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1. Voluntary Reportnusaresearch report internet_browser_03052013

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1. Voluntary Reportnusaresearch report internet_browser_03052013

  1. 1. Report date: 24th April 2013 Creator: Nusaresearch team REPORT ON INTERNET BROWSER IN INDONESIA Research time: 8th – 16th March 2013 Based on Nusaresearch’s panelist
  2. 2. A. Executive summary [1] 75.6% accesses the internet at home Upon 10 people being asked, there are more than 7 persons accessing the internet At home. The next place is At the office with 56.2%. More than 70% of male and female group usually access the internet At home. The next place is At the office with 54.2% of 177 male respondents and 61.5% of 65 female respondents. [2] Laptop and PC are mostly used for accessing the internet Most respondents use Laptop and PC as their main gadgets for accessing the internet. In particular, Laptop is mostly used with 78.1%. Besides, Smartphone is also used to access the internet, account for 57.0%. There are 77.4% male respondents and 80.0% female respondents accessing the internet by Laptop. The next choice in both these groups is PC with 61.0% and 61.5% for each group. [3] Mozilla Firefox is at top awareness, account for 95.5% More than 95% of 242 surveyed people know Mozilla Firefox. Besides, it also reaches the highest position in TOM of respondents with 57.0%. The following internet browsers are Google Chrome, Internet Explorer and Opera with respectively percentage of 89.3%, 83.9% and 83.5%. More than 90% of both male and female group knows about Mozilla Firefox. Also, it reaches the highest awareness in TOM with respectively account for 55.4% in male group and 61.5% in female group. However, there is difference in term of the next internet browser as male respondents choose Google Chrome and female ones select Internet Explorer.
  3. 3. A. Executive summary [4] 60.7% of respondents use Mozilla Firefox most often Upon 10 people being asked, there are more than 6 persons using Mozilla Firefox most often. The next one is Google Chrome with 27.7%. Not only male respondents but also female ones use Mozilla Firefox most often. The next is Google Chrome chosen by 29.9% male respondents and 21.5% female ones. [5] 92.1% uses current internet browser for Reading news, blog, e-book, documents, etc. Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than 80% of the surveyed people usually do using their current internet browser. In particular, Reading news, blog, e- book, documents, etc. is mostly chosen, account for 92.1%. Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than both male and female group do. While the next 3 activities in male group are Watching movies / video clips, Internet banking and Online shopping, female group usually do Online shopping, Watching movies / video clips and Looking for cooking recipe. [6] Laptop and PC are top 2 gadgets for using current internet browser Laptop is mostly used by 77.3% respondents for using their current internet browser. The next one is PC with 61.2%. Furthermore, none of 242 surveyed people use Pablet or TV (with Internet access) for their current internet browser. Not only male but also female group use Laptop and PC as their main gadgets for their current internet browser. Besides, Smartphone and Tablet are also used by these two groups.
  4. 4. A. Executive summary [7] Stable and not crashed is the top benefit of current internet browser 74.0% agrees that the current internet browser is Stable and not crashed. Besides, Downloading new pages faster is another one benefit of it, account for 64.0%. Both male and female group agree that their current internet browser is Stable and not crashed, respectively account for 77.4% and 64.6%. For the second benefit, while male group chooses Download new pages faster (68.4%), female one selects Able to open many websites (61.5%). [8] Internet Explorer was mostly used in the past, account for 55.4% In the past, there is 55.4% of 242 surveyed people using Internet Explorer. Firefox is the next internet browser which was used often in the past, account for 21.9%. Internet Explorer was used mostly by both male and female group with 53.7% and 60.0% respectively. Besides, male group also used Opera and female used Mozilla Firefox in the past. [9] More than 50% wants to change to another browser There is more than 50% intending to change to another browser in which 16.5% is quite sure about their intention. When asking about intention of changing to use another browser, more than 45% of male and female group agrees. However, there is about 30% who are not sure about their intention. [10] 55.6% wants to change to use Google Chrome in the future More than 50% wants to use Google Chrome in the future. The next one is Mozilla Firefox with 21.6%. Google Chrome is mostly chosen by both male and female group which are respectively account for 52.5% and 64.1%. The next internet browsers are Mozilla Firefox and Opera.
