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Social Media Club Of Greenville Kim Madden


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Kim Madden on how Flickr has worked for her business. Video @

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Social Media Club Of Greenville Kim Madden

  1. 1. Staying Relevant How I Stumbled Upon a REAL Solution via Kim Madden @MaddenKim [email_address]
  2. 2. Main Entry: rel·e·vant Pronunciation: ˈre-lə-vənt Function: adjective 1 a : having significant and demonstrable bearing on the matter at hand b : affording evidence tending to prove or disprove the matter at issue or under discussion <relevant testimony> c : having social relevance relevance - The property or state of being relevant; Pertinency relevance - A term which describes the attitude of a particular email marketing message to the particular recipient at the particular time. /email-marketing-terms/ relevance - The likelihood that a given web page will be of interest or useful to a search engine user for a keyword search. relevance - A subjective measure of how well a document satisfies the user's information need . Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify.
  3. 3. HOW?
  4. 5. @DespiDoodle Laura McPherson
  5. 7. Ah ha!
  6. 8. <ul><li>It takes patience to find the nuggets </li></ul><ul><li>Honesty and respect </li></ul><ul><li>Relationship driven emotion + logic = caring strength </li></ul><ul><li>Appreciation is very important many people use Flickr as a means of self-expression </li></ul>Lessons Learned
  7. 11. <ul><li>Each section features . . . </li></ul><ul><li>NEW designs </li></ul><ul><li>Flickr photos </li></ul><ul><li>New layouts and groupings, as well as traditional layouts (i.e. paisley example ) </li></ul>
  8. 22. A few last thoughts . . . <ul><li>Flickr solved a real business dilemma </li></ul><ul><li>Saved $$$ via photography and found better photography </li></ul><ul><li>Who knows the impact on brand & product </li></ul><ul><li>relevance, not to mention our entre into social media??? </li></ul>@MaddenKim [email_address]
  9. 23. Thank You