“BUILDING FOR PROFITS”   HIGHWAY HOTEL
HIGHWAY HOTEL                “BUILDING FOR PROFITS”Presented by:Norzakiah bt Mohamed Bakhari   100009Kamilah bt Amrullah  ...
Overview who are we? what is our vision and core values? where can you find us? what is our STRENGTHS? what is our WE...
who are we?              HIGHWAY HOTEL
HIGHWAY HOTELOwnershipHIGHWAY HOTEL is privately-held by Malaysian company.                      Owned by                 ...
HIGHWAY HOTELWhy Called Highway??Located Strategically at NORTH-SOUTH JURU INTERCHANGE HIGHWAY                            ...
HIGHWAY HOTELLogo  Simple, but it shows the though and strong bybeing bolded.  It represents our intention to give the bes...
what is ourvision & core values?          HIGHWAY HOTEL
HIGHWAY HOTELVision             Our Vision   “ To be a Malaysian icon as the    Limited-Services Hotel Offering Affordable...
HIGHWAY HOTELCore Values                 Our Core Values  In achieving our vision, we will be guided by the             fo...
where canyou find us?  HIGHWAY HOTEL
HIGHWAY HOTELLocation                HIGHWAY HOTEL
what are our STRENGTHS?                   HIGHWAY HOTEL
Local Demand Tourist Arrivals and Receipts to Malaysia     Year                                Arrivals                   ...
Local Demand                   HOTELS & ROOMS SUPPLY YEAR 2007                                     Supply of Hotels       ...
Local DemandAVERAGE OCCUPANCY RATES (AOR) OF HOTELS BY LOCALITY                  2006 / 2005         LOCALITY             ...
Local Demand                                            STATISTIC    Auto-City                Auto-City      Auto-City Fai...
Local Demand  AUTO CITY’s CALENDAR OF EVENT’s 2007Events Title                                               DateF1 Roadsh...
A Strategic Location   Centre of Perai – Easy access from the North-South Highway Juru    Interchange.   40 minutes driv...
Tourism ComponentTransportation   By Land                By Sea                 By Air                             By Land...
Tourism ComponentFood and Beverage                    HIGHWAY HOTEL
Tourism ComponentAttractions                    HIGHWAY HOTEL
Tourism ComponentOthers                    HIGHWAY HOTEL
what are our WEAKNESSES?                   HIGHWAY HOTEL
Cost               Expert Staff       Guest                       HIGHWAY HOTEL
what is our OPPORTUNITIES?                    HIGHWAY HOTEL
a comfortable stay    at a comfortable price   Cosy mid market hotel offering excellent value for money   Charm of small...
Golden CelebrationVisit Malaysia 2007                       HIGHWAY HOTEL
what is our THREATS?                       HIGHWAY HOTEL
competitor             HIGHWAY HOTEL
competitor             HIGHWAY HOTEL
competitor             HIGHWAY HOTEL
competitor             HIGHWAY HOTEL
global events    09/11/01                HIGHWAY HOTEL
global eventsSARS                IRAQ WAR                HIGHWAY HOTEL
our guests HIGHWAY HOTEL
what is our guest mix target?                        Leisure   Tour Operator                        Groups        10%     ...
Our target market                          Domestic                          55%  International        45%                ...
what’s our design & concept?
hotel plan design                                                  Main building-   03 storey building           - 53 Supe...
hotel plan design                    Main building                     HIGHWAY HOTEL
hotel plan design                        1st Floor(K) Superior : 19(Q) Deluxe : 02                    HIGHWAY HOTEL
hotel plan design                         2nd Floor (K) Superior   : 17 (Q) Deluxe     : 10 (S) Mini Suite : 02   HIGHWAY ...
hotel plan design                         3rd Floor(K) Superior   : 17(Q) Deluxe     : 10(S) Mini Suite : 04              ...
type of rooms                                Superior                Superior room                  HIGHWAY HOTEL
type of rooms                              Deluxe                Deluxe room                HIGHWAY HOTEL
type of rooms                                  Mini-Suite                Mini-Suite room                         HIGHWAY H...
