PRESENT FOR:
ASSOC. PROF. DR HJH. NORYATI BT AHMAD
QUESTION 2:
“DISNEY PLANS TO MAKE
CERTAIN ADAPTATION TO
ITS PREVIOUS STRATEGIES
TO ENTER THE EUROPEAN
(PARIS) AND JAPANESE...
WHERE ITS BEGIN….
For more than nine decades, the name Walt Disney has
been preeminent in the field of family entertainment.
From humble beg...
AREA OF
CONCERN/FOCUS:

BUSINESSES:
Media Network
Parks and Resorts
The Walt Disney Studio
Disney Consumer Product
Disney ...
THEME PARK CHRONOLOGY
COMPETITIVE STRATEGY
THEREFORE:
Based on current business operations
strategies, we believe that the
decision to make certain adaptation
to Dis...
Legal

Environment

Politics

PESTLE
THEORY

Technology

Social

Economics
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND

POLITICS
*Government
Regulation

*Tax Benefit

•Supportive...
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•Enter during
good economy
(1982)

•Enter during
recession ...
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•Maniac on
Western Culture.

SOCIAL

•Having similar
cultur...
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND

TECHNOLOGY

•Very up-to-date •Very up-to-date •Very up-to-...
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
•A very strict
labor law
enforce.

LEGAL

•They protect
bot...
STRATEGIES

TOKYO
EUROPEAN
HK
DISNEYLAND DISNEYLAND DISNEYLAND
* Located at
Urayasu, Chiba :
delta of the Edo
River.
•High...
WHY NEW STRATEGY
NEEDS TO BE
IMPLEMENT IN HONG
KONG DISNEYLAND?
1. Hong Kong population growth.
2. Local Adaptation
Cross culture adaptability
is really important to the
new business operations,
by doing this, the
comp...
3. Right Timing

2005: Hong Kong
economy in a very
healthy and
stable condition
AS THE
CONCLUSION….
1

2

3

• Demographics factors: very important to
create business opportunity and well
operated in new country/place.
• N...
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
Assignment 1: Case Study Hong Kong Disneyland
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Assignment 1: Case Study Hong Kong Disneyland

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Assignment 1: Case Study Hong Kong Disneyland

  1. 1. PRESENT FOR: ASSOC. PROF. DR HJH. NORYATI BT AHMAD
  2. 2. QUESTION 2: “DISNEY PLANS TO MAKE CERTAIN ADAPTATION TO ITS PREVIOUS STRATEGIES TO ENTER THE EUROPEAN (PARIS) AND JAPANESE MARKET. DO YOU AGREE WITH ITS DECISIONS? WHY?”
  3. 3. WHERE ITS BEGIN….
  4. 4. For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
  5. 5. AREA OF CONCERN/FOCUS: BUSINESSES: Media Network Parks and Resorts The Walt Disney Studio Disney Consumer Product Disney Interactive
  6. 6. THEME PARK CHRONOLOGY
  7. 7. COMPETITIVE STRATEGY
  8. 8. THEREFORE: Based on current business operations strategies, we believe that the decision to make certain adaptation to Disney’s previous strategies are a right move.
  9. 9. Legal Environment Politics PESTLE THEORY Technology Social Economics
  10. 10. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND POLITICS *Government Regulation *Tax Benefit •Supportive •Stable •Considerable •Stable •Very cooperative and supportive •Stable •Govt: 100% •Disney: 0% •Govt: 61% •Disney: 39% •Govt: 57% •Disney: 43%
  11. 11. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •Enter during good economy (1982) •Enter during recession (1992) *Enter during good economy (2005) *Currency Exchange * Volatile * Stable * Volatile * Labor Intensive * Creates about 14,000 jobs * Creates 10,000 jobs * Creates more than 18,000 jobs ECONOMICS
  12. 12. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •Maniac on Western Culture. SOCIAL •Having similar culture with US. •Truly Modern Asian. •Japanese have highly level of acceptance towards the Disney culture. •However, their French lifestyle is a must for them. •Willing to adapt American culture due to being colonized for too long. •They willing to cultivate a new and fresh culture into their lifestyle. •Cannot comply with the American culture. •Chinese have broad minded in business.
  13. 13. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND TECHNOLOGY •Very up-to-date •Very up-to-date •Very up-to-date with technology with technology with technology advancement. advancement. advancement.
  14. 14. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •A very strict labor law enforce. LEGAL •They protect both employer and employee. •No flexibility or •HK government negotiation in regulations must terms of work. be the fundamental •Employee are understanding. not allows to dismiss easily •Minimize all the during working problems time. between parties.
  15. 15. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND * Located at Urayasu, Chiba : delta of the Edo River. •High consideration on safety issues. ENVIRONMENT •The management make sure all the facilities provided comply with the safety standards. *Located at Marne La Valle, France : a •Function as new town in the gateway to China eastern suburbs of Mainland. Paris. •High consideration on safety issues. •High consideration on safety issues. •The management make sure all the facilities provided comply with the safety standards. •The management make sure all the facilities provided comply with the safety standards.
  16. 16. WHY NEW STRATEGY NEEDS TO BE IMPLEMENT IN HONG KONG DISNEYLAND?
  17. 17. 1. Hong Kong population growth.
  18. 18. 2. Local Adaptation Cross culture adaptability is really important to the new business operations, by doing this, the company will earn benefits such as: 1. Easily accepted by local people 2. Gaining positive support by local authority 3. Manage to operate in good business environment.
  19. 19. 3. Right Timing 2005: Hong Kong economy in a very healthy and stable condition
  20. 20. AS THE CONCLUSION….
  21. 21. 1 2 3 • Demographics factors: very important to create business opportunity and well operated in new country/place. • New strategy need to be imply based on different business operations. • Well verse with local cultures will give more benefit for global expansion.

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