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Report date: January 2013
Creator: Nusaresearch team
REPORT ON DRINKING HABITS OF
FRUIT JUICE IN INDONESIA
Research time: ...
A. Executive Summary
[1] Frequency in consuming fruit juice
Most respondens had consuming fruit juice at least 2- 3 times ...
A. Executive Summary
[6] Time to drink fruit juice
Need the refreshment is the best time to consume fruit juice for almost...
B. Research Information
 Research method : Quantitative research (Online survey)
 Timing : 13th – 18th December 2013
 S...
C. Research findings
1. Frequency in consuming fruit juice
Most respondens had consuming fruit juice at least 2- 3 times a week in the last 3 m...
1. Frequency in consuming fruit juice
 Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton...
4.3
8.6
18.3
35.5
12.9 11.8
5.4
3.2
9.5 10.7
15.5
31.0
14.3
13.1
2.4 3.64.7
11.6
14.0
33.7
19.8
10.5
0.0
5.8
More than onc...
 Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit :...
1. Frequency in consuming fruit juice
 Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton...
2. Brands of fruit juice
 Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Ba...
2. Brands of fruit juice
 Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Ba...
79.6
66.7
57.0
43.0
23.7
18.3 21.5
25.8
8.6
5.4
1.1 0.0
88.1
63.1 63.1
48.8
35.7
22.6 23.8
17.9 15.5 14.3
3.6 2.4
86.0
69....
2. Brands of fruit juice
 Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Ba...
2. Brands of fruit juice
 Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Ba...
3. Level of agreement with factors related to fruit juice
 Q. Please indicate your level of agreement with factors relate...
4. The reason for choosing fruit juice
 Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : %
F...
4. The reason for choosing fruit juice
 Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : %
8...
4. Reason for choosing fruit juice
 Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : %
Figur...
4. Reason for choosing fruit juice
 Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : %
Figur...
3.0 2.0 24.0 5.0 4.0 14.0
39.0 19.0 3.07.0 8.0
72.0
12.0 3.0
55.0
81.0
36.0
7.0
64.0 51.0
82.0
64.0
42.0
73.0
67.0
80.0
39...
6. Time to drink fruit juice
 Q. Please indicate your level of interest with these enjoyment ways of packaged fruit juice...
7. Favorite fruit juice flavor
 Q. Please indicate your level of interest with these flavors of packaged fruit juice? [SA...
8. Capacity of packaged fruit juice
 Q. Amongst of capacity of packaged fruit juice, which one do you prefer? [SA] Based ...
9. Capacity of packaged fruit juice vs the pack form
 Q. Please indicate your level of suitability between type of packag...
10. Places to buy fruit juice
 Q. Where do you usually and frequently buy packaged fruit juice? [SA] Based n=263 Unit : %...
D. Respondent information
D. RESPONDENTS' INFORMATION
DKI
Jakarta,
13.7
Jawa
Barat,
19.4
Jawa
Tengah,
17.9
Jawa
Timur,
12.9
Others,
36.1
PROVINCE
Ma...
PT. Nusaresearch is 100% Japanese invested. Our main professions are ‘Online market research’, ‘Web
creative’ and ‘Web mar...