Lobby hotel              HIGHWAY HOTEL
Bar & Lounge Highway’s Place                        HIGHWAY HOTEL
Fitness Centre Highway’s Place                         HIGHWAY HOTEL
Meeting Room Highway’s Place                       HIGHWAY HOTEL
Wallpapers             HIGHWAY HOTEL
Magazines            HIGHWAY HOTEL
Room Amenities                 HIGHWAY HOTEL
our key pre-openingmanagement team        HIGHWAY HOTEL
key pre-opening management team   Involves the preparation of a schedule for the issues thatneed to be resolved before the...
Marketing Team      Deliver a pre-opening marketing plan, includemarketing positioning and advertising campaign proposal  ...
Financial Team  Establish a pre-opening checklist such as opening ofbank operating accounts, merchant accounts numbers,   ...
Food and Beverages TeamDevelop all food & beverages concepts including- menudesign, recipes & bar concepts, employee train...
Human Resources TeamResponsible to planning personnel uniformity, wages, search & selection staff, hiring & training plan....
HOTEL LAUNCHINGAUGUST 2008            HIGHWAY HOTEL
“BUILDING FOR PROFITS” “The essence of a successful business is           really quite simple.It is your ability to offer ...
ANY QUESTION??            HIGHWAY HOTEL
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Highway hotel

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Highway hotel

  1. 1. “BUILDING FOR PROFITS” HIGHWAY HOTEL
  2. 2. HIGHWAY HOTEL “BUILDING FOR PROFITS”Presented by:Norzakiah bt Mohamed Bakhari 100009Kamilah bt Amrullah 100417Mohd Haire b Mohd Noor 100537
  3. 3. Overview who are we? what is our vision and core values? where can you find us? what is our STRENGTHS? what is our WEAKNESS? what is our OPPORTUNITIES? what is our THREATS? our target market / our guest our design and concept our pre-opening key management team HIGHWAY HOTEL
  4. 4. who are we? HIGHWAY HOTEL
  5. 5. HIGHWAY HOTELOwnershipHIGHWAY HOTEL is privately-held by Malaysian company. Owned by HIGHWAY HOTEL
  6. 6. HIGHWAY HOTELWhy Called Highway??Located Strategically at NORTH-SOUTH JURU INTERCHANGE HIGHWAY HIGHWAY HOTEL
  7. 7. HIGHWAY HOTELLogo Simple, but it shows the though and strong bybeing bolded. It represents our intention to give the bestservices to the guest. HIGHWAY HOTEL
  8. 8. what is ourvision & core values? HIGHWAY HOTEL
  9. 9. HIGHWAY HOTELVision Our Vision “ To be a Malaysian icon as the Limited-Services Hotel Offering Affordable Hotel Accommodation of International Standard” HIGHWAY HOTEL
  10. 10. HIGHWAY HOTELCore Values Our Core Values In achieving our vision, we will be guided by the following core values 4c’s“Cleanliness, Convenience, Comfort and Courtesy” HIGHWAY HOTEL
  11. 11. where canyou find us? HIGHWAY HOTEL
  12. 12. HIGHWAY HOTELLocation HIGHWAY HOTEL
  13. 13. what are our STRENGTHS? HIGHWAY HOTEL
  14. 14. Local Demand Tourist Arrivals and Receipts to Malaysia Year Arrivals Receipts 2002 13.29 million 25,781.1 million 2003 10.58 million 21,291.1 million 2004 15.70 million 29,651.4 million 2005 16.43 million 31,954.1 million 2006 17.55 million 36,271.7 million Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
  15. 15. Local Demand HOTELS & ROOMS SUPPLY YEAR 2007 Supply of Hotels Supply of Rooms State (%) 2007 2006 (%) Change 2007 2006 Change Kuala Lumpur - 229 - - 30,401 - Selangor - 96 - - 12,599 - Pulau Pinang - 132 - - 12,933 - Johor - 264 - - 13,353 - Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
