NUDRAT KAMRAN  LEGL CONSULTANT
<ul><li>In Pakistan, 72 infants die out of 1000 live births every year. But out of these 72 deaths, 53 are those who die b...
<ul><li>Companies must “ensure that their conduct at every level conforms to” the international Code and subsequent resolu...
 
<ul><li>The World Health Assembly adopted the International Code of Marketing of Breast milk Substitutes in 1981 to protec...
<ul><li>1-At the regional level SAARC countries including India, Pakistan, Bangladesh, Sri Lanka, Maldives and Bhutan adop...
<ul><li>1-Pakistan   adopted the International Code of Marketing of Breast milk Substitutes in May 1981.  2-In October 200...
PROTECTION OF BREASTFEEDING AND CHILD NUTRITION ORDINANCE 2009
<ul><li>UNDER SECTION 2(f)DESIGNATED PRODUCT MEANS ANY MILK MANUFACTURED,MARKETED AND PROMOTED FOR THE USE OF AN INFANT. ....
 
<ul><li>1-  RIGHT TO INFANT TO HAVE THE HIGHEST LEVEL OF HEALTH </li></ul><ul><li>2-RIGHT  TO  BABY CONUMER TO HAVE ENOUGH...
 
 
 
UNDER SECTION  16 OF RULES 2009
i-ACCUSED IS DEFINED AS  ONE WHO VIOLATES THE PROVISIONS OF  THE ORDINANCE  ii-ACCUSED IS DEFINED  AS ONE WHO IS NOT PRINT...
CHAPTER VI  DEALS WITH PENALITIES AND PROCEDURE
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Breastfeeding Laws-Infant and Young Child Feeding- Nudrat Mufti

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26 March 2011 -Seminar on “Consumer Protection Laws in Pakistan“Organised by the
Society for Enforcement of rule of Law & Konrad-Adenauer-Stiftung held at Marriott Hotel,


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Breastfeeding Laws-Infant and Young Child Feeding- Nudrat Mufti

  1. 1. NUDRAT KAMRAN LEGL CONSULTANT
  2. 2. <ul><li>In Pakistan, 72 infants die out of 1000 live births every year. But out of these 72 deaths, 53 are those who die before reaching the age of one month due to diarrhea, pneumonia, respiratory infections and malnutrition. </li></ul><ul><li>A major source of these diseases is lack of exclusive breastfeeding, use of unhygienic bottles, formula milk and teats. These infants can be saved if they are protected through natural protection of mother’s milk (29JULY 2010,tribune.com.pk/story/..) </li></ul>
  3. 3. <ul><li>Companies must “ensure that their conduct at every level conforms to” the international Code and subsequent resolution (the Code) regardless of whether a country has implemented the code through national legislation or not. In 2010, WHA again adopted a resolution which “calls on infant food manufacturers and distributors to comply fully with their responsibilities under the Code and subsequent WHA resolution”.(WHA 62.23[2010]) </li></ul><ul><li>IBFAN-ICDI </li></ul>
  4. 5. <ul><li>The World Health Assembly adopted the International Code of Marketing of Breast milk Substitutes in 1981 to protect and promote breastfeeding, thro The code stipulates 1- there will be no advertising of the breast milk substitutes; 2- no free samples of breast milk substitutes will be provided to the mothers; 3- there will be no promotion of the products through health care facilities; 4- no company mother craft nurses will advise mothers; that no gift or personal samples will be given to the health workers; 5- no word or picture idealizing artificial feeding, including pictures of the infants will be given on the labels of the products; 6-all information on artificial feeding, including the labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding; 7-unsuitable products, such as sweetened condensed milk, should not be promoted for babies and that all the products should be of a high quality and should take into account the climatic and storage conditions of the country where they are used . </li></ul>
  5. 6. <ul><li>1-At the regional level SAARC countries including India, Pakistan, Bangladesh, Sri Lanka, Maldives and Bhutan adopted “SAARC MODEL CODE FOR PROTECTION OF BREASTFEEDING AND YOUNG CHILD NUTRITION” 2-This SAARC code provided important guidelines for formulating ‘Protection of Breastfeeding & Child Nutrition Ordinance 2002(XCIII of 2002)PAKISTAN. 3-SAARC code is not only elaborative in providing the definitions of various aspects of labeling implementation but also objectively defines the various standards of labeling compliance but touching on even the minutest details. 4-For the convenience of the reader The text of this code was first drafted by a Regional Training Workshop held in Nepal in February 1995. 5-The SAARC workshop on Formulation, Monitoring, and Implementation of Legislation on Infant Milk Substitutes and Related Matters amended the text in February 1996 and forwarded it to the SAARC Technical Committee. This Committee met in April 1996 and endorsed this code. </li></ul>SAARC MODEL CODE FOR PROTECTION OF BREASTFEEDING AND YOUNG CHILD NUTRITION ”
  6. 7. <ul><li>1-Pakistan adopted the International Code of Marketing of Breast milk Substitutes in May 1981. 2-In October 2002, Pakistan translated the ‘code’ into legislation by promulgating an Ordinance called ‘Protection of Breastfeeding and Child Nutrition Ordinance 2002.’ 3-This Ordinance was promulgated on 26 th October 2002. 4-Finally Federal Government through a notification enacted the ‘Protection of Breastfeeding and Child Nutrition Rules’ on 9 th October 2009. 5- Sections 9, 10 and 11 of the Rules 2009 provide the basic parameters for labeling of the designated products </li></ul>
  7. 8. PROTECTION OF BREASTFEEDING AND CHILD NUTRITION ORDINANCE 2009
  8. 9. <ul><li>UNDER SECTION 2(f)DESIGNATED PRODUCT MEANS ANY MILK MANUFACTURED,MARKETED AND PROMOTED FOR THE USE OF AN INFANT. . . . . . </li></ul>
  9. 11. <ul><li>1- RIGHT TO INFANT TO HAVE THE HIGHEST LEVEL OF HEALTH </li></ul><ul><li>2-RIGHT TO BABY CONUMER TO HAVE ENOUGH NUTRITIOUS FOOD </li></ul><ul><li>3-RIGHT TO BASIC NEED OF INFANT AND YOUNG </li></ul>
  10. 15. UNDER SECTION 16 OF RULES 2009
  11. 16. i-ACCUSED IS DEFINED AS ONE WHO VIOLATES THE PROVISIONS OF THE ORDINANCE ii-ACCUSED IS DEFINED AS ONE WHO IS NOT PRINTING THE LABELS OF DESIGNATED PRODUCT IN ACCORDANCE WITH INSTRUCTIONS OUTLINED IN THE ORDINANCE UNDER SECTION 2 (u ) PERSON MEANS ANY INDIVIDUAL,PATERNERSHIP,ASSOCIATION,UNINCORPORATEDORGANIZATION,COMPANY,TRUSTEE,AGENTOR ANY GROUP OF PERSONS
  12. 17. CHAPTER VI DEALS WITH PENALITIES AND PROCEDURE

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