  5. 5. B. Research information Research method : Quantitative research – Online survey Timing : 8th – 16th March 2013 Sample size : 242 Research area : Nationwide Target : Access the internet at least once a month Research objectives : Understand about internet browser market in Indonesia Sampling method : Convenience sampling
  6. 6. C. Research findings
  7. 7. 1. Places for accessing the internet Upon 10 people being asked, there are more than 7 persons accessing the internet At home. The next place is At the office with 56.2%. 75.6% accesses the internet at home [Figure 1] Places for accessing the internet  Q. Please tell us where you usually access the Internet? [MA] Based n=242 At home; 75,6 56,2 29,3 26,9 5,8 9,5 0,0 20,0 40,0 60,0 80,0 100,0 At home At the office Internet café/café/restaurant with wifi Mobile with portable gadgets On the vehicles Other places (school, universities, etc) Unit:%
  8. 8. 1. Places for accessing the internet More than 70% of male and female group usually access the internet At home. The next place is At the office with 54.2% of 177 male respondents and 61.5% of 65 female respondents. Both male and female group often access the internet at home [Figure 1.1] Places for accessing the internet – By Gender Q. Please tell us where you usually access the Internet? [MA] Based n=242 Q. What is your gender? [SA] Based n=242 8,5 5,1 29,9 30,5 54,2 At home; 77,4 0,0 20,0 40,0 60,0 80,0 100,0 Other places (school, universities, etc) On the vehicles Mobile with portable gadgets Internet café/café/restaurant with wifi At the office At home Male (n=177) 12,3 7,7 18,5 26,2 61,5 At home; 70,8 0,0 20,0 40,0 60,0 80,0 100,0 Other places (school, universities, etc) On the vehicles Mobile with portable gadgets Internet café/café/restaurant with wifi At the office At home Female (n=65) Unit:%
  9. 9. 2. Gadgets for accessing the internet Most respondents use Laptop and PC as their main gadgets for accessing the internet. In particular, Laptop is mostly used with 78.1%. Besides, Smartphone is also used to access the internet, account for 57.0%. Laptop and PC are mostly used for accessing the internet [Figure 2] Gadgets accessing the internet  Q. Please tell us what gadget you use to access the Internet? [MA] Based n=242 Laptop; 78,1 PC; 61,2 57,0 20,7 1,2 0,4 0,4 0,0 0,4 0,0 20,0 40,0 60,0 80,0 100,0 Laptop PC Smart phone Tablet Music player with internet Pablet Game device with internet TV (with Internet access) Others Unit:%
  10. 10. 2. Gadgets for accessing the internet There are 77.4% male respondents and 80.0% female respondents accessing the internet by Laptop. The next choice in both these groups is PC with 61.0% and 61.5% for each group. Laptop is mostly used in both male and female group [Figure 2] Gadgets accessing the internet – By Gender  Q. Please tell us what gadget you use to access the Internet? [MA] Based n=242 Q. What is your gender? [SA] Based n=242 0,6 0,0 0,0 ,6 0,6 20,9 57,6 61,0 Laptop; 77,4 0,0 20,0 40,0 60,0 80,0 100,0 Others TV (with Internet access) Game device with internet Pablet Music player with internet Tablet Smart phone PC Laptop Male (n=177) 0,0 0,0 0,0 1,5 3,1 20,0 55,4 61,5 Laptop; 80,0 0,0 20,0 40,0 60,0 80,0 100,0 Others Pablet TV (with Internet access) Game device with internet Music player with internet Tablet Smart phone PC Laptop Female (n=65) Unit:%
  11. 11. 3. Awareness of internet browsers More than 95% of 242 surveyed people know Mozilla Firefox. Besides, it also reaches the highest position in TOM of respondents with 57.0%. The next internet browsers are Google Chrome, Internet Explorer and Opera with respectively percentage of 89.3%, 83.9% and 83.5%. Mozilla Firefox is at top awareness, account for 95.5% [Figure 3] Awareness of internet browsers Q. Please tell us which Internet browser you know? (for PC or smart phone)? [FA] Based n=242 Mozilla Firefox; 95,5 89,3 83,9 83,5 31,8 12,0 57,0 28,5 4,1 10,3 0,0 0,0 0,0 36,0 58,3 30,6 47,9 2,1 0,8 7,8 0,0 20,0 40,0 60,0 80,0 100,0 Mozilla Firefox Google Chrome Internet Explorer Opera Safari Dolphin Others Total awareness T-O-M Other spontaneous Unit:%
