.4 21.1 13.5 33.3 0.0 10.5 40 - 49 years old 62 4.8 4.8 6.5 32.3 12.9 29.0 0.0 9.7 50 years old and over 13 15.4 7.7 7.7 23.1 15.4 23.1 0.0 7.7 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 4.1 8.6 12.2 23.4 13.2 29.4 1.0 8.1 Rp. 2.500.001 - Rp. 6.500.000 254 3.5 6.3 5.5 23.2 13.8 33.9 1.6 12.2 Rp. 6.500.001 and above 137 3.6 7.3 7.3 25.5 17.5 32.1 0.0 6.6 BD 04: Currently Used Brand Telkomsel 82 4.9 6.1 6.1 22.0 13.4 32.9 0.0 14.6 XL Axiata 64 4.7 3.1 6.3 15.6 20.3 35.9 1.6 12.5 Indosat 53 11.3 11.3 5.7 18.9 18.9 26.4 1.9 5.7 3 79 5.1 5.1 8.9 25.3 10.1 35.4 1.3 8.9 Axis 27 3.7 7.4 14.8 7.4 14.8 33.3 3.7 14.8 Smartfren 104 1.9 11.5 9.6 27.9 12.5 26.9 1.0 8.7 Flexi 9 0.0 33.3 0.0 22.2 0.0 11.1 11.1 22.2 Speedy 114 0.9 7.0 10.5 33.3 17.5 26.3 0.0 4.4 Firstmedia 32 3.1 0.0 3.1 18.8 12.5 53.1 0.0 9.4 BizNet 2 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 75.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 33.3 33.3 0.0 33.3 0.0 0.0 Bolt 5 0.0 0.0 0.0 20.0 0.0 60.0 0.0 20.0 AHA 9 0.0 11.1 11.1 22.2 22.2 22.2 0.0 11.1 Others 1 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 Total Average Speed Usage of Internet Service Provider Q. What is the speed of the most frequent Internet Brand you used today? [Single Answer] 17 3.7 7.3 8.2 23.8 14.5 32.0 1.0 9.5 Percentage of 10% higher than the Total  Indonesia internet speed preferred by respondent were around 512kbps to above 1mbps.  Most of the respondent with internet speed above 1 Mbps mainly used Firstmedia as their internet service provider.
  18. 18. Payment Method to Pay Internet Service Provider Q. What method do you used most often to pay Internet Service Provider you use today? [Single Answer] 18 Buy voucher monthly w ith same price package Buy voucher monthly according to usage Buy voucher w ith specific range of time (w eekly/daily) Buy voucher w ith specific time range (10hours package, 25hours package, etc.) Buy voucher w ith quota limit (File size- Gigabyte, Megabyte) Others Per. Per. Per. Per. Per. Per. Total 588 62.6 5.8 10.5 3.1 17.2 0.9 BD 01: Gender Male 344 61.0 6.1 12.2 2.9 16.6 1.2 Female 244 64.8 5.3 8.2 3.3 18.0 0.4 BD 02: Age Group Under 19 years old 50 42.0 8.0 20.0 0.0 28.0 2.0 20 - 29 years old 292 59.6 7.9 11.3 3.4 16.8 1.0 30 - 39 years old 171 67.8 3.5 8.2 3.5 16.4 0.6 40 - 49 years old 62 72.6 1.6 8.1 1.6 16.1 0.0 50 years old and over 13 92.3 0.0 0.0 7.7 0.0 0.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 56.9 4.6 9.1 4.6 22.3 2.5 Rp. 2.500.001 - Rp. 6.500.000 254 62.6 7.1 12.6 1.6 16.1 0.0 Rp. 6.500.001 and above 137 70.8 5.1 8.8 3.6 11.7 0.0 BD 04: Currently Used Brand Telkomsel 82 46.3 6.1 14.6 6.1 24.4 2.4 XL Axiata 64 57.8 3.1 17.2 0.0 20.3 1.6 Indosat 53 73.6 0.0 3.8 1.9 20.8 0.0 3 79 34.2 7.6 13.9 7.6 35.4 1.3 Axis 27 66.7 0.0 7.4 7.4 18.5 0.0 Smartfren 104 67.3 5.8 10.6 1.0 14.4 1.0 Flexi 9 33.3 0.0 44.4 11.1 11.1 0.0 Speedy 114 83.3 7.9 4.4 1.8 2.6 0.0 Firstmedia 32 84.4 12.5 0.0 0.0 3.1 0.0 BizNet 2 100.0 0.0 0.0 0.0 0.0 0.0 IM2 4 50.0 25.0 25.0 0.0 0.0 0.0 Telkomnet Instan 3 33.3 0.0 33.3 0.0 33.3 0.0 Bolt 5 40.0 0.0 40.0 0.0 20.0 0.0 AHA 9 66.7 11.1 0.0 0.0 22.2 0.0 Others 1 100.0 0.0 0.0 0.0 0.0 0.0 62.6 5.8 10.5 3.1 17.2 0.9 Percentage of 10% higher than the Total  Respondent prefer to buy voucher monthly with same price package, it means the loyalty of consumer towards service is high.  28.0% Younger generation prefer to buy voucher with quota to adjust with their usage.
  19. 19. Average Price Spend For Internet Service Provider Q. How much in average do you spend monthly for using internet? [Single Answer] 19 Under Rp. 50,000 Rp. 50,001 - Rp 100,000 Rp. 100,001 - Rp. 200,000 Rp. 200,001 - Rp. 300,000 Rp. 300,001 - Rp. 400,000 Rp. 400,001 - Rp. 500,000 Rp. 500,001 - Rp. 600,000 Rp. 600,001 - Rp. 600,000 Rp. 700,001 - Rp. 800,000 Rp. 800,001 - Rp. 900,000 Rp. 900,001 - Rp. 1,000,000 Above Rp. 1,000,000 Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 16.0 42.9 19.2 11.6 4.6 1.7 1.0 0.2 0.3 0.9 0.5 1.2 BD01: Gender Male 344 16.6 44.5 18.3 11.0 4.4 1.5 0.9 0.0 0.6 0.6 0.3 1.5 Female 244 15.2 40.6 20.5 12.3 4.9 2.0 1.2 0.4 0.0 1.2 0.8 0.8 BD02: Age Group Under 19 years old 50 28.0 46.0 12.0 8.0 0.0 2.0 2.0 0.0 0.0 0.0 0.0 2.0 20 - 29 years old 292 16.4 44.2 18.2 11.0 5.8 0.0 1.0 0.0 0.7 0.3 1.0 1.4 30 - 39 years old 171 14.0 43.9 22.2 9.4 2.9 3.5 1.2 0.0 0.0 1.8 0.0 1.2 40 - 49 years old 62 12.9 33.9 22.6 19.4 6.5 1.6 0.0 1.6 0.0 1.6 0.0 0.0 50 years old and over 13 0.0 30.8 15.4 30.8 7.7 15.4 0.0 0.0 0.0 0.0 0.0 0.0 BD03: Household monthly expenditure Under Rp. 2.500.000 197 22.3 51.8 12.2 6.1 3.0 1.0 0.5 0.0 0.0 0.0 1.0 2.0 Rp. 2.500.001 - Rp. 6.500.000 254 14.6 38.6 23.6 10.2 6.7 1.2 0.8 0.4 0.8 1.6 0.4 1.2 Rp. 6.500.001 and above 137 9.5 38.0 21.2 21.9 2.9 3.6 2.2 0.0 0.0 0.7 0.0 0.0 BD04: Currently Used Brand Telkomsel 82 14.6 48.8 25.6 4.9 3.7 0.0 0.0 0.0 0.0 1.2 0.0 1.2 XL Axiata 64 37.5 42.2 12.5 3.1 1.6 1.6 1.6 0.0 0.0 0.0 0.0 0.0 Indosat 53 24.5 50.9 18.9 1.9 0.0 0.0 0.0 0.0 0.0 0.0 1.9 1.9 3 79 26.6 54.4 11.4 7.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Axis 27 22.2 59.3 14.8 3.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Smartfren 104 10.6 68.3 13.5 5.8 0.0 1.0 0.0 0.0 0.0 0.0 0.0 1.0 Flexi 9 33.3 33.3 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 2.6 11.4 26.3 32.5 14.0 1.8 2.6 0.0 1.8 2.6 1.8 2.6 Firstmedia 32 0.0 9.4 18.8 25.0 18.8 15.6 6.3 0.0 0.0 3.1 0.0 3.1 BizNet 2 0.0 50.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 IM2 4 25.0 0.0 25.0 25.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 Telkomnet Instan 3 0.0 33.3 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Bolt 5 0.0 40.0 40.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 0.0 0.0 AHA 9 0.0 55.6 33.3 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 16.0 42.9 19.2 11.6 4.6 1.7 1.0 0.2 0.3 0.9 0.5 1.2 Percentage of 10% higher than the Total  Mainly 42.9% respondent spending for internet is Rp.50.001 – Rp.100.000 per month.  Younger generation 28.0% spending to used internet were only Under Rp.50.000, otherwise higher household monthly expenditure spend more than any other group with 21.9% spend Rp.200.001 – Rp. 300.000.
