Commuter Challenge Events : Measuring & Rewarding SuccessACT International ConferenceIndian Wells, CAAug 30, 2010<br />Ric...
With specified  (1) modes  (2) start date  (3) end date and  (4) measurable goals<br />A Commuter Challenge Event is a “Ra...
Specify goals<br />Measuring Goals Requires Automated Processes & Incentives<br />Provide automated method to collect data...
Earth Day Commuter Challenge  Race to the Finish in NY & CT<br />Paula Sakofs<br />MetroPool, Inc.<br />
About MetroPool, Inc.<br />Award-winning non-profit commuter services company<br />Serving New York and Connecticut commut...
Earth Day Race to the Finish<br />Tri-State 5,000,000 Rideshare Challenge<br />Goal: reduce 5 million miles of driving in ...
www.earthdaycommuterchallenge.com <br />
Success!<br />Exceeded the 5 million mile goal!<br />Engaged over 10,000 commuters and 1,500 companies<br />Received impor...
So Popular it’s Now an Annual Event!<br />Peapod sponsored event in ‘09 & ‘10 with weekly prizes of $100<br />Added suppor...
2009<br />2010<br />
Continued Success in 2009 & 2010<br />
H-E-B 15,000,000 Mile Commuter Challenge<br />Katrina Bayer<br />Houston-Galveston Area Council<br />
About H-GAC / Commute Solutions<br />The Houston-Galveston Area Council is the Council of Government for thirteen counties...
H-E-B 15 Million Mile Commuter Challenge<br />Goal: reduce 15 million miles of driving in Houston-Galveston area<br />Mode...
H-E-B Sponsorship Was Very Valuable<br />The largest independent grocer in Texas with hundreds of locations<br />Provided ...
Supported by over 75 other Sponsors<br />
www.hebcommuterchallenge.com <br />
Outstanding Results<br />Exceeded the 15 million mile goal (22 million total!)<br />Engaged 14,000 commuters<br />Received...
Lessons Learned<br />Rick Steele<br />NuRide, Inc.<br />
Other Commuter Challenge Events <br />“Moo’v to a Greener Commute” <br />Free spicy chicken sandwiches<br />“Groceries for...
Lessons Learned<br />Real results matter<br />Results need to be recorded<br />Commuters will record their activity if giv...
For more information visit:www.nuride.com/events<br />Rick SteeleNuRide, Inc.<br />Katrina Bayer<br />Houston-Galveston Ar...
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Commuter Challenge Events: Measuring & Rewarding Success

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This presentation was given by Paula Sakofs of MetroPool, Katrina Bayer of H-GAC and Rick Steele of NuRide at the ACT International Conference in Indian Wells, CA on August 30, 2010

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Commuter Challenge Events: Measuring & Rewarding Success