  12. 12. 3. Awareness of internet browsers More than 90% of both male and female group knows about Mozilla Firefox. Also, it reaches the highest awareness in TOM with respectively account for 55.4% in male group and 61.5% in female group. However, there is difference in term of the next internet browser as male respondents choose Google Chrome and female ones select Internet Explorer. Mozilla Firefox has best awareness in both male and female group [Figure 3.1] Awareness of internet browsers – By Gender Q. Please tell us which Internet browser you know? (for PC or smart phone)? [FA] Based n=242 Q. What is your gender? [SA] Based n=242 10,5 1,1 1,7 29,9 48,6 55,4 40,1 4,5 10,7 29,4 55,4 2,3 13,6 36,7 82,5 84,2 92,1 95,5 0,0 20,0 40,0 60,0 80,0 100,0 Others Dolphin Safari Internet Explorer Opera Google Chrome Mozilla Firefox Total awareness T-O-M Other spontaneous 1,5 0,0 3,1 66,2 46,2 32,3 24,6 0,0 26,2 9,2 3,1 61,5 3,1 18,5 81,5 81,5 87,7 95,4 0,0 20,0 40,0 60,0 80,0 100,0 Others Dolphin Safari Google Chrome Opera Internet Explorer Mozilla Firefox Total awareness T-O-M Other spontaneous Male (n=177) Female (n=65) Unit:%
  13. 13. 4. Internet browser used most often Upon 10 people being asked, there are more than 6 persons using Mozilla Firefox most often. The next one is Google Chrome with 27.7%. 60.7% of respondents use Mozilla Firefox most often [Figure 4] Internet browser used most often Q. Please tell us what internet browser you most often use within the last 6 months? [SA] Based n=242 Mozilla Firefox; 60,7 27,7 7,9 3,3 0,0 0,0 0,4 0,0 20,0 40,0 60,0 80,0 100,0 Mozilla Firefox Google Chrome Opera Internet Explorer Safari Dolphin Others Unit:%
  14. 14. 4. Internet browser used most often Not only male respondents but also female ones use Mozilla Firefox most often. The next is Google Chrome chosen by 29.9% male respondents and 21.5% female ones. More than 50% of both male and female group use Mozilla Firefox [Figure 4.1] Internet browser used most often – By Gender Q. Please tell us what internet browser you most often use within the last 6 months? [SA] Based n=242 Q. What is your gender? [SA] Based n=242 0,6 0,0 0,0 3,4 7,9 29,9 Mozilla Firefox; 58,2 0,0 20,0 40,0 60,0 80,0 100,0 Others Safari Dolphin Internet Explorer Opera Google Chrome Mozilla Firefox Male (n=177) 0,0 0,0 0,0 3,1 7,7 21,5 Mozilla Firefox; 67,7 0,0 20,0 40,0 60,0 80,0 100,0 Others Safari Dolphin Internet Explorer Opera Google Chrome Mozilla Firefox Female (n=65) Unit:%
  15. 15. 5. Purposes of using your current internet browser Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than 80% of the surveyed people usually do using their current internet browser. In particular, Reading news, blog, e-book, documents, etc. is mostly chosen, account for 92.1%. 92.1% uses current internet browser for Reading news, blog, e-book, documents, etc. [Figure 5] Purposes of using your current internet browser Q. Please tell us what you use the Internet browser for? [MA] Based n=242 5,0 16,9 19,0 23,1 27,3 31,0 34,3 40,9 43,0 47,5 81,0 92,1 0,0 20,0 40,0 60,0 80,0 100,0 Others Looking for cooking recipe Making/editing online documents Listening to music Browsing without any means Play online games Writing blog/forum/wikipedia Internet banking Online shopping Watching movies/video clips streaming Social media Reading news, blog, e-book, documents, etc Unit:%
  16. 16. 5. Purposes of using your current internet browser Reading news, blog, e-book, documents, etc. and Social media are top 2 activities that more than both male and female group do. While the next 3 activities in male group are Watching movies / video clips, Internet banking and Online shopping, female group usually do Online shopping, Watching movies / video clips and Looking for cooking recipe. Both male and female group use current internet browser for reading news, blog, e-book, documents, etc. [Figure 5.1] Purposes of using your current internet browser – By Gender Q. Please tell us what you use the Internet browser for? [MA] Based n=242 Q. What is your gender? [SA] Based n=242 5,6 8,5 19,2 20,9 26,0 32,8 39,0 40,7 42,4 48,6 81,4 93,8 Others Looking for cooking recipe Making/editing online Listening to music Browsing without any means Play online games Writing blog/forum/wikipedia Online shopping Internet banking Watching movies/video clips Social media Reading news, blog, ebook, etc. Male (n=177) 3,1 18,5 21,5 26,2 29,2 30,8 36,9 40,0 44,6 49,2 80,0 87,7 Others Making/editing online Writing blog/forum/wikipedia Play online games Listening to music Browsing without any means Internet banking Looking for cooking recipe Watching movies/video clips Online shopping Social media Reading news, blog, ebook, etc Female (n=65) Unit:%