  20. 20. E. Detail findings 1. Brand awareness 2. Usage and Attitude 3. Importance Level 4. Brand Image 5. Future Intention 20
  21. 21. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.4 1.2 11.7 29.6 54.1 4.6 83.7 BD 01: Gender Male 344 3.2 1.2 14.0 28.5 53.2 4.4 81.7 Female 244 3.7 1.2 8.6 31.1 55.3 4.9 86.5 BD 02: Age Group Under 19 years old 50 4.0 2.0 10.0 24.0 60.0 6.0 84.0 20 - 29 years old 292 3.8 1.0 8.6 31.5 55.1 4.8 86.6 30 - 39 years old 171 2.3 0.0 17.5 27.5 52.6 2.3 80.1 40 - 49 years old 62 4.8 4.8 11.3 30.6 48.4 9.7 79.0 50 years old and over 13 0.0 0.0 15.4 30.8 53.8 0.0 84.6 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 3.6 3.0 9.6 29.9 53.8 6.6 83.8 Rp. 2.500.001 - Rp. 6.500.000 254 3.5 0.4 13.4 26.4 56.3 3.9 82.7 Rp. 6.500.001 and above 137 2.9 0.0 11.7 35.0 50.4 2.9 85.4 BD 04: Currently Used Brand Telkomsel 82 1.2 1.2 13.4 34.1 50.0 2.4 84.1 XL Axiata 64 1.6 1.6 10.9 31.3 54.7 3.1 85.9 Indosat 53 7.5 1.9 11.3 22.6 56.6 9.4 79.2 3 79 2.5 1.3 11.4 26.6 58.2 3.8 84.8 Axis 27 0.0 0.0 11.1 18.5 70.4 0.0 88.9 Smartfren 104 5.8 1.0 17.3 32.7 43.3 6.7 76.0 Flexi 9 11.1 0.0 11.1 11.1 66.7 11.1 77.8 Speedy 114 3.5 1.8 11.4 30.7 52.6 5.3 83.3 Firstmedia 32 0.0 0.0 0.0 40.6 59.4 0.0 100.0 BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0 IM2 4 0.0 0.0 0.0 0.0 100.0 0.0 100.0 Telkomnet Instan 3 33.3 0.0 33.3 0.0 33.3 33.3 33.3 Bolt 5 0.0 0.0 0.0 20.0 80.0 0.0 100.0 AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Important Factor – Price Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 21 Percentage of 10% higher than the Total  Price is one of the important factor because 83.7% of the respondent agree that price is important and only 4.6% respondent who choose that price were not important. 3.41.2 11.7 29.6 54.1 Very not important Somewhat not important Neutral Somewhat important Very important
  22. 22. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.6 0.3 1.9 20.7 73.5 3.9 94.2 BD 01: Gender Male 344 3.8 0.0 1.5 19.2 75.6 3.8 94.8 Female 244 3.3 0.8 2.5 23.0 70.5 4.1 93.4 BD 02: Age Group Under 19 years old 50 4.0 0.0 2.0 12.0 82.0 4.0 94.0 20 - 29 years old 292 4.1 0.3 1.4 21.2 72.9 4.5 94.2 30 - 39 years old 171 2.9 0.0 1.8 21.6 73.7 2.9 95.3 40 - 49 years old 62 3.2 1.6 4.8 24.2 66.1 4.8 90.3 50 years old and over 13 0.0 0.0 0.0 15.4 84.6 0.0 100.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 3.6 0.5 2.5 20.8 72.6 4.1 93.4 Rp. 2.500.001 - Rp. 6.500.000 254 4.3 0.4 0.8 20.5 74.0 4.7 94.5 Rp. 6.500.001 and above 137 2.2 0.0 2.9 21.2 73.7 2.2 94.9 BD 04: Currently Used Brand Telkomsel 82 1.2 0.0 6.1 24.4 68.3 1.2 92.7 XL Axiata 64 1.6 1.6 0.0 20.3 76.6 3.1 96.9 Indosat 53 5.7 0.0 1.9 22.6 69.8 5.7 92.5 3 79 3.8 0.0 1.3 20.3 74.7 3.8 94.9 Axis 27 0.0 0.0 0.0 29.6 70.4 0.0 100.0 Smartfren 104 5.8 1.0 1.0 21.2 71.2 6.7 92.3 Flexi 9 0.0 0.0 11.1 11.1 77.8 0.0 88.9 Speedy 114 5.3 0.0 1.8 16.7 76.3 5.3 93.0 Firstmedia 32 0.0 0.0 0.0 21.9 78.1 0.0 100.0 BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0 IM2 4 0.0 0.0 0.0 25.0 75.0 0.0 100.0 Telkomnet Instan 3 33.3 0.0 0.0 0.0 66.7 33.3 66.7 Bolt 5 0.0 0.0 0.0 20.0 80.0 0.0 100.0 AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0 Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0 Important Factor – Quality Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 22 Percentage of 10% higher than the Total  Quality is same with Price, 94.2% of the respondent agree that quality is important and only 3.9% of respondent who choose that price were not important. 3.60.31.9 20.7 73.5 Very not important Somewhat not important Neutral Somewhat important Very important
  23. 23. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 4.1 12.4 41.2 31.8 10.5 16.5 42.3 BD 01: Gender Male 344 4.4 11.0 43.0 30.2 11.3 15.4 41.6 Female 244 3.7 14.3 38.5 34.0 9.4 18.0 43.4 BD 02: Age Group Under 19 years old 50 6.0 18.0 34.0 28.0 14.0 24.0 42.0 20 - 29 years old 292 3.8 12.7 43.2 28.4 12.0 16.4 40.4 30 - 39 years old 171 2.3 12.9 40.9 35.7 8.2 15.2 43.9 40 - 49 years old 62 8.1 6.5 40.3 37.1 8.1 14.5 45.2 50 years old and over 13 7.7 7.7 30.8 46.2 7.7 15.4 53.8 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 6.6 12.7 39.1 28.9 12.7 19.3 41.6 Rp. 2.500.001 - Rp. 6.500.000 254 1.6 9.8 43.3 35.8 9.4 11.4 45.3 Rp. 6.500.001 and above 137 5.1 16.8 40.1 28.5 9.5 21.9 38.0 BD 04: Currently Used Brand Telkomsel 82 2.4 15.9 41.5 26.8 13.4 18.3 40.2 XL Axiata 64 3.1 10.9 40.6 34.4 10.9 14.1 45.3 Indosat 53 5.7 13.2 43.4 26.4 11.3 18.9 37.7 3 79 2.5 7.6 41.8 38.0 10.1 10.1 48.1 Axis 27 0.0 14.8 33.3 44.4 7.4 14.8 51.9 Smartfren 104 6.7 20.2 33.7 28.8 10.6 26.9 39.4 Flexi 9 0.0 11.1 66.7 22.2 0.0 11.1 22.2 Speedy 114 6.1 7.9 46.5 30.7 8.8 14.0 39.5 Firstmedia 32 3.1 6.3 31.3 40.6 18.8 9.4 59.4 BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0 IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0 Telkomnet Instan 3 0.0 33.3 0.0 66.7 0.0 33.3 66.7 Bolt 5 0.0 0.0 80.0 0.0 20.0 0.0 20.0 AHA 9 0.0 11.1 55.6 33.3 0.0 11.1 33.3 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Important Factor – Recommendation from Family Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 23 Percentage of 10% higher than the Total  Recommendation from family considered neutral for respondent although 42.3% said it was important but 41.3% of respondent said neutral. 4.1 12.4 41.2 31.8 10.5 Very not important Somewhat not important Neutral Somewhat important Very important
  24. 24. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.7 11.9 33.0 33.0 18.4 15.6 51.4 BD 01: Gender Male 344 3.8 12.8 32.8 31.1 19.5 16.6 50.6 Female 244 3.7 10.7 33.2 35.7 16.8 14.3 52.5 BD 02: Age Group Under 19 years old 50 2.0 20.0 36.0 28.0 14.0 22.0 42.0 20 - 29 years old 292 4.5 11.0 29.8 33.2 21.6 15.4 54.8 30 - 39 years old 171 1.2 12.3 36.3 36.3 14.0 13.5 50.3 40 - 49 years old 62 8.1 11.3 35.5 27.4 17.7 19.4 45.2 50 years old and over 13 7.7 0.0 38.5 30.8 23.1 7.7 53.8 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 3.6 12.7 34.5 31.0 18.3 16.2 49.2 Rp. 2.500.001 - Rp. 6.500.000 254 2.8 13.0 31.1 35.4 17.7 15.7 53.1 Rp. 6.500.001 and above 137 5.8 8.8 34.3 31.4 19.7 14.6 51.1 BD 04: Currently Used Brand Telkomsel 82 2.4 11.0 45.1 22.0 19.5 13.4 41.5 XL Axiata 64 3.1 15.6 31.3 31.3 18.8 18.8 50.0 Indosat 53 3.8 7.5 39.6 28.3 20.8 11.3 49.1 3 79 3.8 13.9 27.8 39.2 15.2 17.7 54.4 Axis 27 0.0 14.8 22.2 37.0 25.9 14.8 63.0 Smartfren 104 6.7 11.5 30.8 36.5 14.4 18.3 51.0 Flexi 9 22.2 11.1 0.0 33.3 33.3 33.3 66.7 Speedy 114 3.5 13.2 29.8 33.3 20.2 16.7 53.5 Firstmedia 32 0.0 6.3 34.4 43.8 15.6 6.3 59.4 BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0 IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0 Telkomnet Instan 3 0.0 0.0 33.3 66.7 0.0 0.0 66.7 Bolt 5 0.0 0.0 80.0 0.0 20.0 0.0 20.0 AHA 9 0.0 11.1 33.3 22.2 33.3 11.1 55.6 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Important Factor – Promotion Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 24 Percentage of 10% higher than the Total  Promotion is slightly important factor for choosing internet service provider with 51.4%. 3.7 11.9 33.0 33.0 18.4 Very not important Somewhat not important Neutral Somewhat important Very important
  25. 25. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 5.3 25.9 51.0 13.3 4.6 31.1 17.9 BD 01: Gender Male 344 5.2 26.7 49.4 14.0 4.7 32.0 18.6 Female 244 5.3 24.6 53.3 12.3 4.5 29.9 16.8 BD 02: Age Group Under 19 years old 50 6.0 36.0 36.0 14.0 8.0 42.0 22.0 20 - 29 years old 292 5.1 24.3 53.8 12.3 4.5 29.5 16.8 30 - 39 years old 171 4.7 27.5 53.2 9.9 4.7 32.2 14.6 40 - 49 years old 62 6.5 19.4 43.5 27.4 3.2 25.8 30.6 50 years old and over 13 7.7 30.8 53.8 7.7 0.0 38.5 7.7 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 6.6 26.4 51.8 11.2 4.1 33.0 15.2 Rp. 2.500.001 - Rp. 6.500.000 254 3.5 25.6 50.8 15.4 4.7 29.1 20.1 Rp. 6.500.001 and above 137 6.6 25.5 50.4 12.4 5.1 32.1 17.5 BD 04: Currently Used Brand Telkomsel 82 7.3 26.8 48.8 9.8 7.3 34.1 17.1 XL Axiata 64 1.6 29.7 54.7 4.7 9.4 31.3 14.1 Indosat 53 0.0 24.5 52.8 18.9 3.8 24.5 22.6 3 79 6.3 24.1 48.1 16.5 5.1 30.4 21.5 Axis 27 3.7 25.9 59.3 11.1 0.0 29.6 11.1 Smartfren 104 6.7 29.8 47.1 12.5 3.8 36.5 16.3 Flexi 9 11.1 11.1 44.4 33.3 0.0 22.2 33.3 Speedy 114 7.9 21.9 50.0 17.5 2.6 29.8 20.2 Firstmedia 32 0.0 28.1 56.3 9.4 6.3 28.1 15.6 BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0 IM2 4 25.0 25.0 50.0 0.0 0.0 50.0 0.0 Telkomnet Instan 3 0.0 66.7 33.3 0.0 0.0 66.7 0.0 Bolt 5 0.0 0.0 80.0 20.0 0.0 0.0 20.0 AHA 9 0.0 33.3 66.7 0.0 0.0 33.3 0.0 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Important Factor – Brand Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 25 Percentage of 10% higher than the Total  Opinion about brand name is varied between older generation and younger generation, with 30.6% older generation said it is important but 42.0% younger generation said it is not important.  However, the opinion about brand is mainly neutral 51.0%. 5.3 25.9 51.0 13.3 4.6 Very not important Somewhat not important Neutral Somewhat important Very important
  26. 26. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 7.0 18.7 41.5 23.3 9.5 25.7 32.8 BD 01: Gender Male 344 7.0 20.6 38.1 23.8 10.5 27.6 34.3 Female 244 7.0 16.0 46.3 22.5 8.2 23.0 30.7 BD 02: Age Group Under 19 years old 50 10.0 28.0 28.0 20.0 14.0 38.0 34.0 20 - 29 years old 292 7.9 17.8 39.4 25.0 9.9 25.7 34.9 30 - 39 years old 171 3.5 19.9 47.4 22.2 7.0 23.4 29.2 40 - 49 years old 62 8.1 14.5 46.8 24.2 6.5 22.6 30.6 50 years old and over 13 15.4 7.7 38.5 7.7 30.8 23.1 38.5 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 7.1 18.3 45.2 19.3 10.2 25.4 29.4 Rp. 2.500.001 - Rp. 6.500.000 254 6.3 18.5 38.6 28.3 8.3 24.8 36.6 Rp. 6.500.001 and above 137 8.0 19.7 41.6 19.7 10.9 27.7 30.7 BD 04: Currently Used Brand Telkomsel 82 6.1 18.3 42.7 19.5 13.4 24.4 32.9 XL Axiata 64 7.8 28.1 31.3 20.3 12.5 35.9 32.8 Indosat 53 7.5 18.9 49.1 15.1 9.4 26.4 24.5 3 79 5.1 16.5 44.3 26.6 7.6 21.5 34.2 Axis 27 3.7 11.1 48.1 25.9 11.1 14.8 37.0 Smartfren 104 9.6 22.1 32.7 24.0 11.5 31.7 35.6 Flexi 9 11.1 33.3 33.3 22.2 0.0 44.4 22.2 Speedy 114 6.1 14.0 46.5 26.3 7.0 20.2 33.3 Firstmedia 32 12.5 12.5 40.6 25.0 9.4 25.0 34.4 BizNet 2 0.0 50.0 50.0 0.0 0.0 50.0 0.0 IM2 4 0.0 25.0 25.0 50.0 0.0 25.0 50.0 Telkomnet Instan 3 0.0 33.3 33.3 33.3 0.0 33.3 33.3 Bolt 5 0.0 0.0 60.0 40.0 0.0 0.0 40.0 AHA 9 0.0 22.2 55.6 22.2 0.0 22.2 22.2 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Important Factor – Advertising Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 26 Percentage of 10% higher than the Total  Important factor for advertising consider neutral 41.5%, however younger generation consider it is not important. 7.0 18.7 41.5 23.3 9.5 Very not important Somewhat not important Neutral Somewhat important Very important