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11. Voluntary Report Nusaresearch - Fruit Juice

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* Research method : Quantitative research (Online survey)
* Timing : 13th – 18th December 2013
* Sample size : 263
* Research area : Nationwide (Indonesia)
* Target : Male and female, aged 17 – 35 years old, Monthly household expense between IDR 1.000.000 – IDR 20.000.000
* Criteria : Consume fruit juice packaged in the last 3 months
* Research objectives : Understand about Indonesians’ consumers needs and habits packaged fruit juice
* Sampling method : Internet sampling

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11. Voluntary Report Nusaresearch - Fruit Juice

  1. 1. Report date: January 2013 Creator: Nusaresearch team REPORT ON DRINKING HABITS OF FRUIT JUICE IN INDONESIA Research time: 13th – 18th December 2013 Based on Nusaresearch’s panellist
  2. 2. A. Executive Summary [1] Frequency in consuming fruit juice Most respondens had consuming fruit juice at least 2- 3 times a week in the last 3 months. • More than 33.5% of the respondents at least 2-3 times a week consuming fruit juice in the last 3 months, however only 2.7% of the respondents who consuming fruit juice once a month in the last 3 months. [2] Brands of fruit juice Most respondens had consuming Buavita in the last 3 months • More than 84.4% of the respondents ever consume Buavita in the last 3 months. Surprisingly, there were only 1.5% of the respondents who ever consume Mamaroz in the last 3 months. [3] Level of agreement with factors related to fruit juice The mostly agreement related to fruit juice is natural fruit flavor. • The natural fruit flavor (4.48%,), natural vitamin addition (4.29%) and moderately sweet taste (4.10%) are the highest score for agreement related to fruit juice. [4] The reason for choosing fruit juice Refreshment is the main reason for consuming fruit juice. • More than 77.6% of the respondents choose the fruit juice because refreshment. The others reasons are easy carry away (71.1%) and replace nutriment of fruit (62.7%). [5] How to drink fruit juice Cooling without ice is the attractive way when consuming fruit juice. • Cooling without ice is the attractive way when consuming fruit juice, mean score is 4.3 (of scale 5) however the mean score for no cooling or no ice only 2.8 (scale 5).
  3. 3. A. Executive Summary [6] Time to drink fruit juice Need the refreshment is the best time to consume fruit juice for almost all respondents • Most of the respondent drink fruit juice when need the refreshment (81.4%) and working or sport time (66.5%) [7] Favorite fruit juice flavor Orange juice is the most favorite taste by most of the respondents. • The mean score of orange taste is 4.44 (scale 5), however the mean score of Aloe Vera's flavor only 2.72 (scale 5). [8] Capacity of packaged fruit juice Most of the respondent prefer to have 100 – 220 ml as the capacity of fruit juice. • More than 51.7% of the respondent prefer to have 100 - 220 ml (once a time) fruit juice, only 4.6% of the respondent prefer more than 1500 ml. [9] Capacity of packaged fruit juice vs the pack form Plastic fino with 100 – 220 ml is the best combination between size and type of packaging of fruit juice. • The other option is glass bottle with 1001 – 1200 ml for the type and size of fruit juice packaged. [10] Places to buy fruit juice Most of the respondent bought the fruit juice at minimarket.. • More than 55.5% of the respondents bought fruit juice at minimarket, only 1.5% of the respondents bought fruit juice at wholesaler for beverages.
  4. 4. B. Research Information  Research method : Quantitative research (Online survey)  Timing : 13th – 18th December 2013  Sample size : 263  Research area : Nationwide (Indonesia)  Target : Male and female, aged 17 – 35 years old Monthly household expense above IDR 1.000.000 – IDR 20.000.000  Criteria : Consume fruit juice packaged in the last 3 months  Research objectives : Understand about Indonesians’ consumers needs and habits packaged fruit juice  Sampling method : Internet sampling (Nusaresearch panel)
  5. 5. C. Research findings
  6. 6. 1. Frequency in consuming fruit juice Most respondens had consuming fruit juice at least 2- 3 times a week in the last 3 months.  Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit : % 6.1 10.3 16.0 33.5 15.6 11.8 2.7 4.2 More than once a day Once a day 4-6 times a week 2-3 times a week Once a week 2-3 times a month Once a month Less than once a month Figure 1. Frequency in consuming fruit juice – By total More than 33.5% of the respondents at least 2-3 times a week consuming fruit juice in the last 3 months, however only 2.7% of the respondents who consuming fruit juice once a month in the last 3 months.
