Developing a Mobile PropositionSection 4: Strategy to ExecutionMICHAEL NUCIFOROMobile Consultant, Innovator and Futurist
Section 4 – 12:10 to 13:10Strategy to execution• Strategy definition: how to shape your proposition to achieve your object...
Mobile is evolving…                      3
One size does not fit all…                     4
You need to execute…                  5
This means…“Everyone is investing in mobile. Thewinners will be businesses that can delivertheir roadmap – not just talk a...
Select your targets…                       7
Understand their needs…                  8
Identify benefit areas…                    9
Prioritise your propositions…                    10
Agree your roadmap…            Now…                       Soon…                   Later…          • Balance Enquiry       ...
Validate through research… 1   Identify the opportunity to launch new mobile services      Quantify the size of the oppor...
Confirm delivery approach…                  13
Make sure your service is secure…                   14
Key Takeaways…1. Establish a culture of innovation – It’s not one project2. Set yourself up for success and deliver3. Unde...
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4. strategy to execution

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4. strategy to execution

  1. 1. Developing a Mobile PropositionSection 4: Strategy to ExecutionMICHAEL NUCIFOROMobile Consultant, Innovator and Futurist
  2. 2. Section 4 – 12:10 to 13:10Strategy to execution• Strategy definition: how to shape your proposition to achieve your objectives• Business case: the factors to consider to ensure long-term ROI• Delivery approach: how to structure your organisation to execute your strategy• Moving beyond projects to an integrated channel offeringNext: Lunch Break 2
  3. 3. Mobile is evolving… 3
  4. 4. One size does not fit all… 4
  5. 5. You need to execute… 5
  6. 6. This means…“Everyone is investing in mobile. Thewinners will be businesses that can delivertheir roadmap – not just talk about it” 6
  7. 7. Select your targets… 7
  8. 8. Understand their needs… 8
  9. 9. Identify benefit areas… 9
  10. 10. Prioritise your propositions… 10
  11. 11. Agree your roadmap… Now… Soon… Later… • Balance Enquiry • Standing Orders • Credit card managementManage • Transaction History • Direct Debits • Security/Authentication • Registration • Alert Management • Manage PayeesService • Passcode Reset • Account Naming/Ordering • Complaint Tracking • Marketing • Simple Product Offers • Book Branch AppointmentsSales • Product listing • Targeted Marketing • Request Call • Account Transfers • Foreign Payments • Mobile WalletPay • Payments • P2P Payments • Mobile POS • Merchant Rewards • Gifting • Location based OffersBuy • Loyalty Discounts • Order Tracking • Quote and Buy 11
  12. 12. Validate through research… 1 Identify the opportunity to launch new mobile services  Quantify the size of the opportunity or level of demand. 2 Confirm the most compelling new mobile services  Determine the priority features of any new services and potential business value. 3 Determine the opportunity for achieving benefits  Assessment of which services would likely lead to the migration from higher cost channels. 4 Provide preliminary guidance to the marketing strategy  Understand the key usage motivators and any potential barriers to adoption. 12
  13. 13. Confirm delivery approach… 13
  14. 14. Make sure your service is secure… 14
  15. 15. Key Takeaways…1. Establish a culture of innovation – It’s not one project2. Set yourself up for success and deliver3. Understand your customers, their needs and key benefit drivers4. Use this information to guide your vision and roadmap5. Validate your propositions with the end user6. Confirm your delivery approach based on your organisation7. Market the proposition to achieve your objectives

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