  27. 27. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.9 0.2 4.8 19.7 71.4 4.1 91.2 BD 01: Gender Male 344 4.1 0.0 4.9 18.6 72.4 4.1 91.0 Female 244 3.7 0.4 4.5 21.3 70.1 4.1 91.4 BD 02: Age Group Under 19 years old 50 4.0 0.0 6.0 14.0 76.0 4.0 90.0 20 - 29 years old 292 4.5 0.0 3.1 20.5 71.9 4.5 92.5 30 - 39 years old 171 2.9 0.0 7.0 19.3 70.8 2.9 90.1 40 - 49 years old 62 4.8 1.6 4.8 19.4 69.4 6.5 88.7 50 years old and over 13 0.0 0.0 7.7 30.8 61.5 0.0 92.3 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 4.1 0.5 4.6 15.7 75.1 4.6 90.9 Rp. 2.500.001 - Rp. 6.500.000 254 4.3 0.0 4.3 22.8 68.5 4.3 91.3 Rp. 6.500.001 and above 137 2.9 0.0 5.8 19.7 71.5 2.9 91.2 BD 04: Currently Used Brand Telkomsel 82 1.2 0.0 8.5 13.4 76.8 1.2 90.2 XL Axiata 64 1.6 1.6 7.8 21.9 67.2 3.1 89.1 Indosat 53 5.7 0.0 3.8 18.9 71.7 5.7 90.6 3 79 3.8 0.0 3.8 22.8 69.6 3.8 92.4 Axis 27 0.0 0.0 0.0 14.8 85.2 0.0 100.0 Smartfren 104 6.7 0.0 2.9 21.2 69.2 6.7 90.4 Flexi 9 11.1 0.0 0.0 11.1 77.8 11.1 88.9 Speedy 114 5.3 0.0 4.4 18.4 71.9 5.3 90.4 Firstmedia 32 0.0 0.0 9.4 28.1 62.5 0.0 90.6 BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0 IM2 4 0.0 0.0 0.0 0.0 100.0 0.0 100.0 Telkomnet Instan 3 33.3 0.0 0.0 33.3 33.3 33.3 66.7 Bolt 5 0.0 0.0 0.0 40.0 60.0 0.0 100.0 AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0 Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0 Important Factor – Reach Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 27 Percentage of 10% higher than the Total  Respondent choose that reach is very important factor for internet service provider with 91.2% agree that it is an important factor. 3.9 4.8 19.7 71.4 Very not important Somewhat not important Neutral Somewhat important Very important
  28. 28. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.9 1.2 9.5 34.4 51.0 5.1 85.4 BD 01: Gender Male 344 4.1 0.9 8.4 36.0 50.6 4.9 86.6 Female 244 3.7 1.6 11.1 32.0 51.6 5.3 83.6 BD 02: Age Group Under 19 years old 50 4.0 0.0 8.0 28.0 60.0 4.0 88.0 20 - 29 years old 292 4.5 0.7 6.2 33.2 55.5 5.1 88.7 30 - 39 years old 171 2.9 1.8 11.7 38.0 45.6 4.7 83.6 40 - 49 years old 62 4.8 3.2 14.5 35.5 41.9 8.1 77.4 50 years old and over 13 0.0 0.0 38.5 30.8 30.8 0.0 61.5 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 4.6 1.5 8.6 29.9 55.3 6.1 85.3 Rp. 2.500.001 - Rp. 6.500.000 254 4.3 1.2 9.4 33.9 51.2 5.5 85.0 Rp. 6.500.001 and above 137 2.2 0.7 10.9 41.6 44.5 2.9 86.1 BD 04: Currently Used Brand Telkomsel 82 1.2 1.2 12.2 30.5 54.9 2.4 85.4 XL Axiata 64 1.6 1.6 3.1 34.4 59.4 3.1 93.8 Indosat 53 5.7 3.8 7.5 32.1 50.9 9.4 83.0 3 79 3.8 1.3 2.5 43.0 49.4 5.1 92.4 Axis 27 0.0 0.0 7.4 14.8 77.8 0.0 92.6 Smartfren 104 7.7 0.0 8.7 32.7 51.0 7.7 83.7 Flexi 9 0.0 0.0 11.1 44.4 44.4 0.0 88.9 Speedy 114 5.3 1.8 16.7 35.1 41.2 7.0 76.3 Firstmedia 32 0.0 0.0 12.5 50.0 37.5 0.0 87.5 BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0 IM2 4 0.0 0.0 25.0 0.0 75.0 0.0 75.0 Telkomnet Instan 3 33.3 0.0 0.0 33.3 33.3 33.3 66.7 Bolt 5 0.0 0.0 20.0 60.0 20.0 0.0 80.0 AHA 9 0.0 0.0 11.1 0.0 88.9 0.0 88.9 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Important Factor – Package Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 28 Percentage of 10% higher than the Total  Internet package is important, interesting package could drive consumer to used its product. Based on survey respondent agree 85.4% it is important. 3.9 9.5 34.4 51.0 Very not important Somewhat not important Neutral Somewhat important Very important
  29. 29. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.7 0.7 2.6 23.0 70.1 4.4 93.0 BD 01: Gender Male 344 3.8 0.9 1.5 24.4 69.5 4.7 93.9 Female 244 3.7 0.4 4.1 20.9 70.9 4.1 91.8 BD 02: Age Group Under 19 years old 50 4.0 4.0 0.0 18.0 74.0 8.0 92.0 20 - 29 years old 292 4.1 0.0 2.7 20.9 72.3 4.1 93.2 30 - 39 years old 171 3.5 0.0 1.8 26.9 67.8 3.5 94.7 40 - 49 years old 62 3.2 3.2 6.5 24.2 62.9 6.5 87.1 50 years old and over 13 0.0 0.0 0.0 30.8 69.2 0.0 100.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 4.6 1.0 3.0 22.8 68.5 5.6 91.4 Rp. 2.500.001 - Rp. 6.500.000 254 3.9 0.8 0.8 24.0 70.5 4.7 94.5 Rp. 6.500.001 and above 137 2.2 0.0 5.1 21.2 71.5 2.2 92.7 BD 04: Currently Used Brand Telkomsel 82 1.2 1.2 3.7 25.6 68.3 2.4 93.9 XL Axiata 64 1.6 1.6 1.6 20.3 75.0 3.1 95.3 Indosat 53 5.7 0.0 1.9 24.5 67.9 5.7 92.5 3 79 3.8 0.0 0.0 19.0 77.2 3.8 96.2 Axis 27 0.0 3.7 3.7 25.9 66.7 3.7 92.6 Smartfren 104 6.7 0.0 1.9 22.1 69.2 6.7 91.3 Flexi 9 0.0 0.0 11.1 22.2 66.7 0.0 88.9 Speedy 114 5.3 0.9 4.4 21.9 67.5 6.1 89.5 Firstmedia 32 0.0 0.0 0.0 25.0 75.0 0.0 100.0 BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0 IM2 4 0.0 0.0 25.0 0.0 75.0 0.0 75.0 Telkomnet Instan 3 33.3 0.0 0.0 0.0 66.7 33.3 66.7 Bolt 5 0.0 0.0 0.0 80.0 20.0 0.0 100.0 AHA 9 0.0 0.0 0.0 33.3 66.7 0.0 100.0 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Important Factor – Access Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 29 Percentage of 10% higher than the Total  Access everywhere is another important factor with 93.0% respondent choose important. 3.72.6 23.0 70.1 Very not important Somewhat not important Neutral Somewhat important Very important
  30. 30. Total Very not important Somew hat not important Neutral Somew hat important Very important Very not important + Somew hat not important (Code 1 ~ 2) Somew hat important + Very important (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.2 3.7 25.2 37.4 30.4 7.0 67.9 BD 01: Gender Male 344 3.5 3.5 24.1 35.5 33.4 7.0 68.9 Female 244 2.9 4.1 26.6 40.2 26.2 7.0 66.4 BD 02: Age Group Under 19 years old 50 4.0 4.0 26.0 36.0 30.0 8.0 66.0 20 - 29 years old 292 3.8 4.8 25.3 34.9 31.2 8.6 66.1 30 - 39 years old 171 2.3 2.3 26.3 40.9 28.1 4.7 69.0 40 - 49 years old 62 1.6 3.2 24.2 38.7 32.3 4.8 71.0 50 years old and over 13 7.7 0.0 7.7 46.2 38.5 7.7 84.6 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 3.6 4.6 27.4 30.5 34.0 8.1 64.5 Rp. 2.500.001 - Rp. 6.500.000 254 3.1 3.1 23.2 41.3 29.1 6.3 70.5 Rp. 6.500.001 and above 137 2.9 3.6 25.5 40.1 27.7 6.6 67.9 BD 04: Currently Used Brand Telkomsel 82 2.4 4.9 24.4 40.2 28.0 7.3 68.3 XL Axiata 64 1.6 4.7 23.4 39.1 31.3 6.3 70.3 Indosat 53 9.4 1.9 26.4 30.2 32.1 11.3 62.3 3 79 3.8 1.3 27.8 34.2 32.9 5.1 67.1 Axis 27 0.0 3.7 40.7 25.9 29.6 3.7 55.6 Smartfren 104 3.8 3.8 23.1 43.3 26.0 7.7 69.2 Flexi 9 0.0 0.0 33.3 55.6 11.1 0.0 66.7 Speedy 114 3.5 5.3 25.4 36.0 29.8 8.8 65.8 Firstmedia 32 0.0 6.3 3.1 40.6 50.0 6.3 90.6 BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0 IM2 4 0.0 0.0 50.0 25.0 25.0 0.0 50.0 Telkomnet Instan 3 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Bolt 5 0.0 0.0 40.0 40.0 20.0 0.0 60.0 AHA 9 0.0 0.0 55.6 22.2 22.2 0.0 44.4 Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0 Important Factor – Customer Service Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer] 30 Percentage of 10% higher than the Total  Amongst Firstmedia user customer service is very important because 90% of them said its important. 3.23.7 25.2 37.4 30.4 Very not important Somewhat not important Neutral Somewhat important Very important
  31. 31. Purchase Motives on Important Level 31 PROTECT This group will require special initiative to protect their interests LOW PRIORITY May have some involvement, but relatively in lower priority GOOD RELATION A close and good working relationship must be established with this group MONITOR This group may be source of risks, and will require careful monitoring and management INFLUENCE IMPORTANTHighLow Low HighINFLUENCE IMPORTANTHighLow Low High Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer]
  32. 32. PROTECT LOW PRIORITY GOOD RELATION MONITOR 1 2 3 4 5 6 7 8 9 10 Purchase Motives on Important Level 32 INFLUENCE IMPORTANTHighLow Low High Weight : 0.500 Mean Score of Industry : 72.33 Attributes: 1. Price 2. Quality 3. Recommendation from family/friend 4. Promotion 5. Brand 6. Advertising 7. Reach 8. Package 9. Access 10. Customer Service  From the analysis, Price, Access, Reach, Price and Package need a close and good relationship because this dimension is considered important and have a high influence Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer]
  33. 33. E. Detail findings 1. Brand awareness 2. Usage and Attitude 3. Importance Level 4. Brand strength and weakness 5. Future Intention 33
  34. 34. Reasons Using Brand – Cheap Price Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 34 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 7.5 13.3 7.7 21.9 7.1 18.2 1.9 11.6 3.4 0.0 1.0 0.7 0.9 0.2 4.8 BD01:Gender Male 344 7.0 14.2 8.4 21.2 6.4 21.5 1.5 11.3 2.6 0.0 0.0 0.6 0.9 0.0 4.4 Female 244 8.2 11.9 6.6 23.0 8.2 13.5 2.5 11.9 4.5 0.0 2.5 0.8 0.8 0.4 5.3 BD02:Age Group Under 19 years old 50 8.0 18.0 4.0 22.0 10.0 16.0 2.0 8.0 4.0 0.0 0.0 0.0 0.0 0.0 8.0 20 - 29 years old 292 8.2 10.6 8.2 25.7 6.8 19.2 1.4 9.9 3.4 0.0 1.0 0.0 1.0 0.3 4.1 30 - 39 years old 171 9.4 16.4 8.8 17.5 7.6 18.7 2.3 9.9 2.9 0.0 1.2 1.2 0.6 0.0 3.5 40 - 49 years old 62 0.0 16.1 4.8 19.4 6.5 16.1 3.2 21.0 1.6 0.0 1.6 0.0 1.6 0.0 8.1 50 years old and over 13 0.0 0.0 7.7 7.7 0.0 7.7 0.0 38.5 15.4 0.0 0.0 15.4 0.0 0.0 7.7 BD03:Household monthly expenditure Under Rp. 2.500.000 197 9.1 9.6 8.6 25.9 7.1 22.3 0.5 10.7 2.5 0.0 0.5 0.0 0.5 0.0 2.5 Rp. 2.500.001 - Rp. 6.500.000 254 6.7 13.0 7.1 21.7 7.9 16.9 2.4 12.6 2.0 0.0 1.2 0.8 1.2 0.0 6.7 Rp. 6.500.001 and above 137 6.6 19.0 7.3 16.8 5.8 14.6 2.9 10.9 7.3 0.0 1.5 1.5 0.7 0.7 4.4 BD04:Currently Used Brand Telkomsel 82 42.7 12.2 3.7 19.5 3.7 11.0 0.0 1.2 1.2 0.0 0.0 1.2 0.0 0.0 3.7 XL Axiata 64 0.0 79.7 3.1 10.9 0.0 0.0 1.6 3.1 0.0 0.0 0.0 0.0 0.0 0.0 1.6 Indosat 53 1.9 1.9 60.4 18.9 5.7 3.8 0.0 1.9 0.0 0.0 1.9 0.0 0.0 0.0 3.8 3 79 0.0 3.8 1.3 83.5 1.3 3.8 0.0 2.5 0.0 0.0 0.0 0.0 1.3 0.0 2.5 Axis 27 0.0 0.0 0.0 3.7 92.6 0.0 0.0 3.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Smartfren 104 1.0 4.8 1.9 11.5 4.8 69.2 1.0 1.0 0.0 0.0 0.0 0.0 0.0 0.0 4.8 Flexi 9 0.0 11.1 11.1 0.0 0.0 0.0 77.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 4.4 5.3 2.6 9.6 2.6 14.0 1.8 51.8 0.0 0.0 0.9 0.0 0.0 0.0 7.0 Firstmedia 32 6.3 3.1 3.1 6.3 3.1 12.5 0.0 3.1 59.4 0.0 0.0 3.1 0.0 0.0 0.0 BizNet 2 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 0.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 80.0 0.0 0.0 AHA 9 0.0 0.0 0.0 22.2 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 7.5 13.3 7.7 21.9 7.1 18.2 1.9 11.6 3.4 0.0 1.0 0.7 0.9 0.2 4.8 Percentage of 10% higher than the Total  3 is the leader brand when talking about cheap price which account 21.9%.