  7. 7. 1. Frequency in consuming fruit juice  Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit : % 6.7 11.1 17.8 31.9 16.3 10.4 1.5 4.4 More than once a day Once a day 4-6 times a week 2-3 times a week Once a week 2-3 times a month Once a month Less than once a month 5.5 9.4 14.1 35.2 14.8 13.3 3.9 3.9 More than once a day Once a day 4-6 times a week 2-3 times a week Once a week 2-3 times a month Once a month Less than once a month n = 135 n = 128 Figure 2. Frequency in consuming fruit juice – By gender There is a no significant difference with regard to the frequency in consuming fruit juice between male and female. The frequency of consuming fruit juice between male and female respondents is not difference, 31.9% (out of 135 male respondents) and 35.2% (out of 128 female respondents) consuming fruit juice 2 – 3 times a week in the past 3 months.
  8. 8. 4.3 8.6 18.3 35.5 12.9 11.8 5.4 3.2 9.5 10.7 15.5 31.0 14.3 13.1 2.4 3.64.7 11.6 14.0 33.7 19.8 10.5 0.0 5.8 More than once a day Once a day 4-6 times a week2-3 times a week Once a week 2-3 times a month Once a month Less than once a month 17 - 24 years old (n=93) 25 - 29 years old (n=84) 30 - 35 years old (n=86)  Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit : % Figure 3. Frequency in consuming fruit juice – By age 1. Frequency in consuming fruit juice There is a no significant difference with regard to the frequency in consuming fruit juice 2-3 times a week across age . When compare with across the age, there is no significant difference who consumed fruit juice 2-3 times a week, for example 35.5% (17-24 years old), 31.0% (25-29 years old), and 33.7% (30-35 years old).
  9. 9.  Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit : % Figure 4. Frequency in consuming fruit juice – By MHE 1. Frequency in consuming fruit juice Most respondents with middle and low MHE had consuming fruit juice 2-3 times a week. From the MHE table, it can be concluded that respondents who consuming fruit juice 2-3 times a week come from across MHE, for example low MHE (34.7%), middle MHE (32.5%) and high MHE (32.9%). High MHE is mostly consume fruit juice 4-6 times (18.8% and 14.7%) compare to middle MHE (13.8%) and low MHE (15.3%). 4.1 10.2 15.3 34.7 14.3 13.3 4.1 4.1 6.3 10.0 13.8 32.5 20.0 10.0 1.3 6.3 8.2 10.6 18.8 32.9 12.9 11.8 2.4 2.4 More than once a day Once a day 4-6 times a week 2-3 times a week Once a week 2-3 times a month Once a month Less than once a month Rp 1.000.000 - Rp 2.000.000 (n=98) Rp 2.000.001 - Rp 3.000.000 (n=80) Above Rp 3.000.00 (n=85)
  10. 10. 1. Frequency in consuming fruit juice  Q. Please indicate how often you drink packaged fruit juices (bottled, can, carton) by yourself? [SA] Based n=263 Unit : % DKI Jakarta Jawa Barat Jawa Tengah Jawa Timur Others n = 36 n = 51 n = 47 n = 34 n = 95 11.1 5.6 22.2 16.7 16.7 22.2 2.8 2.8 9.8 15.7 13.7 31.4 15.7 7.8 2.0 3.9 0.0 6.4 19.1 31.9 25.5 12.8 0.0 4.3 2.9 17.6 5.9 50.0 8.8 8.8 0.0 5.9 6.3 8.4 16.8 35.8 12.6 10.5 5.3 4.2 More than once a day Once a day 4-6 times a week 2-3 times a week Once a week 2-3 times a month Once a month Less than once a month Figure 5. Frequency in consuming fruit juice – By province The frequency in consuming fruit juice slightly varied across the provinces It can also be clearly seen that the frequency in consuming fruit juice slightly varied across the provinces. There are 50.0% respondents in Jawa Timur , 35.8% respondents in others province, 31.9% respondents in Jawa Tengah, 31.4% in respondents Jawa Barat and 16.7% of 36 respondents in DKI Jakarta who consuming fruit juice 2-3 times a week in the last 3 months.
  11. 11. 2. Brands of fruit juice  Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Based n=263 Unit : % 84.4 66.5 56.3 48.7 25.9 22.8 22.8 22.4 12.9 10.6 1.5 1.9 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Mamaroz Others Figure 6. Brands of Fruit Juice – By total Most respondens had consuming Buavita in the last 3 months More than 84.4% of the respondents ever consume Buavita in the last 3 months. Surprisingly, there were only 1.5% of the respondents who ever consume Mamaroz in the last 3 months.
  12. 12. 2. Brands of fruit juice  Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Based n=263 Unit : % 78.5 68.9 49.6 47.4 16.3 23.7 18.5 16.3 8.9 11.1 2.2 2.2 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Mamaroz Others 90.6 64.1 63.3 50.0 35.9 21.9 27.3 28.9 17.2 10.2 0.8 1.6 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Mamaroz Others n = 135 n = 128 Figure 7. Brands of Fruit Juice – By gender There is a slight difference with regard to the brands of fruit juice ever consume between male and female. There is no significant difference between gender toward the brand of fruit juice, 78.5% out of 135 male respondents and 90.6% out of 128 female respondents ever consume Buavita in the past 3 months.
  13. 13. 79.6 66.7 57.0 43.0 23.7 18.3 21.5 25.8 8.6 5.4 1.1 0.0 88.1 63.1 63.1 48.8 35.7 22.6 23.8 17.9 15.5 14.3 3.6 2.4 86.0 69.8 48.8 54.7 18.6 27.9 23.3 23.3 15.1 12.8 1.2 2.3 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Others Mamaroz 17 - 24 years old (n=93) 25 - 29 years old (n=84) 30 - 35 years old (n=86) 2. Brands of fruit juice  Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Based n=263 Unit : % Figure 8. Brands of Fruit Juice – By age There is a similiar pattern on favorite to the brand juice across age, eg. Buavita, Tipco and Berry. The cross age table shows there is similiar pattern on the brands of Buavita, Tipco and Berry, mostly consume by 25 – 29 years old (88.1%, 15.5% and 14.3%) and 30 – 35 years old (86.0%, 15,1% and 12.8%), compare to 17 – 24 years old (79.6%, 8.6% and 5.4%).
  14. 14. 2. Brands of fruit juice  Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Based n=263 Unit : % Figure 9. Brands of Fruit Juice – By MHE Most respondents who consume Buavita is come from across MHE. From the cross MHE tables, it can be concluded that Buavita is consumed equally by across MHE 86.7% ( low MHE), 80.0% (middle MHE) and 85.9% (high MHE). However Tipco brand is mostly consumed by respondents with high MHE (18.8%). 86.7 61.2 52.0 45.9 25.5 18.4 18.4 18.4 13.3 11.2 3.1 2.0 80.0 71.3 53.8 51.3 30.0 21.3 25.0 20.0 6.3 6.3 0.0 0.0 85.9 68.2 63.5 49.4 22.4 29.4 25.9 29.4 18.8 14.1 2.4 2.4 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Others Mamaroz Rp 1.000.000 - Rp 2.000.000 (n=98) Rp 2.000.001 - Rp 3.000.000 (n=80) Above Rp 3.000.000 (n=85)
  15. 15. 2. Brands of fruit juice  Q. Amongst of list of packaged of fruit juice brands, which one do you usually consume? [MA] Based n=263 Unit : % DKI Jakarta Jawa Barat Jawa Tengah Jawa Timur Others n = 36 n = 51 n = 47 n = 34 n = 95 83.3 66.7 66.7 52.8 30.6 22.2 33.3 25.0 25.0 27.8 5.6 5.6 86.3 68.6 60.8 52.9 29.4 19.6 17.6 33.3 15.7 7.8 0.0 3.9 78.7 70.2 51.1 44.7 21.3 23.4 25.5 21.3 19.1 12.8 4.3 0.0 82.4 67.6 50.0 41.2 29.4 20.6 26.5 14.7 5.9 11.8 0.0 0.0 87.4 63.2 54.7 49.5 23.2 25.3 18.9 18.9 6.3 4.2 0.0 1.1 Buavita Nutrisari Minute maid ABC Country choice Sunkist Happy jus Love juice Tipco Berry Mamaroz Others Figure 10. Brands of Fruit Juice – By province The brand of fruit slightly varied across the provinces It can also be clearly seen that the who ever consume Buavita slightly varied across the provinces. There are 83.3% respondents in DKI Jakarta, 86.3% in Jawa Barat, 78.7% in Jawa Tengah and 87.4% in others province who ever consume Buavita. However, only 4.3% respondent in Jawa Tengah and 5,6% in DKI Jakarta ever consume Mamaroz, but the others provinces is never consume that brand.
  16. 16. 3. Level of agreement with factors related to fruit juice  Q. Please indicate your level of agreement with factors related to packaged fruit juice? [SA] Based n=263 Based on Likert measure: 1_ Strongly disagree, 2_Disagree, 3_Undecided, 4_Agree, 5_Strongly agree Mean Mean Score Weight  Limited synthetic food colorings 3.22 55.61 0.555  Adding energies for body 3.97 74.33 0.715  Strong sweetness, can be consumed with ice 2.76 43.92 0.420  Natural vitamin addition 4.29 82.32 0.753  Moderately sweet 4.10 77.47 0.756  Natural fruit flavor retaining, adding other synthetic colorings 3.24 55.99 0.534  Mixed fruits' flavors 3.28 57.03 0.532  Natural fruit flavor's retaining 4.48 86.88 0.712  Fruit Flavor is heavier than natural flavor 2.68 42.11 0.446 The mostly agreement related to fruit juice is natural fruit flavor. The natural fruit flavor (4.48%,), natural vitamin addition (4.29%) and moderately sweet taste (4.10%) are the highest score for agreement related to fruit juice. Figure 11. Level of agreement with factors related to fruit juice
  17. 17. 4. The reason for choosing fruit juice  Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : % Figure 12. The reason for consuming fruit juice – By total 77.6 71.1 62.7 55.9 47.1 28.9 22.4 22.4 18.6 18.3 1.1 Refreshment is the main reason for consuming fruit juice. More than 77.6% of the respondents choose the fruit juice because refreshment. The others reasons are easy carry away (71.1%) and replace nutriment of fruit (62.7%).
  18. 18. 4. The reason for choosing fruit juice  Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : % 80.0 65.2 62.2 60.7 49.6 27.4 20.0 27.4 14.1 22.2 1.5 75.0 77.3 63.3 50.8 44.5 30.5 25.0 17.2 23.4 14.1 0.8 Refreshments Carryawayeasy Replacenutrimentoffruit Wanttoaddvitamin Taste Wanttotry Temporaryfilling Habitofusing Beautifulskin Sellingmarket Others There is a no significant difference with regard to the reason in consuming fruit juice between male and female. Figure 13. The reason for consuming fruit juice – By gender The reasons in consuming fruit juice between male and female respondents is no- significant different, for example 80.0% out of 135 male respondents and 75.0% out of 128 female respondents consuming fruit juice because refreshment. n = 135 n = 128
  19. 19. 4. Reason for choosing fruit juice  Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : % Figure 14. The reason for consuming fruit juice – By age There is a no significant difference with regard to the reasons for consuming fruit juice across age . Across the age, there is no significant difference across age who consumed fruit juice because refreshment, for example 78.5% (17-24 years old), 78.6% (25-29 years old) and 75.6% (30-35 years old). 78.5 66.7 58.1 54.8 50.5 20.4 20.4 22.6 14.0 17.2 1.1 78.6 76.2 63.1 56.0 47.6 29.8 29.8 20.2 19.0 15.5 0.0 75.6 70.9 67.4 57.0 43.0 37.2 17.4 24.4 23.3 22.1 2.3 17 - 24 years old (n=93) 25 - 29 years old (n=84) 30 - 35 years old (n=86)
