The Interactive Campus Map
The Most Important Website Feature?
Kyle James
@KyleJames
CEO @nuCloud
Michael Fienen
@Fienen
C...
Virtual Tour
• Creating a virtual experience without
actually being there
• Picture, video, audio
Interactive Map vs Virtu...
So an interactive map is
always a virtual tour, but a
virtual tour isn’t always an
interactive map.
Provides a Point of Reference
What Features are Important?
List of Killer Web Apps
Course Catalogs
Common App (Online Application)
Net Price Calculator
Event Calendar
Interacti...
Killer Content Types
Newsroom
Facts about School
History of School
Alumni News and Events Info
Athletic News and Even...
Well There Are Lots
Of Audiences
Current Students
Alumni
Athletic Fans
Special Events
Prospective Students
Which Are Valuable To All Audiences?
 Course Catalogs
 Common App (Online
Application)
 Net Price Calculator
 Event Ca...
Let’s Discuss
Recruitment
• USA Today instructs prospective students
to take virtual tours as the #1 step before
actually visiting a college
• Fox B...
The Prospective Decision Process
Lots of Choices
How to Narrow the List?
Visit Campuses!
You Can’t Visit Every School
Too Expensive & Too Much Time
Some Recruitment Data
Physical Campus Tour Is Critical
Data from Noel-Levitz – http://bit.ly/HDpxVe
Most Important Web Features
Data from Noel-Levitz – http://bit.ly/9emP41
Credible Sources in Decision Process
Data from Hobsons - http://bit.ly/9XqWVD
Off The Press Data
Data from Noel-Levitz – http://bit.ly/1bWFZjT
New
Data!
49% of Prospects are Influenced
Data from Noel-Levitz – http://bit.ly/NcrquK
How About An
ROI Analysis?
Establishing ROI
If we can work backwards from the value
of a student we can establish the value
of an Interactive Campus ...
Let’s Do Some Math
• Average Years = 3
• Cost Per Year = $20,000
• Average Yearly Discount = $10,000
• Student Value = 3 *...
Let’s Do Some Math
• Student Value = $30,000
• Conversion Rate in Applicant = 20%
• App Value = $30,000 * .2
• So an Appli...
Value Of Campus Tour
Let’s Do Some Math
• Application Value = $6,000
• Conversion Rate of Visits to Applicant = 20%
• Value of Visit = $6,000 *...
Drive More Campus Visitors
Interactive Campus Map
Visit Campus
Application
Let’s Do Some Math
• Visit Value = $1,200
• Conversion of Map to Visit = 5%
• Value of a Map View = $1,200 * .05
• So Each...
Do You Think 1,000
People Would View Your
Map In A Month?
Then Having A Map Is
Worth $60,000!
Per Month!
ROI Spreadsheet
http://bit.ly/map-roi
Are We Crazy?
What Do You Think?
Some Parting Don’ts
Things Not To Do With A Map
Don’t Only Have A Photo Gallery
http://www.carthage.edu/about/photo-gallery/
Ignore Updates
Where Do I Start?
http://www.uky.edu/CampusGuide/
Too Many Options
http://map.emory.edu/
Slow Load Times
http://www2.suffolk.edu/virtualtour/
Confusing
http://www.virtualtour.potsdam.edu/index.php
Only Offering a .PDF
Not Offer Mobile
Campus – Do We Under Market It?
Read More: http://bit.ly/12OiEIY
Maybe We Can Help?
 Gorgeous Map Illustrations
 No Flash
 Embed Anywhere
 Facebook Ready
 Mobile Optimized
 508 Comp...
Questions?
Kyle James
@KyleJames
CEO @nuCloud
Michael Fienen
@Fienen
CTO @nuCloud
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The Interactive Campus Map - Is it the most important feature on your institution's website?

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An institution’s website is a complex multi-layered organism that serves many audiences. Due to its many uses and various content it has to be flexible and relevant to all audiences. In this webinar we will focus on the interactive campus map and how it is pivotal to any college or university’s web presence. We will discuss how it helps with the recruitment process, re-engages alumni, assists current students and even discuss the financial implication of not having one.

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  • KJ
  • KJ
  • KJ
  • KJ
  • Fienen
  • Fienen
  • Fienen
  • KJSo there are a lot of different types of content and website features. Unfortunately not every one of these items that we just listed applies to every audience.
  • KJ
  • KJhttp://www.flickr.com/photos/fox-orian/2652212154/
  • KJ
  • KJThere are lots of special events that every campus has.Wofford College where I used to work and go to school had the Carolina Panthers come for training campuCampers in the summer timeConferences – This is a picture of HighEdWeb 2008 at the University of Missouri or Michael and I are both going to be presenting at Philander Smith College in Little Rock later this week.How about other special events. For example this is a picture of Obama visiting Auburn after they won the national chamipionship a few years ago.
  • KJFinally we have the prospective student
  • KJ & FienenSure we can make the case for a couple of these resources being valuable to multiple audiences but is anything as valuable to each and every audience like an interactive campus map?
  • KJI think we can safely make the argument that recruitment is the single most important audience to every college. Without new students constantly cycling in to replace students who leave then there is no school. PERIOD.
  • Lots of external audiences are instructing prospective students to turn to virtual visits of colleges to help in the decision making process.…So let’s spend a little time and talk about the decision making process for prospective student.
  • http://www.flickr.com/photos/judybaxter/2317301258/Student does a bunch of reading, talking to friends and family and probably spends some time online. So this process might not start as early as this guy but it’s always around.
  • List of School LogosIf you are in Texas your list probably looks something like this and that is ONLY if you are looking at the larger state schools around. How do you narrrow that down?
  • US News
  • KJ
  • Fienenhttp://www.flickr.com/photos/9190330@N06/5810163712/
  • FienenWe have heard for years that the physical campus tour is the single most important element in the recruitment process and now we have the data to back that up.https://www.noellevitz.com/papers-research-higher-education/2012/e-expectations-college-student-conversations
  • Fienen
  • Fienen
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  • FienenFrom report - https://www.noellevitz.com/papers-research-higher-education/2012/2012-e-expectations-report
  • KJ
  • KJ
  • KJ
  • KJ
  • KJhttp://www.flickr.com/photos/nathanbaker/479278585/The real value of a Campus Tour is it’s ability to get individuals to want to apply to your school. It can be one of the single most influential things in the decision process for a prospective student. So how much is it worth and how do we get prospective students to want to apply to our school?
  • KJ
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  • http://www.flickr.com/photos/nirak/644335254/KJ & Fienen
  • Fienen
  • Fienenit’s inaccessible, obsolete and creates a maintenance nightmare
  • FienenInclude more content than just a map with some photo galleries. Stops need context.
  • FienenWhat school doesn’t have new construction or future development on the way? This is something that
  • Fienen
  • Fienen
  • Fienen
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  • KJ
  • KJ & Fienen
  • The Interactive Campus Map - Is it the most important feature on your institution's website?

    1. 1. The Interactive Campus Map The Most Important Website Feature? Kyle James @KyleJames CEO @nuCloud Michael Fienen @Fienen CTO @nuCloud
    2. 2. Virtual Tour • Creating a virtual experience without actually being there • Picture, video, audio Interactive Map vs Virtual Tour Interactive Map • Interacting with a user • Providing a means to give input and get results
    3. 3. So an interactive map is always a virtual tour, but a virtual tour isn’t always an interactive map.
    4. 4. Provides a Point of Reference
    5. 5. What Features are Important?
    6. 6. List of Killer Web Apps Course Catalogs Common App (Online Application) Net Price Calculator Event Calendar Interactive Campus Map (Virtual Tour) Online Videos Blogs Search Online Giving
    7. 7. Killer Content Types Newsroom Facts about School History of School Alumni News and Events Info Athletic News and Events Info Financial Aid & Tuition Information Departmental Pages (Majors & Programs)
    8. 8. Well There Are Lots Of Audiences
    9. 9. Current Students
    10. 10. Alumni
    11. 11. Athletic Fans
    12. 12. Special Events
    13. 13. Prospective Students
    14. 14. Which Are Valuable To All Audiences?  Course Catalogs  Common App (Online Application)  Net Price Calculator  Event Calendar  Interactive Campus Map (Virtual Tour)  Online Videos  Blogs  Search  Online Giving  Newsroom  Facts about School  History of School  Alumni News and Events Info  Athletic News and Events Info  Financial Aid & Tuition Information  Departmental Pages (Majors & Programs)
    15. 15. Let’s Discuss Recruitment
    16. 16. • USA Today instructs prospective students to take virtual tours as the #1 step before actually visiting a college • Fox Business instructs families to take a virtual tour to cut the cost of college visits • The New York Times reports universities are turning to the internet for virtual tours It’s All About Recruitment! http://fxn.ws/GCTyEv http://nyti.ms/RpfdI3 http://usat.ly/6VXzE0
    17. 17. The Prospective Decision Process
    18. 18. Lots of Choices
    19. 19. How to Narrow the List?
    20. 20. Visit Campuses!
    21. 21. You Can’t Visit Every School
    22. 22. Too Expensive & Too Much Time
    23. 23. Some Recruitment Data
    24. 24. Physical Campus Tour Is Critical Data from Noel-Levitz – http://bit.ly/HDpxVe
    25. 25. Most Important Web Features Data from Noel-Levitz – http://bit.ly/9emP41
    26. 26. Credible Sources in Decision Process Data from Hobsons - http://bit.ly/9XqWVD
    27. 27. Off The Press Data Data from Noel-Levitz – http://bit.ly/1bWFZjT New Data!
    28. 28. 49% of Prospects are Influenced Data from Noel-Levitz – http://bit.ly/NcrquK
    29. 29. How About An ROI Analysis?
    30. 30. Establishing ROI If we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples
    31. 31. Let’s Do Some Math • Average Years = 3 • Cost Per Year = $20,000 • Average Yearly Discount = $10,000 • Student Value = 3 * ($20,000 - $10,000) • So a Student is worth $30,000!
    32. 32. Let’s Do Some Math • Student Value = $30,000 • Conversion Rate in Applicant = 20% • App Value = $30,000 * .2 • So an Applicant is worth $6,000!
    33. 33. Value Of Campus Tour
    34. 34. Let’s Do Some Math • Application Value = $6,000 • Conversion Rate of Visits to Applicant = 20% • Value of Visit = $6,000 * .2 • So Each Student Visit is Worth $1,200!
    35. 35. Drive More Campus Visitors Interactive Campus Map Visit Campus Application
    36. 36. Let’s Do Some Math • Visit Value = $1,200 • Conversion of Map to Visit = 5% • Value of a Map View = $1,200 * .05 • So Each Map View is Worth $60!
    37. 37. Do You Think 1,000 People Would View Your Map In A Month?
    38. 38. Then Having A Map Is Worth $60,000! Per Month!
    39. 39. ROI Spreadsheet http://bit.ly/map-roi
    40. 40. Are We Crazy? What Do You Think?
    41. 41. Some Parting Don’ts
    42. 42. Things Not To Do With A Map
    43. 43. Don’t Only Have A Photo Gallery http://www.carthage.edu/about/photo-gallery/
    44. 44. Ignore Updates
    45. 45. Where Do I Start? http://www.uky.edu/CampusGuide/
    46. 46. Too Many Options http://map.emory.edu/
    47. 47. Slow Load Times http://www2.suffolk.edu/virtualtour/
    48. 48. Confusing http://www.virtualtour.potsdam.edu/index.php
    49. 49. Only Offering a .PDF
    50. 50. Not Offer Mobile
    51. 51. Campus – Do We Under Market It? Read More: http://bit.ly/12OiEIY
    52. 52. Maybe We Can Help?  Gorgeous Map Illustrations  No Flash  Embed Anywhere  Facebook Ready  Mobile Optimized  508 Compliance  Google Analytics Integration  Worldwide CDN Included  Map CMS Backend  CSS Design Friendly  Many Customizable Options
    53. 53. Questions? Kyle James @KyleJames CEO @nuCloud Michael Fienen @Fienen CTO @nuCloud

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