  35. 35. Reasons Using Brand – Stable Connection Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 35 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 22.8 9.2 6.1 7.1 2.2 10.2 0.5 21.6 5.3 0.3 0.9 1.2 0.7 0.2 11.7 BD01:Gender Male 344 22.7 9.9 4.7 7.0 2.0 12.5 0.9 21.2 4.4 0.3 0.6 1.7 0.9 0.0 11.3 Female 244 23.0 8.2 8.2 7.4 2.5 7.0 0.0 22.1 6.6 0.4 1.2 0.4 0.4 0.4 12.3 BD02:Age Group Under 19 years old 50 22.0 10.0 6.0 4.0 2.0 10.0 0.0 22.0 4.0 0.0 0.0 0.0 0.0 2.0 18.0 20 - 29 years old 292 22.6 7.9 7.2 9.9 1.7 12.0 0.7 20.2 5.1 0.7 1.0 0.0 0.7 0.0 10.3 30 - 39 years old 171 22.8 11.1 5.8 4.7 4.1 8.8 0.6 21.1 2.9 0.0 1.2 2.9 0.6 0.0 13.5 40 - 49 years old 62 25.8 11.3 3.2 4.8 0.0 6.5 0.0 24.2 9.7 0.0 0.0 3.2 1.6 0.0 9.7 50 years old and over 13 15.4 0.0 0.0 0.0 0.0 7.7 0.0 46.2 23.1 0.0 0.0 0.0 0.0 0.0 7.7 BD03:Household monthly expenditure Under Rp. 2.500.000 197 18.3 8.6 6.6 11.2 1.5 14.7 0.5 18.8 3.0 0.5 1.0 1.0 0.5 0.5 13.2 Rp. 2.500.001 - Rp. 6.500.000 254 24.8 6.3 6.3 6.7 2.4 10.2 0.8 21.3 4.7 0.4 0.8 1.6 0.8 0.0 13.0 Rp. 6.500.001 and above 137 25.5 15.3 5.1 2.2 2.9 3.6 0.0 26.3 9.5 0.0 0.7 0.7 0.7 0.0 7.3 BD04:Currently Used Brand Telkomsel 82 64.6 3.7 2.4 6.1 0.0 0.0 0.0 12.2 3.7 0.0 0.0 0.0 0.0 0.0 7.3 XL Axiata 64 17.2 60.9 0.0 0.0 3.1 0.0 0.0 6.3 0.0 0.0 1.6 1.6 0.0 0.0 9.4 Indosat 53 18.9 0.0 47.2 1.9 0.0 7.5 0.0 11.3 0.0 0.0 1.9 0.0 0.0 0.0 11.3 3 79 29.1 1.3 3.8 36.7 2.5 3.8 0.0 7.6 0.0 0.0 0.0 0.0 1.3 0.0 13.9 Axis 27 14.8 3.7 3.7 3.7 29.6 7.4 0.0 7.4 0.0 0.0 0.0 3.7 0.0 0.0 25.9 Smartfren 104 14.4 6.7 2.9 2.9 1.0 45.2 0.0 12.5 1.0 1.0 1.0 1.0 0.0 0.0 10.6 Flexi 9 33.3 0.0 0.0 0.0 0.0 22.2 22.2 0.0 11.1 0.0 0.0 0.0 0.0 0.0 11.1 Speedy 114 10.5 2.6 0.9 1.8 0.0 0.9 0.9 71.9 0.9 0.0 0.0 0.9 0.0 0.9 7.9 Firstmedia 32 6.3 0.0 0.0 0.0 0.0 3.1 0.0 6.3 75.0 0.0 0.0 0.0 0.0 0.0 9.4 BizNet 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 25.0 0.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 60.0 0.0 0.0 AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 22.8 9.2 6.1 7.1 2.2 10.2 0.5 21.6 5.3 0.3 0.9 1.2 0.7 0.2 11.7 Percentage of 10% higher than the Total  Telkomsel and Speedy have a incremental difference when talking about stable connection, but they both have highest vote with 22.8% and 21.6% respectively.
  36. 36. Reasons Using Brand – Good for Streaming Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 36 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 15.3 10.7 6.3 9.2 2.2 11.7 0.5 23.5 6.3 0.7 0.7 0.5 0.5 0.2 11.7 BD01:Gender Male 344 16.6 10.8 5.5 9.3 1.7 14.2 0.3 23.8 5.5 0.9 0.3 0.9 0.6 0.0 9.6 Female 244 13.5 10.7 7.4 9.0 2.9 8.2 0.8 23.0 7.4 0.4 1.2 0.0 0.4 0.4 14.8 BD02:Age Group Under 19 years old 50 18.0 6.0 4.0 6.0 4.0 16.0 0.0 32.0 4.0 0.0 0.0 0.0 0.0 0.0 10.0 20 - 29 years old 292 16.1 10.6 7.5 11.6 1.7 13.0 0.0 20.2 6.2 0.7 0.3 0.0 0.3 0.3 11.3 30 - 39 years old 171 13.5 11.7 7.0 7.6 3.5 10.5 1.8 23.4 5.3 0.6 0.6 1.8 0.6 0.0 12.3 40 - 49 years old 62 14.5 14.5 1.6 6.5 0.0 6.5 0.0 29.0 8.1 1.6 3.2 0.0 1.6 0.0 12.9 50 years old and over 13 15.4 0.0 0.0 0.0 0.0 7.7 0.0 38.5 23.1 0.0 0.0 0.0 0.0 0.0 15.4 BD03:Household monthly expenditure Under Rp. 2.500.000 197 13.7 8.1 6.6 13.2 2.0 16.8 0.0 21.8 3.0 0.5 0.0 0.5 0.5 0.0 13.2 Rp. 2.500.001 - Rp. 6.500.000 254 16.5 10.2 6.3 7.5 2.4 10.6 0.8 24.8 5.5 1.2 1.2 0.8 0.8 0.0 11.4 Rp. 6.500.001 and above 137 15.3 15.3 5.8 6.6 2.2 6.6 0.7 23.4 12.4 0.0 0.7 0.0 0.0 0.7 10.2 BD04:Currently Used Brand Telkomsel 82 59.8 4.9 1.2 4.9 0.0 3.7 0.0 12.2 6.1 1.2 0.0 0.0 0.0 0.0 6.1 XL Axiata 64 6.3 68.8 1.6 0.0 3.1 0.0 0.0 7.8 0.0 0.0 1.6 1.6 0.0 0.0 9.4 Indosat 53 11.3 5.7 43.4 5.7 0.0 5.7 0.0 13.2 0.0 0.0 0.0 0.0 0.0 0.0 15.1 3 79 10.1 6.3 2.5 51.9 1.3 3.8 0.0 8.9 0.0 0.0 0.0 0.0 0.0 0.0 15.2 Axis 27 14.8 0.0 0.0 3.7 29.6 14.8 0.0 11.1 3.7 0.0 3.7 0.0 0.0 0.0 18.5 Smartfren 104 10.6 2.9 2.9 1.0 1.9 51.9 0.0 11.5 1.0 1.0 0.0 0.0 0.0 0.0 15.4 Flexi 9 22.2 0.0 11.1 0.0 0.0 11.1 33.3 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 4.4 3.5 3.5 2.6 0.0 0.9 0.0 77.2 0.9 0.0 0.9 0.0 0.0 0.0 6.1 Firstmedia 32 3.1 0.0 0.0 0.0 0.0 0.0 0.0 9.4 84.4 0.0 0.0 0.0 0.0 0.0 3.1 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 75.0 Telkomnet Instan 3 0.0 0.0 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 0.0 Bolt 5 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 60.0 0.0 0.0 AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 15.3 10.7 6.3 9.2 2.2 11.7 0.5 23.5 6.3 0.7 0.7 0.5 0.5 0.2 11.7 Percentage of 10% higher than the Total  Speedy occur to be the internet provider that good to use for streaming with collectively get 23.5%.
  37. 37. Reasons Using Brand – Good for Download Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 37 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 12.6 10.9 8.0 11.9 3.2 13.4 0.7 24.7 6.6 0.3 0.9 0.9 0.7 0.2 5.1 BD01:Gender Male 344 11.0 10.8 8.4 13.4 2.3 17.2 0.6 23.8 6.1 0.3 0.6 1.2 0.9 0.0 3.5 Female 244 14.8 11.1 7.4 9.8 4.5 8.2 0.8 25.8 7.4 0.4 1.2 0.4 0.4 0.4 7.4 BD02:Age Group Under 19 years old 50 12.0 12.0 4.0 14.0 4.0 12.0 0.0 34.0 4.0 0.0 0.0 0.0 0.0 0.0 4.0 20 - 29 years old 292 12.7 9.6 8.2 16.4 2.4 14.4 0.7 20.9 6.5 0.7 0.3 0.0 0.7 0.3 6.2 30 - 39 years old 171 12.9 12.3 10.5 6.4 5.3 14.6 1.2 24.6 5.3 0.0 1.2 2.3 0.6 0.0 2.9 40 - 49 years old 62 12.9 14.5 1.6 6.5 1.6 8.1 0.0 32.3 9.7 0.0 3.2 1.6 1.6 0.0 6.5 50 years old and over 13 7.7 0.0 15.4 0.0 0.0 7.7 0.0 38.5 23.1 0.0 0.0 0.0 0.0 0.0 7.7 BD03:Household monthly expenditure Under Rp. 2.500.000 197 12.7 8.1 7.6 16.8 3.0 17.3 0.0 22.8 4.1 0.5 0.5 0.5 0.5 0.0 5.6 Rp. 2.500.001 - Rp. 6.500.000 254 13.0 9.8 8.3 11.4 3.9 13.4 1.2 24.4 5.5 0.4 1.2 0.8 0.8 0.0 5.9 Rp. 6.500.001 and above 137 11.7 16.8 8.0 5.8 2.2 8.0 0.7 27.7 12.4 0.0 0.7 1.5 0.7 0.7 2.9 BD04:Currently Used Brand Telkomsel 82 53.7 3.7 4.9 6.1 0.0 4.9 0.0 15.9 6.1 0.0 0.0 1.2 0.0 0.0 3.7 XL Axiata 64 4.7 73.4 3.1 3.1 1.6 0.0 0.0 10.9 0.0 0.0 1.6 0.0 0.0 0.0 1.6 Indosat 53 11.3 3.8 60.4 7.5 0.0 3.8 0.0 9.4 0.0 0.0 0.0 0.0 0.0 0.0 3.8 3 79 5.1 6.3 1.3 69.6 2.5 1.3 0.0 8.9 0.0 0.0 0.0 0.0 1.3 0.0 3.8 Axis 27 7.4 0.0 0.0 0.0 51.9 14.8 0.0 11.1 3.7 0.0 3.7 3.7 0.0 0.0 3.7 Smartfren 104 6.7 3.8 1.0 1.9 1.0 60.6 0.0 15.4 1.0 1.0 0.0 1.0 0.0 0.0 6.7 Flexi 9 22.2 11.1 11.1 0.0 0.0 11.1 44.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 3.5 1.8 4.4 1.8 0.9 3.5 0.0 79.8 0.9 0.0 0.9 0.0 0.0 0.0 2.6 Firstmedia 32 6.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 93.8 0.0 0.0 0.0 0.0 0.0 0.0 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 75.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 20.0 0.0 60.0 0.0 0.0 AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 12.6 10.9 8.0 11.9 3.2 13.4 0.7 24.7 6.6 0.3 0.9 0.9 0.7 0.2 5.1 Percentage of 10% higher than the Total  Same like good for streaming, Speedy also better than other competitor in good for download function with 24.7%.  34.0% younger generation choose speedy as a provider that good to use for downloading.
  38. 38. Reasons Using Brand – Suitable to Work Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 38 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 15.3 9.4 6.5 10.0 2.7 14.3 0.7 24.0 5.6 0.3 0.9 0.9 0.9 0.2 8.5 BD01:Gender Male 344 14.8 11.0 5.8 11.0 2.0 16.6 0.6 22.4 4.7 0.6 0.0 1.5 0.9 0.0 8.1 Female 244 16.0 7.0 7.4 8.6 3.7 11.1 0.8 26.2 7.0 0.0 2.0 0.0 0.8 0.4 9.0 BD02:Age Group Under 19 years old 50 14.0 12.0 8.0 14.0 4.0 10.0 0.0 28.0 4.0 0.0 0.0 0.0 0.0 0.0 6.0 20 - 29 years old 292 15.1 8.6 6.8 12.0 2.4 17.5 0.7 20.9 6.2 0.3 0.7 0.0 0.7 0.3 7.9 30 - 39 years old 171 17.0 9.9 5.8 8.2 3.5 12.3 1.2 25.1 3.5 0.6 0.6 2.3 1.2 0.0 8.8 40 - 49 years old 62 14.5 11.3 6.5 4.8 1.6 9.7 0.0 27.4 8.1 0.0 3.2 1.6 1.6 0.0 9.7 50 years old and over 13 7.7 0.0 0.0 0.0 0.0 7.7 0.0 46.2 15.4 0.0 0.0 0.0 0.0 0.0 23.1 BD03:Household monthly expenditure Under Rp. 2.500.000 197 12.7 8.6 6.6 14.7 1.0 16.8 0.0 23.4 4.1 0.5 0.5 1.0 0.5 0.0 9.6 Rp. 2.500.001 - Rp. 6.500.000 254 16.5 9.4 5.9 8.7 3.9 13.8 1.6 23.6 5.5 0.4 1.2 0.8 0.8 0.0 7.9 Rp. 6.500.001 and above 137 16.8 10.2 7.3 5.8 2.9 11.7 0.0 25.5 8.0 0.0 0.7 0.7 1.5 0.7 8.0 BD04:Currently Used Brand Telkomsel 82 62.2 2.4 1.2 6.1 0.0 4.9 0.0 15.9 2.4 1.2 0.0 0.0 0.0 0.0 3.7 XL Axiata 64 3.1 65.6 4.7 3.1 1.6 3.1 0.0 9.4 0.0 0.0 0.0 0.0 0.0 0.0 9.4 Indosat 53 11.3 0.0 52.8 5.7 0.0 3.8 0.0 9.4 1.9 0.0 1.9 0.0 0.0 0.0 13.2 3 79 16.5 2.5 0.0 59.5 2.5 0.0 1.3 8.9 0.0 0.0 0.0 0.0 1.3 0.0 7.6 Axis 27 14.8 0.0 3.7 0.0 40.7 7.4 0.0 11.1 0.0 0.0 3.7 3.7 0.0 0.0 14.8 Smartfren 104 5.8 2.9 1.0 1.9 1.9 63.5 0.0 13.5 1.0 0.0 0.0 1.0 0.0 0.0 7.7 Flexi 9 11.1 0.0 11.1 0.0 0.0 22.2 22.2 11.1 11.1 0.0 0.0 0.0 0.0 0.0 11.1 Speedy 114 4.4 5.3 1.8 0.0 0.0 4.4 0.9 77.2 0.0 0.0 0.0 1.8 0.0 0.0 4.4 Firstmedia 32 3.1 0.0 0.0 0.0 0.0 3.1 0.0 6.3 84.4 0.0 0.0 0.0 0.0 0.0 3.1 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 50.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 33.3 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 80.0 0.0 0.0 AHA 9 11.1 0.0 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 15.3 9.4 6.5 10.0 2.7 14.3 0.7 24.0 5.6 0.3 0.9 0.9 0.9 8.5 Percentage of 10% higher than the Total  Speedy is suitable to used for work 24.0% with Telkomsel and 3 sitting in second and third place with 15.3% and 10.0%.
  39. 39. Reasons Using Brand – Fast Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 39 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 16.5 10.9 6.6 9.5 2.9 12.1 0.5 24.1 7.0 0.3 1.0 0.7 0.9 0.2 6.8 BD01:Gender Male 344 16.9 11.3 6.7 11.0 2.0 15.1 0.6 22.7 6.1 0.3 0.3 1.2 0.9 0.0 4.9 Female 244 16.0 10.2 6.6 7.4 4.1 7.8 0.4 26.2 8.2 0.4 2.0 0.0 0.8 0.4 9.4 BD02:Age Group Under 19 years old 50 14.0 10.0 4.0 14.0 4.0 8.0 0.0 34.0 4.0 0.0 0.0 0.0 0.0 0.0 8.0 20 - 29 years old 292 16.4 9.9 7.5 13.0 2.4 13.7 0.3 20.5 7.2 0.7 0.7 0.0 0.7 0.3 6.5 30 - 39 years old 171 19.9 12.3 7.0 4.7 4.7 11.7 1.2 22.2 5.3 0.0 1.2 1.2 1.2 0.0 7.6 40 - 49 years old 62 11.3 14.5 3.2 4.8 0.0 9.7 0.0 33.9 9.7 0.0 3.2 3.2 1.6 0.0 4.8 50 years old and over 13 7.7 0.0 7.7 0.0 0.0 7.7 0.0 46.2 23.1 0.0 0.0 0.0 0.0 0.0 7.7 BD03:Household monthly expenditure Under Rp. 2.500.000 197 16.2 9.6 6.6 15.7 2.0 16.2 0.0 21.8 4.1 0.5 0.5 0.5 0.5 0.0 5.6 Rp. 2.500.001 - Rp. 6.500.000 254 18.1 9.1 6.7 7.9 3.5 11.4 0.8 24.4 5.9 0.4 1.6 0.8 0.8 0.0 8.7 Rp. 6.500.001 and above 137 13.9 16.1 6.6 3.6 2.9 7.3 0.7 27.0 13.1 0.0 0.7 0.7 1.5 0.7 5.1 BD04:Currently Used Brand Telkomsel 82 62.2 2.4 1.2 4.9 0.0 1.2 0.0 14.6 6.1 0.0 0.0 0.0 0.0 0.0 7.3 XL Axiata 64 6.3 75.0 1.6 1.6 1.6 0.0 0.0 9.4 0.0 0.0 1.6 0.0 0.0 0.0 3.1 Indosat 53 11.3 3.8 54.7 1.9 0.0 7.5 0.0 11.3 0.0 0.0 1.9 0.0 0.0 0.0 7.5 3 79 19.0 2.5 1.3 55.7 3.8 1.3 0.0 8.9 0.0 0.0 0.0 0.0 1.3 0.0 6.3 Axis 27 14.8 0.0 0.0 3.7 44.4 11.1 0.0 7.4 3.7 0.0 3.7 3.7 0.0 0.0 7.4 Smartfren 104 8.7 5.8 1.0 2.9 1.0 54.8 0.0 15.4 1.0 1.0 0.0 1.0 0.0 0.0 7.7 Flexi 9 11.1 0.0 11.1 0.0 0.0 22.2 33.3 0.0 11.1 0.0 0.0 0.0 0.0 0.0 11.1 Speedy 114 4.4 2.6 2.6 1.8 0.0 2.6 0.0 79.8 0.9 0.0 0.0 0.9 0.0 0.0 4.4 Firstmedia 32 3.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 96.9 0.0 0.0 0.0 0.0 0.0 0.0 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 33.3 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 80.0 0.0 0.0 AHA 9 11.1 11.1 11.1 0.0 0.0 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 55.6 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 16.5 10.9 6.6 9.5 2.9 12.1 0.5 24.1 7.0 0.3 1.0 0.7 0.9 0.2 6.8 Percentage of 10% higher than the Total  Speedy again the most preferred brand when it comes to fast browsing, with 24.1% respondent agree.
  40. 40. Reasons Using Brand – Access Everywhere Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 40 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 34.9 11.7 11.2 7.3 2.2 10.7 0.3 8.7 1.4 0.0 1.4 1.7 0.9 0.0 7.7 BD01:Gender Male 344 13.7 9.9 6.4 2.0 12.5 0.6 7.6 1.2 0.0 0.6 2.6 0.9 0.0 7.6 0.0 Female 244 9.0 13.1 8.6 2.5 8.2 0.0 10.2 1.6 0.0 2.5 0.4 0.8 0.0 7.8 0.0 BD02:Age Group 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Under 19 years old 50 16.0 8.0 4.0 2.0 6.0 0.0 10.0 2.0 0.0 2.0 0.0 0.0 0.0 14.0 0.0 20 - 29 years old 292 9.6 12.7 10.6 1.7 11.6 0.0 7.5 1.7 0.0 1.7 0.7 1.0 0.0 7.2 0.0 30 - 39 years old 171 15.2 7.6 5.3 3.5 11.1 0.6 7.0 1.2 0.0 0.0 4.7 0.6 0.0 7.0 0.0 40 - 49 years old 62 11.3 17.7 1.6 1.6 11.3 1.6 14.5 0.0 0.0 3.2 0.0 1.6 0.0 6.5 0.0 50 years old and over 13 0.0 7.7 0.0 0.0 0.0 0.0 23.1 0.0 0.0 0.0 0.0 0.0 0.0 7.7 0.0 BD03:Household monthly expenditure Under Rp. 2.500.000 197 9.1 10.2 9.1 2.0 14.7 0.0 7.6 1.5 0.0 1.5 2.0 0.5 0.0 11.2 0.0 Rp. 2.500.001 - Rp. 6.500.000 254 11.4 11.0 7.9 2.8 9.8 0.4 9.4 0.4 0.0 1.6 2.0 1.2 0.0 6.3 0.0 Rp. 6.500.001 and above 137 16.1 13.1 3.6 1.5 6.6 0.7 8.8 2.9 0.0 0.7 0.7 0.7 0.0 5.1 0.0 BD04:Currently Used Brand Telkomsel 82 2.4 1.2 2.4 0.0 1.2 0.0 1.2 1.2 0.0 0.0 0.0 0.0 0.0 4.9 0.0 XL Axiata 64 60.9 4.7 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 1.6 0.0 0.0 4.7 0.0 Indosat 53 0.0 75.5 1.9 1.9 1.9 0.0 1.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3 79 5.1 3.8 40.5 0.0 1.3 0.0 5.1 0.0 0.0 1.3 0.0 1.3 0.0 10.1 0.0 Axis 27 3.7 11.1 0.0 37.0 3.7 0.0 7.4 0.0 0.0 3.7 0.0 0.0 0.0 7.4 0.0 Smartfren 104 9.6 3.8 1.9 0.0 45.2 0.0 3.8 0.0 0.0 1.0 3.8 0.0 0.0 8.7 0.0 Flexi 9 11.1 0.0 0.0 0.0 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 9.6 6.1 3.5 0.9 5.3 0.9 29.8 0.0 0.0 1.8 1.8 0.0 0.0 9.6 0.0 Firstmedia 32 3.1 9.4 6.3 0.0 15.6 0.0 9.4 21.9 0.0 0.0 0.0 3.1 0.0 9.4 0.0 BizNet 2 0.0 50.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0 0.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 60.0 0.0 0.0 0.0 AHA 9 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 44.4 0.0 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.9 11.7 11.2 7.3 2.2 10.7 0.3 8.7 1.4 0.0 1.4 1.7 0.9 7.7 Percentage of 10% higher than the Total  Telkomsel leading in terms of Access everywhere, telkomsel reach 34.9% preference from respondent.
