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Smc Presentation 02 08 2010 Richard Peck


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Richard Peck from Table 301 shares how they use Video at

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Smc Presentation 02 08 2010 Richard Peck

  1. 1. Pursue a Passion:
  2. 2. Tried & Tired of Twitter
  3. 3. Why <ul><li>Un-mediated member communication </li></ul><ul><li>Every “conversation” includes a call-to-action </li></ul><ul><li>Trackable, measurable </li></ul><ul><li>Affinity or Loyalty Club attributes come “free” </li></ul><ul><li>Read their AUP </li></ul>
  4. 4. Think Direct Marketing <ul><li>Twitter’s 140 characters didn’t work </li></ul><ul><li>Didn’t like “broadcast” characteristics of Facebook </li></ul><ul><li>Write like it’s direct mail (think old Ogilvy & Mather) </li></ul>
  5. 5. Use Linked Media <ul><li>Facebook helps, but mostly by turning Friends into Members </li></ul><ul><li> & Facebook integration allows cross-promotion </li></ul>
  6. 6. Over-communicate <ul><li>Support social media efforts with email </li></ul><ul><li>Anticipate audience needs </li></ul><ul><li>Answer inquiries </li></ul>
  7. 7. Monitor Comments <ul><li>Almost real-time </li></ul><ul><li>Event-specific </li></ul><ul><li>They beat Zoomerang or SurveyMonkey </li></ul>
  8. 8. Conclusion: Quantifiable Results <ul><li>500+ local members </li></ul><ul><li>62 events conducted </li></ul><ul><li>GSI: 4.96 out of 5 </li></ul><ul><li>We have proven the power of focus— local and passion-based —to drive our business </li></ul>
  9. 9. iPhone Apps
  10. 10. Pursue a Passion: