EXMBA S2 GRUPO2 UX Facebook

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Presentación Grupo D UX en Facebook

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EXMBA S2 GRUPO2 UX Facebook

  1. 1. La experienciade usuario enComunicando con el consumidor 2.0Grupo D – Marzo 2012
  2. 2. Antes de nada unpoco de UX
  3. 3. Aunque realmenteesto va de convertirvisitas en ventas…
  4. 4. 2·4% 3,4%
  5. 5. 76%lo usarán como plataforma de ventas social 67%lo usarán para dirigir tráfico 2.5M están integradas
  6. 6. FosterAdoption
  7. 7. UI simple y sencilla
  8. 8. para todos los tiposde usuarios
  9. 9. Gente… … mucha gente
  10. 10. PORQUE LOS AMIGOS VAN DONDE ESTÁN LOS AMIGOS… (NETWORK EFFECT)
  11. 11. Compromiso
  12. 12. POWER USERS tag
  13. 13. PANEM ETCIRCENSES
  14. 14. VentasCruzadas
  15. 15. Driving Satisfaction
  16. 16. Facebook nos conoce, lo que le permite anticiparse
  17. 17. Top BestPractices
  18. 18. Oportunidades de mejora
  19. 19. Mayor control acceso
  20. 20. Focalizar laconversación
  21. 21. Transmitirseguridad
  22. 22. NuevaFuncionalidad
  23. 23. ¿Alguna pregunta?Fuentes consultadas:http://mashable.com/2011/11/30/social-profile-eye-tracking/#36345Facebookhttp://mashable.com/2011/12/14/eyetracking-facebook-brand-pages/#38863CocaColahttp://www.dachisgroup.com/2011/08/the-path-to-co-creating-a-social-business-the-early-adoption-phase/http://www.nosolousabilidad.com/articulos/facebook_tuenti.htmhttp://www.nosolousabilidad.com/articulos/experiencia_del_usuario.htmhttp://journalistsresource.org/studies/society/education/parents-children-facebook-privacy-age/Imágenes usadas:http://www.diegolago.co.uk/wp-content/uploads/2011/01/ux-wheel.pnghttp://deportes.publimetro.com.mx/wp-content/uploads/2012/01/Muhammad-Ali-vs.-Sonny-Liston.jpghttp://www.dreamgrow.com/wp-content/uploads/2011/02/facebook-growth.jpghttp://1.bp.blogspot.com/_b4sj9W5POFI/TQdzTzynmVI/AAAAAAAAGoo/sLbNvX_MUpc/s1600/facebook+world.jpghttp://www.webrecruit.co.uk/blog/wp-content/uploads/2012/02/LinkedIn-power-user.jpghttp://cdn.ubergizmo.com/photos/2010/11/facebook-shoe.jpghttp://www.seanverret.com/wpblog/wp-content/uploads/2012/02/STOP-Members-Only-Sign-K-7417.gifhttp://2.bp.blogspot.com/_77BxrpKhdOw/S_T2UpaZG8I/AAAAAAAAA2o/KLsNMbOf-CA/s1600/Technical+PR.jpghttp://tri2bfitaz.files.wordpress.com/2011/06/305mick_jagger.jpghttp://farm3.static.flickr.com/2424/5795292995_c5c9e06ef1.jpghttp://pics.filmaffinity.com/La_tentacion_vive_arriba-289381794-large.jpghttp://best-wallpaper.net/wallpaper/2560x1600/1105/Cute-baby-surprise_2560x1600.jpghttp://www.zoomxs.info/wp-content/uploads/2011/05/facebook-opoly.pnghttp://jacobsmedia.typepad.com/.a/6a00d8341bf71353ef014e87384f73970d-800wihttp://palabradevida.files.wordpress.com/2011/08/thinking-man1.jpghttp://tinygreenmom.com/wp-content/uploads/2010/09/Baby-Sleep.jpghttp://www.dashe.com/blog/wp-content/uploads/2011/10/gamification_torn_def2.pnghttp://www.brainsins.es/wp-content/uploads/Gamification1.jpghttp://www.clarisaherrera.com.ar/wp-content/uploads/2011/09/badge.jpg

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