UNIVERSITI TEKNOLOGI MARA
INSTITUTE OF GRADUATE STUDIES (IGS)
EXECUTIVE MASTER in BUSINESS ADMINISTRATIONS
EMBA (BM 771)

...
Executive Summary
• "Visit Historical Melaka means Visit Malaysia“
• events comprising cultural and recreational
activitie...
Introduction
• we have worked with few project
management such as ERP solution, and
consulting about strategic thinking wi...
Reena’s Place at a Glance
• formed in the year 2008
• to cater the needs and demands of a new
growing tourism product in M...
Facilities Provided in Reena’s
Place
• There are 4 huge rooms, 3 bathrooms and 2 living
rooms.
• Television, fridge, airco...
Reena’s Place’s Organizational Chart
IDA REENA
MANAGING DIRECTOR

LUQMAN HAZEQ
ASST DIRECTOR

RISSYAN SYUKRI
CLERK ASST

M...
Objective of Malaysian Homestay
• a) Tourists:
i.- to offer a unique experience of rural lifestyle and culture; and
ii.- t...
Challenges of Reena’s Place

•

 
Homestays can be a daunting, even scary, concept 

for an outsider and even locally esta...
E-Marketing campaign
• E-Marketing campaign in go2homestay.com in 
Malacca for homestay operators would be 
able to increa...
Revenue at Reena’s Place
• Based on the statistic above, the charges 
RM300 per day is affordable and favourable 
by the guest. With the spacious r...
E-Marketing
• Internet marketing, also known as web marketing, 
online marketing, webvertising, or e-marketing, is 
referr...
E-Marketing for homestay
• Nowdays its becoming a trend for tourist looking for 
a place to stay over which is much more c...
E-Marketing for homestay
• Reena’s Place is been a popular demand for
the tourist as the house is spacious and and
the fee...
Number of Stay at Reena’s Place
• As for the statistic for above, Reena’s Place is
occupied every weekend starting from Friday right
up to Sunday. As for ...
Recommendations and Conclusion

Operational
Problems

Political and
Economic Analysis

Home-stay’s Position
and Brand Vill...
Operational Problems
Operational Problems
Political and Economic Analysis
Existing Regional Market
For Cambodia and Vietnam the top ten
source markets are clearly predominated
by travelers origina...
Home-stay’s Position and Brand Village-based
Tourism
Malaysia’s Home-stay sector can emphasize village-based
tourism which...
Home-stay’s Position and Brand Village-based
Tourism
Village-based tourism also makes it possible for visitors
to immerse ...
Future Objectives
Future Objectives
MIS780_group project: REENA's PLACE
MIS780_group project: REENA's PLACE
Upcoming SlideShare
Loading in …5
×

MIS780_group project: REENA's PLACE

815 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
815
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

