Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Y - Yuyu
A - Amiera
N - Nana
N - Najihah
K - Kina
Bitelicious
INTRODUCTION
• Yank Bitelicious is serving a dessert product which is we
target it 15 to 40 years old.
• Provide a simple product but i...
Company Background
Name of company Yannk Bitelicious Sdn Bhd
Business address Jalan Telawi 3, Bangsar Baru, 59100 Kuala Lu...
Location Of Business
• Located at Bangsar nearby Mid Valley and Bangsar Village shopping
mall.
• Choose outside from shopp...
We are
here!!!!
“YANNK BITELICIOUS”
Jalan Telawi 3, Bangsar Baru, 59100 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
Off...
Vision
• To become another one of the bumiputra company that produce
products and services that can fulfilled the want of ...
Organization Chart
SAKINAH BINTI MOHD FADHIL
(GENERAL MANAGER)
NURUL ARIFAH BINTI ABDUL
RASHID
(MARKETING MANAGER)
EMILIYA...
Product Description
• Selling variety of cupcake based on customer’s requirement such as flavor
and size.
• Produces a var...
MARKETING PLAN
Target Market
• Our target market:
Targetpeople Reasons
Student/ working people Because it is near to college, school, fam...
Market Share
• It refers to the estimated potential sales of the business after taking
into consideration the market size ...
• Population in petaling jaya : 316,916 ( population aged15 years old to
39 years old.
• Estimation of market size in bake...
40%
25%
15%
20%
THE CURRENT MARKET SHARE
Bisou bake shop Wondermilk Pearl cakes and events Coocake studioYannk Bitelicious...
Calculation for Yannk Bitelicious customer‘s for each product per year:
Cupcakes 9471x50% = 4736 per year
Cakes 9471x30% =...
Sale Forecast
• In the product, for cupcakes and cakes they have to calculate in separate because cupcakes
is small and ca...
Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 1080
5 29...
Cupcakes
Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 ...
Cakes
Months No. of customer Price per unit
(RM)
Total
(RM)
1 200 7.20 1440
2 270 7.20 1944
3 150 7.20 1080
4 150 7.20 108...
Marketing strategy
4 P’s
Product
Price
Place
Promotion
ProductStrategy
• Brand
• Packaging
• Quality
• Labeling
• Design
• Aftersale service
Pricestrategy • Cost-basedPricing
Pr...
OPERATIONAL PLAN
Production Planning
• Concerned with the determination and arrangement of all facilities
necessary for future operations.
...
ProcessPlanning
Activity Flow Chart For Manufacturing Cookies
Implementation Schedule
Activities Deadlines Durations
Incorporation of Business March-May 2013 3 Month
Application for Pe...
FINANCIAL PLAN
Project Implementation Cost
PROJECT IMPLEMENTATION SCHEDULE
SOURCES OF FINANCE
COST LOAN
HIRE
PURCHASE
OWN DISTRIBUTION
(R...
Sources Of Financing
SOURCES OF FINANCE SCHEDULE
RM
EQUITY CONTRIBUTION
Cash 190,000
Motor Vehicle 60,000
EXTERNAL SOURCES...
Pro Forma Income Statement
PRO FORMA INCOME STATEMENT
FOR THE YEAR ENDED 2014,2015 AND 2016
2014 2015 2016
RM RM RM
Sales ...
Pro Forma Balance Sheet
Year 2014 2015 2016
RM RM RM RM RM RM RM RM RM
Cost Acc.Dep. NBV Cost
Acc.Dep
. NBV Cost Acc.Dep. ...
CONCLUSION
• As conclusion, we are sure that we are able to cater to the needs and
wants of our target market.
• We hope t...
THANK YOU
Presentation1
Presentation1
Upcoming SlideShare
Loading in …5
×

Presentation1

636 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Presentation1

  1. 1. Y - Yuyu A - Amiera N - Nana N - Najihah K - Kina Bitelicious
  2. 2. INTRODUCTION
  3. 3. • Yank Bitelicious is serving a dessert product which is we target it 15 to 40 years old. • Provide a simple product but in every product we are providing a design, colouring, flavor, and any others that are related to our business. • The simple steps and ingredients give a lot of benefits to our company and we are highly confident that our market can be easily developed and spread in Malaysia.
  4. 4. Company Background Name of company Yannk Bitelicious Sdn Bhd Business address Jalan Telawi 3, Bangsar Baru, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Website yannkbitelicious.com.my E-mail yannkbitelicious@yahoo.com Number Telephone 03-41066390 Form of business Partnership business Partnership Business A dessert café and accept any order by customer with providing two products Date of commencement 23th November 2012 Date of register 12th May 2012 Registration number BZD100789-6 Name of Bank CIMB Bank Islam Bank Account Number 1443-0074191-52 Capital contribution RM190,000 Company Background
  5. 5. Location Of Business • Located at Bangsar nearby Mid Valley and Bangsar Village shopping mall. • Choose outside from shopping complex. • A strategic places to people for easy find us. • Can attract working people to come our studio to taste our light dessert.