  41. 41. Reasons Using Brand – Easy to Register Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 41 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 16.7 13.1 10.7 13.4 5.1 17.2 1.2 12.2 3.7 0.0 0.5 0.7 0.5 0.0 4.9 BD01:Gender Male 344 18.0 13.7 9.3 14.2 4.1 19.2 0.9 11.3 3.2 0.0 0.0 1.2 0.6 0.0 4.4 Female 244 14.8 12.3 12.7 12.3 6.6 14.3 1.6 13.5 4.5 0.0 1.2 0.0 0.4 0.0 5.7 BD02:Age Group Under 19 years old 50 20.0 14.0 6.0 10.0 8.0 26.0 0.0 10.0 4.0 0.0 0.0 0.0 0.0 0.0 2.0 20 - 29 years old 292 16.8 10.3 11.6 17.1 3.1 17.5 1.0 11.0 4.1 0.0 0.7 0.3 0.7 0.0 5.8 30 - 39 years old 171 16.4 18.7 11.1 11.1 8.2 14.6 1.8 10.5 2.3 0.0 0.0 1.8 0.0 0.0 3.5 40 - 49 years old 62 11.3 12.9 9.7 4.8 4.8 17.7 1.6 24.2 4.8 0.0 1.6 0.0 1.6 0.0 4.8 50 years old and over 13 30.8 0.0 7.7 15.4 0.0 7.7 0.0 15.4 7.7 0.0 0.0 0.0 0.0 0.0 15.4 BD03:Household monthly expenditure Under Rp. 2.500.000 197 15.2 11.7 11.2 17.8 4.1 21.3 0.0 10.2 2.5 0.0 0.0 0.5 0.5 0.0 5.1 Rp. 2.500.001 - Rp. 6.500.000 254 16.5 10.6 11.4 13.4 7.1 16.1 2.0 11.4 3.5 0.0 0.8 0.8 0.4 0.0 5.9 Rp. 6.500.001 and above 137 19.0 19.7 8.8 7.3 2.9 13.1 1.5 16.8 5.8 0.0 0.7 0.7 0.7 0.0 2.9 BD04:Currently Used Brand Telkomsel 82 73.2 9.8 4.9 3.7 1.2 1.2 0.0 3.7 1.2 0.0 0.0 0.0 0.0 0.0 1.2 XL Axiata 64 4.7 82.8 3.1 3.1 3.1 0.0 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 1.6 Indosat 53 5.7 3.8 79.2 3.8 0.0 1.9 0.0 1.9 0.0 0.0 0.0 0.0 0.0 0.0 3.8 3 79 5.1 1.3 2.5 78.5 1.3 3.8 0.0 3.8 0.0 0.0 0.0 0.0 1.3 0.0 2.5 Axis 27 3.7 0.0 0.0 0.0 77.8 0.0 0.0 3.7 3.7 0.0 0.0 0.0 0.0 0.0 11.1 Smartfren 104 4.8 4.8 1.9 2.9 1.9 77.9 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 2.9 Flexi 9 11.1 0.0 11.1 0.0 0.0 11.1 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 14.9 5.3 6.1 5.3 1.8 9.6 0.9 50.0 0.0 0.0 0.9 0.9 0.0 0.0 4.4 Firstmedia 32 6.3 3.1 6.3 0.0 0.0 9.4 0.0 6.3 59.4 0.0 0.0 3.1 0.0 0.0 6.3 BizNet 2 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 50.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 33.3 Bolt 5 0.0 20.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 40.0 0.0 0.0 AHA 9 11.1 0.0 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 77.8 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 16.7 13.1 10.7 13.4 5.1 17.2 1.2 12.2 3.7 0.0 0.5 0.7 0.5 4.9 Percentage of 10% higher than the Total  On easy to register function, there is two group brand have an equal opinion from respondent which is “Telkomsel, XL Axiata, Indosat, 3, Smartfren and Speedy” have a good score, otherwise “Axis, Flexi, Firstmedia, Biznet, M2, Telkomnet Instan, Bolt, AHA and Other” receive a low score.
  42. 42. Reasons Using Brand – Extensive Reach Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 42 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 38.4 9.9 9.2 4.3 1.5 8.5 0.5 16.7 2.4 0.2 1.0 1.2 0.3 0.0 6.0 BD01:Gender Male 344 40.1 11.6 7.3 3.8 1.2 10.5 0.0 15.1 2.0 0.0 0.6 2.0 0.3 0.0 5.5 Female 244 36.1 7.4 11.9 4.9 2.0 5.7 1.2 18.9 2.9 0.4 1.6 0.0 0.4 0.0 6.6 BD02:Age Group Under 19 years old 50 46.0 14.0 6.0 2.0 2.0 6.0 0.0 14.0 2.0 0.0 2.0 0.0 0.0 0.0 6.0 20 - 29 years old 292 37.0 8.9 11.6 6.5 1.0 8.6 0.7 15.1 2.7 0.3 0.7 0.3 0.3 0.0 6.2 30 - 39 years old 171 37.4 11.7 5.8 1.8 2.9 11.1 0.6 16.4 2.3 0.0 0.6 2.9 0.0 0.0 6.4 40 - 49 years old 62 38.7 8.1 9.7 1.6 0.0 4.8 0.0 25.8 1.6 0.0 3.2 1.6 1.6 0.0 3.2 50 years old and over 13 53.8 0.0 7.7 7.7 0.0 0.0 0.0 23.1 0.0 0.0 0.0 0.0 0.0 0.0 7.7 BD03:Household monthly expenditure Under Rp. 2.500.000 197 35.0 9.6 9.1 5.1 1.5 11.7 0.5 13.7 2.5 0.0 1.0 2.0 0.5 0.0 7.6 Rp. 2.500.001 - Rp. 6.500.000 254 40.6 8.7 10.6 3.9 2.0 7.9 0.4 16.5 1.2 0.4 1.6 0.4 0.4 0.0 5.5 Rp. 6.500.001 and above 137 39.4 12.4 6.6 3.6 0.7 5.1 0.7 21.2 4.4 0.0 0.0 1.5 0.0 0.0 4.4 BD04:Currently Used Brand Telkomsel 82 90.2 2.4 1.2 0.0 0.0 0.0 0.0 2.4 2.4 0.0 0.0 0.0 0.0 0.0 1.2 XL Axiata 64 29.7 62.5 0.0 0.0 0.0 1.6 0.0 3.1 0.0 0.0 1.6 1.6 0.0 0.0 0.0 Indosat 53 22.6 0.0 66.0 0.0 0.0 0.0 1.9 5.7 0.0 0.0 0.0 0.0 0.0 0.0 3.8 3 79 38.0 6.3 3.8 26.6 1.3 1.3 0.0 7.6 0.0 0.0 1.3 0.0 0.0 0.0 13.9 Axis 27 22.2 3.7 14.8 0.0 25.9 3.7 0.0 11.1 0.0 0.0 3.7 7.4 0.0 0.0 7.4 Smartfren 104 29.8 6.7 5.8 1.0 1.0 39.4 1.0 7.7 0.0 1.0 0.0 1.9 0.0 0.0 4.8 Flexi 9 55.6 11.1 0.0 0.0 0.0 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.1 Speedy 114 28.9 1.8 2.6 2.6 0.0 1.8 0.0 57.0 0.0 0.0 0.0 0.9 0.0 0.0 4.4 Firstmedia 32 31.3 0.0 3.1 0.0 0.0 9.4 0.0 15.6 37.5 0.0 0.0 0.0 0.0 0.0 3.1 BizNet 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0 Telkomnet Instan 3 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 33.3 0.0 0.0 33.3 Bolt 5 40.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 40.0 0.0 0.0 AHA 9 11.1 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 55.6 Others 1 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 38.4 9.9 9.2 4.3 1.5 8.5 0.5 16.7 2.4 0.2 1.0 1.2 0.3 6.0 Percentage of 10% higher than the Total  Same like access everywhere, Telkomsel also leading in terms of extensive reach with 38.4% preference from respondent.
  43. 43. Reasons Using Brand – Recommended Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 43 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 18.0 11.4 5.4 12.4 2.9 14.3 0.7 18.9 4.8 0.2 0.5 0.3 1.0 0.2 9.0 BD01:Gender Male 344 20.1 11.0 5.2 12.8 2.0 15.7 0.3 17.7 3.8 0.3 0.0 0.6 1.2 0.0 9.3 Female 244 15.2 11.9 5.7 11.9 4.1 12.3 1.2 20.5 6.1 0.0 1.2 0.0 0.8 0.4 8.6 BD02:Age Group Under 19 years old 50 24.0 12.0 4.0 10.0 6.0 10.0 0.0 20.0 4.0 0.0 0.0 0.0 0.0 0.0 10.0 20 - 29 years old 292 18.5 11.0 5.8 15.4 2.4 16.1 0.7 16.1 5.8 0.0 0.3 0.0 0.7 0.3 6.8 30 - 39 years old 171 18.7 11.7 5.8 11.7 2.9 12.3 0.6 17.5 2.9 0.0 0.0 1.2 1.8 0.0 12.9 40 - 49 years old 62 9.7 14.5 3.2 4.8 3.2 16.1 0.0 32.3 4.8 1.6 3.2 0.0 1.6 0.0 4.8 50 years old and over 13 15.4 0.0 7.7 0.0 0.0 7.7 7.7 30.8 7.7 0.0 0.0 0.0 0.0 0.0 23.1 BD03:Household monthly expenditure Under Rp. 2.500.000 197 18.8 10.7 6.1 15.7 2.5 15.2 0.0 14.7 4.1 0.0 0.0 0.5 0.5 0.0 11.2 Rp. 2.500.001 - Rp. 6.500.000 254 19.3 9.4 5.5 12.2 3.9 14.2 1.2 20.1 2.8 0.4 1.2 0.0 1.6 0.0 8.3 Rp. 6.500.001 and above 137 14.6 16.1 4.4 8.0 1.5 13.1 0.7 22.6 9.5 0.0 0.0 0.7 0.7 0.7 7.3 BD04:Currently Used Brand Telkomsel 82 67.1 6.1 1.2 3.7 1.2 1.2 0.0 4.9 3.7 0.0 0.0 0.0 1.2 0.0 9.8 XL Axiata 64 1.6 68.8 1.6 9.4 1.6 1.6 0.0 1.6 1.6 0.0 0.0 1.6 0.0 0.0 10.9 Indosat 53 13.2 3.8 45.3 7.5 3.8 11.3 1.9 3.8 1.9 0.0 0.0 0.0 0.0 0.0 7.5 3 79 16.5 3.8 1.3 59.5 1.3 3.8 0.0 5.1 0.0 0.0 0.0 0.0 1.3 0.0 7.6 Axis 27 7.4 7.4 3.7 0.0 40.7 14.8 0.0 7.4 3.7 0.0 3.7 0.0 0.0 0.0 11.1 Smartfren 104 9.6 3.8 2.9 5.8 1.0 57.7 0.0 10.6 1.0 0.0 0.0 0.0 1.0 0.0 6.7 Flexi 9 22.2 11.1 11.1 11.1 0.0 11.1 22.2 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 114 11.4 4.4 0.0 3.5 0.0 4.4 0.9 70.2 0.9 0.0 0.0 0.0 0.0 0.0 4.4 Firstmedia 32 9.4 0.0 0.0 3.1 0.0 9.4 0.0 9.4 56.3 0.0 0.0 0.0 3.1 0.0 9.4 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 33.3 0.0 0.0 66.7 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 20.0 0.0 0.0 0.0 40.0 0.0 20.0 AHA 9 0.0 11.1 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 18.0 11.4 5.4 12.4 2.9 14.3 0.7 18.9 4.8 0.2 0.5 0.3 1.0 0.2 9.0 Percentage of 10% higher than the Total  Respondent will recommend all brand that they were using, so the score is average for this function.
  44. 44. Reasons Using Brand – Reliable in Every Condition Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 44 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt Others AHA Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 588 23.1 8.7 6.6 5.1 1.7 9.7 0.2 19.6 4.8 0.2 0.9 1.2 0.9 0.2 17.3 BD01:Gender Male 344 25.6 9.3 5.8 4.7 1.7 10.5 0.3 18.6 4.1 0.3 0.0 1.2 0.9 0.0 17.2 Female 244 19.7 7.8 7.8 5.7 1.6 8.6 0.0 20.9 5.7 0.0 2.0 1.2 0.8 0.4 17.6 BD02:Age Group Under 19 years old 50 22.0 10.0 4.0 6.0 4.0 6.0 0.0 18.0 2.0 0.0 0.0 0.0 0.0 2.0 26.0 20 - 29 years old 292 24.0 8.6 8.2 6.2 1.0 11.3 0.0 17.1 5.1 0.3 1.0 0.0 0.7 0.0 16.4 30 - 39 years old 171 22.8 8.8 5.8 3.5 2.9 9.4 0.0 19.9 3.5 0.0 0.6 3.5 1.2 0.0 18.1 40 - 49 years old 62 19.4 9.7 3.2 4.8 0.0 6.5 1.6 27.4 6.5 0.0 1.6 1.6 1.6 0.0 16.1 50 years old and over 13 30.8 0.0 7.7 0.0 0.0 7.7 0.0 38.5 15.4 0.0 0.0 0.0 0.0 0.0 0.0 BD03:Household monthly expenditure Under Rp. 2.500.000 197 20.8 6.1 5.1 8.6 1.5 12.7 0.0 18.3 3.6 0.5 1.0 1.0 0.5 0.5 19.8 Rp. 2.500.001 - Rp. 6.500.000 254 27.2 9.1 7.5 3.5 2.0 9.4 0.0 16.9 3.5 0.0 0.8 0.8 0.8 0.0 18.5 Rp. 6.500.001 and above 137 19.0 11.7 7.3 2.9 1.5 5.8 0.7 26.3 8.8 0.0 0.7 2.2 1.5 0.0 11.7 BD04:Currently Used Brand Telkomsel 82 62.2 2.4 1.2 7.3 0.0 0.0 0.0 7.3 3.7 0.0 0.0 1.2 0.0 0.0 14.6 XL Axiata 64 14.1 57.8 3.1 0.0 1.6 0.0 0.0 7.8 0.0 0.0 0.0 1.6 0.0 0.0 14.1 Indosat 53 15.1 1.9 52.8 0.0 0.0 1.9 0.0 5.7 1.9 0.0 0.0 0.0 0.0 0.0 20.8 3 79 29.1 5.1 0.0 27.8 2.5 5.1 0.0 3.8 0.0 0.0 1.3 1.3 2.5 0.0 21.5 Axis 27 22.2 3.7 3.7 3.7 22.2 7.4 0.0 7.4 3.7 0.0 3.7 0.0 0.0 0.0 22.2 Smartfren 104 16.3 2.9 3.8 0.0 1.0 45.2 0.0 11.5 1.0 0.0 0.0 1.0 0.0 0.0 17.3 Flexi 9 22.2 22.2 11.1 0.0 0.0 11.1 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 22.2 Speedy 114 13.2 0.9 0.9 0.9 0.0 0.9 0.9 67.5 0.9 0.0 0.0 0.0 0.0 0.9 13.2 Firstmedia 32 12.5 0.0 3.1 0.0 0.0 3.1 0.0 12.5 59.4 0.0 0.0 0.0 0.0 0.0 9.4 BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 25.0 0.0 0.0 25.0 Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 33.3 Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 20.0 0.0 60.0 0.0 0.0 AHA 9 11.1 0.0 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7 Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 23.1 8.7 6.6 5.1 1.7 9.7 0.2 19.6 4.8 0.2 0.9 1.2 0.9 0.2 17.3 Percentage of 10% higher than the Total  Telkomsel is the most reliable brand to used with 23.1% respondent agree, also Speedy and AHA is following with 19.6% and 17.3% respectively.
