I will survive!. surviving an economic crisis slides

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I will survive!. surviving an economic crisis slides

  1. 1. I will survive! Surviving an economic crisis: what happens with public relations? Noel Turnbull
  2. 2. What’s going to happen? <ul><li>no-one knows </li></ul>
  3. 3. What I have learnt <ul><li>Some industry specialisations are more recession proof than others: </li></ul><ul><ul><li>Issues management </li></ul></ul><ul><ul><li>Government relations </li></ul></ul><ul><ul><li>Marketing communications </li></ul></ul><ul><ul><li>Insolvency practice </li></ul></ul><ul><ul><li>Strategic financial PR </li></ul></ul><ul><ul><li>Social marketing </li></ul></ul>
  4. 4. WHAT CAN YOU DO? <ul><li>Only the paranoid survive – admit the problem </li></ul><ul><li>Reduce debt </li></ul><ul><li>Upgrade your qualifications </li></ul><ul><li>Understand the bottom line </li></ul><ul><li>Upgrade your technical skills </li></ul><ul><li>Learn management speak/theory </li></ul>
  5. 5. WHAT CAN YOU DO? <ul><li>Follow politics and government </li></ul><ul><li>Be generous </li></ul><ul><li>Work at being more creative </li></ul>
  6. 6. WHAT CAN CONSULTANTS DO? <ul><li>Reduce debt </li></ul><ul><li>Share the pain and successes </li></ul><ul><li>Debtors, debtors, debtors </li></ul><ul><li>Develop new products </li></ul><ul><li>Invest in staff training </li></ul><ul><li>Be generous </li></ul>
  7. 7. WHAT’S NEXT? <ul><li>If you build it they will come </li></ul><ul><li>There is always someone, somewhere who needs help telling a story </li></ul><ul><li>Understand what serendipity really means </li></ul><ul><li>Remember Charles Darwin </li></ul><ul><li>Resilience rules </li></ul>
  8. 8. Not matter how bad it gets… <ul><li>The paranoid are probably right about how bad it will get ……but it is the </li></ul><ul><li>resilient who will survive </li></ul>

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