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Earn More & Make 
Your Client Happy 
With this awesome 
pricing technique
I used to believe there 
were only three ways 
to price a project
1 
Ask for lots
Which will make 
your client miserable
and you’ll be worried that 
he would run away
2 
Sell yourself cheap
That could make your 
client very happy
but you will end up 
miserable
3 
Find a compromise
Now no one is too 
happy or too miserable
What a bummer.
But then I started using 
this pricing technique
which helps me 
earn more and keep 
my client happy
The 
Three Level Pricing
Here’s how it works: 
Use three different 
levels of pricing
Yep. It’s that simple.
Want an example?
Let’s say my client 
wants me to build him 
The Cats Pajamas 
Online Store
I will use 
“The Three Level Pricing” 
to offer him 
the following pricing levels
A BASIC 
Cats Pajamas Online Store 
basic website development 
Price: $X
B MOBILE 
Option A + design for the 
mobile version of the website 
Price: $X + $Y
C SHIRTS 
Option A,B and design for 
cool Cats Pajamas Shirts 
Price: $X + $Y + $Z
See what I just did?
I created extra work for myself. 
Without being asked.
The client can choose 
the basic option (A) - 
which is what he asked for
but now he has new 
ideas running in his head 
(options B+C). 
Oh Yeah.
How does it work?
Your client wants 
to feel like a boss.
And bosses love options. 
This is why they look for a 
few proposals.
So why not let them choose 
from options that you like?
He gets to choose - 
it makes him happy
You might get more work 
- which makes you happy
You might even 
earn some more!
That’s it.
You are ready for writing 
pricing proposals now
Head to www.thenuschool.com 
for some more pricing techniques 
for creative professionals 
! 
! 
! 
! 
*No cat was harmed ...
The Three Level Pricing
The Three Level Pricing
The Three Level Pricing
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The
Three Level Pricing

Published in: Business
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