Social media for Travel Agents

4,463 views

Published on

Creating social media networks for the travel and tourism

Published in: Travel, Technology, Business

Social media for Travel Agents

  1. 1. Introduction Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]
  2. 2. The New Buzz… <ul><li>“ The customer is now a collaborator.” </li></ul><ul><li>“ One person can make change – quickly!” </li></ul><ul><li>“ TV attracts watchers, online video attracts users.” </li></ul><ul><li>“ Journalism students know more than professors.” </li></ul>
  3. 3. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  4. 4. 91% LIKELY TO BUY ON RECOMMENDATION
  5. 5. 92% PREFER WOM RECOMMENDATION
  6. 6. BRAND ADVOCATES AVERAGE CUSTOMERS, CLIENTS, CONSUMERS
  7. 7. WOMM = C2C CONVERSATION Consumer-to-consumer conversation
  8. 8. » What is Social Media? What it really is…
  9. 9. photo sharing video sharing social networking + microblogging user generated and monitored encyclopedia up-to-date friends/ family activity social news sites blogging tools
  10. 10. What is Social Media? <ul><li>Social Media is the combination of channels, platforms, communities, content and tools that power the phenomenon of peer to peer communication or ‘word of mouth’. </li></ul>
  11. 11. What is Social Media? <ul><li>The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. </li></ul>
  12. 12. » Social Media Trends What’s hot now…
  13. 13. <ul><li>People have the power, not business </li></ul><ul><li>Hyper-target marketing (1-1 marketing) </li></ul><ul><li>IPTV (Internet Protocol Television) </li></ul><ul><li>Mobile technologies </li></ul><ul><li>Ads as content </li></ul><ul><li>Contextualized Internet experience (Web 3.0) </li></ul>
  14. 14. » Why Social Media? Why not…
  15. 15. Traditional Media Social Media VS Customer Collaborator Talk to Talk with Selling Sharing Voice = Company Voice = Citizen More expensive Less expensive Prof media outlets User generated content Broader market Targeted markets Static content Evolving content One-sided Multiple opinions Short lived Long life
  16. 16. » Why Social Media? <ul><li>Social Media is a cost effective marketing and promotional force. </li></ul><ul><li>The link between social media marketing and mobile devices is one of the most exciting new ways to make waves with your business. </li></ul><ul><li>70% of all internet users use social media, (need we say more?) </li></ul><ul><li>It’s not going to be long before the remaining 30% of internet users jump on board. </li></ul><ul><li>Social media is attractive, fun and perfect for boosting your business’ standing online. </li></ul>
  17. 17. » Social media key benefits: What can it do for you? …
  18. 18. Social media key benefits: <ul><li>Fun and more interactive for users </li></ul><ul><li>Product-To-People creation </li></ul><ul><li>Sustainable growth </li></ul><ul><li>Ability to have Advertising ownership </li></ul>
  19. 19. » Social media case study: Who has done it? …
  20. 20. Page :
  21. 21. Page :
  22. 22. Page :
  23. 23. » How do I measure it? The free tools of Social Media…
  24. 24. Page : <ul><li>Technorati (# of links, authority) </li></ul><ul><li>Del.icio.us, Digg (quality and type of coverage) </li></ul><ul><li>Google Analytics (site statistics) </li></ul><ul><li>Flickr (photo views) </li></ul><ul><li>Feedburner (subscribers) </li></ul><ul><li>Compete , Alexa (traffic) </li></ul><ul><li>Quantcast (types of users, ratings, demographics) </li></ul>
  25. 25. » Starting Social Media Get your feet wet…
  26. 26. Page : <ul><li>Make a plan! </li></ul><ul><li>Set-up your online profile </li></ul><ul><li>Start a blog (link to blogs) </li></ul><ul><li>Embed videos in your blog </li></ul><ul><li>Post videos to YouTube </li></ul><ul><li>Develop your business group </li></ul><ul><li>Create/Join Facebook Pages </li></ul><ul><li>Utilize free online communities </li></ul><ul><ul><li>Google Groups, Ning, etc. </li></ul></ul>
  27. 27. » How We Help You Find out more…
  28. 28. How We Help You <ul><li>Our specific platform works quickly and powerfully to turn your business website into a modern marketing force. </li></ul><ul><li>Over 300,000 small businesses are already doing it and there is enough benefit around for everybody. </li></ul><ul><li>The good news is the advantage has shifted to favor small businesses. </li></ul><ul><li>Corporations and big business are on equal footing with you. </li></ul><ul><li>The bad news is, your competitors may get there first, let us help you move fast, simply and effectively into the social arena. </li></ul>
  29. 29. Creation of online profile: <ul><li>Blogger </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Flicker </li></ul><ul><li>Wordpress </li></ul>
  30. 30. Development of business group: <ul><li>FACEBOOK </li></ul><ul><li>MySpace </li></ul><ul><li>LINKED-IN </li></ul><ul><li>FASTPITCH </li></ul>
  31. 31. Community Population: <ul><li>100 user/group </li></ul><ul><li>Growth performance </li></ul><ul><li>Monthly updating </li></ul><ul><li>Monthly reporting </li></ul>
  32. 32. Online Marketing Campaigns: <ul><li>WOMM </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Social Project </li></ul><ul><li>E-Newsletter </li></ul>
  33. 33. Performance Site Tracker: <ul><li>Google Analytics </li></ul><ul><li>Digg </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Stumble </li></ul><ul><li>Feedburner </li></ul>
  34. 34. Work scope (monthly) : <ul><li>Weekly posts </li></ul><ul><li>New invitation request </li></ul><ul><li>Acceptance of new request </li></ul><ul><li>Fan base maintenance </li></ul><ul><li>Status updates </li></ul><ul><li>Introduction to groups </li></ul>
  35. 35. Contact Us Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]

×