Social Media & Travel Industry

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integrating social media into travel agency

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Social Media & Travel Industry

  1. 1. INTEGRATINGSOCIAL MEDIATRAVEL AGENCYM LCBNIAFH by NUR HISYAM BIN KAMARUDDIN
  2. 2. DEFINITION
  3. 3. DEFINITION OF
  4. 4. DEFINITION OF SOCIAL
  5. 5. DEFINITION OF SOCIAL MEDIA
  6. 6. INTERDEPENDENCE
  7. 7. INTERDEPENDENCE BETWEEN
  8. 8. INTERDEPENDENCE SOCIAL MEDIA BETWEEN
  9. 9. INTERDEPENDENCE SOCIAL MEDIA BETWEEN
  10. 10. INTERDEPENDENCE SOCIAL MEDIA BETWEEN TRAVEL AGENCY
  11. 11. WHAT
  12. 12. Social media is like teen sex.Everyone want to do it.Nobody know how.When it’s finally done thereis surprise it’s no better.Avinash Kaushik,Analytics Evangelist, Google
  13. 13. Officially though,social media is not like teen sex
  14. 14. Officially, social media is an umbrellaterm that defines the various activitiesthat integrate the technology, socialinteraction, and the construction of theword, pictures, videos and audios. http:/ www.wikipedia.org /
  15. 15. It’s also a fancy way to describethe zillions of the conversationspeople are having online 24/7
  16. 16. BOUNDARIES
  17. 17. SUCCESS
  18. 18. SUCCESS FROM
  19. 19. SUCCESSFAILURE FROM
  20. 20. THE
  21. 21. THEWISDOM
  22. 22. THEWISDOMOF
  23. 23. THEWISDOMOF PLAY
  24. 24. SOCIAL
  25. 25. SOCIALENTREPRENEURSHIP
  26. 26. INNOVATION
  27. 27. INNOVATION ON
  28. 28. INNOVATION ON THE
  29. 29. INNOVATIONON THE PRAIRIE
  30. 30. WHY
  31. 31. #1BECAUSE 3 OUT OF 4 MALAYSIANSUSE SOCIAL TECHNOLOGY
  32. 32. #2BECAUSESOCIAL MEDIAIS A GREATCUSTOMERSERVICE TOOL
  33. 33. #3BECAUSESOCIAL MEDIAIS INSTANT.
  34. 34. #4BECAUSEPEOPLE LOVETO CONNECTWITH OTHERPEOPLE
  35. 35. #5BECAUSESOCIAL MEDIAIS LIKE WORD OFMOUTH ONSTEROID
  36. 36. #6BECAUSEPEOPLE PREFERTO SHAREPOSITIVE BRANDEXPERIENCES
  37. 37. #7BECAUSE SOCIAL MEDIA ISDEMOCRATIZING COMMUNICATION.BIG TIME. Technology is shifting the power away from the editors, the publishers, “” the establishment, the media elite. Now, it’s the people who are in the control. Rupert Murdoch, Global Media Entrepreneur
  38. 38. BECAUSE, DEAR FRIEND SOCIAL MEDIA IS AWESOME FORCE TO BE RECKONED WITH…
  39. 39. HOW
  40. 40. 1: GOAL RULE #Define yourbusinessobjectives
  41. 41. 2: LISTENRULE # Monitor and interpret your prospect’s conversations
  42. 42. 3: BUILDRULE # Use your channels to engage and drives traffic
  43. 43. u
  44. 44. uf
  45. 45. uf w
  46. 46. u kf w
  47. 47. u kf w s
  48. 48. u kf w c s
  49. 49. u kf w c sb
  50. 50. u kf w c sb n
  51. 51. u kf w ci sb n
  52. 52. u kf w e ci sb n
  53. 53. RULE # 4: ENGAGE
  54. 54. AskQuestions
  55. 55. Make sure you comment on todays blog post to win two free Ask tickets!Questions
  56. 56. Make sure you comment on todays blog post to win two free Ask tickets!Questions Check out our latestInstallment in our educational Video series and gives your thoughts!
  57. 57. @Amanda_W Thanks for reaching out! How can we help you today? Make sure you comment on todays blog post to win two free Ask What are your tickets!Thoughts on ourNewest product? Questions Likes/Dislikes? Check out our latest Installment in our educational Video series and gives your thoughts!
  58. 58. 5: RULE # ANALYZE & OPTIMIZEGet yourhandsdirty!!
  59. 59. One messagebeforeSocial Media.
  60. 60. One messageafterSocial Media.
  61. 61. Themessage isdistributedacross socialmediachannels
  62. 62. DID UKNOW
  63. 63. Social media has overtaken pornography as the #1 web activity
  64. 64. Women are more active on social media than men 55% vs 45%
  65. 65. 100,000,000 wThe number of videos viewed per day.
  66. 66. 13 HOURSThe amount ofvideo uploadedto weverysingleminute
  67. 67. 1000 YEARSThe length of time that itwould take to watch allvideos onw
  68. 68. 13,000,000The number of articles available on Wikipedia.
  69. 69. 3,600,000,000 The number of photo archived in Flickr.com as of June 2009. That’s roughly I photo per every 2 people on the planet
  70. 70. 3,000,000The average number of Tweets per day on Twitter.com
  71. 71. 1382%The monthlygrowth rate ofTwitter usersfrom January toFebruary 2009.
  72. 72. 5,000,000,000 The number of minutes users spent on Facebook each day.
  73. 73. 1,000,000,000The amount of content(web links, news stories,blog posts, notes,photos, etc.)shared each week on Facebook.
  74. 74. “”If Facebook were a countryit would be the 3rd largestcountry in the world.Mark ZuckerbergCf
  75. 75. The word blog is irrelevant.What important is that it isnow common, and will soon be expected,that every intelligent person(and quite a few unintelligent ones)will have media platform where theyshare what they care aboutwith the world.Seth Godin, Author
  76. 76. 93% of Social Media usersbelieve a company must have presence in social mediaCone, Business in Social Media Study, September 2008
  77. 77. YOU SEE, ITS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
  78. 78. THANK YOU
  79. 79. ANYQUESTIONS

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