MIS780_group project: REENA's PLACE

  1. 1. UNIVERSITI TEKNOLOGI MARA INSTITUTE OF GRADUATE STUDIES (IGS) EXECUTIVE MASTER in BUSINESS ADMINISTRATIONS EMBA (BM 771) e-Marketing of Homestays in Malacca PREPARED BY : ZURAINI BIBI BINTI MOHAMMED YUSOFF (2011697412) IDA REENA BINTI NAZRI (2011414206) SITI ASNITA BINTI MD ZIN (2011......) NURSHAMIMAH BINTI SHAMSUDIN (2011416244) PREPARED FOR : PROF DR NOR LAILA MD NOOR
  2. 2. Executive Summary • "Visit Historical Melaka means Visit Malaysia“ • events comprising cultural and recreational activities that will entertain visitors, both young and old • contribute around RM961,000 to the industry • the fourth state in the region with highest income in the homestays business • focused mainly on the e-marketing of homestays in Malacca and is expected to be a great source of reference for all the homestays owners in this state • to make everything available & websites and
  3. 3. Introduction • we have worked with few project management such as ERP solution, and consulting about strategic thinking within both business and IT strategy • is a proposal to Homestays owners in Malacca to learn more about communication strategy, marketing and e-marketing strategy and tools • Reena’s Place would be our source of reference
  4. 4. Reena’s Place at a Glance • formed in the year 2008 • to cater the needs and demands of a new growing tourism product in Malacca, the Homestays • located in Krubong sizes sizes 50’x80’ bungalow • run as a hobby at first and later become a serious business • slogan of ‘being at your own home’ • very strong demand especially during the weekends and school holidays
  5. 5. Facilities Provided in Reena’s Place • There are 4 huge rooms, 3 bathrooms and 2 living rooms. • Television, fridge, airconds for all rooms, sofas, water heater, dressing table, and a car porch that could accommodate 2 cars is provided. • Reena’s Place can provide mattresses and pillows up to 20 pax (chargeable). It is suitable for short term travelling, marriage events usage, family gathering & etc • Food services are provided by request and the chargeable price may vary depending on the packages.
  6. 6. Reena’s Place’s Organizational Chart IDA REENA MANAGING DIRECTOR LUQMAN HAZEQ ASST DIRECTOR RISSYAN SYUKRI CLERK ASST MOHD YUSOF DESPATCH
  7. 7. Objective of Malaysian Homestay • a) Tourists: i.- to offer a unique experience of rural lifestyle and culture; and ii.- to develop internationally recognised rural hospitality  packages at a competitive price. • b) Rural Community: • i. to share the benefits of the tourism industry with the rural  community and encourage their participation in the tourism  sector; ii.  to boost household income and improves living standards  of the rural community, which contribute to the reduction of  poverty; and iii.  to develop rural tourism entrepreneurs and provide job  opportunities.
  8. 8. Challenges of Reena’s Place •   Homestays can be a daunting, even scary, concept  for an outsider and even locally established partners  often express skepticism about a team’s ability to  live in the community. Therefore, Reena Place’s has  to tackle her customers with regards to their  concern.  •  Marketing the services they could offer are limited  to the conventional way, i.e limited access to the  tourist to have Reena’s Place as an option including  the marketing strategy,   • Foreign Tourists were worried that Reena’s Place  wouldn’t be able to give up the comforts of the  modern world (air conditioning, beds, Western 
  9. 9. E-Marketing campaign • E-Marketing campaign in go2homestay.com in  Malacca for homestay operators would be  able to increase revenue more than 100 per  cent. For instance, after launched e-marketing  campaign in other states in Malaysia, one of  the state which is Johor has increased up to  819 per cent of visitors.
  10. 10. Revenue at Reena’s Place
  11. 11. • Based on the statistic above, the charges  RM300 per day is affordable and favourable  by the guest. With the spacious room and hall,  guest feel happy with the clean environment  and condition. • The power of e-marketing enable guest to  look of the room vacancy of Reena’s Place.  We are expecting the Revenue will be double  in November and December due to School  Holiday.
  12. 12. E-Marketing • Internet marketing, also known as web marketing,  online marketing, webvertising, or e-marketing, is  referred to as the marketing (generally promotion) of  products or services over the Internet. Internet  marketing is considered to be broad in scope  because it not only refers to marketing on the  Internet, but also includes marketing done via e-mail  and wireless media. Digital customer data and  electronic customer relationship management  (ECRM) systems are also often grouped together  under internet marketing.
  13. 13. E-Marketing for homestay • Nowdays its becoming a trend for tourist looking for  a place to stay over which is much more convenience  for their family .It they choose to stay in a hotel,  which the room space is not that spacious than they  have to pay much for the cost of the room which is  equivalent to the whole house. That is why people  who are value for money would definately choose to  stay in a homestay rather than stay in the hotel.
  14. 14. E-Marketing for homestay • Reena’s Place is been a popular demand for the tourist as the house is spacious and and the fee charges are affordable comparable to hotel room,with 4 room can occupied up to 20 people in the house. With the help of the technology or with the help of e-marketing tourist are able to viewed the house and get a quick feedback from Reena’s place staff.
  15. 15. Number of Stay at Reena’s Place
  16. 16. • As for the statistic for above, Reena’s Place is occupied every weekend starting from Friday right up to Sunday. As for school holiday approximately the house will be fully occupied which we have to reject some of the guest. We do expect the guest to make early reservation to avoid any redundancy. We need our guest to feel comfortable with Reena’s Place. We need to clean up the house to avoid any inconvenience from our guest. The guest will always gives good remarks on the services provided.
  17. 17. Recommendations and Conclusion Operational Problems Political and Economic Analysis Home-stay’s Position and Brand Villagebased Tourism Existing Regional Market
  18. 18. Operational Problems
  19. 19. Operational Problems
  20. 20. Political and Economic Analysis
  21. 21. Existing Regional Market For Cambodia and Vietnam the top ten source markets are clearly predominated by travelers originating from Northeast Asian countries, particularly Korea, Japan and China (PRC). Therefore, we really need to be a niche market in order to attract more tourist to visit us, i.e. : the home stay business.
  22. 22. Home-stay’s Position and Brand Village-based Tourism Malaysia’s Home-stay sector can emphasize village-based tourism which is perfectly suited to the experiential wants of a new generation of world travelers who wish to be socially and environmentally responsible. They are keen to learn about the communities they visit. This has led to the increasing popularity of village- based tourism. Village-based tourism presents opportunities to enhance the experience for visitors by highlighting the uniqueness of Malaysia’s tourism assets, particularly cultural heritage.
  23. 23. Home-stay’s Position and Brand Village-based Tourism Village-based tourism also makes it possible for visitors to immerse themselves in colorful local culture and learn about Malaysian ways through the conservation of Malaysian culture and the development and promotion of community-based tourism. This all helps pave the way towards sustainable tourism development strengthens the Malaysian brand, and sharpens the international competitive edge.
  24. 24. Future Objectives
  25. 25. Future Objectives

×