  45. 45. Brand Image for Each Internet Service Provider Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer] 45 1 2 3 4 56 7 8 9 10 11 Telkomsel XL Axiata Indosat 3/ Tri Axis Smartfren Flexi Speedy Firstmedia BizNet IM2 Telkomnet Instan Bolt AHA Reason: 1. Cheap Price 2. Stable Connection 3. Good for Streaming 4. Good for Download 5. Suitable to Work 6. Fast 7. Access Everywhere 8. Easy to Register 9. Extensive Reach 10. Recommended 11. Reliable in Every Condition  From this analysis we can conclude that Tri, Axis and Flexi in the same dimension and respondent using the provider because of the Price is cheap.  Therefore, Telkomsel is preferred by respondent because of its Extensive Reach
  46. 46. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 3.7 14.6 26.0 43.2 12.4 18.4 55.6 BD 01: Gender Male 344 4.1 14.0 23.8 45.9 12.2 18.0 58.1 Female 244 3.3 15.6 29.1 39.3 12.7 18.9 52.0 BD 02: Age Group Under 19 years old 50 4.0 14.0 24.0 46.0 12.0 18.0 58.0 20 - 29 years old 292 3.1 17.8 25.3 41.8 12.0 20.9 53.8 30 - 39 years old 171 4.1 10.5 25.7 45.6 14.0 14.6 59.6 40 - 49 years old 62 4.8 9.7 35.5 41.9 8.1 14.5 50.0 50 years old and over 13 7.7 23.1 7.7 38.5 23.1 30.8 61.5 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 3.0 17.8 23.9 41.1 14.2 20.8 55.3 Rp. 2.500.001 - Rp. 6.500.000 254 3.5 13.4 24.8 46.5 11.8 16.9 58.3 Rp. 6.500.001 and above 137 5.1 12.4 31.4 40.1 10.9 17.5 51.1 BD 04: Currently Used Brand Telkomsel 82 6.1 17.1 22.0 42.7 12.2 23.2 54.9 XL Axiata 64 1.6 10.9 31.3 43.8 12.5 12.5 56.3 Indosat 53 3.8 11.3 37.7 43.4 3.8 15.1 47.2 3 79 5.1 21.5 22.8 39.2 11.4 26.6 50.6 Axis 27 3.7 11.1 37.0 44.4 3.7 14.8 48.1 Smartfren 104 4.8 13.5 30.8 39.4 11.5 18.3 51.0 Flexi 9 0.0 22.2 44.4 33.3 0.0 22.2 33.3 Speedy 114 2.6 14.0 13.2 47.4 22.8 16.7 70.2 Firstmedia 32 3.1 9.4 21.9 50.0 15.6 12.5 65.6 BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0 IM2 4 0.0 50.0 25.0 25.0 0.0 50.0 25.0 Telkomnet Instan 3 0.0 0.0 66.7 33.3 0.0 0.0 33.3 Bolt 5 0.0 0.0 40.0 60.0 0.0 0.0 60.0 AHA 9 0.0 22.2 33.3 44.4 0.0 22.2 44.4 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Satisfaction Level – Connection Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 46 Percentage of 10% higher than the Total  Current respondent is satisfied with connection of the brand they were using with 55.6%, neutral 26.0% and around 18.4% respondent still not satisfied.  Speedy user think that they were very satisfied with connection service that Speedy offer to them. 3.7 14.6 26.0 43.2 12.4 Very important Somewhat important Neutral Somewhat not important Very not important
  47. 47. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 2.0 7.8 24.7 49.8 15.6 9.9 65.5 BD 01: Gender Male 344 2.9 7.8 23.8 49.4 16.0 10.8 65.4 Female 244 0.8 7.8 25.8 50.4 15.2 8.6 65.6 BD 02: Age Group Under 19 years old 50 6.0 8.0 24.0 42.0 20.0 14.0 62.0 20 - 29 years old 292 1.7 7.9 22.6 51.7 16.1 9.6 67.8 30 - 39 years old 171 1.8 7.6 25.1 50.3 15.2 9.4 65.5 40 - 49 years old 62 0.0 8.1 35.5 45.2 11.3 8.1 56.5 50 years old and over 13 7.7 7.7 15.4 53.8 15.4 15.4 69.2 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 2.5 8.6 23.4 47.2 18.3 11.2 65.5 Rp. 2.500.001 - Rp. 6.500.000 254 2.0 8.7 24.4 49.6 15.4 10.6 65.0 Rp. 6.500.001 and above 137 1.5 5.1 27.0 54.0 12.4 6.6 66.4 BD 04: Currently Used Brand Telkomsel 82 3.7 9.8 32.9 48.8 4.9 13.4 53.7 XL Axiata 64 0.0 7.8 17.2 59.4 15.6 7.8 75.0 Indosat 53 0.0 13.2 24.5 47.2 15.1 13.2 62.3 3 79 5.1 5.1 22.8 48.1 19.0 10.1 67.1 Axis 27 0.0 7.4 14.8 40.7 37.0 7.4 77.8 Smartfren 104 1.9 6.7 23.1 50.0 18.3 8.7 68.3 Flexi 9 0.0 0.0 44.4 11.1 44.4 0.0 55.6 Speedy 114 0.9 7.0 26.3 49.1 16.7 7.9 65.8 Firstmedia 32 3.1 9.4 31.3 46.9 9.4 12.5 56.3 BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0 IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0 Telkomnet Instan 3 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Bolt 5 0.0 0.0 0.0 100.0 0.0 0.0 100.0 AHA 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Satisfaction Level – Package Price Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 47  24.7% of 40 – 49 years old group choose neutral in terms of package price, but overall respondent is satisfied with package price. Percentage of 10% higher than the Total 2.0 7.8 24.7 49.8 15.6 Very important Somewhat important Neutral Somewhat not important Very not important
  48. 48. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 1.9 5.4 38.1 46.4 8.2 7.3 54.6 BD 01: Gender Male 344 2.6 5.2 36.9 46.2 9.0 7.8 55.2 Female 244 0.8 5.7 39.8 46.7 7.0 6.6 53.7 BD 02: Age Group Under 19 years old 50 2.0 8.0 38.0 46.0 6.0 10.0 52.0 20 - 29 years old 292 2.1 4.8 37.0 47.3 8.9 6.8 56.2 30 - 39 years old 171 2.3 5.8 37.4 46.2 8.2 8.2 54.4 40 - 49 years old 62 0.0 6.5 48.4 38.7 6.5 6.5 45.2 50 years old and over 13 0.0 0.0 23.1 69.2 7.7 0.0 76.9 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 2.0 6.1 38.6 44.2 9.1 8.1 53.3 Rp. 2.500.001 - Rp. 6.500.000 254 2.4 5.1 38.2 46.9 7.5 7.5 54.3 Rp. 6.500.001 and above 137 0.7 5.1 37.2 48.9 8.0 5.8 56.9 BD 04: Currently Used Brand Telkomsel 82 2.4 3.7 43.9 43.9 6.1 6.1 50.0 XL Axiata 64 0.0 7.8 34.4 48.4 9.4 7.8 57.8 Indosat 53 1.9 3.8 47.2 41.5 5.7 5.7 47.2 3 79 2.5 6.3 41.8 43.0 6.3 8.9 49.4 Axis 27 0.0 7.4 48.1 37.0 7.4 7.4 44.4 Smartfren 104 2.9 4.8 40.4 40.4 11.5 7.7 51.9 Flexi 9 0.0 11.1 44.4 44.4 0.0 11.1 44.4 Speedy 114 1.8 4.4 26.3 55.3 12.3 6.1 67.5 Firstmedia 32 0.0 6.3 28.1 62.5 3.1 6.3 65.6 BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0 IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0 Telkomnet Instan 3 0.0 0.0 33.3 66.7 0.0 0.0 66.7 Bolt 5 0.0 0.0 80.0 20.0 0.0 0.0 20.0 AHA 9 11.1 11.1 33.3 44.4 0.0 22.2 44.4 Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Satisfaction Level – Service Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 48  Current respondent is satisfied with connection of the brand they were using with 55.6%, neutral 26.0% and around 18.4% respondent still not satisfied.  Firstmedia user somewhat satisfied with the current service they offered. Percentage of 10% higher than the Total 1.95.4 38.1 46.4 8.2 Very important Somewhat important Neutral Somewhat not important Very not important
  49. 49. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 2.9 10.0 19.0 49.8 18.2 12.9 68.0 BD 01: Gender Male 344 2.6 11.6 17.7 50.0 18.0 14.2 68.0 Female 244 3.3 7.8 20.9 49.6 18.4 11.1 68.0 BD 02: Age Group Under 19 years old 50 2.0 16.0 6.0 44.0 32.0 18.0 76.0 20 - 29 years old 292 3.4 7.5 18.5 52.7 17.8 11.0 70.5 30 - 39 years old 171 2.3 13.5 21.1 47.4 15.8 15.8 63.2 40 - 49 years old 62 1.6 8.1 27.4 48.4 14.5 9.7 62.9 50 years old and over 13 7.7 7.7 15.4 46.2 23.1 15.4 69.2 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 2.5 12.2 16.2 46.7 22.3 14.7 69.0 Rp. 2.500.001 - Rp. 6.500.000 254 3.1 8.3 19.7 52.8 16.1 11.4 68.9 Rp. 6.500.001 and above 137 2.9 10.2 21.9 48.9 16.1 13.1 65.0 BD 04: Currently Used Brand Telkomsel 82 3.7 11.0 15.9 51.2 18.3 14.6 69.5 XL Axiata 64 0.0 10.9 15.6 53.1 20.3 10.9 73.4 Indosat 53 5.7 9.4 22.6 52.8 9.4 15.1 62.3 3 79 5.1 8.9 22.8 46.8 16.5 13.9 63.3 Axis 27 3.7 14.8 25.9 44.4 11.1 18.5 55.6 Smartfren 104 3.8 12.5 20.2 47.1 16.3 16.3 63.5 Flexi 9 0.0 11.1 55.6 11.1 22.2 11.1 33.3 Speedy 114 0.9 8.8 14.9 50.0 25.4 9.6 75.4 Firstmedia 32 0.0 0.0 12.5 59.4 28.1 0.0 87.5 BizNet 2 0.0 50.0 0.0 0.0 50.0 50.0 50.0 IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0 Telkomnet Instan 3 0.0 0.0 33.3 66.7 0.0 0.0 66.7 Bolt 5 0.0 0.0 0.0 100.0 0.0 0.0 100.0 AHA 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Satisfaction Level – Speed Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 49  32.0% Younger generation is very satisfied with the speed of the current internet service provider. Percentage of 10% higher than the Total 2.9 10.0 19.0 49.8 18.2 Very important Somewhat important Neutral Somewhat not important Very not important
  50. 50. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 2.0 9.5 19.6 55.1 13.8 11.6 68.9 BD 01: Gender Male 344 2.0 9.3 17.7 56.7 14.2 11.3 70.9 Female 244 2.0 9.8 22.1 52.9 13.1 11.9 66.0 BD 02: Age Group Under 19 years old 50 4.0 8.0 8.0 70.0 10.0 12.0 80.0 20 - 29 years old 292 2.1 10.3 17.5 55.1 15.1 12.3 70.2 30 - 39 years old 171 1.2 9.4 19.9 56.1 13.5 10.5 69.6 40 - 49 years old 62 1.6 9.7 38.7 40.3 9.7 11.3 50.0 50 years old and over 13 7.7 0.0 15.4 53.8 23.1 7.7 76.9 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 1.5 11.2 20.3 50.3 16.8 12.7 67.0 Rp. 2.500.001 - Rp. 6.500.000 254 2.4 9.4 18.5 57.9 11.8 11.8 69.7 Rp. 6.500.001 and above 137 2.2 7.3 20.4 56.9 13.1 9.5 70.1 BD 04: Currently Used Brand Telkomsel 82 1.2 7.3 19.5 52.4 19.5 8.5 72.0 XL Axiata 64 0.0 7.8 14.1 62.5 15.6 7.8 78.1 Indosat 53 1.9 13.2 24.5 56.6 3.8 15.1 60.4 3 79 5.1 13.9 25.3 44.3 11.4 19.0 55.7 Axis 27 3.7 14.8 40.7 33.3 7.4 18.5 40.7 Smartfren 104 2.9 10.6 21.2 53.8 11.5 13.5 65.4 Flexi 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6 Speedy 114 0.9 5.3 11.4 62.3 20.2 6.1 82.5 Firstmedia 32 0.0 6.3 12.5 62.5 18.8 6.3 81.3 BizNet 2 0.0 50.0 0.0 0.0 50.0 50.0 50.0 IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0 Telkomnet Instan 3 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Bolt 5 0.0 0.0 20.0 80.0 0.0 0.0 80.0 AHA 9 0.0 11.1 22.2 66.7 0.0 11.1 66.7 Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 Satisfaction Level – Reach Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 50  Satisfaction level for reach is already satisfied its user by 68.9%, interesting fact is Speedy and Firstmedia user have a very good score with 82.5% and 81.3% respectively. Percentage of 10% higher than the Total 2.0 9.5 19.6 55.1 13.8 Very important Somewhat important Neutral Somewhat not important Very not important