  20. 20. 4. Reason for choosing fruit juice  Q. Why do you choose to consume packaged fruit juice? [MA] Based n=263 Unit : % Figure 15. The reason for consuming fruit juice – By MHE Respondents who consume fruit juice because resfreshment is come from across MHE. From the MHE table, it can be concluded that the refreshment was main reasons for consuming fruit juice by across MHE 79.6& (low MHE), 72.5% (middle MHE) and 80.0% (high MHE). 79.6 64.3 56.1 54.1 39.8 29.6 21.4 23.5 17.3 21.4 0.0 72.5 72.5 72.5 56.3 51.3 27.5 18.8 23.8 16.3 18.8 1.3 80.0 77.6 61.2 57.6 51.8 29.4 27.1 20.0 22.4 14.1 2.4 Rp 1.000.000 - Rp 2.000.000 (n=98) Rp 2.000.001 - Rp 3.000.000 (n=80) Above Rp 3.000.000 (n=85)
  21. 21. 3.0 2.0 24.0 5.0 4.0 14.0 39.0 19.0 3.07.0 8.0 72.0 12.0 3.0 55.0 81.0 36.0 7.0 64.0 51.0 82.0 64.0 42.0 73.0 67.0 80.0 39.0 79.0 105.0 56.0 89.0 97.0 74.0 46.0 86.0 72.0 110.0 97.0 29.0 93.0 117.0 47.0 30.0 42.0 142.0 4.1 4.1 3.0 4.0 4.2 3.3 2.8 3.4 4.3 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 0.0 50.0 100.0 150.0 200.0 250.0 300.0 Drinkingwithfriends Drinkingalone Drinkingquickly Sipingslowly Drinkingfromthe bottle/can/tetrapakdirectly Pourintoglasstodrink Notcoolingormoreice Notcoolingortakemoreice Coolingwithoutmoreice Very unlikely Somewhat unlikely Neutral Somewhat likely Very likely Mean MeanCount 5. How to drink fruit juice  Q. Please indicate your level of interest with these enjoyment ways of packaged fruit juice? [SA] Based n=263 Figure 16. How to drink fruit juice Cooling without ice is the attractive way when consuming fruit juice. Cooling without ice is the attractive way when consuming fruit juice, mean score is 4.3 (of scale 5) however the mean score for no cooling or no ice only 2.8 (scale 5).
  22. 22. 6. Time to drink fruit juice  Q. Please indicate your level of interest with these enjoyment ways of packaged fruit juice? [SA] Based n=263 Unit : %  When needing refreshment, 81.4  When working or playing sports, 66.5  At different daytimes, 63.5  After eating, 34.2  Before eating, 12.5  While eating, 9.9  Before going bed, 8.0  Others, 2.3 Figure 17. Time to drink fruit juice Need the refreshment is the best time to consume fruit juice for almost all respondents Most of the respondent drink fruit juice when need the refreshment (81.4%) and working or sport time (66.5%)
  23. 23. 7. Favorite fruit juice flavor  Q. Please indicate your level of interest with these flavors of packaged fruit juice? [SA] Based n=263 10 8 11 11 12 31 18 58 9 28 16 6 9 11 7 12 19 4123 15 13 34 15 60 46 49 13 38 21 6 11 24 12 15 12 38 76 66 56 103 42 75 76 87 54 76 72 21 40 74 35 54 47 72 67 96 99 78 76 65 66 47 87 89 89 62 95 81 78 81 44 76 87 78 84 37 118 32 57 22 100 32 65 168 108 73 131 101 141 36 3.75 3.84 3.88 3.37 4.04 3.03 3.37 2.72 3.97 3.22 3.63 4.44 4.07 3.69 4.19 3.93 4.05 3.11 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 0 50 100 150 200 250 300 Lemon Apple Strawberry Peach Guava Carrot Kiwi AloeVera Grape Pineaple Markisa Orange Soursop Bluberry Mango Watermelon Avocado Banana Very unlikely Somewhat unlikely Neutral Somewhat likely Very likely Mean MeanCount Figure 18. Favorite fruit juice flavor – By total Orange juice is the most favorite taste by most of the respondents. The mean score of orange taste is 4.44 (scale 5), however the mean score of Aloe Vera's flavor only 2.72 (scale 5).