  16. 16. Local DemandAVERAGE OCCUPANCY RATES (AOR) OF HOTELS BY LOCALITY 2006 / 2005 LOCALITY 2006 2005 VARIANCEPERLIS 61.7 59.5 2.2KEDAH 58.6 60.2 -1.6PENANG 64.9 64.2 0.7PERAK 54.9 50.3 4.6SELANGOR 63.5 67.1 -3.6NEGERI SEMBILAN 50.2 45.1 5.1MALACCA 61.0 59.7 1.3JOHOR 60.3 59.9 0.4PAHANG 74.2 70.3 3.9TERENGGANU 63.4 54.9 8.5KELANTAN 55.3 50.9 4.4SABAH 72.7 69.9 2.8SARAWAK 65.4 60.2 5.2KUALA LUMPUR F.T 70.5 74.8 -4.3PUTRAJAYA F.T 51.7 48.3 3.4MALAYSIA 65.5 63.6 1.9 Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
  17. 17. Local Demand STATISTIC Auto-City Auto-City Auto-City Fair Auto-City Auto-City Countdown Carnival 2005 2004 Fair 2003 Carnival 2004 Fiesta 2006 Visitors : > Visitors : Visitors : Visitors : > Visitors: > 52,000 >48,000 >50,000 55,000 40,000 Sales : RM18 Sales : RM20 Sales : RM15 Sales : RM17 million million million MillionSource: Auto City Sdn Bhd HIGHWAY HOTEL
  18. 18. Local Demand AUTO CITY’s CALENDAR OF EVENT’s 2007Events Title DateF1 Roadshow 9 to 11 March 07Bridal Fair 2007 3 to 6 May 07Auto-City Carnival 2007 7 to 10 Jun 07Super GT International Series 2007Astro Super 50’s Concert at Auto-City 30 Jun 07Nicolas Teo ( ) Promo Tour 2007 at Auto-City 12 July 07Let’s Travel Cars Treasure Hunt 2007 24 Aug 0750 Merdeka Celebration 2007 30 Aug - 2 Sept 07Penang International Lantern Festival 2007 15 Sept - 21 Oct 07Mean Machines - M2 27 & 28 Oct 07(Modified Cars Shows)Auto-City Countdown Fiesta 2008 29, 30 & 31 Dec 07eventsAuto City Sdn Bhdnecessary. Source: which ever HIGHWAY HOTELNote: We reserved the right to change, revise or improve the proposed programmed and
  19. 19. A Strategic Location Centre of Perai – Easy access from the North-South Highway Juru Interchange. 40 minutes drive to Bayan Lepas International Airport via Penang bridge. Security & Safety Constant monitoring by security guards around Auto City Garden landscape, surround by greenery, breezy and spacious Daily traffics of 110,000 vehicles per day at the North-South Highway Juru Interchange. HIGHWAY HOTEL
  20. 20. Tourism ComponentTransportation By Land By Sea By Air By Land HIGHWAY HOTEL
  21. 21. Tourism ComponentFood and Beverage HIGHWAY HOTEL
  22. 22. Tourism ComponentAttractions HIGHWAY HOTEL
  23. 23. Tourism ComponentOthers HIGHWAY HOTEL
  24. 24. what are our WEAKNESSES? HIGHWAY HOTEL
  25. 25. Cost Expert Staff Guest HIGHWAY HOTEL
  26. 26. what is our OPPORTUNITIES? HIGHWAY HOTEL
  27. 27. a comfortable stay at a comfortable price Cosy mid market hotel offering excellent value for money Charm of small hotels that reflect the comforts of home Great facilities for business traveller Warm and casual service, spotlessly clean, easy to use and safe Aim to provide, quite simply, the “Best Sleep in Town” HIGHWAY HOTEL
  28. 28. Golden CelebrationVisit Malaysia 2007 HIGHWAY HOTEL
  29. 29. what is our THREATS? HIGHWAY HOTEL
  30. 30. competitor HIGHWAY HOTEL
  31. 31. competitor HIGHWAY HOTEL
  32. 32. competitor HIGHWAY HOTEL
  33. 33. competitor HIGHWAY HOTEL
  34. 34. global events 09/11/01 HIGHWAY HOTEL
  35. 35. global eventsSARS IRAQ WAR HIGHWAY HOTEL
  36. 36. our guests HIGHWAY HOTEL
  37. 37. what is our guest mix target? Leisure Tour Operator Groups 10% 10% Walk-in 5% Business Groups 17% Business Individuals 33% Leisure Individuals 25% HIGHWAY HOTEL
  38. 38. Our target market Domestic 55% International 45% HIGHWAY HOTEL
  39. 39. what’s our design & concept?