  17. 17. 6. Gadgets for using current internet browser Laptop is mostly used by 77.3% respondents for using their current internet browser. The next one is PC with 61.2%. Furthermore, none of 242 surveyed people use Pablet or TV (with Internet access) for their current internet browser. Laptop and PC are top 2 gadgets for using current internet browser [Figure 6] Gadgets for using your current internet browser Q. Please tell me what gadget(s) do you use that browser? [MA] Based n=242 Laptop; 77,3 61,2 42,1 17,4 1,2 0,4 0,0 0,0 0,4 0,0 20,0 40,0 60,0 80,0 100,0 Laptop PC Smart phone Tablet Music player (with Internet access) Game device (with Internet access) Pablet TV (with Internet access) Others Unit:%
  18. 18. 6. Gadgets for using current internet browser Not only male but also female group use Laptop and PC as their main gadgets for their current internet browser. Besides, Smartphone and Tablet are also used by these two groups. Both male and female group mostly use their current internet browser by Laptop and PC [Figure 6.1] Gadgets for using your current internet browser – By Gender Q. Please tell me what gadget(s) do you use that browser? [MA] Based n=242 Q. What is your gender? [SA] Based n=242 0,6 0,0 0,0 0,0 0,6 16,9 44,1 60,5 76,3 0,0 20,0 40,0 60,0 80,0 100,0 Others Pablet TV (with Internet access) Game device with inernet Music player with internet Tablet Smart phone PC Laptop Male (n=177) 0,0 0,0 0,0 1,5 3,1 18,5 36,9 63,1 80,0 0,0 20,0 40,0 60,0 80,0 100,0 Others Pablet TV (with Internet access) Game device with inernet Music player with internet Tablet Smart phone PC Laptop Female (n=65) Unit:%
  19. 19. 7. Benefits of current internet browser 74.0% agrees that the current internet browser is Stable and not crashed. Besides, Downloading new pages faster is another one benefit of it, account for 64.0%. Stable and not crashed is the top benefit of current internet browser [Figure 7] Benefits of your current internet browser Q. Please tell us what important things that Internet browsers can offer you are? [MA] Based n=242 2,1 6,2 10,3 12,0 25,6 28,9 46,3 50,8 53,3 54,1 59,5 64,0 74,0 0,0 20,0 40,0 60,0 80,0 100,0 Others Suit my personality Cool Made by a prestigious company Interesing and various layouts Protect me from adult content Can be used in many devices Easy to get/download Prevent external threats (malware) Have many languages Able to open many websites Download new pages faster Stable and not crashed Unit:%
  20. 20. 7. Benefits of current internet browser Both male and female group agree that the current internet browser is Stable and not crashed, respectively account for 77.4% and 64.6%. For the second benefit, while male group chooses Download new pages faster (68.4%), female one selects Able to open many websites (61.5%). Stable and not crash is mostly chosen by both male and female group in term of benefits of current internet browser. [Figure 7.1] Benefits of your current internet browser Q. Please tell us what important things that Internet browsers can offer you are? [MA] Based n=242 Q. What is your gender? [SA] Based n=242 1,7 6,8 10,2 11,9 27,1 27,7 43,5 51,4 55,4 56,5 58,8 68,4 77,4 0,0 20,0 40,0 60,0 80,0 100,0 Others Suit my personality Cool Made by a prestigious company Interesing and various layouts Protect me from adult content Can be used in many devices Easy to get/download Prevent external threats (malware) Have many languages Able to open many websites Download new pages faster Stable and not crashed Male (n=177) 3,1 4,6 10,8 12,3 21,5 32,3 47,7 47,7 49,2 52,3 53,8 61,5 64,6 0,0 20,0 40,0 60,0 80,0 100,0 Others Suit my personality Cool Made by a prestigious company Interesing and various layouts Protect me from adult content Have many languages Prevent external threats (malware) Easy to get/download Download new pages faster Can be used in many devices Able to open many websites Stable and not crashed Female (n=65) Unit:%
  21. 21. 8. Previous internet browser In the past, there is 55.4% of 242 surveyed people using Internet Explorer. Firefox is the next internet browser which was used often in the past, account for 21.9%. Internet Explorer was mostly used in the past, account for 55.4% [Figure 8] Previous internet browser Q. Please tell us what the Internet browser that you used previously is? [SA] Based n=242 Internet Explorer; 55,4 21,9 16,5 6,2 0,0 0,0 20,0 40,0 60,0 80,0 100,0 Internet Explorer Opera Firefox Chrome Others Unit:%
