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How to provide communication antidotes for media-obsessed CEOs, Ministers and Ministerial staff Addiction to sound bites and the media
A quick quiz *  What was the page three lead in Monday’s Age? * What was the lead item on Sunday’s Channel 9 news last night? * What was the largest topic of conversation on Monday’s Jon Faine program? * What were the top five talk radio topics in the past week? * What was the editorial in Saturday’s Australian about and what line did it take?
And the big question:  Who cares?
The new media context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different Perspectives on the Role of Issues and Media Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does this suggest for antidotes? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How can we do this?  By getting the context right Embedding issues management into the planning process Regular updates Line management education
How? The Role of Issues Management in Strategic Planning Craig Fleisher's Emerging PA Model: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? Using risk, opportunity and issues analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
How? Researching stakeholders and publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? Understanding the issues lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification  Media Action Legislation, Regulation, Project dropped or modified
How? Anticipating and defining issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And then - managing issues through a strategic framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Issues and thus the media - Techniques and Tactics ,[object Object],[object Object],[object Object],[object Object]
Some Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Addictions To Soundbites

  • 1. How to provide communication antidotes for media-obsessed CEOs, Ministers and Ministerial staff Addiction to sound bites and the media
  • 2. A quick quiz * What was the page three lead in Monday’s Age? * What was the lead item on Sunday’s Channel 9 news last night? * What was the largest topic of conversation on Monday’s Jon Faine program? * What were the top five talk radio topics in the past week? * What was the editorial in Saturday’s Australian about and what line did it take?
  • 3. And the big question: Who cares?
  • 4.
  • 5.
  • 6.
  • 7. How can we do this? By getting the context right Embedding issues management into the planning process Regular updates Line management education
  • 8.
  • 9.
  • 10.
  • 11. How? Understanding the issues lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification Media Action Legislation, Regulation, Project dropped or modified
  • 12.
  • 13.
  • 14.
  • 15.

Editor's Notes

  1. 10
  2. Hand out Worksheets to participants
  3. Hand out Worksheets to participants
  4. Hand out Worksheets to participants
  5. Hand out Worksheets to participants
  6. Hand out Worksheets to participants
  7. Hand out Worksheets to participants
  8. Hand out Worksheets to participants