  51. 51. Total Very not satisfied Somew hat not satisfied Neutral Somew hat satisfied Very satisfied Very not satisfied + Somew hat not satisfied (Code 1 ~ 2) Somew hat satisfied + Very satisfied (Code 4 ~ 5) Per. Per. Per. Per. Per. Per. Per. Total 588 1.7 5.8 45.9 37.9 8.7 7.5 46.6 BD 01: Gender Male 344 2.0 5.5 43.6 38.7 10.2 7.6 48.8 Female 244 1.2 6.1 49.2 36.9 6.6 7.4 43.4 BD 02: Age Group Under 19 years old 50 6.0 4.0 46.0 36.0 8.0 10.0 44.0 20 - 29 years old 292 1.7 6.5 47.3 36.3 8.2 8.2 44.5 30 - 39 years old 171 1.2 6.4 44.4 38.0 9.9 7.6 48.0 40 - 49 years old 62 0.0 3.2 46.8 41.9 8.1 3.2 50.0 50 years old and over 13 0.0 0.0 30.8 61.5 7.7 0.0 69.2 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 1.0 7.6 44.2 37.1 10.2 8.6 47.2 Rp. 2.500.001 - Rp. 6.500.000 254 2.8 5.1 47.2 36.6 8.3 7.9 44.9 Rp. 6.500.001 and above 137 0.7 4.4 46.0 41.6 7.3 5.1 48.9 BD 04: Currently Used Brand Telkomsel 82 1.2 4.9 48.8 39.0 6.1 6.1 45.1 XL Axiata 64 0.0 4.7 45.3 37.5 12.5 4.7 50.0 Indosat 53 3.8 3.8 50.9 35.8 5.7 7.5 41.5 3 79 2.5 7.6 45.6 38.0 6.3 10.1 44.3 Axis 27 3.7 3.7 48.1 40.7 3.7 7.4 44.4 Smartfren 104 1.0 6.7 46.2 34.6 11.5 7.7 46.2 Flexi 9 0.0 0.0 88.9 11.1 0.0 0.0 11.1 Speedy 114 1.8 6.1 38.6 39.5 14.0 7.9 53.5 Firstmedia 32 0.0 6.3 31.3 59.4 3.1 6.3 62.5 BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0 IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0 Telkomnet Instan 3 0.0 0.0 66.7 33.3 0.0 0.0 33.3 Bolt 5 0.0 0.0 100.0 0.0 0.0 0.0 0.0 AHA 9 0.0 0.0 0.0 100.0 0.0 0.0 100.0 Others 1 11.1 11.1 66.7 11.1 0.0 22.2 11.1 Satisfaction Level – Customer Service Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer] 51  Satisfaction level towards customer service is neutral 45.9%, or respondent did not say they not satisfied 7.5% but they rather satisfied 46.6%. Percentage of 10% higher than the Total 1.75.8 45.9 37.9 8.7 Very important Somewhat important Neutral Somewhat not important Very not important
  52. 52. E. Detail findings 1. Brand awareness 2. Usage and Attitude 3. Importance Level 4. Brand strength and weakness 5. Future Intention 52
  53. 53. Planning to change my internet service provider I feel comfortable w ith my internet service provider right now I don’t trust other internet service provider Still unsure Per. Per. Per. Per. Total 588 12.1 72.8 8.8 6.3 BD 01: Gender Male 344 11.3 75.0 7.6 6.1 Female 244 13.1 69.7 10.7 6.6 BD 02: Age Group Under 19 years old 50 8.0 66.0 12.0 14.0 20 - 29 years old 292 10.3 76.4 8.6 4.8 30 - 39 years old 171 12.3 70.8 10.5 6.4 40 - 49 years old 62 19.4 69.4 3.2 8.1 50 years old and over 13 30.8 61.5 7.7 0.0 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 9.1 76.1 7.6 7.1 Rp. 2.500.001 - Rp. 6.500.000 254 12.6 72.0 9.4 5.9 Rp. 6.500.001 and above 137 15.3 69.3 9.5 5.8 BD 04: Currently Used Brand Telkomsel 82 7.3 72.0 11.0 9.8 XL Axiata 64 7.8 79.7 10.9 1.6 Indosat 53 13.2 73.6 7.5 5.7 3 79 10.1 75.9 10.1 3.8 Axis 27 3.7 63.0 18.5 14.8 Smartfren 104 21.2 68.3 3.8 6.7 Flexi 9 33.3 55.6 0.0 11.1 Speedy 114 8.8 74.6 11.4 5.3 Firstmedia 32 9.4 84.4 3.1 3.1 BizNet 2 0.0 50.0 0.0 50.0 IM2 4 25.0 75.0 0.0 0.0 Telkomnet Instan 3 33.3 66.7 0.0 0.0 Bolt 5 40.0 60.0 0.0 0.0 AHA 9 22.2 55.6 11.1 11.1 Others 1 0.0 0.0 0.0 100.0 Future Plan To Change Internet Service Provider Q. Do you planning to change your current internet service provider? [Single Answer] 53 Percentage of 10% higher than the Total  72.8% of Internet service provider user is comfortable and doesn’t have any intention to switch to other internet service provider, mostly Firstmedia user is comfortable with its internet service provider.  12.1% planning to change internet service provider. 12.1 72.8 8.8 6.3
  54. 54. Future Intention Internet Service Provider Brand Q. What brand will you consider to used in the future? [Single Answer] 54 Percentage of 10% higher than the Total  From 13.4% respondent who planning to change internet service provider, they prefer to switch to Bolt 18.3%. Eventhough 12.7% want to switch into Fastnet and another 14.1% also want to switch into Speedy. 11.3 11.3 8.5 5.6 2.8 7.0 1.4 14.1 12.7 4.2 0.0 2.8 18.3 Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy FastNet / Firstmedia Max3 / BizNet IM2 Telkomnet Instan Bolt Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Total 79 11.3 11.3 8.5 5.6 2.8 7.0 1.4 14.1 12.7 4.2 0.0 2.8 18.3 BD01:Gender Male 43 15.4 12.8 5.1 7.7 2.6 10.3 2.6 2.6 15.4 2.6 0.0 0.0 23.1 Female 36 6.3 9.4 12.5 3.1 3.1 3.1 0.0 28.1 9.4 6.3 0.0 6.3 12.5 BD02:Age Group Under 19 years old 4 0.0 50.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 25.0 20 - 29 years old 34 6.7 10.0 10.0 6.7 0.0 10.0 3.3 10.0 16.7 3.3 0.0 3.3 20.0 30 - 39 years old 23 9.5 4.8 14.3 4.8 4.8 4.8 0.0 23.8 9.5 0.0 0.0 0.0 23.8 40 - 49 years old 14 16.7 8.3 0.0 8.3 8.3 8.3 0.0 8.3 16.7 16.7 0.0 0.0 8.3 50 years old and over 4 50.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 BD03:Household monthly expenditure Under Rp. 2.500.000 23 11.1 11.1 5.6 16.7 0.0 0.0 5.6 11.1 16.7 0.0 0.0 5.6 16.7 Rp. 2.500.001 - Rp. 6.500.000 33 12.5 6.3 9.4 0.0 3.1 15.6 0.0 15.6 6.3 6.3 0.0 0.0 25.0 Rp. 6.500.001 and above 23 9.5 19.0 9.5 4.8 4.8 0.0 0.0 14.3 19.0 4.8 0.0 4.8 9.5 BD04:Currently Used Brand Telkomsel 9 0.0 16.7 33.3 16.7 0.0 0.0 0.0 0.0 16.7 0.0 0.0 16.7 0.0 XL Axiata 5 0.0 0.0 20.0 40.0 20.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 Indosat 9 28.6 0.0 0.0 0.0 0.0 28.6 0.0 14.3 0.0 14.3 0.0 0.0 14.3 3 8 12.5 12.5 12.5 0.0 12.5 0.0 12.5 12.5 12.5 0.0 0.0 0.0 12.5 Axis 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 Smartfren 23 9.1 18.2 0.0 4.5 0.0 0.0 0.0 22.7 13.6 9.1 0.0 4.5 18.2 Flexi 3 0.0 33.3 0.0 0.0 0.0 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Speedy 11 10.0 10.0 0.0 0.0 0.0 10.0 0.0 0.0 40.0 0.0 0.0 0.0 30.0 Firstmedia 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 0.0 0.0 33.3 IM2 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 Telkomnet Instan 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Bolt 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 AHA 3 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
  55. 55. Connection Price Service Speed Reach Customer Service Per. Per. Per. Per. Per. Per. Total 588 53.1 52.0 18.2 56.5 54.3 14.8 BD 01: Gender Male 344 53.5 53.2 19.2 61.6 55.5 14.5 Female 244 52.5 50.4 16.8 49.2 52.5 15.2 BD 02: Age Group Under 19 years old 50 62.0 54.0 14.0 60.0 60.0 8.0 20 - 29 years old 292 52.4 50.7 18.8 56.2 53.8 15.4 30 - 39 years old 171 48.0 53.2 17.5 55.0 53.2 12.3 40 - 49 years old 62 61.3 51.6 22.6 62.9 59.7 24.2 50 years old and over 13 61.5 61.5 7.7 38.5 30.8 15.4 BD 03: Household monthly expenditure Under Rp. 2.500.000 197 54.8 46.2 17.3 53.8 52.3 13.7 Rp. 2.500.001 - Rp. 6.500.000 254 50.0 56.7 17.3 60.2 55.5 13.4 Rp. 6.500.001 and above 137 56.2 51.8 21.2 53.3 54.7 19.0 BD 04: Currently Used Brand Telkomsel 82 51.2 59.8 8.5 54.9 47.6 9.8 XL Axiata 64 43.8 56.3 15.6 42.2 54.7 14.1 Indosat 53 64.2 62.3 17.0 66.0 67.9 18.9 3 79 55.7 44.3 17.7 58.2 68.4 16.5 Axis 27 59.3 40.7 18.5 55.6 77.8 11.1 Smartfren 104 51.9 47.1 14.4 64.4 57.7 11.5 Flexi 9 77.8 33.3 0.0 77.8 77.8 11.1 Speedy 49.1 51.8 31.6 56.1 35.1 19.3 Firstmedia 114 46.9 50.0 21.9 31.3 40.6 21.9 BizNet 32 50.0 50.0 0.0 100.0 0.0 0.0 IM2 75.0 50.0 0.0 50.0 100.0 0.0 Telkomnet Instan 2 66.7 66.7 0.0 66.7 66.7 0.0 Bolt 4 60.0 40.0 20.0 60.0 80.0 0.0 AHA 3 66.7 77.8 22.2 66.7 33.3 11.1 Others 5 100.0 100.0 100.0 100.0 100.0 100.0 Aspect for Improvement Q. What aspect do you think, your current internet provider need to improve? [Multiple Answer] 55 53.1 52.0 18.2 56.5 54.3 14.8 Percentage of 10% higher than the Total  There is some few aspect for improvement, only service and customer service does not need to improve.  In terms of connection 64.2% Indosat user want to have an improvement, also Indosat and 3 user want to have an improvement on Reach aspect with 67.9% and 68.4%.
  56. 56. W&S Joint Stock Company is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 110,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H, Grand Slipi Tower, Jl. S. Parman Kav, 22-24, Slipi, Jakarta Barat 11480, Jakarta, Indonesia. » Office phone: (+62) 21 290 22227 Fax: (+62) 21 290 22244 » Email: info@nusaresearch.com » Website: http://nusaresearch.com/ The copyright of this report belongs to W&S Joint Stock Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Joint Stock Company (also include its website address http://nusaresearch.com).

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