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DONNE, PUBBLICITÀ, STEREOTIPI - Annamaria Testa - Convegno RAI Donna è

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DONNE E PUBBLICITA’
IN 5 MINUTI
ANNAMARIA TESTA
RAI – “DONNA E’…”
ROMA, 5-6 MARZO 2014
QUANTO PESA LA TV IN ITALIA?

92,7%: TELESPETTATORI
74,9%: DA 1 A 4 ORE E PIU’ AL GIORNO
51,9%: PRIMA FONTE D’INFORMAZIONE
Eurispes, gennaio 2013
LA PUBBLICITA’ IN TV
MAX 12% ORARIO: RAI E PAY TV
MAX 18% ORARIO: TV PRIVATE*

*(Rai: max 4% su tot settimana.
Tv private: max 15% su tot giorno.
Pay TV: 12% dal 2012. Limiti ritenuti
validi dalla Corte di Giustizia Europea,
18 luglio 2013)
LA PUBBLICITA’
PROPONE MODELLI
DI RUOLO.
AGISCE
SULL’IMMAGINARIO
COLLETTIVO
LA PRESENZA
FEMMINILE IN TV
“… NON E’ UN TERRENO SU CUI LA RAI PUO’
FARE DA SOLA: I PORTAVOCE DEI POLITICI
SONO PREVALENTEMENTE UOMINI, COSI’
COME I PERSONAGGI DI CUI
SI PARLA. E’ IL RIFLESSO DEL
FATTO CHE LE POSIZIONI
APICALI SONO MASCHILI”
Anna Maria Tarantola, Corriere della Sera,
3 marzo 2014
Ad

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DONNE, PUBBLICITÀ, STEREOTIPI - Annamaria Testa - Convegno RAI Donna è