  22. 22. 8. Previous internet browser Internet Explorer was used mostly by both male and female group with 53.7% and 60.0% respectively. Besides, male group also used Opera and female used Mozilla Firefox in the past. Both male and female group mostly used Internet Explorer in the past. [Figure 8.1] Previous internet browser Q. Please tell us what the Internet browser that you used previously is? [SA] Based n=242 Q. What is your gender? [SA] Based n=242 6,8 15,3 24,3 Internet Explorer; 53,7 0,0 20,0 40,0 60,0 80,0 100,0 Google Chrome Mozilla Firefox Opera Internet Explorer Male (n=177) 4,6 15,4 20,0 Internet Explorer; 60,0 0,0 20,0 40,0 60,0 80,0 100,0 Google Chrome Opera Mozilla Firefox Internet Explorer Female (n=65) Unit:%
  23. 23. 9. Possibility of changing to another browser There is more than 50% intending to change to another browser in which 16.5% is quite sure about their intention. More than 50% wants to change to another browser [Figure 9] Possibility of changing to another brand Q. Please tell us how big is the possibility of changing to another brand in the future? [SA] Based n=242 13,2 32,6 37,2 16,5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I don’t want to change browser Highly impossible Fairly impossible Neutral Fairly possible Highly possibile
  24. 24. 9. Possibility of changing When asking about intention of changing to use another browser, more than 45% of male and female group agrees. However, there is about 30% who are not sure about their intention. Possibility of using another internet browser is above moderate level in both male and female group [Figure 9] Possibility of changing to another brand Q. Please tell us how big is the possibility of changing to another brand in the future? [SA] Based n=242 Q. What is your gender? [SA] Based n=242 11,9 16,9 31,6 35,4 36,2 40,0 19,8 7,7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Male (n=177) Female (n=65) I don’t want to change browser Highly impossible Fairly impossible Neutral Fairly possible Highly possibile Unit:%
  25. 25. 10. Future internet browser More than 50% wants to use Google Chrome in the future. The next one is Mozilla Firefox with 21.6%. 55.6% wants to change to use Google Chrome in the future [Figure 10] Future internet browser Q. If you want to change browser, which browser would it be? [SA] Based n=242 Google Chrome; 55,6 21,6 12,9 5,0 2,9 1,2 0,8 0,0 20,0 40,0 60,0 80,0 100,0 Google Chrome Mozilla Firefox Opera Safari Internet Explorer Dolphin Others Unit:%
  26. 26. 10. Future internet browser Google Chrome is mostly chosen by both male and female group which are respectively account for 52.5% and 64.1%. The next internet browsers are Mozilla Firefox and Opera. Both male and female group want to use Google Chrome in the future [Figure 10] Future internet browser Q. If you want to change browser, which browser would it be? [SA] Based n=242 Q. What is your gender? [SA] Based n=242 0,6 1,7 3,4 5,6 13,6 22,6 Google Chrome; 52,5 0,0 20,0 40,0 60,0 80,0 100,0 Others Dolphin Internet Explorer Safari Opera Mozilla Firefox Google Chrome Male (n=177) 1,6 0,0 1,6 3,1 10,9 18,8 Google Chrome; 64,1 0,0 20,0 40,0 60,0 80,0 100,0 Others Dolphin Internet Explorer Safari Opera Mozilla Firefox Google Chrome Female (n=65) Unit:%
  27. 27. D. Respondent information
  28. 28. Respondent profile 1,2 14,9 24,4 26,9 16,1 15,3 1,2 0,0 20,0 40,0 60,0 80,0 100,0 16 - 19 years old 20 - 24 years old 25 - 29 years old 30 - 34 years old 35 - 39 years old 40 - 49 years old 50 years old and over Age 3,4 0,0 0,4 0,4 0,9 1,3 3,4 9,4 20,5 22,6 41,0 0,0 20,0 40,0 60,0 80,0 100,0 Others Retired Student Unemployment Housewife Government employee Self-employed Part timer Executive jobs Entrepreneur Staff of private company Occupation Male 73% Female 27% Gender Unit:% Unit:%
  29. 29. PT. Nusaresearch is 100% Japanese invested. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 108,000 members panel with various segmentations across Indonesia. FOR FURTHER INQUIRIES, PLEASE CONTACT: PT. Nusaresearch » Address: 21H, Grand Slipi Tower, Jl. S. Parman Kav. 22 - 24, Slipi, Jakarta Barat 11480, Jakarta, Indonesia » Office phone: +62 21 29022227 Fax: +62 21 29022244 » Email: info@nusaresearch.com » Website: http://nusaresearch.com The copyright of this report belongs to PT. Nusaresearch. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch (also include its website address http://nusaresearch.com).

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