  40. 40. hotel plan design Main building- 03 storey building - 53 Superior Rooms- 42,461 square feet building. - 22 Deluxe Rooms- 531 square feet each room - 06 Mini-Suites Rooms- 81 total keys HIGHWAY HOTEL
  41. 41. hotel plan design Main building HIGHWAY HOTEL
  42. 42. hotel plan design 1st Floor(K) Superior : 19(Q) Deluxe : 02 HIGHWAY HOTEL
  43. 43. hotel plan design 2nd Floor (K) Superior : 17 (Q) Deluxe : 10 (S) Mini Suite : 02 HIGHWAY HOTEL
  44. 44. hotel plan design 3rd Floor(K) Superior : 17(Q) Deluxe : 10(S) Mini Suite : 04 HIGHWAY HOTEL
  45. 45. type of rooms Superior Superior room HIGHWAY HOTEL
  46. 46. type of rooms Deluxe Deluxe room HIGHWAY HOTEL
  47. 47. type of rooms Mini-Suite Mini-Suite room HIGHWAY HOTEL
  48. 48. Lobby hotel HIGHWAY HOTEL
  49. 49. Bar & Lounge Highway’s Place HIGHWAY HOTEL
  50. 50. Fitness Centre Highway’s Place HIGHWAY HOTEL
  51. 51. Meeting Room Highway’s Place HIGHWAY HOTEL
  52. 52. Wallpapers HIGHWAY HOTEL
  53. 53. Magazines HIGHWAY HOTEL
  54. 54. Room Amenities HIGHWAY HOTEL
  55. 55. our key pre-openingmanagement team HIGHWAY HOTEL
  56. 56. key pre-opening management team Involves the preparation of a schedule for the issues thatneed to be resolved before the hotel open. E.g. Completionof opening procedures, the establishment of an operational structure, hiring & training personnel and planning for an open campaign reception . Key management team is the person that will help to make informed decisions grounded on expertise & experience. HIGHWAY HOTEL
  57. 57. Marketing Team Deliver a pre-opening marketing plan, includemarketing positioning and advertising campaign proposal for the pre-opening stage of the project. HIGHWAY HOTEL
  58. 58. Financial Team Establish a pre-opening checklist such as opening ofbank operating accounts, merchant accounts numbers, insurance and policies & service contract. HIGHWAY HOTEL
  59. 59. Food and Beverages TeamDevelop all food & beverages concepts including- menudesign, recipes & bar concepts, employee training & procedures prior to opening. HIGHWAY HOTEL
  60. 60. Human Resources TeamResponsible to planning personnel uniformity, wages, search & selection staff, hiring & training plan. HIGHWAY HOTEL
  61. 61. HOTEL LAUNCHINGAUGUST 2008 HIGHWAY HOTEL
  62. 62. “BUILDING FOR PROFITS” “The essence of a successful business is really quite simple.It is your ability to offer a product or servicethat people will pay for at a price sufficientlyabove your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.” Brian Tracy HIGHWAY HOTEL
  63. 63. ANY QUESTION?? HIGHWAY HOTEL

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