  6. 6. We are here!!!! “YANNK BITELICIOUS” Jalan Telawi 3, Bangsar Baru, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Office: 03-41066390 Fax: 03-77221020 Email: yannkbitelicious@yahoo.com
  7. 7. Vision • To become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia. Mission • Our mission is to get more profit by supplying different kind and sweet of Cupcake with unique taste and best place to customer in whole Malaysia and overseas .
  8. 8. Organization Chart SAKINAH BINTI MOHD FADHIL (GENERAL MANAGER) NURUL ARIFAH BINTI ABDUL RASHID (MARKETING MANAGER) EMILIYANA 'AQILAH BINTI ABDULLAH (OPERATIONAL MANAGER) AMIRA HANIS BT. AHMAD (FINANCIAL MANAGER) NUR NAJIHAH BINTI NORAZIZAN (ADMINISTRATIVE MANAGER)
  9. 9. Product Description • Selling variety of cupcake based on customer’s requirement such as flavor and size. • Produces a variety of cupcake with a difference categories and flavours. • To make some innovation by implying our creativity and modern element in this cupcake making. • Package our products by using high quality plastic (low density polyethylene), plastic container with lids and disposable food container. • It is to make sure the quality of the products are in good condition and easy to use.
  10. 10. MARKETING PLAN
  11. 11. Target Market • Our target market: Targetpeople Reasons Student/ working people Because it is near to college, school, famous shopping mall ( Mid Valley & Bangsar Village ) Residents Our business shop nearby residential area Weekend customer They are people that spent time with loved ( family, friends, couples ) Others Special events ( birthday parties, eidul fitri, christmas, fathers ‘day, mothers’ day, valentine’s day, retirements and weddings )
  12. 12. Market Share • It refers to the estimated potential sales of the business after taking into consideration the market size and competitor’s influences. • We find that some of our competitors do not provide good services and less quality for their cupcake • Below is the market share that we have estimated before and after the entrance of Yannk Bitelicious:
  13. 13. • Population in petaling jaya : 316,916 ( population aged15 years old to 39 years old. • Estimation of market size in bakery industry : 15%x 319,916=47,357 peoples • Estimation of market size for Yannk Bitelicious : 20%x 47,357=9,471 peoples per year . • Other 80% from the bakery industry is dominated by other dessert shop which is, BisouBake Shop dominated 40%, Wondermilk dominated 25%of the florist market and another 15% goes to Pearl Cakes And Events.
  14. 14. 40% 25% 15% 20% THE CURRENT MARKET SHARE Bisou bake shop Wondermilk Pearl cakes and events Coocake studioYannk Bitelicious 45% 40% 15% THE PREVIOUS MARKET SHARE Bisou bake shop Wondermilk Pearl cakes and events MARKET SHARE WITH COMPETITORS:
  15. 15. Calculation for Yannk Bitelicious customer‘s for each product per year: Cupcakes 9471x50% = 4736 per year Cakes 9471x30% = 2841 per year Cookies 9471x20% = 1894 per year MARKET SHARE FOR YANNK BITELICIOUS Cookies 30% Cupcake 50% Cakes 20% PRODUCT OF YANNK BITELICIOUS
  16. 16. Sale Forecast • In the product, for cupcakes and cakes they have to calculate in separate because cupcakes is small and cakes we estimated 1 big tier. • MonthlyRemarks 1. January - New year 2. February – Valentine’s day 3. Mac - Normal day 4. April - Normal day 5. May- Mothers’, Mid school break & Teacher’s day 6. June - Fathers’ day 7. July - Normal day 8. August - Friendship day 9. October - Ramadhan 10. November - Deepavali 11. December - School break
  17. 17. Months No. of customer Price per unit (RM) Total (RM) 1 200 7.20 1440 2 270 7.20 1944 3 150 7.20 1080 4 150 7.20 1080 5 290 7.20 2080 6 260 7.20 1872 7 150 7.20 1080 8 220 7.20 1584 9 200 7.20 1440 10 101 7.20 7272 11 400 7.20 2880 12 450 7.20 3240 Total for 1st year 20,455.20 Total for 2nd years (20%) 24,546.24 Total for 3rd years (25%) 30,682.80 Cookies
