Id wego media ads kit 032012

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Wego Indonesia adalah mesin pencarian travel yang membantu Anda menemukan hotel murah, penerbangan murah, paket liburan, serta penawaran tur dan travel.

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Id wego media ads kit 032012

  1. 1. Media  Adver*sing  Kit  -­‐  2012  
  2. 2. Introduc*on  •  Founded  in  2005  by  former  execu4ves  from   Intercon4nental  Hotel  Group,  Yahoo!  and  ZUJI      •  Over  150  travel  providers  have  signed  commercial   agreements  with  us,  including:   –  leading  airlines  and  low-­‐cost-­‐carriers,  such  as   Emirates,  KLM/Air  France,  LuRhansa,  Qantas   –  Leading  hotel  chains  such  as  IHG,  Starwood,   MarrioU,  Accor,  Carlson  and  Pan  Pacific   –  Leading  OTAs  and  aggregators  such  as   Expedia,  Travelocity,  Agoda,  HotelClub  and   Priceline  etc.     News  Digital  Media,    •  Over  20  distribu4on  agreements  including  major   a  division  of  News  Corp,     portals  such  as  Yahoo!,  MSN,  eBay,  News.com.au,   is  an  investor.   De4k.com  etc      
  3. 3. Wego:  What  Is  A  Travel  Search  Engine  ?   We  don’t  sell  travel  …   …We  deliver  great  leads  to     merchants  who  sell  travel.  
  4. 4. Our  Goals  :   Provide ‘ready to buy’ leads to travel providers Reach a targeted audience with disposable income Deliver a rich and convenient search experience for travellers
  5. 5. WEGO.COM  IS  DISTRIBUTED  ACROSS  OUR  PARTNER  NETWORK  
  6. 6. Leader board (728x90 pixels)
  7. 7. Skyscrap per(160x600 pixels)
  8. 8. Fantas*c  Breadth  and  Depth  of  Content   Over 150 Travel Providers! And Counting …
  9. 9. A  global  presence  –  34  countries/20  languages  
  10. 10. Wego  Traffic  – Volume  and  Geo   •  Leading  real-­‐4me  travel  search  engine   searching  over  150  travel  sites   •  A  useful  search  tool  for  flight  informa4on,   airfares,  hotel  deals,  packages,  deals     •  Great  user  interface  –  Fast,  simple,   powerful  for  users  to  shop  for  travel   •  Featuring  4me-­‐sensi4ve  promo4ons   Monthly Page Views: 5.5million Unique Audience: 1.8 million Age Range: 25-44 *And it’s growing…Source:
  11. 11. Wego  Traffic  –Demographics/Behaviour   Highly  ac4ve  Travellers  with  Disposable  Income     34%  are  aged  25-­‐34,  28%  are  aged  35-­‐44     47%  are  male.    53%  are  female     30%  earn  over  US$50k/yr.    21%  earn  over  US$100K/yr     52%  spend  at  least  15  hours  online  each  week     “Shopping”,  “Resorts”,  “Family/Kids”  and  “Romance”  top  the  list  of  recent  vaca4on           types,  with  each  cited  by  >40%  of  respondents     “Western  Europe”,  “SE  Asia”  and  “Australia”  were  the  top  planned  des4na4ons     48%  now  spend  more  4me  hun4ng  for  good  deals  than  they  did  before  the  recession    Source:
  12. 12. Visitors   Visits Month on Now over 500.000 visits per month City   Last 30 days  Month Change   Jakarta 60% 63%   Monthly pages views over 1,5 million Surabaya   9% 51%   Fan page over 75.000 Yogyakarta   8% 80%   Semarang   6% 96%   Twitter over 1.600 followers Bandung   6% 37%   Medan   4% 69%   And still growing….. Bekasi   2% 69%   Bogor   2% 82%   Tangerang   2% 81%  Source:
  13. 13. Indonesian  user  Demographics   age 4% Monthly  income   4% 5% 18-20 4% 21-24 1% $0 - $500 5% 11% 25-30 Male Female 10% 2% $501 - $1,000 31-34 1% 10% 7% 24% 35-40 2% 32% $1,001 - $1,500 12% 4% 41-44 11% 7% $1,501 - $2,000 45-50 51-54 23% 5% $2,001 - $3,000 16%10% Occupation $3,001 - $4,000 1%1% 3% Manager or Senior Education level 1% 1% 3% Official1% 19% 1%2% 1% 1% Professional 3% No formal education 12% 12% 15% 32% 11% Less than high school Associate High school Professional and Technical 70% College / University Administrative and Post-college Secretarial Trade / certicateSource:
  14. 14. Channels and advertising opportunities1. Display Banners (IAB Standards)2. Premium Hotel Listings3. Dedicated Newsletter – Solus4. Online Contest/Promos5. Route sponsorship6. Custom Landing Pages / Microsites
  15. 15. 1a.  Display  ads  various  posi4on   PREMIUM HOMEPAGE EXCLUSIVE, 100% SOV Bottom (LEADERBOARD 728x90) CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
  16. 16. Produc*on  –  Dynamic  Crea*ve    Wego  Can  Build  From  Scratch  Or  Your  Exis*ng  Crea*ve   Price  +  Brand  Message  (price  drawn  from  live  from  the  search  engine)   Dynamic  Price  Inserted  Into  Exis4ng  468x60   6  Prices  (drawn  live  from  the  search  engine)      
  17. 17. 1b.  Display  ads  various  posi4on   SKYSCRAPER 160x600 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC MEC RECTANGLE 300x250 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC
  18. 18. 2.Hotel premium listingSUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS Stand out from the crowd Place your property one click or call away from thousands of potential guests searching your property’s location. Create a Special Offer Your offer will be seen on the first page of your local hotel search results and in Wego Deals and Feature Valuable Content weekly emails to Add your phone number, website link, and members. e-mail address to the top of your listing page! SYNDICATED IN YAHOO!TRAVEL,EBAY, VIASINGAPORE.COM, MSNTRAVEL, NEWSCORP SITES,DETIK, ETC
  19. 19. 3.  Dedicated  Newsle`er  -­‐  Solus  Sample ELECTRONIC DIRECT MAILER (EDM) DEDICATED NEWSLETTER 660x1200 FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE TARGETTED GEOGRAPHICALLY, UP TO 90,000 ACTIVE SUBSCRIBERS
  20. 20. 4.  Co-­‐Branded  Online  Contest   2  
  21. 21. Partnership/Sponsorship     AB Ø  Dedicated travel microsite •  In partnership with Wego.com travel search engine •  Sponsor’s branded micro-site C •  Exclusive travel contents Ø  Exclusivity / Branded Opportunities Ø  Micro-site branded with sponsor’s corporate color, 2 products or Services, (ie: A) Ø Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) Ø  Special features on partner’s services, & sights and D sounds of tourist attractions (ie: C) Ø  Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) E Ø  Special promotional deals available (ie: E)
  22. 22. 5.  Route  sponsorship  +  loyalty  banner  
  23. 23. 6.  Custom  Landing  Pages  /  Microsites   1   Integrated   booking  engine 2   Highly  customizable   landing  page  with   photo/video  viewing 2  
  24. 24. Summary  :  Present  the  right  message  at  the  right  *me   Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media
  25. 25. Thank  You     Nuniek Head of Sales in Indonesia nuniek@wego.com +62 817 0159 311 +62 9438 4740 +62 21 2557 1683 Skype : nuniek59 Wisma Metropolitan II, 6th Floor Jl.Jend Sudirman Kav.29-31 Jakarta 12920

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