  24. 24. 8. Capacity of packaged fruit juice  Q. Amongst of capacity of packaged fruit juice, which one do you prefer? [SA] Based n=263 Unit : % 12.9 51.7 34.6 41.8 16.7 14.1 8.7 5.7 4.6 Less than 100 ml 100-220 ml 221-250 ml 251-500 ml 501-800 ml 801-1000 ml 1001-1200 ml 1201-1500 ml More than 1500 ml Figure 19. Capacity of packaged fruit juice Most of the respondent prefer to have 100 – 220 ml as the capacity of fruit juice. More than 51.7% of the respondent prefer to have 100 - 220 ml (once a time) fruit juice, only 4.6% of the respondent prefer more than 1500 ml. .
  25. 25. 9. Capacity of packaged fruit juice vs the pack form  Q. Please indicate your level of suitability between type of packaging and size/capacity of packaged fruit juice? [SA] Based n=263 Carton/tetra pack Cartoon glass Plastic bottle Alumunium bottle Glass bottle Tin tetra pack Bag Fino Plastic glass Plastic fino 1 2 3 4 5 6 7 8 9 Attribute 1. Less than 100 ml 2. 100-220 ml 3. 221-250 ml 4. 251-500 ml 5. 501-800 ml 6. 801-1000 ml 7. 1001-1200 ml 8. 1201-1500 ml 9. More than 1500 ml Figure 20. Capacity of packaged fruit juice Plastic fino with 100 – 220 ml is the best combination between size and type of packaging of fruit juice. The other option is glass bottle with 1001 – 1200 ml for the type and size of fruit juice packaged.
  26. 26. 10. Places to buy fruit juice  Q. Where do you usually and frequently buy packaged fruit juice? [SA] Based n=263 Unit : % 55.5 24.0 8.4 6.1 4.6 1.5 Minimarket or convinience mart Supermarket Hypermarket Nearby or street outlet Grocery shop Wholesale for beverages Figure 21. Places to buy fruit juice Most of the respondent bought the fruit juice at minimarket.. More than 55.5% of the respondents bought fruit juice at minimarket, only 1.5% of the respondents bought fruit juice at wholesaler for beverages.
  27. 27. D. Respondent information
  28. 28. D. RESPONDENTS' INFORMATION DKI Jakarta, 13.7 Jawa Barat, 19.4 Jawa Tengah, 17.9 Jawa Timur, 12.9 Others, 36.1 PROVINCE Male, 51.3 Female, 48.7 GENDER Based n=263 Unit : % 17 - 24 years old, 35.4 25 - 29 years old, 31.9 30 - 35 years old, 32.7 AGE 37.3 30.4 32.3 MHE (Monthly Household Expenditure) Above Rp 3.000.000 Rp 2.000.001 - Rp 3.000.000 Rp 1.000.000 - Rp 2.000.000
  29. 29. PT. Nusaresearch is 100% Japanese invested. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 73,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H, Grand Slipi Tower, Jl. S. Parman Kav. 22 - 24, Slipi, Jakarta Barat 11480, Jakarta, Indonesia » Office phone: +62 21 29022227 Fax: +62 21 29022244 » Email: info@nusaresearch.com » Website: http://nusaresearch.com The copyright of this report belongs to PT. Nusaresearch. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch (also include its website address http://nusaresearch.com).

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