  18. 18. Cupcakes Months No. of customer Price per unit (RM) Total (RM) 1 200 7.20 1440 2 270 7.20 1944 3 150 7.20 1080 4 150 7.20 1080 5 290 7.20 2080 6 260 7.20 1872 7 150 7.20 1080 8 220 7.20 1584 9 200 7.20 1440 10 101 7.20 7272 11 400 7.20 2880 12 450 7.20 3240 Total for 1st year 20,455.20 Total for 2nd years (20%) 24,546.24 Total for 3rd years (25%) 30,682.80
  19. 19. Cakes Months No. of customer Price per unit (RM) Total (RM) 1 200 7.20 1440 2 270 7.20 1944 3 150 7.20 1080 4 150 7.20 1080 5 290 7.20 2080 6 260 7.20 1872 7 150 7.20 1080 8 220 7.20 1584 9 200 7.20 1440 10 101 7.20 7272 11 400 7.20 2880 12 450 7.20 3240 Total for 1st year 20,455.20 Total for 2nd years (20%) 24,546.24 Total for 3rd years (25%) 30,682.80
  20. 20. Marketing strategy 4 P’s Product Price Place Promotion
  21. 21. ProductStrategy • Brand • Packaging • Quality • Labeling • Design • Aftersale service Pricestrategy • Cost-basedPricing ProductStrategy • Directto consumer • Selling through retailers • Selling through wholesaler PromotionStrategy • Advertising • LowerPrice and Discount • Signboardsand banners • Sticker • Website • Salespromotion
  22. 22. OPERATIONAL PLAN
  23. 23. Production Planning • Concerned with the determination and arrangement of all facilities necessary for future operations. • Four steps production planning: – Identify and list down the raw materials required – Prepare the bill of materials – Calculate the quantity of raw material required – Identify supplier
  24. 24. ProcessPlanning
  25. 25. Activity Flow Chart For Manufacturing Cookies
  26. 26. Implementation Schedule Activities Deadlines Durations Incorporation of Business March-May 2013 3 Month Application for Permits & License March-June 2013 4 Month Searching for Business Premises June-August 2013 3 Month Renovation of Premise September 2013 1 Month Procurements Machines & Raw Materials September-November 2012 3 Month
  27. 27. FINANCIAL PLAN
  28. 28. Project Implementation Cost PROJECT IMPLEMENTATION SCHEDULE SOURCES OF FINANCE COST LOAN HIRE PURCHASE OWN DISTRIBUTION (RM) (RM) (RM) (RM) FIXED ASSET Land and building 150,000 Furniture 15,000 Office equipment 10,471 Renovation 15,000 Motor Vehicle 60,000 60,000 Machinery 22,265 Sub Total 272,736 WORKING CAPITAL Administration 23,066 Marketing 5,400.00 Operation 9,230 Sub Total 37,696.00 OTHER EXPENSES Business registration and license fees 1,200 Business card 100 Insurance 1,200 Road tax 300 Sub Total 2,800 GRAND TOTAL 313,232 CONTINGENCY COST (10%) 31,323 TOTAL IMPLEMENTATION COST 344,555
  29. 29. Sources Of Financing SOURCES OF FINANCE SCHEDULE RM EQUITY CONTRIBUTION Cash 190,000 Motor Vehicle 60,000 EXTERNAL SOURCES Loan 100,000 TOTAL SOURCES OF FINANCE 350,000
  30. 30. Pro Forma Income Statement PRO FORMA INCOME STATEMENT FOR THE YEAR ENDED 2014,2015 AND 2016 2014 2015 2016 RM RM RM Sales 248,608 298,330 372,913 EXPENDITURES Administrative Expenses 84,666 84,666 84,666 Marketing Expenses 2,700 2,200 2,200 Purchases 63,937 74,324 89,906 Depreciation of fixed asset 21,547 21,547 21,547 Interest on loan 10,000 9,000 8,000 Total Expenditure (182,850) (191,737) (206,319) NET PROFIT 65,758 106,593 116,595
  31. 31. Pro Forma Balance Sheet Year 2014 2015 2016 RM RM RM RM RM RM RM RM RM Cost Acc.Dep. NBV Cost Acc.Dep . NBV Cost Acc.Dep. NBV FIXED ASSETS Building 150,000 150,000 150,000 Furniture 15,000 3,000 12,000 15,000 6,000 9,000 15,000 9,000 6,000 Office equipment 10,471 2,094 8,377 10,471 4,188 6,283 10,471 6,283 4,188 Motor vehicle 60,000 12,000 48,000 60,000 24,000 36,000 60,000 36,000 24,000 Machinery 22,265 4,453 17,812 22,265 8,906 13,359 22,265 13,359 8,906 236,189 214,642 193,094 CURRENT ASSETS Cash/Bank 160,014 272,709 450,850 TOTAL ASSETS 396,203 487,351 643,944 EQUITY Capital 190,000 290,000 390,000 Accumulated profit/(losses) 65,758 255,758 106,593 396,593 166,595 556,595 CURRENT LIABILITY Bank overdraft NON-CURRENT LIABILITY Term loan 100,000 90,000 80,000 TOTAL EQUITY AND LIABILITY 355,758 486,593 636,595
  32. 32. CONCLUSION • As conclusion, we are sure that we are able to cater to the needs and wants of our target market. • We hope that our products can enter the international market in years ahead. • We will give all of our efforts to make this hope come true.
  33. 33. THANK YOU

×