  1. 1. Commuter Challenge Events : Measuring & Rewarding SuccessACT International ConferenceIndian Wells, CAAug 30, 2010<br />Rick SteeleNuRide, Inc.<br />Katrina Bayer<br />Houston-Galveston Area Council<br />Paula Sakofs<br />MetroPool, Inc.<br />
  2. 2. With specified (1) modes (2) start date (3) end date and (4) measurable goals<br />A Commuter Challenge Event is a “Race”<br />
  3. 3. Specify goals<br />Measuring Goals Requires Automated Processes & Incentives<br />Provide automated method to collect data<br />Provide incentive to record data<br />Recognize winners!<br />
  4. 4. Earth Day Commuter Challenge Race to the Finish in NY & CT<br />Paula Sakofs<br />MetroPool, Inc.<br />
  5. 5. About MetroPool, Inc.<br />Award-winning non-profit commuter services company<br />Serving New York and Connecticut commuters for 30 years<br />New York<br />Provide services in Hudson Valley (six counties – Westchester, Rockland, Orange, Dutchess, Putnam and Ulster) <br />Funded by New York State Department of Transportation<br />Connecticut<br />Provide services in Fairfield County<br />Funded by Connecticut Department of Transportation<br />
  6. 6. Earth Day Race to the Finish<br />Tri-State 5,000,000 Rideshare Challenge<br />Goal: reduce 5 million miles of driving in NY and CT<br />Mode: ridesharing<br />Launch date: April 2007<br />Method: ridesharing trips recorded on NuRide<br />Promotion: launched by Connecticut Governor Jodi Rell<br />Earth Day Race to the Finish<br />Modified event in January 2008 to achieve 5 million mile goal by Earth Day<br />Developed races for employers at www.earthdaycommuterchallenge.com<br />Developed races so that smaller companies can also win (participation rate) <br />Results updated every day automatically be user entered data<br />Develop marketing toolkit with logo, emails, articles and flyers<br />
  7. 7. www.earthdaycommuterchallenge.com <br />
  8. 8. Success!<br />Exceeded the 5 million mile goal!<br />Engaged over 10,000 commuters and 1,500 companies<br />Received important government and media exposure (TV, print, etc.)<br />
  9. 9. So Popular it’s Now an Annual Event!<br />Peapod sponsored event in ‘09 & ‘10 with weekly prizes of $100<br />Added support for all modes in ‘09 (bike, walk, transit, telecommute)<br />Promoted events on Facebook and Twitter in ‘10<br />Added photos of all winners ‘10<br />Results continued to increase every year across all categories!<br />
  10. 10. 2009<br />2010<br />
  11. 11. Continued Success in 2009 & 2010<br />
  12. 12. H-E-B 15,000,000 Mile Commuter Challenge<br />Katrina Bayer<br />Houston-Galveston Area Council<br />
  13. 13. About H-GAC / Commute Solutions<br />The Houston-Galveston Area Council is the Council of Government for thirteen counties and the Metropolitan Planning Organization for the eight county Houston-Galveston-Brazoria nonattainment region<br />The area served by the MPO has over 5 million residents<br />H-GAC’s Commute Solutions Program<br />“One-stop” alternative transportation resource for commuters and businesses<br />Vanpool program<br />NuRide<br />Commuter & transit pilot projects<br />Commuter champion / clean air champion programs<br />Telework program<br />
  14. 14. H-E-B 15 Million Mile Commuter Challenge<br />Goal: reduce 15 million miles of driving in Houston-Galveston area<br />Modes: walk, bike, telecommute, carpool, vanpool, public transit <br />Launch date: January 2008<br />Method: alternative commute trips recorded on NuRide web site<br />Promotion: launched by Houston Mayor & Harris County Judge<br />
  15. 15. H-E-B Sponsorship Was Very Valuable<br />The largest independent grocer in Texas with hundreds of locations<br />Provided participants with $5 off groceries every week<br />Provided $1,000 in groceries for seven of the “million mile milestone” prize winners <br />Provided free groceries for a year to grand prize winner<br />During the challenge H-E-B provided over $80,000 in grocery rewards <br />
  16. 16. Supported by over 75 other Sponsors<br />
  17. 17. www.hebcommuterchallenge.com <br />
  18. 18. Outstanding Results<br />Exceeded the 15 million mile goal (22 million total!)<br />Engaged 14,000 commuters<br />Received important government and media exposure (TV, print, etc.)<br />Commuters earn $345,345 in rewards all paid for by sponsors<br />Sponsored rewards count towards CMAQ local match<br />Sponsors continue to offer rewards after event concluded!<br />14,000 <br />commuters<br />$345,000 <br />in rewards<br />CMAQ<br />match<br />
  19. 19. Lessons Learned<br />Rick Steele<br />NuRide, Inc.<br />
  20. 20. Other Commuter Challenge Events <br />“Moo’v to a Greener Commute” <br />Free spicy chicken sandwiches<br />“Groceries for Going Green”<br />$5 off & weekly $100 winners<br />“Burrito Bucks Month”<br />Free burritos for referring friends<br />“Kick Off Your Commute”<br />$10 off & weekly $100 winners<br />
  21. 21. Lessons Learned<br />Real results matter<br />Results need to be recorded<br />Commuters will record their activity if given ongoing incentives<br />Periodic prizes add excitement but don’t replace ongoing incentives<br />Sponsors will provide incentives at no cost to you!<br />Sponsored incentives can count toward local CMAQ match<br />
  22. 22. For more information visit:www.nuride.com/events<br />Rick SteeleNuRide, Inc.<br />Katrina Bayer<br />Houston-Galveston Area Council<br />Paula Sakofs<br />MetroPool, Inc.<br />

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